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<strong>Snack</strong> <strong>Attack</strong>!<br />
Key Trends to Recommend<br />
the Healthy <strong>Snack</strong>s<br />
Your Clients Will Crave!
Presenters<br />
Laura Hershey, MBA, RD<br />
Health & Nutrition Manager,<br />
Daisy Brand Cottage Cheese<br />
Joy Blakeslee, RD<br />
Culinary & Nutrition Center Director,<br />
MSLGROUP North America<br />
2
Tonight’s Program<br />
Consumer <strong>Snack</strong>ing Data & Trends<br />
Daisy <strong>Snack</strong>ing Behavior & Satiety<br />
Study Insights<br />
Ideal <strong>Snack</strong> Solutions<br />
Hands-on <strong>Snack</strong> Creation<br />
3
<strong>Snack</strong>ing Data & Trends<br />
4
Why Are We Talking about <strong>Snack</strong>ing?<br />
5
<strong>Snack</strong>ing is “Front Page News” and Big Business<br />
• New York Times Magazine<br />
• Food industry focus on snacking<br />
market<br />
• Global snack foods sales to top a<br />
third of a trillion dollars by 2015<br />
New York Times Magazine, 2/24/13<br />
6
% Population<br />
<strong>Snack</strong> Frequency on the Rise<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Number of <strong>Snack</strong> Occasions (Age 2+)<br />
0 1 2 3 4 5 6 7<br />
<strong>Snack</strong>s per Day<br />
<strong>Snack</strong>ing Patterns of U.S. Adults, USDA 2011<br />
7
<strong>Snack</strong> Frequency on the Rise<br />
Symphony IRI Group, 2012<br />
8
Calorie Intake: Meals vs. <strong>Snack</strong>s<br />
Men 20 – 30 Years<br />
Women 20 – 30 Years<br />
652<br />
<strong>Snack</strong>s<br />
465<br />
<strong>Snack</strong>s<br />
2,055<br />
Other<br />
Eating<br />
Occations<br />
1,366<br />
Other<br />
Eating<br />
Occasions<br />
9
What We Eat in America<br />
Nutrient Contribution from <strong>Snack</strong>ing (Age 2+)<br />
21%<br />
24%<br />
38%<br />
14%<br />
Calories<br />
Protein<br />
Carbohydrate<br />
Sugar<br />
Fat<br />
28%<br />
10
What is Driving the <strong>Snack</strong>ing Lifestyle?<br />
11
Most <strong>Snack</strong>ing Occurs at Home<br />
Healthy<br />
snacking<br />
much<br />
more likely<br />
to happen<br />
at home<br />
Source: Mintel, Healthy <strong>Snack</strong>ing, 2012<br />
1,979 internet users aged 18+ who eat healthy snacks<br />
12
<strong>Snack</strong>ing Conversations & Priorities<br />
<strong>Snack</strong>ing Conversations in the U.S,<br />
MSL Group, 2012<br />
13
Daisy <strong>Snack</strong>ing Behavior<br />
and Satiety Study<br />
May – June, 2012<br />
14
The “Competitive” World of <strong>Snack</strong>ing<br />
The Salty-Fatty-Crunchy Chip vs. The Wholesome Apple<br />
15
Why People <strong>Snack</strong><br />
Daisy Brand Research, 2012<br />
16
Daisy <strong>Snack</strong>ing “Personalities”<br />
Health Conscious Eater<br />
• <strong>Snack</strong>s to “keep metabolism up”<br />
• Seeks snacks with:<br />
– Protein<br />
– Calories<br />
– Flavor<br />
– Fiber<br />
Emotional / Social Eater<br />
• <strong>Snack</strong>s to “satisfy cravings”<br />
• Seeks snacks with:<br />
– Flavor<br />
– Texture<br />
– Sugar<br />
– Sodium<br />
Daisy Brand Research, 2012
What Does <strong>Snack</strong> Mean?<br />
I eat between meals<br />
82%<br />
Is not breakfast, lunch or dinner<br />
Is savory (potato chips, popcorn, etc)<br />
Is sweet (chocolate, candy, cookies, etc.)<br />
Is healthy (fruit, veggie, whole grains,<br />
