NEW YORK FASHION WEEK - A-List Communications
NEW YORK FASHION WEEK - A-List Communications
NEW YORK FASHION WEEK - A-List Communications
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Friday, April 20, 12<br />
<strong>NEW</strong> <strong>YORK</strong> <strong>FASHION</strong> <strong>WEEK</strong><br />
(Collection: Spring/Summer 2013)<br />
September 10 - 12, 2012<br />
with Media and Marketing PArtners<br />
Exclusively Presented & Produced by:<br />
A-<strong>List</strong> <strong>Communications</strong><br />
Proprietary & Confidential Rights: This document contains confidential and proprietary information belonging exclusively to A-<strong>List</strong> <strong>Communications</strong>. By receiving this document, you agree not to disclose, duplicate, distribute, publish or execute, in whole or in part, any of the materials, designs, plans or concepts presented herein without prior written consent of A-<strong>List</strong> <strong>Communications</strong>..<br />
COM
ABOUT STYLE360<br />
Each season during New York Fashion Week, STYLE360 becomes a high-end, full service property strategically executed to create an unprecedented amount of media buzz and daily traffic. Located at the SOUTH side of<br />
the Metropolitan Pavilion (125 West 18 th Street), STYLE360 is easily accessible from Lincoln Center and offers a viable and cost-saving venue for designers, fashion labels and international media.<br />
STYLE360 <strong>FASHION</strong> SHOWS<br />
Fashion Shows held for 2-3 days at Metropolitan Pavilion featuring:<br />
•Brand integration and brand experiences integrated into fashion pavilion and designer<br />
fashion shows<br />
•Dedicated VIP area for sponsors<br />
•VIP Gift bags and gifting<br />
•Product placement/sampling/brand displays in venue<br />
•Integration into all event ads, publicity materials and event collateral materials<br />
STYLE360 <strong>FASHION</strong> <strong>WEEK</strong> AFTER-PARTIES<br />
Celebrity and VIP parties include:<br />
•Red carpet, private guest list to VIP events<br />
•Dedicated VIP areas for designers and celebrities<br />
•Live performances by top musical talent and DJ’s<br />
•Gift bags<br />
•Exclusive product integrations, branding and displays<br />
Friday, April 20, 12
STYLE360 PAST SEASONS<br />
In the past, STYLE360 has hosted incredible emerging and recognizable brands including Walter by Walter Baker, Abbey Dawn by Avril Lavigne, Geren Ford,<br />
Rebecca Minkoff, Malan Breton (Project Runway), Susan G Komen Pink Dress Show, Bebe- Kardashian, Pete Wentz’s Clandestine Industries, Rodarte,<br />
Costello Tagliapietra, Patricia Fields, Zaldy, David Rodriguez, bebe Black, Daniel Franco (Project Runway) and many more.<br />
STYLE360 2009 - 2012 has hosted fabulous nighttime design celebrations such as:<br />
• Abbey Dawn by Avril Lavigne After-Party hosted at The Gates<br />
• Susan G. Komen Pink Dress Fashion Show<br />
• Closing night party with host Mischa Barton at What Goes Around Comes Around in SoHo<br />
• Daisy Fuentes Fashion Show<br />
• Boy Meets Girl by Stacey Igel with performance by Natasha Beddingfield<br />
• Pete Wentz’s Clandestine Industries after party at the brand new Andaz Wall Street<br />
• Beach Bunny for Kardashian’s Swimwear presentation hosted by Kourtney Kardashian<br />
• Sebastian 25th Anniversary celebration at The Griffin<br />
• Sports & Style Party hosted by NBA Star, Dwight Howard and USTA Tennis star, Victoria Azarenka<br />
Friday, April 20, 12
CELEBRITY ATTENDEES<br />
Throughout the years, STYLE360 attracts major celebrities and industry VIP attendees who have included:<br />
Friday, April 20, 12<br />
•Adrienne Bailon<br />
•Alex McCord<br />
•Avril Lavigne<br />
•Brooke Burke<br />
•Christ Noth<br />
•Gerard Butler<br />
•Kat DeLuna<br />
•Kenan Thompson<br />
•Kim Kardashian<br />
•Kristin Cavalleri<br />
•Michelle Trachtenberg<br />
•Tiffani Amber-Thiessen<br />
•Mischa Barton<br />
