46 the campaign # H i v h e r o e s E d i t for the good cause n i o 0001 Fearlessness is not a sign of bravery but of foolhardiness. You can’t become a hero before you confront your fears and overcome them. Once you’ve mustered that much strength, even failure becomes something noble. These or similar thoughts frequently came to mind whenever the road from our initial idea for the #HIVHEROES Edition to its final realisation got particularly bumpy. You, dear readers, who are now holding this VANGARDIST issue in your hands, have accepted the challenge. You have overcome your fears and, by opening this magazine’s wrapping, have sent a signal. But until this was finally possible, we came across quite a number of people who weren’t quite as brave… diary of a hard fight text: Hendrik H. photos printing press: Daniel Gottschling Foto cat: Jonathan Teo 0001 Felix Nowack & Julian Wiehl at Donau Forum Druck Ges.m.b.H. A meeting with far- reaching consequences It’s one thing to come up with a good idea. To carry through with it, though, is a very different matter. It was actually Raffaele Arturo, former head of Publicis Austria and close confidante of our sales and marketing team who came up with this daring plan at a meeting set to discuss the question of what in the world we could write about on the occasion of this year’s Life Ball and upcoming Eurovision Song Contest. An issue printed with HIV-positive blood? What a mad idea! An idea that didn’t just pop into Raffaele’s head as if sent by Apollo’s marketing muse though. From his time a few years ago at Publicis, he remembered an advertising campaign for a client that they had contemplated running on the occasion of the Life Ball which had never actually been carried out. For one quite obvious reason: It was simply too wild. The thing is though, words like “mad” and “wild” quickly trigger a certain itch and urge in our Chief Editor, so that anyone watching him while Raffaele presented this idea could detect a gentle glow on the boss’ attentive face.