11 key points to know to

properly promote your ART

Michelle Hold


Steve Kaufman

Ahmad Shamloo

Kohgiluyeh and Boyer

Ahmad - Iran

























6. Diana Vachier

(Steve Kaufman)


11.Oscar M. Domínguez

15.Irina Rumyantseva

16.Ahmad Shamloo

19.Michelle Hold

21.Aziz Anzabi

22.Qahveh Khanehei


25.11 key points to know to

properly promote your ART

Director: Aziz Anzabi

Editor and translator : Asra


Research: Zohreh Nazari

On Night

At night,

when the silver moon stream makes

a lake of limitless plain,

I spread the sails of my thoughts in

the path of the wind.

At night


Ali Akbar Sadeghi born 1937 a

graduate of the College of Art,

University of Tehran, is one of

the most prolific and successful

Iranian painters and artists.

the Centre for the Development

of Children and the Youth, and

has made seven films by using

his style in painting.

He began to teach painting in

high school in the 1950s, before

entering the university in 1958.

His early works were with

watercolor, but as of 1959, soon

after entering college, he began

oil painting and drawing. He

initiated a particular style in

Persian painting, influenced by

Coffee House painting,

iconography, and traditional

Iranian portrait painting,

following the Qajar tradition – a

mixture of a kind of surrealism,

influenced by the art of stained

glass. He did his early works in

graphics and illustration. He is

among the first individuals

involved in the Centre for the

Intellectual Development of

Children and the Youth, and was

among the founders of the Film

Animation department of this


Aside from illustration, he has

published number of books for

Films produced by Sadeghi

have won more than 15

awards at International Film

Festivals. Also, for his book

illustrations he has won four

international awards.


After the Iranian Revolution,

Sadeghi seriously pursued

painting. In 1989 he founded

Sabz Gallery, which was actively

and continuously exhibiting the

works of Iranian painters until

2003. In 2011 His permanent

works space and atelier

established that continuously

showcases works belonging to

different periods of Sadeghi's

long professional life.

oil colors, in large frames, very

personal, reminiscent of epic

traditional Persian paintings and


In total, he has participated in

over 50 individual and group

exhibitions, over 7 volumes of

books of the collection of his

works have been published, and

he has been a member of jury

panels in over 10 international

biennial exhibitions.

Sadeghi has been artistically

active in the past 60 years. His

style is a Persian surrealism,

based on Iranian forms and

compositions of traditional

paintings, the use of Iranian

iconography, and the use of

Persian cultural motifs, signs and

myths, full of movement and

action, in prominent and genuine


In his paintings, Ali Akbar Sadeghi automatic art of Max Ernst and De

draws on the traditions of Persian Chirico, among others

art but adds to them a surreal

edge. Sadeghi inspiration from

the cultural heritage of Iran is not

just aesthetic; the presence of

Persian sagas and legends, epic

poems and philosophies, and even

the teachings of Gnosticism loom

large in his work. While Sadeghi

has been motivated by the varied

artistic forms and schools of

thought of his country, his

productions have links to the


plain Tulips

Kohgiluyeh and Boyer-Ahmad -Iran

Kohgiluyeh and Boyer-Ahmad Province is one of the thirty-one

provinces of Iran. It is in the south-west of the country, in Iran's Region

2 and its capital is Yasuj. The province covers an area of 15,563 square

kilometers, and in 2006 had a population of 634,000. According to

National Population and Housing Census population of Kohgiluyeh and

Boyer-Ahmad in 2011 was 658,629. The people mainly speak Luri.


Diana Vachier

was walking by a NYC art gallery

in1997 when she was immediately

drawn to a painting on display in

the window. That painting was the

famous image "American Gothic"

by artist Grant Wood-only it wasn't

a copy of the original painting.

Instead, Diana saw this iconic image

covered with rich, vibrant colors

and embellished details. "It was

absolutely magnificent," Diana

Vachier recalls. Upon closer look,

she saw chat the back of the

painting had a stamp by the Wood

Estate that gave the artist Steve

Alan Kaufman (SAK) permission to

use this famous image to paint a

new interpretation.

"The colors just popped off the

canvas, and gave this recogniz able

image a new life that was so

appealing to me," she said.

"This creative and brilliant artist

Steve Kaufman was making art of


The curator showed Diana two

additional pieces that Steve

Kaufman painted.

