NSI LOGO GUIDELINES - National Security Inspectorate

NSI LOGO GUIDELINES 

// Your guide to using the NSI logo 

on your promotional material 

© National Security Inspectorate 2012 Issue 3

Introduction 

// Your guide to using the NSI logo on your promotional material 

The National Security Inspectorate (NSI) launched a new 

brand identity in 2012. The design is positioned to help 

NSI approved companies achieve universal recognition as 

the benchmark for quality service delivery in the security, 

fire and related FM industries, imparting a strong message 

of confidence to customers and specifiers. 

These guidelines contain specific detail on the NSI certification logos that should be used by our approved companies 

and we would encourage you to use them.It is to your benefit to be recognised by prospective customers as an NSI 

approved company. 

It is therefore important to use the NSI logo options as specified in this document. By applying the appropriate logo in its 

correct position and colour you will be helping us to protect the integrity of the NSI brand and increase its value for you. 

If you are unsure of the logos you can use or have any other questions, please contact the Marketing Department 

at NSI on 01628 764873 


What’s in this section? 


// Section 1: The NSI certification logo 

// Section 2: The NSI/UKAS logo 

// Section 3: Contacts 

1.1 Our logo 

1.2 Award levels 

1.3 Our logo versions 

1.4 Using our logo on colour backgrounds 

1.5 Using the NSI logo on 

image backgrounds 

1.6 Exclusion zone & minimum size 

1.7 What not to do! 

1.8 Using the logo on printed material 

1.9 Using the NSI logo on secondary items 

2.1 Using the NSI/UKAS logos 

2.2 UKAS exclusion zone & size 

2.3 Colour options 

2.4 When can I use the NSI/UKAS version 

of the logos? 

2.5 Using the NSI/UKAS logo on printed 

material 

2.6 Using the NSI/UKAS logo on 

advertising 

3.1 Further information & contacts 


The NSI Logo NSI logo Guidelines 

// // Section Your guide 1 to using NSI logos 


Our logo 


NSI corporate logo 

The NSI corporate logo will appear 

on all communications from NSI, 

as our corporate identity. 

NSI 

Corporate 

Logo 

NSI certification logo 

The NSI corporate logo and award level make 

up the NSI certification logo which can be 

used by our approved companies. It is 

available as electronic artwork with a fixed 

size relationship and positioning between 

the elements. 

Certification logo 

N.B. NSI approved companies should not 

use the NSI corporate logo on its own. 

Award 

Level 

1.1 

NSI logo guidelines © National Security Inspectorate 2012 Issue 3

Award levels 


Levels 

Two award levels exist – Gold and Silver. 

Approved companies may only use the award 

level of their appropriate NSI certification. 

1.2 


Our logo versions 


Use the correct version 

We have produced 4 versions of the 

Gold and Silver logos for use at different 

sizes and for when you are restricted by 

reproduction quality or background colour. 

Primary version with full intricate 

detail within the medal illustration. 

Full colour small version 

for sizes less than 30mm 

in height. 

Graphic mono version for small or low quality 

reproduction. Use either black or PANTONE 303 (blue). 

The primary version should be used 

when its height is greater than 30mm, 

see opposite. This has more intricate 

detail within the 3D medal. 

> 30mm 

< 30mm 

For height sizes less than 30mm use either 

the smaller full colour version or use the 

mono graphic version if restricted to single 

colour. We have simplified the medal so that 

it is still legible. 

A reversed out version is also available 

when the logo is to be placed on a dark 

background. Please refer to Section 1.4 

for more information. 

1.3 


Using our logo on colour backgrounds 


Legibility is paramount 

We prefer our logo to be placed on light colour backgrounds such as these examples 

Wherever possible we prefer our logo 

to appear on a white or light colour 

background. However, we appreciate 

that this may not be sympathetic to your 

promotional materials. 

If the background is a light enough colour 

we prefer that you use the full colour logo 

and medal version as in the top row of 

examples. 

If the background is a dark colour or tone 

then please use the reversed out white logo 

with coloured medal or the option without 

the coloured medal (see example on red 

background). 

Alternative option - Reversed out white logo with full colour medal (artwork files are available) 

Reversed out white logo 

1.4 


Using the NSI logo on image backgrounds 


Image background 

Incorrect positioning 

Incorrect contrast 

Incorrect positioning 

In some cases, the NSI certification logo will 

need to be placed on a background image. 

Clarity and contrast should always 

be considered. 

7 

The logo should be positioned so that the tones 

running behind the logo give it high contrast. 

7 

7 

Correct positioning 

Correct contrast 

Correct positioning 

3 3 3 

GOLD 

1.5 


TM 

Exclusion zone & minimum size 


It is important that all approved companies project our logo consistently and professionally, 

without variation. On this page we show the importance of leaving space around the logo. 

