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Focus on LVMH - Dexia Asset Management

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SRI Company Profiles<br />

March 2012<br />

<str<strong>on</strong>g>Focus</str<strong>on</strong>g> <strong>on</strong> <strong>LVMH</strong>


Sustainable<br />

<str<strong>on</strong>g>Focus</str<strong>on</strong>g> <strong>on</strong> <strong>LVMH</strong><br />

<strong>LVMH</strong> is <strong>on</strong>e of the main global luxury goods c<strong>on</strong>glomerates.<br />

It owns a diversified portfolio of more than 60 brands including<br />

Louis Vuitt<strong>on</strong>, Hennessy, Moët & Chand<strong>on</strong> Champagne, Fendi,<br />

Parfums Christian Dior, Guerlain, TAG Heuer or Zenith. The group<br />

has 5 operating segments, namely Wines & Spirits (16% of sales<br />

in 2010), Fashi<strong>on</strong> & Leather Goods (37%), Perfumes & Cosmetics<br />

(15%), Watches & Jewelry (5%) and Selective Retailing (27% of<br />

sales including Sephora which accounted for 16% of the group’s<br />

sales). <strong>LVMH</strong> achieved sales of 20,320 milli<strong>on</strong> euros in FY 2010 and<br />

it had 83,542 employees at the end of 2010.<br />

Based <strong>on</strong> <strong>Dexia</strong> AM’s SRI Analysis of the Textile & Luxury Goods<br />

sector, <strong>LVMH</strong> has been included in the SRI universe and categorised<br />

as a “Runner-up” company. A brief descripti<strong>on</strong> of how the<br />

company addresses its major sustainability-related issues is given<br />

below.<br />

With regard to its Macro score, i.e., the company’s exposure to<br />

the global sustainability trends. <strong>LVMH</strong> achieved about <strong>on</strong>e quarter<br />

of its sales in emerging markets in 2010. <strong>LVMH</strong> sells luxury alcoholic<br />

beverages through brands such as Hennessy, Moët & Chand<strong>on</strong><br />

Champagne, Veuve Clicquot, Krug, Château Cheval Blanc and<br />

Dom Pérign<strong>on</strong>. In 2010, champagne, wines, cognac and spirits<br />

accounted for 16% of the group’s sales. However, this exposure<br />

remains rather limited overall and health issues associated with<br />

luxury wines and spirits are much less material than with cheaper<br />

mass-market alcoholic beverages. As a result, the score of <strong>LVMH</strong><br />

in Health & Wellness is in line with the score of its peers.<br />

The Labour practices of suppliers is also a relevant factor. <strong>LVMH</strong> is<br />

committed to ensure that its suppliers respect resp<strong>on</strong>sible labour<br />

standards and in particular that they respect the company’s<br />

Supplier Code of C<strong>on</strong>duct which has been implemented by all<br />

brands since 2008 (principles covering freedom of c<strong>on</strong>tract,<br />

discriminati<strong>on</strong>, child labour, etc.). Supplier audits are c<strong>on</strong>ducted<br />

and corrective acti<strong>on</strong> plans are taken when improvements are<br />

required. In 2010, 262 social supplier audits of the group’s suppliers<br />

were c<strong>on</strong>ducted, most of which by third-party organisati<strong>on</strong>s. It can<br />

also be noted that <strong>LVMH</strong> has a good level of vertical integrati<strong>on</strong><br />

which tends to result in lower risks in the company’s supply chain.<br />

<strong>LVMH</strong> has also a rather limited exposure to corrupti<strong>on</strong> in the<br />

countries where it operates in comparis<strong>on</strong> with some of its peers.<br />

Company ranking in the European Textile & Luxury<br />

Goods Sector<br />

Microanalysis<br />

65.00<br />

60.00<br />

55.00<br />

50.00<br />

45.00<br />

<strong>LVMH</strong><br />

Median<br />

Median<br />

For the Micro score, i.e., the way in which the company handles<br />

its stakeholder relati<strong>on</strong>ships, <strong>LVMH</strong> has developed significant<br />

policies and programmes in training and career management<br />

covering a broad range of subjects such as remunerati<strong>on</strong>, equal<br />

opportunity, internal promoti<strong>on</strong>, the employment of disabled<br />

pers<strong>on</strong>s, as well as the working c<strong>on</strong>diti<strong>on</strong>s of senior employees.<br />

40.00<br />

35.00<br />

-5.00 -4.00 -3.00<br />

Source: <strong>Dexia</strong> AM<br />

Macroanalysis<br />

-2.00 -1.00 0.00 1.00 2.00 3.00 4.00<br />

Editorial date: 15 March 2012<br />

Managing assets March 2012 13


Disclaimer<br />

This document is published purely for the purposes of informati<strong>on</strong>, c<strong>on</strong>tains no offer for the purchase or sale of financial instruments, does not comprise investment advice and is not c<strong>on</strong>firmati<strong>on</strong> of any transacti<strong>on</strong> unless expressly agreed<br />

otherwise. The informati<strong>on</strong> c<strong>on</strong>tained in this document was obtained from a number of different sources. <strong>Dexia</strong> <strong>Asset</strong> <strong>Management</strong> exercises the greatest care when choosing its sources of informati<strong>on</strong> and passing <strong>on</strong> this<br />

informati<strong>on</strong>. Nevertheless, errors or omissi<strong>on</strong>s in those sources or processes cannot be excluded a priori. <strong>Dexia</strong> AM cannot be held liable for any direct or indirect damage or loss resulting from the use of this document.<br />

The c<strong>on</strong>tents of this document may be reproduced <strong>on</strong>ly with the prior written agreement of <strong>Dexia</strong> AM. The intellectual property rights of <strong>Dexia</strong> AM must be respected at all times.<br />

WARNING :<br />

If this document menti<strong>on</strong>s the past performances of a financial instrument or index or an investment service, refers to simulati<strong>on</strong>s of such past performances or c<strong>on</strong>tains data relating to future performances, the client is<br />

aware that those performances and/or forecasts are not a reliable indicator of future performances. Moreover, <strong>Dexia</strong> AM specifies that:<br />

• in the case where performances are gross, the performance may be affected by commissi<strong>on</strong>s, fees and other charges;<br />

• in the case where the performance is expressed in a currency other than that of the investor’s country of residence, the returns menti<strong>on</strong>ed may increase or decrease as a result of currency fluctuati<strong>on</strong>s.<br />

If this document makes reference to a particular tax treatment, the investor is aware that such informati<strong>on</strong> depends <strong>on</strong> the individual circumstances of each investor and that it may be subject to change in the future.<br />

This document does not comprise any investment research as defined in article 24, §1 of Directive 2006/73/CE dated 10 August 2006 implementing Directive 2004/39/CE of the European Parliament and Council.<br />

If this informati<strong>on</strong> is a marketing communicati<strong>on</strong>, <strong>Dexia</strong> AM wishes to clarify that it was not designed according to the legal requirements to promote the independence of investment research, and that it is not subject to any prohibiti<strong>on</strong><br />

<strong>on</strong> dealing prior to the disseminati<strong>on</strong> of the investment research.

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