One was a Marilyn Monroe, and

the other was Mozart. Diana asked

if there were more, and the curator

answered that he had many, but

they sold within a week of the

opening of the show.

"I knew then that this Steve

Kaufman was an important artist,"

Diana remembers.

Former assistant to Andy Warhol,

Steve Kaufman is known for

painting dozens of celebrities,

iconic images and brands including

Coca Cola, various

currency..)',historic figures ,several

U.S. presidents, and about 40 world

leaders. His paintings have been

exhibited in numerous museums

worldwide, and at least two

presidential libraries.


It was the year 2000 when Diana

Vachier finally met Steve Kaufman,

who gave her the opportunity of a

lifetime to work for him. "Not only

was Steve a brilliant artist that

flowed with creativity, but also he

was a very kind man with a big

heart and an amazingly funny sense

of humor," Diana said. "He opened

up many windows for me to view

the world differently. His kindness

and generosity was very

contagious." People were

devastated when Steve Kaufm an

died in 2010 at the youn gage

of 49.

He is remembered as a great

American pop artist, a community

activist, and a generous

humanitarian who supported more

than 175 charities each year.

He created the "Give Kidsa Break"

program, which helped inner city

kids from troubled homes or

straight from jail. Steve Kaufman

gave these kids a job and his trust

when no one else would. This

opportunity represented a second

chance in life for about 2,000

youth. Approximately 85% went on

to a better way of life.

For months following his death,

people stopped by Steve Kaufman's

Los Angeles based studio to pay

their respects and tell their sto1y of

when they worked for Steve and

how he touched their lives.

Steve Kaufman’s paintings have

been exhibited in 10 museums

including The Andy Warhol

Museum of Modern Art in Slovakia;

the Reiss- Engelhorn Museum in

Mannheim, Germany;

The Museum of Contemporary Art

in Hot Springs, AR;

The Motown Historical Museum in

Detroit, MI; the Blues &Legends

Hall of Fame Museum in Memphis,



The American Sport Art Museum &

Archives in Daphne, AL; The Pop

Culture Gallery at The World of

Coca-Cola in Atlanta GA; the

Palazzo Costanzi in Trieste, Italy;

Museo Casa Enzo

Ferrari (House of Ferrari Museum)

in Modena, ItalyInternationale

Stiftung Mozarteum (Mozart

Museum) in Salzburg ,Austria ;and

at least two U.S.presidential


In his Will, Steve Kaufman left

Diana Vachier the ownership and

copyrights of his art images, and

his name. "le is an honor chat is

indescribable," she said. "Knowing

Steve Kaufman and having worked

with him made me a better person.

He is very deeply missed."


Diana Vachier offers Steve Kaufman

limited editions for

purchaseathttp://www.AmericanPo . Licensing

opportunities are availablethrough

http://www. .


III EDITION 2015/2016



Application: 12 January – 8 June 2015

Theme: Space. Inside and outside the limits

Organised by


Via Ivrea n. 42, 10086 Rivarolo Canavese (Turin) ITALY

In collaboration with








It was founded in 2010 by the

initiative of Areacreativa42 and

the Albertina Academy of Arts of

Turin to commemorate the

talented artist Carlo Bonatto

Minella (1855-1878). Since the first

Edition there has been many

surprises. Albeit with only 100

participants, the Prize has proved

to be of great quality: the winner,

Alessandro Cardinale, won in a few

months the International Biennial

of Beijing too. Areacreativa42

decided to continue the adventure,

organizing the Second Edition of

the Award on 2013/14 and 100

members became 900 in a few

months, of which 823 allowed. The

figure of Vittorio Sgarbi and his

enthusiasm, the careful selection

of the artists and the will to

mature with them, the

commitment and the constant

attention of Areacreativa42 have

allowed an exciting growth path

for the prize. A new step edition by


As in the previous editions artists

are asked to express their arts on

the subject having originated from

a work by Carlo Bonatto Minella;

to this end, the artistic director,

Antonio D'Amico, taking origin

from the painting at GAM (Gallery

of Modern Art) in Turin, “The

religion of the deceased”, has

chosen the theme "Space. Inside

and outside the limits ", which

developed in a contemporary key

and according to the instructions

provided in the notice, will be an

inspiration for the participants.