The exclusion zone 

This is the clear space around the logo in 

which nothing else should appear. It helps to 

ensure clarity and improve the impact of the 

logo. This clear space (X) is proportional and 

is defined by the height of the NSI dot. 

1.5X 

X 

X 

X 

X 

X 

20mm 

TM 

10mm 

GOLD 

The minimum size 

To ensure legibility the NSI certification logo 

should not be used smaller than 20mm height 

for the colour version or 10mm if using the 

mono version as shown. 

TM 

GOLD 

Minimum size for the 

colour version 

Minimum size for the 

Mono version 

NB. Be sure to use the smaller logo version 

when the height is less than 30mm 

X 

GOLD 

1.6 


What not to do! 


We have tried to cover the most obvious 

mistakes in using our logos but in principle, 

use the appropriate artwork files provided 

and you shouldn’t have to change or alter 

them in any way. 

What not to do 

7 

1. Do not re-size or reposition the 

elements of the logo. 

7 

7 

7 

2. Do not change or create an alternative logo 

with the corporate ’medal’ or words. 

3. Do not substitute different type faces 

for the corporate logo element. 

4. Do not change any of the colours 

within the logo. 

5. Do not sit the identity within secondary 

shapes not specified in these guidelines. 

7 

7 

7 

7 

6. Do not place the identity on an inappropriate 

colour background (see section 1.4). 

1.7 


Using the logo on printed material 


Part of developing a clear corporate 

identity is the consistent positioning 

of the NSI certification logo. 

AB Company Limited, Company House, 

Company Street, Company Town SE1 UR2 

T: 01234 567890 Helpline: 0800 123 4567 

F: 01234 567890 E:safe@abcompany.co.uk 

www.abcompany.co.uk 



T: 01234 567890 Helpline: 0800 123 4567 



Positioning the logo 

Dear Sir, 

Date: 01.02.12 

Dear Sir, 

Date: 01.02.12 

Developing a consistent and recognisable 

RE: Positioning the NSI logo on your letterhead 

RE: Positioning the NSI logo on your letterhead 

brand is important in creating customer 

and specifier awareness. This can be 

further aided by positioning of the logo, 

as customers will also become familiar 

with this element of consistency. 

Developing a consistent and recognisable brand is important in creating customer and specifier 

awareness. This can be further aided by positioning of the logo, as customers will also become 

familiar with this element of consistency. The recommended positioning on your letterhead is at the 

foot of the page as shown on this example. We recommend using the full colour small size version 

at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details. 

You may only use the correct NSI certification logo according to the award attained. If restricted in 

colour, you can use the mono graphic version in either black or PANTONE 303 (blue). 

If you are unsure or would like some further advice about using our logo on your materials, 

please contact the Marketing Department on 01628 637512. 

We wish you every success. 











The recommended positioning on your 

letterhead is at the foot of the page as 

Mr AB Company 

Managing Director 

Mr AB Company 


shown on the examples opposite at a 

height of 26mm. Reference should be made 

to section 1.6 for the exclusion zone and 

minimum size detail. 

26mm 

26mm 

You may use the full colour small version 

AB Company is an NSI Gold Approved Company No. 0123456 

AB Company is an NSI Gold Approved Company No. 0123456 

or the mono graphic version as detailed 

in section 1.3 

1.8 


Using the logo on secondary items 


The NSI certification logo can be used 

on other secondary items in addition to 

printed literature and corporate stationery. 

These include corporate vehicles, company 

uniforms, and advertisements. There is no 

specific layout for these items as individual 

company corporate style will dictate the 

design. However, the NSI logo should always 

be shown in its entirety, in its own corporate 

colours and in the correct space and size as 

illustrated previously. 

As a guide we recommend positioning the 

logo towards the bottom or footer of the 

item or layout. This will then be consistent 

with the stationery and become more easily 

recognised. 

1.9 


The NSI/UKAS logo 

// Section 2

Using the NSI/UKAS logos 


Using the NSI certification logo on its 

own provides a strong, clear and concise 

impression. However, you may choose, where 

appropriate, to incorporate the relevant UKAS 

accreditation mark(s) alongside the NSI 

certification logo. 

There are three versions of the NSI/UKAS 

identity available, depending on your level 

of certification. The appropriate version 

of the NSI certification logo should of 

course be used in each case. The options 

are shown opposite. 

If you choose to use the NSI/UKAS identity, 

it is very important that you comply with the 

rules and guidelines laid down by UKAS, as 

to where and how you use that identity, and 

some of these rules and guidelines are stated 

here. UKAS requires NSI, as the accredited 

organisation, to ensure that: 

• The UKAS logo is used in conjunction 

with the applicable NSI certification logo 

and never on its own. 

