Travel and Tourism in Austria to 2019: Market Growth, Trends, Dynamics, Analysis Report

Travel and Tourism in
Austria to 2019
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Report Overview
Summary
Travel and Tourism in Austria to 2019 provides detailed information on the Austrian tourism
sector, analyzing market data and providing insights. This report provides a better
understanding of tourism flows, tourist expenditure, airlines, hotels, car rental, and travel
intermediaries industries.
The report brings together Travel and Tourism Intelligence Center's research, modeling and
analysis expertise in order to develop uniquely detailed market data. This allows domestic
and foreign companies to identify the market dynamics and to discover which segments
will see growth in the coming years.
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Report Overview
Key Findings
• - Recovering from a significant drop in the number of tourists from 2010-2013, Austria's
tourism sector flourished in 2014. The growth can be attributed to the country's income
rise, increase in number of travelers from key target markets such as China, South
Korea, Taiwan, Poland, Belgium and United Arab Emirates, efforts by Austrian National
Tourism Office (ANTO) and new campaigns being launched to attract adventure as well
as cultural tourists to the country.
• - Austrian cities such as Vienna, Tyrol and Salzburg have proven to be a popular choice
amongst European locations for hosting meetings, incentives, conferences and events
(MICE). Rich culture, culinary options, UNESCO world heritage sites, advanced
infrastructure and seminar hotels make these cities a perfect destination for corporate
events. In 2013, Vienna alone recorded 3,389 congress and corporate events bringing
around 501,337 delegates from across the world.

Report Overview
• - Austria's inbound tourism grew during the historic period, as the number of
international arrivals rose from 22 million in 2010 to 25.2 million in 2014, at a CAGR of
3.46%.There was a significant increase in the number of inbound tourists from Asia-
Pacific namely China, South Korea, and Taiwan during the historic period.
• - To support growing tourism, several new international chains are building luxurious as
well as budget hotels in Austria. Motel One, Star Inn, Park Hyatt Vienna and Ruby Hotel
Sofia will be open to tourists from 2015.
• Increased demand and successful launches of new routes has led to an increase in
frequency of flights to Newark, Tehran, Mauritius, Maldives and Frankfurt. Similarly
introduction of new routes to African destinations since 2014 was a major step towards
promoting tourism.
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Report Overview
Synopsis
• The report provides detailed market analysis, information, and insights, including:
• - Historic and forecast tourist volumes covering the entire AustrianTravel and Tourism
sector
• - Detailed analysis of tourist spending patterns in Austria for various categories in the
Travel and Tourism sector, such as accommodation, sightseeing and entertainment,
foodservice, transportation, retail, travel intermediaries, and others
• - Detailed market classification across each category, with analysis using similar metrics
• - Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries

Tables of Contents
1 Executive Summary
1.1 Key Trends and Issues
1.1.1 Meetings, incentives, conferences and events tourism
1.1.2 Campaigns designed to attract tourists
1.1.3 Infrastructure development
2 The Travel and Tourism Sector in Context
2.1 Tourist attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments

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