General Information and


Press Office

Elisabetta Chiono +39

3473420598 or + 44



Oscar M. Domínguez

(January 3, 1906 – December 31,

1957) was a Spanish surrealist

painter. Born in San Cristóbal de La

Laguna on the island of Tenerife, on

the Canary Islands Spain,

Domínguez spent his youth with his

grandmother in Tacoronte and

devoted himself to painting at a

young age after suffering a serious

illness which affected his growth

and caused a progressive

deformation of his facial bone

frame and limbs.

He went to Paris at 21 where he

first worked for his father in the

central market of Les Halles, and

spent his nights diving in cabarets.

He then frequented some art

schools, and visited galleries and


In 1933 Domínguez met André

Breton, a theoretician of

Surrealism, and Paul Éluard, known

as the poet of this movement, and

took part a year later in the

Surrealist exhibition held in

Copenhagen and those of London

and Tenerife in 1936. He took up

the Russian-invented technique of

decalcomania in 1936, using

gouache spread thinly on a sheet of

paper or other surface (glass has

been used), which is then pressed

onto another surface such as a


Domínguez was rapidly attracted by

avant-garde painters, notably Yves

Tanguy and Pablo Picasso, whose His 1937 oil painting The Infernal

influences were visible in his first Machine sold for 2 770 000 FF (US $

works. At 25 he painted a selfportrait

full of premonition as he Drouot-Montaigne in Paris.

404,375) on June 8, 2000 at

showed himself with a deformed

hand and with the veins of his arm

cut. He chose to kill himself 27

years later by cutting his veins.


His 1933 oil painting Roma's

portrait sold for 902,500 GBP

(US $ 1,469,270) on Feb. 4th.

2014 at CHRISTIE'S in London.

In 1952 he started an affair with

Marie-Laure de Noailles, who

called him "poochie".

Domínguez committed suicide

December 31, 1957, by slitting

his wrists in the bath. Marie-

Laure arranged to have him

interred in the Bischoffsheim

family mausoleum in the

Montparnasse cemetery


Every time

Every where


Irina Rumyantseva

UK based independent emerging

artist living in Manchester since

2009. Creating a variety of

affordable artwork from abstract

art to figurative art, floral art to

landscape, seascape, cityscape,

animals and wildlife, and still life

paintings mainly on canvas using

an array of mixed media direct

from the artists studio. "Each

experience is an inspiration to

create something unique."

Qualified professional artist with

a masters equivalent in St

Petersburg in both art and

design. "My work has been very

well received and I am so

humble for all the support.

Thank you." Commissions

welcome, made to order custom

paintings, size, colour and style

specific to the customer's

requirements. Limited Edition

prints also can be made to order

size specific to the customers



Ahmad Shamloo

Shamlou has translated

also known under his extensively from French to

pen name A. Bamdad Persian and his own works are

(November 24, 1925 – July 23, also translated into a number of

2000) was a Persian poet, languages. He has also written a

writer, and journalist. Shamlou number of plays, edited the

was arguably the most works of major classical Persian

influential poet of modern Iran. poets, especially Hafiz. His

His initial poetry was influenced thirteen-volume Ketab-e

by and in the tradition of Nima Koucheh (The Book of Alley) is a

Youshij. Shamlou's poetry is major contribution in

complex, yet his imagery, which understanding the Iranian

contributes significantly to the folklore beliefs and language. He

intensity of his poems, is simple. also wrote fiction and

As the base, he uses the Screenplays, contributing to

traditional imagery familiar to children’s literature, and

his Iranian audience through the journalism.

works of Persian masters like

Hafiz and Omar Khayyám. For

infrastructure and impact, he

uses a kind of everyday

imagery in which personified

oxymoronic elements are

spiked with an unreal

combination of the abstract

and the concrete thus far

unprecedented in Persian

poetry, which distressed some

of the admirers of more

traditional poetry.


Early life

Ahmad Shamlou was born to

Haydar Shamlou and

Kowkab Araqi on November 24,

1925 in Tehran to an army family.

Ahmad was the second child and

the only son in a family of six

children. In the manner of many

children who grow up in families

with military parents, he received

his early education in various

towns, including Khash and

Zahedan in the southeast of Iran,

and Mashhad in the northeast,

and Rasht in the north. Shamlou's

childhood and adolescent were

neither privileged nor easy and

home was not an environment that

could foster his sensitivities and he

often found solace in solitude.