yogurt)<br />
71%<br />
66%<br />
64%<br />
56%<br />
I eat to get a boost of energy<br />
I eat because it is social<br />
35%<br />
33%<br />
I eat based on how I feel<br />
18%<br />
Daisy Brand Research, 2012
When People <strong>Snack</strong><br />
Daisy Brand Research, 2012
When People <strong>Snack</strong>: Healthy vs. Typical<br />
<strong>Snack</strong> consumption, time of day, MARCH 2012<br />
Source: Mintel, Healthy <strong>Snack</strong>ing, 2012<br />
1,979 internet users aged 18+ who eat healthy snacks<br />
20
Percent (%)<br />
When People <strong>Snack</strong>: Time and Healthy Attributes<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
Morning<br />
Afternoon<br />
Late Night<br />
Weekend<br />
0<br />
Healthy<br />
choice<br />
Low<br />
calorie<br />
Low<br />
sugar<br />
Low carb<br />
Low in<br />
salt<br />
High<br />
fiber<br />
High<br />
protein<br />
Daisy Brand Research, 2012
Percent (%)<br />
What People <strong>Snack</strong> on<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Morning<br />
Afternoon<br />
Late Night<br />
Weekend<br />
Daisy Brand Research, 2012
5-pt Perception of Fullness Scale<br />
Perceived Satiety<br />
Consumers recognize dairy products as satiating<br />
5<br />
4<br />
3.47<br />
3.35 3.33 3.48<br />
3<br />
2.63<br />
2<br />
Pair<br />
cottage<br />
cheese<br />
with other<br />
healthy<br />
foods!<br />
2.28<br />
1<br />
0<br />
Daisy Brand Research, 2012
Protein Power<br />
24
Ideal <strong>Snack</strong> Solutions<br />
Patient / Client Examples<br />
25
What Makes the Ideal <strong>Snack</strong>?<br />
• Tastes good<br />
• Convenient<br />
– Minimal cooking and/or preparation<br />
– Easy to store and keep on hand at home and at work<br />
– Can be eaten at any time of the day<br />
• Sustaining and “filling”<br />
– Research has shown that creamy / thick foods may increase the feeling of “fullness”<br />
– Research shows that protein at breakfast may help sustain satiety throughout the day<br />
• Nutrient dense<br />
– With people snacking more, nutrition content of snacks needs to be a priority<br />
• Healthy<br />
– Encourages healthy snacking by pairing well with other healthy foods – whole grains, veggies, fruit, nuts<br />
26
Imagine the <strong>Snack</strong>ing Possibilities<br />
Group #1<br />
• Satisfy & Satiate<br />
– Weight loss &<br />
maintenance<br />
Group #2<br />
• Guilt-Free Indulgence<br />
– Small bites to satisfy<br />
sweet tooth<br />
Creamy Artichoke Spread<br />
Fresh & Fruity Daisy Cones<br />
28
Imagine the <strong>Snack</strong>ing Possibilities<br />
Group #3<br />
• Treats for Diabetics<br />
– Whole grain carbs +<br />
protein<br />
Group #4<br />
• Protein Packed Post<br />
Workout <strong>Snack</strong>s<br />
– Nutrient dense carb +<br />
protein snacks<br />
Tangy Roasted Red Pepper Dip<br />
Protein-Powered <strong>Snack</strong> Bites<br />
29
Hands on Healthy <strong>Snack</strong><br />
Creation<br />
Design the Perfect <strong>Snack</strong> with<br />
Daisy Cottage Cheese!<br />
30
Share Your <strong>Snack</strong> Photo via Social Media!<br />
• Tweet your snack!<br />
– @DaisyHealthRD<br />
• Pin your snack!<br />
– To your pinterest page<br />
• Post your snack!<br />
– On Facebook<br />
32
Thank You!<br />
For recipes, resources and more<br />
Visit:<br />
Daisybrandhealth.com
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