•Real Housewives of New Jersey<br />
•NeNe Leakes<br />
•Real Housewives of New York<br />
•Carol Alt<br />
•Maria Menounos<br />
•Denise Richards<br />
•Ron Artest<br />
•Chris Bosh<br />
•Kat Deluna<br />
•Omarion<br />
•Coco<br />
•Ice T<br />
•Ali Landry<br />
•Natasha Bedingfield<br />
•Deborah Cox<br />
•Neon Trees<br />
•Russell Simmons<br />
•Nicky Blonsky<br />
•Pete Wentz<br />
•Ashlee Simpson<br />
•Shenae Grimes<br />
•James Kyson Lee<br />
•Taryn Manning<br />
•Mel B<br />
•Shontelle<br />
•Perez Hilton<br />
•Lauren Conrad<br />
•Kim Kardashian<br />
•Nicky Hilton<br />
•Dwight Howard<br />
•Katrina Bowden<br />
•Tommy Hilfger<br />
•Joanna Garcia<br />
•Tyson Beckford<br />
•Dawn Richards<br />
•Vanessa and Angela Simmons<br />
•Kourtney Kardashian<br />
•Sammi from Jersey Shore<br />
•Scott Disick<br />
•Stephanie Pratt<br />
•Jersey Shore Cast<br />
•Amber Rose<br />
•Louise Roe<br />
•Kris Humphries
BRANDING HIGHLIGHTS<br />
At Style360 our sponsors sections are not just an additional benefit - they are part of the overall experience, which is why our team of talent escorts encourage celebrities to enjoy the unique<br />
experiences at each of our partners activations. A-<strong>List</strong> <strong>Communications</strong> ensures direct interactions with celebrity guests and media which furnishes significant publicity results.<br />
Friday, April 20, 12
STYLE360 VENUE AND STAGING<br />
Style360 is held at the marquee South Wing of the Metropolitan Pavilion in the heart of Tribeca. The South Wing is over 15,000 Sqft of polished space, features a private entrance, lobby area , and can hold<br />
an estimated 1,000 people per show.<br />
Friday, April 20, 12
STYLE360 AFTER PARTIES<br />
Each season, Style360 hosts 2 nights of after parties at a well known celebrity hot spot. Past<br />
seasons have been held at The Griffin, The Gates, AVENUE and most recently, SL in the<br />
Meatpacking District.<br />
The September 2012 after parties will include an opening party and annual closing<br />
“SPORTS & STYLE” Party featuring top fashion designer, Top Model and Top<br />
Athletes from U.S. Open, NFL and NBA to merge a who’s who of sports, fashion and<br />
pop culture.<br />
A celebrity designer will host their Fashion Week after party for their collection as the<br />
party while sponsors participate with full branding benefits as part of the package.<br />
Sponsors integrations include:<br />
* Official sponsor presented after party<br />
* Prominent logo placement on evening S&R<br />
* Product displays throughout venue<br />
* Special after party sponsor gift bags with promo material for celebs and VIPS<br />
* LCD plasmas looping sponsor promo material and logo<br />
* Other custom integrations available upon request<br />
Friday, April 20, 12<br />
Dwight Howard & Victoria Azarenka host “Sports & Style”
STYLE360 ADVERTISING CAMPAIGN<br />
INCLUDED MEDIA COVERAGE with STYLE360 PACKAGE:<br />
• ELLE Magazine – Pre-Ad + Recap Ad - Closing dates TBD<br />
• ELLE.com – 3 months of promotion on ELLE.com and Style360.com<br />
• New York Post – STYLE360 ad and other benefits to be announced<br />
• NYPost.com – Two pre-promotion ads and designer profiles<br />
• Opportunity to secure additional advertising space at discounted rates<br />
<strong>NEW</strong> <strong>YORK</strong><br />
promotion<br />
<strong>FASHION</strong><br />
<strong>WEEK</strong><br />
FEBRUARY 15-17, 2011<br />
PRESENTED BY<br />
NOW IN ITS EIGHTH YEAR, STYLE360 HEATED UP FEBRUARY <strong>FASHION</strong> <strong>WEEK</strong> WITH COLLECTIONS FROM BEBE,<br />
BOY MEETS GIRL, EMU, INDASHIO, MALAN BRETON, SACHIKA, AND WTB BY RICHIE SAMBORA AND NIKKI LUND,<br />
AND PERFORMANCES BY NATASHA BEDINGFIELD, KAT DELUNA AND RYAN STAR.<br />
NATASHA<br />
BEDINGFIELD<br />
RYAN STAR<br />
Friday, April 20, 12<br />
AUBREY<br />
O’DAY<br />
IN INDASHIO<br />
KAT DELUNA<br />
BEBE<br />
WTB<br />