Moving with his family from one

town to the next proved a hurdle to

shamlou's education. By 1941, his

high school education still

incomplete, he left Birjand for

Tehran. He intended to attend the

German-established Tehran

Technical School, one of the best

secondary schools of that period

and learn the German language.

He was admitted to this school on

the condition that he be demoted

two years. Soon in 1942, he and the

rest of the family once again left

Tehran to move for Gorgan. In

1945, he made a final attempt at

completing his high school degree

in Urumieh, but he failed. At age

29, following the fall of Prime

Minister Mohammad Mosaddeq,

Shamlu was arrested for being a

member of the communist Tudeh

Party of Iran and imprisoned for

more than one Shamlou's debut

work, Forgotten Songs ‎, was a

collection of classical and modern

poetry which was published in 1947

with an introduction of Ebrahim

Dilmaghanian. In 1948, he started

to write in a literary monthly called

Sokhan-no. Two years later his first

short story The Woman Behind the

Brass Door was published. His

second collection of poems

Manifesto , was published in 1951.

He showed inclinations toward

Socialist ideology. He got a job in

the Hungarian embassy as their

cultural advisor.


His third collection of poems, years of marriage.

Metals and Sense (1952), was He met Aida Sarkisian in the spring

banned and destroyed by the of 1962 and they were married two

police. His translations of Gold In years later in 1964. Aida came from

Dirt, by Sigmund Motritz, and the an Armenian-Iranian family who

voluminous novel The Heartless lived in the same neighborhood as

Man's Sons by Mór Jókai, together Shamlou. Her Christian family

with all data gathered for his work objected to the marriage on the

on the colloquial culture of urban basis of the Islamic background of

Iranian life (to be known as The Shamlou's family. Moreover,

Book Of Alley) were also

Shamlou was older, and had been

confiscated and destroyed. In 1954 divorced twice. She became an

he was jailed for 14 months. in instrumental figure in Shamlou's

1955 he translated and published life and they remained together

three novels by European writers. until his death in 2000. Her name

He became the editor-in-chief of appears in many of his later poems.

Bamshad literary magazine in She currently lives in Karaj.


Personal life

Ahmad Shamlou writing

Shamlou was married three times.

In 1947, he married Ashraf

Isslamiya (d. 1978) and together

they had three sons and a

daughter: Siavash Shamlou, (1948–

2009), Sirous Shamlou, Saman

Shamlou, Saghi Shamlou. They

divorced in 1957 after several years

of conflict and long separation. His

second marriage to Tusi Hayeri

Mazandarani (d. 1992) who was

fourteen years older than Shamlou,

ended in divorce in 1963 after four


Michelle Hold

was born in Munich. She began

studying Architecture in Innsbruck.

It was from here that she amplified

her growth in the artistic field and

fabric design in various courses in

Paris, New York, Hong Kong,

Monaco and London.

After pursuing successfully an

international modelling career and

a restaurant business in Hong Kong,

Michelle is finally following her

lifetime passion for art. She has

shown in Italy and internationally,

won prestigious awards,she was

chosen by Saatchi Art for “A

Spotlight on Italy”,

and just recently selected for

‘Abstraction” by Rebecca Wilson,

and she won 1st, 3 rd

and 4th Showcase on ARTSLANT

in 2014 and 2nd, 3rd, 5th and

7th Showcase in 2013. She is

presented in “La via Italiana all’

informale” and “FERRARA ART

FESTIVAL” which were both edited

by Mondadori.

Michelle Hold stands for passion

for art and wants to inspire to

celebrate life. She aims to expand

our awareness of color and by

doing so lift our lives by

pleasing the eye and soul.

She is devoted and with the vision

that art can and should make a

difference in everybody’s life, her

abstract paintings will inspire and

invigorate you.

Fuel your soul, regenerate through

color and energy:

Michelle’s new series of paintings

for the exhibition “Warriors of

Light“ brings your insight into a

new world where spirituality meets

science inspired by the ultimate

research of Gregg Braden.


