FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

Intentions to use mobile television
55 %
76 %
Yes
Maybe
No
36 %
16 %
9 % 8 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0 %
Women
Men
Figure 3-5. Intentions to use the service if it was available.
3.3.5 Content production
The students who were responsible for producing the video material said that it felt
natural to take video in the Eurovision Arena, where people knew that videotaping
was part of the event organisation. In the city centre, videotaping was not felt as
a natural way to approach people. “But in there, I was just some weird guy running
towards people with my cell phone and they were like go away please!” As a whole,
videotaping with a mobile phone was considered as spontaneous and flexible way
to work as radio reporter’s work. “ -- it’s very quick and it’s just you, you don’t need
an extra crew there at all. In that way working with a mobile phone was similar to
radio work because you needed just one person there, the reporter can do anything
by himself.”
3.4 Conclusions
As a whole the attitudes of the interviewees toward mobile TV were positive
and excited. Interactive services did not seem to be the main reason for taking
mobile TV into use. However, due to technical problems and incompleteness in
implementation, interactive services could not be illustrated in the best possible
way. That is why user feedback to interactive services should be taken only as
preliminary.
Mobile TV in itself was a new thing to the interviewees. This hindered their
thinking of the possible role of the interactive services and partially explains why
DVB-H broadcast was considered the most interesting part of the service entity.
Generally, the interviewees accepted mobile TV quite well as 61% were ready to use
mobile TV if it would be available. Men were a bit more interested than women.
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