• The UKAS logo is not used in any way that 

might mislead the reader about the status of 

your certification body. It is our responsibility 

to minimise the risk of a client/reader being 

misled as to the extent and limitations of our 

UKAS accreditation. 

• As your certification body, we audit the use 

of the national accreditation marks. 

Accordingly, you must not use the NSI/UKAS 

identity in any context where a client of yours 

or a reader of your material might be misled 

as to the extent or scope of your accredited 

certification. 

N.B. UKAS have advised that by 31st August 

2014, specific management system accreditation 

symbols e.g. Quality Management, Environmental 

Management, etc. must be replaced with the UKAS 

Management System accreditation logo, as shown 

within this document. 

PRODUCT CERTIFICATION ONLY 

UKAS ACCREDITATION 

PRODUCT CERTIFICATION & 

MANAGEMENT SYSTEMS 

MANAGEMENT SYSTEMS ONLY 

2.1 


Using the NSI/UKAS logos 


The UKAS logo has been specifically drawn by UKAS and its relationship with the NSI certification 

logo is fixed. It should not be redrawn or altered in any way other than that shown here. 

1.5X X 

1.5X 

1.5X 

X 

1.5X 

X 

2.1 


UKAS exclusion zone & size 


The use and positioning of the logo is 

explained further on in this section. On this 

page we specify the amount of clear space 

you need to allow around the logo and at 

what size to reproduce it. 

2X 

2X 

X 

2X 

The exclusion zone 

This is the clear space around the logo in 

which nothing else should appear. It helps to 

ensure clarity and improve the impact of the 

logo. This clear space (2X) is proportional and 

is defined by the height of the NSI dot. 

The minimum size 

2X 

Actual minimum size 

To ensure legibility, the UKAS element of the 

logo should not normally be reproduced in size 

smaller than 20mm in height. The exception 

to this is for use in small advertisements and 

business cards etc. On these items, please 

use the mono graphic version (as shown in 

2.3) and adhere to a 15mm minimum size of 

the UKAS element. 

51mm (minimum) 



2.2 


Colour options 


Reproducing the NSI/ 

UKAS logo in colour 

The NSI/UKAS logo should preferably be 

reproduced in its full colour version wherever 

possible. It is always protected with a white 

background. If you are restricted to using 

single colour reproduction then use the 

mono graphic version in either black or 

PANTONE 303 (blue). 

Do not use any other colour version that 

is not shown here. Electronic artwork is 

available upon request. 

Full colour version 

TM 

GOLD 

Mono graphic version - black Mono graphic version - PANTONE 303 

2.3 


When can I use the NSI/UKAS logos? 


The following restrictions are those laid down by the Department for Business, 

Innovation and Skills. These are additional to the NSI rules of use. 

Correct use 3 

1. If you choose to use the UKAS logo, it must always be used with the relevant NSI certification logo. 

These have been produced for your use and can be found in this section. 

2. The logo may only be used in the following circumstances: 

- promotional brochures and leaflets 

- catalogues 

- advertisements 

- websites 

- stationery and general print material 

3. The UKAS logo must be produced in black or NSI blue (PANTONE 303) and white. 

Incorrect use 7 

1. The UKAS logo must not be displayed on: 

- vehicles 

- flags 

- site-boards 

- shop window signs 

- products 

- buildings 

2.4 


Using the NSI/UKAS logo on printed material 


Part of developing a clear corporate 

identity is the consistent positioning 

of the NSI/UKAS logo. 



T: 01234 567890 Helpline: 0800 123 4567 





T: 01234 567890 Helpline: 0800 123 4567 





brand is important in creating customer and 

specifier awareness. This can be further aided 

by positioning of the logo, as customers will 

also become familiar with this element of 

consistency. 

The recommended positioning on your 

letterhead is at the foot of the page as shown 

on the samples opposite. Reference should 

be made to section 2.2 for the exclusion zone 

and minimum size detail. 

Date: 01.02.12 

Dear Sir, 

RE: Positioning the NSI/UKAS logo on your letterhead 











Mr AB Company 


Date: 01.02.12 

Dear Sir, 

RE: Positioning the NSI/UKAS logo on your letterhead 











Mr AB Company 


2.5 


Using the NSI/UKAS logo on advertising 




brand is important in creating customer and 

specifier awareness. This can be further aided 

by positioning of the logo, as customers will 

also become familiar with this element of 

consistency. 

As with the printed materials, position the NSI/ 

UKAS logo at the bottom of the layout. 

2.6 


Contact us 

// Section 3

Further information & contacts 


If you are unsure of how to obtain the artwork files, which logo to use 

or have any other relevant questions, please contact the NSI Marketing 

Department on 01628 764873. Alternatively, visit our website for more 

information www.nsi.org.uk via the ‘NSI Company Login Area’. 

3.1

NSI LOGO GUIDELINES - National Security Inspectorate

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