Every painting is accompanied by a important role in our life, because

sentence of bestselling author Paul color is light and we all know what

Coelho’s book “Manual of the a difference a sunny day makes to

Warriors of Light”

our well-being. Working in the

Color is Michelle’s passion. Having fashion industry has sensitized and

worked with important designers in raised my awareness of color and

the fashion business and having enables me to take the viewer into

created new materials as a textile a world of harmony that will bring

designer for them, Michelle has well-being into homes and offices.”

trained her eye and sensibility to Living in different cultures has

slight changes in color tone. made me aware that color operates

Her color palette and compositions in every culture as a symbol, a

reveal an exquisite sensitivity to metaphor, and as part of an

light and space. Furthermore she is aesthetic system

aware of the fact that color is able

heal your body and soul.

Michelle: “Color plays a vitally


one world twenty

one centuries

By Aziz Anzabi

In different periods of time art and corporate world have had a tight

communication and a effective interaction on each other. In this work

the antique Greek pottery is a symbol of the western and I have

changed the symbol and meaning of the potter's tale by replacing a

coca-cola bottle between the two soldiers instead of the original image

and the surprise looks of the soldiers for what they have found is

incredibly odd in their own century. Under the pottery using a symbol

of Iranian miniature for representing the westerns and replacing the

logo of coca-cola instead of the Iranian calligraphy I have tried to show

the effect of the corporate world on art and culture .

The deep effect of these corporate world on the life of people is shown

using the ancient pottery and the crumpled paper containing the

picture of a miniature.


Qahveh Khanehei Painting (Tea from painting features it may be

House style of painting)

considered among visual arts. But,

oil painting on canvas, Qajar prior to illustration of this


traditional and true Iranian art, we

Q ahveh Khanehei painting is an should acquire knowledge about

Iranian painting style combined Qahneh Khanehs . These places

with European techniques (oil and with their old history have been the

color on wall and convass). It was keeper of our old traditions,

about eighty years ago that this thoughts and tastes. In

method was formed among QahvehKhanehs the narrators of

laypeople. The characteristic Shahnameh told about natioanl

of this art is its popularity and stories with much enthusiasm.

distance from court arts. Unknown Therefore, in the course of long

artists who had some experience centuries, QahvehKhanehs took

in painting on tiles, were many characteristics, which are

influenced by the atmosphere and important for their extensive

ambience of Qahveh-Khanehs , contact with people. In fact

along with Shahnameh-Khani QahvehKhanehs of old days played

(reading verses from Shahnameh) the role of today mass media. This

endeavoured to create simple and role had its due rules and

beatiful views

traditions, one of which being “

on the walls of Qahveh Khaneh QahvehKhane painting”.

and on cloths.

Though they did not have any

academic instructions, these artists

succeeded to occupy a place in

Iranian artistic history for

themselves. For its presence in

narrations and Shamayel gardani

(carrying the icons) Qahveh

Khanehei painting may be regarded

a part of Iranian painting arts. And

on other hand due to its distance


In this style of painting, one can

easily detect some elements of

Miniature painting. As narration of

stories in its climax incline towards

poetry, the paintings of

QahvehKhaneh some times tend to

delicateness of miniature.

the imagination and enthusiasm of


These are not much records

concerning the history of this

national art, because in its present

form, it has been current since

eighty years ago. But remaining

paintings and plaster moulding

indicate that some kind of this art

existed in 18th and 19th centuries.

For example the paintings on tiles

of Chehel Sotun Palace in Esphahan

have been worked under Shah

Abbass II and Nader, of course most

of theme are Shabih Sazi (dramatic)

and they are inspired by feasts,

while Qahveh Khanehei painting is

purely imaginary and the painter

does not have any model and what

he draws is merely that which goes

in his mind.

Observing the present evidences he

draws an imaginary picture of, for

example, Karbala desert, Ashura

epic, and Resurrection day and

some epical pictures which indicate


Qahveh Khanehei painting which is

called Imaginary painting by many

people, is an art with its recognized

principles. Its main feature is

retaining the genuinenes of

portraits, in a way that even in

dealing scenes of feasts or epics,

the painter makes his outmost

effort to paint the faces. This

feature is due to the fact that “

state” and “ motion” are limited in

this type of painting. In each

painting the faces convey the

subject intended by painter to

onlookers. The painter of this style

is an earnest narrator who

consciously or unconsciously

represents the protagonists or

antagonists with due emotions

towards them. For example in

Rostam and Sohrab, Rostam’s face

occupies a large place in the

painting and this shows the

painter’s love of Rostam. In a

religious painting the face of

enemies and vicious people are as

ugly as possible.

