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<strong>Spotify</strong> <strong>and</strong> <strong>blinkbox</strong> <strong>Music</strong> <strong>rated</strong> <strong>best</strong><br />
<strong>loved</strong> <strong>Music</strong> <strong>Apps</strong>: <strong>Connected</strong> <strong>Digital</strong><br />
As if the music industry itself isn?t competitive enough, it seems that the music ?App?<br />
business is equally, if not more competitive. An Apple App Store search for ?<strong>Music</strong>? in the UK<br />
app store returns over 36,000 results <strong>and</strong> a similar search in Google Play will have you<br />
trawling through many thous<strong>and</strong>s of music related Android apps for a very long time.<br />
Newbury, Berkshire, UK, April 27, 2015 /PressReleasePing/ - In order to help music lovers<br />
work out which of the many thous<strong>and</strong>s of apps are the <strong>best</strong> liked, <strong>Connected</strong> <strong>Digital</strong> have<br />
analysed app reviews from the top Android <strong>and</strong> Apple apps point everyone in the right<br />
direction. By comparing the volume <strong>and</strong> percentage of 5 <strong>and</strong> 1 star reviews <strong>Connected</strong> <strong>Digital</strong><br />
were able to create a definitive Top 10 Best Liked <strong>Music</strong> <strong>Apps</strong> list.
The analysis shows that <strong>Spotify</strong> tops the list but <strong>blinkbox</strong> <strong>Music</strong> isn't far behind <strong>and</strong> when you<br />
consider they have the <strong>best</strong> liked Android app it supports the statement that both <strong>Spotify</strong> <strong>and</strong><br />
<strong>blinkbox</strong> <strong>Music</strong> are the <strong>best</strong> <strong>loved</strong>. What is also revealed in the analysis is the noticeable gap<br />
from the 4th placed SoundHound, down to the 5th placed MTV Trax, <strong>and</strong> the 2nd,3rd <strong>and</strong> 4th<br />
placed apps are all quite close together in the 67-70% 5 star bracket.<br />
<strong>Spotify</strong> has significantly more reviews than any of its rivals<br />
<strong>Spotify</strong> amassed an impressive 223k+ reviews over the course of the last 12 months, more<br />
than 600 a day. It’s worth mentioning that most of these reviews come from the Android app,<br />
which is a recurring theme for music apps, struggling to break down Apple’s dominance in<br />
smartphone music.
Apple reviews account for just 7% of total reviews<br />
Android apps get far greater volumes of feedback (read usage!) than their Apple counterparts.<br />
This isn’t necessarily surprising but what is shocking is the sheer scale of the issue. With less<br />
than 7% of the total reviews from these 10 music apps coming from Apple customers, it's a<br />
damning indictment of competition in the Apple music space.<br />
Tesco may well have made a mistake selling off <strong>blinkbox</strong> <strong>Music</strong><br />
Having sold <strong>blinkbox</strong> <strong>Music</strong> to Australian music company Guevera earlier this year, <strong>and</strong><br />
having had recent success with their Tesco Mobile app, Tesco might have a bit more to<br />
shout about in a fortnight of otherwise not so great news had they held onto <strong>blinkbox</strong> <strong>Music</strong>.<br />
<strong>blinkbox</strong> <strong>Music</strong> comes out strongly in a field of ten major players who compete on a global<br />
level <strong>and</strong> they have the <strong>best</strong> liked Android app out of the list. They don’t have as many<br />
reviews as <strong>Spotify</strong> (few do) but they do have a credible volume of nearly 9k which is more<br />
than SoundHound, MTV Trax <strong>and</strong> Vevo.<br />
Amazon has a really long way to go if it's going to compete<br />
The Amazon music feedback is perhaps the most surprising insight to come out of this piece<br />
of analysis. Second from last by a long way with just a quarter of the volume of 5 star reviews<br />
as the 3rd from bottom placed app TuneIn Radio. It doesn’t look like we can rely on Amazon<br />
to take on the likes of Apple based on the satisfaction levels of their music app customers.<br />
BBC's iPlayer Radio app isn't liked at all<br />
Nearly 60% of reviews from the Apple app are 1 star. With the traditional iPlayer app not<br />
faring much better where reviews are concerned it must be a worry for the BBC that one of<br />
the <strong>best</strong> services on the Internet is so poorly reviewed in app format.<br />
Conclusion
These aren’t all pure streaming apps but if Apple is indeed ploughing ahead with its intention<br />
to provide a streaming service then these guys better all watch out. We can see from the poor<br />
volume of reviews Apple music apps get, that there is little appetite for a move away<br />
from anything Apple provided. We can also see how successful the likes of <strong>Spotify</strong> <strong>and</strong><br />
<strong>blinkbox</strong> are on Android <strong>and</strong> to a lesser degree on Apple so there is definitely a huge<br />
appetite somewhere but perhaps it can only be satiated with something crunchy <strong>and</strong> sweet!<br />
For more on App Store Optimisation or reviews analysis contact david@connecteddigital.com<br />
1 Oxford Road, Newbury, Berkshire<br />
David Copel<strong>and</strong><br />
<strong>Connected</strong> <strong>Digital</strong><br />
+441635597700<br />
david@connecteddigital.com<br />
www.connecteddigital.com/app-store-optimisation.html<br />
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