TM<br />
sponsors<br />
BOY MEETS GIRL<br />
SACHIKA<br />
EMU AUSTRALIA<br />
MALAN BRETON<br />
Countess LuAnn tries on a pair of<br />
Polaroid sunglasses<br />
Adrienne Bailon arrives in a new BMW X3<br />
Adrienne Bailon gets a touchup in the<br />
Make Up For Ever booth<br />
A BaByliss PRO hair stylist works<br />
his magic on a model backstage<br />
promotion<br />
Headquartered at the Metropolitan Pavilion in the fashionable Manhattan neighborhood<br />
of Chelsea, STYLE360 offered fashion show attendees a one-of-a-kind experience.<br />
Brands such as Polaroid Sunglasses, BaByliss PRO, Make Up For Ever, Absolut, Trident Vitality,<br />
BMW, Glo.com and Wonderwall.com offered sampling and stylish splendor through dedicated<br />
lounges, while the NY Post conducted photo shoots of designers, celebrities and fashionistas<br />
alike adjacent to the runway. For more coverage of the event, visit ELLE.com/style360<br />
Johnny Weir checks out Wonderwall.com on an iPad<br />
WTB Designers Nikki Lund and Richie Sambora<br />
Angelina Pivarnick accepts boyfriend’s<br />
marriage proposal on the red carpet<br />
sponsors<br />
Ramona Singer poses for Page Six<br />
and the NY Post<br />
Denise Richards shines in a Trident<br />
Vitality inspired dress by Indashio<br />
A model enjoys Java Monster<br />
backstage<br />
Sammi “Sweetheart” visits the<br />
Absolut VIP lounge<br />
promotion<br />
<strong>NEW</strong> <strong>YORK</strong><br />
<strong>FASHION</strong> <strong>WEEK</strong><br />
Visit<br />
bebe.com<br />
to view the<br />
entire<br />
collection<br />
Louise Roe<br />
BRINGS THE BOLD TO<br />
PRESENTED BY<br />
The One-of-a-kind Fashion Week<br />
Experience Returns<br />
STYLE360 Fall 2011 Collections: February 15-17<br />
Featuring a performance of “Weightless” by Natasha Bedingfi eld<br />
from her new album Strip Me, in stores now<br />
Visit STYLE360NY.com for more information.<br />
MEDIA PARTNER:<br />
BROUGHT TO YOU BY:<br />
TM<br />
HAIR & MAKE-UP BY: HOSPITALITY PARTNERS:<br />
STYLE360_2011_FEB_NY Post ad_2.indd 1 2/11/11 3:22 PM<br />
Showing for the third consecutive season at STYLE360,<br />
global fashion powerhouse bebe featured its<br />
bebeBLACK collection, designed by bebe founder<br />
Manny Mashouf and styled by Oscar ® -nominated<br />
costume designer Arianne Phillips. The fabulous<br />
color-blocked runway ensembles attracted dozens of<br />
celebrities, while famed DJ Mia Moretti and electric<br />
violinist Caitlin Moe provided the perfect soundtrack.<br />
Bria Murphy, Adrienne Bailon, Sammi Giancola<br />
bebe Designer Manny Mashouf with Erica Davies<br />
and Arianne Phillips<br />
Emilia Fabricant, President of bebe, and Kelsey Kroon<br />
Violinist Caitlin Moe and DJ Mia Moretti<br />
BaByliss ® ������<br />
PRO Volare Puts the Style in STYLE360<br />
This February, STYLE360 was a glamorous showcase for emerging and established designers,<br />
and BaByliss ® PRO Volare was the exclusive hair sponsor of all of the event’s hottest fashion<br />
shows. Backstage, models were styled with the BaByliss ® PRO Volare, the professional luxury<br />
dryer with a Ferrari-designed engine. The result? A beyond-chic combination of lavish looks and<br />
seriously luxe hair.<br />
Indashio<br />
Get the Look<br />
See how you can capture runway-ready hair at home with The ConAir BaByliss ® PRO<br />
Volare. Preferred by top hairstylists, this professional-grade blow dryer has six heat and<br />
speed settings to choose from, an ergonomic design, and exclusive, high-performance<br />
motor made in Italy for sleek, soft hair in mere minutes.<br />
1. Part wet hair to side, clip top layers back<br />
2. Using a medium-barrel round brush, blow out hair, using a circular, outward motion<br />
3. Use the cool air setting to cool down and avoid frizz<br />
4. To finish, flip hair upside-down for added bounce and lush volume<br />