In Qahveh Khanehei painting there

is no limitation of subject and the

painter’s hands are free to draw

whatever he desires. Due to this

reason, no painting could be ever

considered a criterion for other

works. In general one may devide

the subjects into three groups:

religious, epic, feast and amorous



11 key points to know to properly

promote your ART

Start with a definition

According to the CNRTL, the artist

is the one who practices a fine art

and a craftsman who excels in his

work, which has acquired a

technique, control of

implementation, know-how

enabling it to reproduce ably

a model or even invent a

new style.

However, the artist is more

complex than that. Indeed, the

technique is not sufficient for a

man to be an artist. The artist is

the author, the designer of a

universe, a creation of its own, a

scientist, an inventor, a thinker.

The work, for it to be successful

should cause a feeling, a positive

emotion or completely the


There are different types

of artists:

the masters of aesthetics, painters

style and academic talent.

conceptual artists, constantly

seeking novelty in the use of the

material, the support, how to get a

message ... They experience the


the artists involved, those for

whom art is a way to express

themselves, to denounce, decry.

without forgetting the talent of

course that even with few

resources may be surprised by their

approach to art and their growing


1 . "THE" golden rule: know how to

communicate with your art!

The love of art is unconditional and

pure. However, from the moment it

is in the market, it becomes a

mercantile product like any other

and to quote Warhol "Making

money is art , working is art and

good business is the best art". Or,

controlled communication is almost

assured a sale! Moreover, the more

you communicate, the more you

come to understand your target

customer. More you close in your

target, you will know more

precisely how to respond to its



2 .The status of professional artist

You have to remove the head of

the artist's image to the star Jeff

Koons or so bohemian how Van

Gogh bartering his paintings

against a hot meal. The 21st

century offers professional artists

the opportunity to be surrounded

and supported by organizations

working for their 'integration' to

society; the most famous being the

House of Artists. Which organizes a

service of free specialist legal

advice on the law of artists.

The contribution of its members

allow the creation of a welfare

background coming to the aid of

artists in large financial and

professional difficulties.

The AGESSA (Association for the

Social Security Management of

Authors) meanwhile, collects social

security contributions of artists to

the original literary, dramatic,

musical, choreographic,

audiovisual, photographic and


3.The artist's interlocutors

The profession of artist and art

dealer are completely separate! So

it is better for the artist to be

guided by the advice of relevant

experts the art market such as

curators, gallery owners, art

historians, auctioneers even

collectors knowledgeable and

obviously artists with more


Every artist has an audience, so a

supporter! Although tastes and

colours do not discuss, there is no

artist on earth whose work does

not appeal unanimously. There are

different ways for an artist to be



Sponsorship is one of the oldest

ways to support artistic creation.

The word comes to us from Caius

Cilnius Maecenas, patron of arts

and letters in ancient Rome. Today

however, the patron means a

person or entity that supports its

influence or its financial resources

is a cultural project.


For the little history, the Medici

are known to have supported the

artists of their time including

Michelangelo figure. In our time,

the "savvy" of this type of aid in

the creation are mostly the

Americans, who also adore the

French heritage and its artists!

The protection and support of the

arts and letter is a matter with

which French don’t kid with!

Indeed, already in the

Middle Ages, people had an

obligation to encourage. Louis XIV

said the patron king is the first

monarch to support art. Following

the French Revolution, the first

cultural institutions appear as the

National Archives, the National

Library of France or the Museum

Arts Centre. It will still wait for the

20th century and the Popular

Front led by Léon Blum appear to

see the financial and

administrative intervention of the

state and the idea

of ​democratization of culture.

However, it is Jeanne Lawrence,

Malraux and of course Jack Lang

that artists today have to say thank

you for their contributions in the

field of culture and arts.

Indeed, aid implemented by the

state are numerous: municipal aid,

aid DRAC (Regional Direction of

Cultural Affairs), the FRAC (Regional

Contemporary Art Fund), the

European nursery for young artists,

Fondation de France , the European

Centre of Contemporary Artistic


Crow funding is the English term for

crowd funding. This simply involves

the financial participation of a large

number of people in the artist's


5. Set the price of your work

In order to set the price of your

work, you must take into account

the following factors: the cost of

materials (mediums, tools, paints,

materials), quality of the media you

are working and materials,

dimensions, transportation,

originality of production, the

scarcity of work, popularity, won

competitions and awards,

commissions, the price of similar

artists, the course of the art

market, supplements (frames ,

glass, stone, ...).


