in that role one could even venture to say that, next to Karl Lagerfeld’s Choupette and the Clinton family’s former First Cat, Socks, he’s one of the three most important cats in the world and, just like his famous colleagues, has his own Facebook profile. At lunch with Saatchi & Saatchi The unexpected appearance of this personal contact meant we didn’t even have to steal the idea! Without further ado, a call was made and a few minutes later an excited Jason Romeyko had gladly accepted our offer, saying that this campaign was something he had already felt strongly about from the very beginning. Just a few weeks later, we had lunch in Vienna with Jason and his producer, Emma Jenkins, and even before we were able to prime them with alcohol, maybe even before dessert was served—which, on a side note, no one apart from Emma and this article’s author actually touched, because the boys spend too much time looking after their figures—the whole thing was underway and Saatchi & Saatchi had promised to put everything at our disposal that they had already done for the campaign. 0002 Bauer Romeyko Legal grey areas A few days later, a legal opinion by a US law firm written in 2011 and commissioned by the client the campaign had originally been devised for landed on our Chief Editor’s desk. In it, the legal experts succinctly recommended dropping such an <strong>HIV</strong> campaign idea, as the consequences were not predictable and there was no way of knowing where the ad might eventually end up. Although we were certainly a bit surprised about receiving this legal opinion without any further comment, and by the fact that neither Jason nor anyone else had ever mentioned its existence, we decided not to be put off by this. After all, it was just an overly-cautious recommendation, the Publicis client who had commissioned it wasn’t exactly of Benetton calibre, and anyway, everything had gone so smoothly up to this point, and so on and so forth. Since we didn’t want to ignore the legal opinion completely though, our Chief Editor forwarded it to Raffaele’s brother, Claudio, a good personal friend as well as advocate and Honorary Consul of the Republic of San Marino in Vienna.