Ask your salon professional how you can purchase a BaByliss ® PRO<br />
Volare dryer, visit babylissus.com/volare, or call 800-726-4202 for<br />
more info.<br />
EMU Australia<br />
WTB by Richie Sambora + Nikki Lund
STYLE360 PRESS:<br />
The September 2011 season had 1,131,799,382 total media impressions.<br />
� PR efforts reach a variety of media outlets including television, radio, newspaper, blogs, etc.<br />
� Incremental media coverage (non-HFM) consisted of top dailies and national publications including The New York Post, In Touch, WWD, and many more.<br />
Friday, April 20, 12
STYLE360 SPONSORSHIP OFFER<br />
TITLE SPONSORSHIP - $100, 000 - Available to 1 sponsor exclusively for the entire 3 day program<br />
• Sponsor securing category exclusivity and naming rights for the entire STYLE360 program<br />
• Sponsor logo lock up and mention on all Style360 press and collateral materials<br />
• Inclusion in all designer show evites with logo lock up<br />
• Rights to first refusal at subsequent sponsor installations<br />
• Prominent logo placement on 8x16 day time red carpet step & repeat<br />
• Prominent logo placement on 8x12 evening after party red carpet step & repeats<br />
• Extensive visual branding through the use of animations, projection technologies, gobo lights and standard collateral materials/signage throughout the venue<br />
• First right at choosing marquee space in venue for product displays and on-site sponsor area<br />
• Conversion of venue areas into sponsor VIP rooms through soft goods, furniture and wall treatment installations<br />
• Integration of sponsor branded merchandise including promotional items<br />
• Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail<br />
• Gift bag placement of promotional items for all designer shows<br />
• Prominent logo placement on all marketing partner Style360 advertising materials<br />
• Custom promotions, installations and visibility on-site created to match sponsor needs and goals<br />
• Prominent display of logo lock in all Style360 ad campaign materials in ELLE & NY POST<br />
Friday, April 20, 12<br />
**Individual dedicated events may also be created and produced at the Style360 for a sponsor or brand – details and pricing provided upon request.
STYLE360 SPONSORSHIP OFFER<br />
CATEGORY SPONSORSHIP - $35,000 - Available to 1 Sponsor Per Category for entire 3 day program<br />
• Sponsor securing category exclusivity for the entire STYLE360 program<br />
• Sponsor mention in all Style360 press releases and media alerts<br />
• Sponsor mention in Style360 general evites and program announcements<br />
• Rights to feature on-site sponsor lounge to fit brands needs and goals<br />
• Visual branding through the use of plasmas, window decals and signage<br />
• Inclusion on daytime 8x16 red carpet step & repeat<br />
• Inclusion on evening after party 8x12 red carpet step & repeats<br />
• Integration of sponsor branded merchandise including promotional items<br />
• Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail<br />
• Gift bag placement of promotional items for all designer shows<br />
• Prominent logo placement on all marketing partner Style360 advertising materials<br />
• Custom promotions, installations and visibility on-site created to match sponsor needs and goals<br />
• Inclusion in all Style360 ad campaign materials in ELLE and NY POST<br />
Friday, April 20, 12<br />
**Individual dedicated events may also be created and produced at the Style360 for a sponsor or brand – details and pricing provided upon request.
CONTACT INFORMATION<br />
Friday, April 20, 12<br />
For further information on the Style360 Designer Series proposal or to suggest other key<br />
activation elements please direct all inquires to:<br />
David Manning<br />
A-<strong>List</strong> <strong>Communications</strong><br />
877.402.5478 x101<br />
dmanning@a-listcommunications.com
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