The Lee Kong Chian School of Business
Academic Year 2012 /13
MGMT 004 CREATIVE THINKING
Instructor Name : Mr Alan Tea
: Adjunct Faculty of Strategy & Organisation
Office : LKCSB Level 5
This course is designed to enhance your understanding of the concepts of creative thinking and to inspire and
influence you with new ways of looking at problems and resolving them. The content will include both historic
and contemporary examples of innovative companies and highly creative individuals who are leaders in creative
endeavours and enterprises in various fields such as the visual arts, science, architecture, philosophy, IT,
advertising, animation and consumer products.
You will also be given opportunities to discover and express your imagination in various areas of creativity and
engage in meaningful creative activities individually as well as in teams. You will find that working together in
teams with members from different disciplines and with different talents will enhance your individual creativity.
By the end of the course, you will be able to:
• Explain what creativity is and the processes involved in creative endeavours
• Enhance and recognize your own creative potential and selectively apply the creative processes in your
• Explore ideas and solve problems from new perspectives by exercising creativity and imagination
• Evaluate the importance of interdisciplinary collaboration in the creative process
PRE-/CO-REQUISITE / MUTUALLY EXCLUSIVE COURSE(S)
Please refer to the Course Catalogue on OASIS for the most updated list of pre-requisites / co-requisites for
this particular course. Do note that if this course has a co-requisite, it means that the course has to be taken
together with another course. Dropping one course during BOSS bidding would result in both courses being
dropped at the same time.
Attendance and Class Participation: 15%
Individual Assignments: 40%
Class Projects: 15%
Final Group Project: 30%
Individual Assignments comprise an online idea journal and individual showcases.
The online idea journal is where you record your creative ideas/outputs as well as your learning and
reflections arising from the course. A couple of your entries shall be positioned as showcases, where you
elaborate on your creative work.
Class Projects are based on assignments given in class and groups are expected to do their presentation during
class time. A total of 3 assignments, each contributing to 5% of the overall score, will be given.
Final Group Project is based on creative responses to a selected process, product, service or significant idea to
be presented by each group during the final session. This should be a 15 min presentation followed by 5mins of
Q & A. A written report on the project is to be handed in on the day of the presentation. Depending on the
class size, each group will have 5 to 7 members.
All assignments are to be handed in on time.
There is no final written examination.
There will be a peer evaluation exercise for the Final Group Project for group members to assess each other’s
contribution to the project. Group members who fare badly in the exercise will be penalized.
Students are responsible for honest completion and representation of their work. There will be zero tolerance
for plagiarism, and penalties may include award of zero marks for the assignment or a fail grade for the class. If
you believe there has been an infraction by someone in the class, please bring it to my attention.
All acts of academic dishonesty (including, but not limited to, plagiarism, cheating, fabrication, facilitation of acts
of academic dishonesty by others, unauthorized possession of exam questions, or tampering with the
academic work of other students) are serious offences.
All work presented in class must be the student’s own work. Any student caught violating this policy may
result in the student receiving zero marks for the component assessment or a fail grade for the course. This
policy applies to all works (whether oral or written) submitted for purposes of assessment.
Where in doubt, students are encouraged to consult the instructors of the course. Details on the SMU Code
of Academic Integrity may be accessed at http://www.smuscd.org/resources.html.
INSTRUCTIONAL METHODS AND EXPECTATIONS
A number of teaching strategies will be used to enhance participants’ learning. Mostly, the learning will be
experiential and will be participant-centered to include individual and group activities. There will be
opportunities for the participants to engage in creative activities using different senses and to report on their
own learning. A visit to the Singapore Art Museum will enable the students to learn beyond the classroom and
be exposed to the works of national as well as international artists and prominent contributors to the
community, both past and present. Lastly, the course will also afford participants the opportunity to explore
concepts of creativity as they relate to current trends in consumer technology and the mass media.
CONSULTATIONS AND TEACHING ASSISTANTS
Consultations may be done by email or discussion before or after class. If you need to have a longer
discussion, please contact me via email to make an appointment. You may also contact the TA via email for any
Course sessions will be 1.5 hours each over 15 weeks in the semester.
RECOMMENDED TEXT AND READINGS
There are no specific texts for this course although some references will be given. Readings will be assigned as
and when necessary during the course.
WEEKLY LESSON PLANS
1 Course Introduction
2 The Creative Individual (Part 1) – Self-Awareness &
3 The Creative Individual (Part 2) – Behaviors & Mindsets
4 Creative Processes & Techniques (Part 1) – SCAMPER
5 Exploring Creativity in Music Class Project
6 Creative Processes & Techniques (Part 2) – Blending &
7 Exploring Creativity in the Visual Arts
8 Term Break
9 Exploring Creativity in Business Class Project
10 Exploring Creativity in Society Class Project
11 Finding Your Voice
12 Final Group Project Presentation (I) Submission of Online
Idea Journal &
13 Final Group Project Presentation (II)
14 Review Week Submission of Final
Group Project Report
15 Examination Week