6. Expose gallery

Exhibit gallery is the first instinct

of an artist to sell your art. Choose

the right gallery for choosing your

gallery is choosing a business

partner. As in love and friendship,

the current must go well and you

have to share a similar artistic line

with the gallery. So you must

clearly identify your needs and

ensure that the contract is in

agreement with the latter. A true

gallery is committed and has the

element of risk! However, note

that the gallery is remunerated on

a commission ranging from

20 to 70% per work sold in

different countries, the reputation

of the gallery, the place it occupies

in the market. This commission

allows the gallery to pay the

shipping cost of the works, the

production of a press kit, the

printing costs engendered by

organizing a vernissage and an

exhibition, participation fairs

shows Regarding the choice of the

gallery, as stated, this is a matter

of taste and artistic preferences.

However, it is important to know

that a good gallery, regardless of

artistic orientation has generally

between ,ten to fifteen artists,

hoping that you are one of them!

7. Successful exhibition

If unfortunately you are not the

proud collaborator and protected

by a gallery, know that the ocean is

far greater! Indeed, art offers the

possibility to vary the scene of the

most common to the most unusual.

The bars, cafes, hotels, merchants

can accept that you bet the walls of

your best work. After a nice place,

trendy, attractive and strategic

found, the work does not stop

there! For your successful

exhibition is set design and should

be neat and thoughtful; an

exhibition is not a sequence of

pictures hanging one after the

other without logical or no story to

tell. The content is of course also

important, do not neglect.

Moreover, it is closely related to

your artistic identity making it shine

through, at first glance we know

that this is your work, your brand,

your talent. Finally, as would say

our Anglo-Saxon friends, last but

not least: co-mmu-ni-ca-tion; it is

obviously capital, fundamental and

indispensable! Your exposure will

be communicated better, the more

attire era crowds! 28

8. A shocking opening

To open your exposure in the rules

of art, what better than a small

opening? Amateurs, professionals

and curious love to taste their wine

or champagne surrounded by

people sensitive to art, talk with

the artists and meet new

enthusiasts. For the success

of your evening, boards are quite

similar to rule 7. The place, date

and event communication are not

to be overlooked. Consider inviting

important and influential people in

order to give more impact and

"credibility" to your event.

If among your guests, one

or two journalists can be present,

you have won everything!

For the anecdote, do you know

why the opening night of an

exhibition called a preview?

No, you still do not have?

The opening is the opening of an

exhibition the day before its

official opening, often deprived at

the time of painting exhibitions,

important people were there

for this world so that they

can take a look at works before the

public. It was on this occasion that

the artist took the opportunity to

varnish their paintings that they

just completed!

9. Online sale

E-commerce is now a major player

in the market which is growing

every year exponentially. The art

trade is not spared by this

phenomenon and sell your works

online can be very lucrative if you

know how to do it. In addition,

Internet sales can reach a global

audience! However, that will slowly

go surely, so take time to set prices,

to take all the dimensions of each

works to educate the time of

transport, post visual quality giving

desire to know more about your

work . The fine My ArtMakers team

asks you to trust them and prompts

you to create a qualitative artist

profile. Although how to do is not

the same as for an exhibition or a

vernissage, the board remains the

same: put forward a focused and

strategic communications to reach

your audience. If you get lost in the

wonderful world that is

communication, do not hesitate to

get help from the experts. They

allow you to make your profile

visible and qualitative MAG and all

social networks.


10. A delivery with confidence

Last bit of advice to consider

before deploying your talent to

the world! Upon the sale of a

work of art, whether in gallery or

on the internet, we suggest you

worry upstream delivery details.

This way you will be able to

give the right information at the

sale. Moreover, this serious

professionalism sits down your

credibility in the art market. Be

careful to be sure as it should.

Make sure you work with a

professional carrier if possible to


11. Abroad sale

The sale abroad offers new

perspectives to the artist. Foreign

collectors do not necessarily look

for the same work or the same

aesthetic criteria. But how to go

about selling outside of France?

What are the concepts to be known

on the art market abroad?

Source from: Le-magazine


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