AM001

"We just need unity and a united vision, not division" DJ Emma Champion.
“I think the important thing is for producers to move away from labeling their music as a particular
genre as it can put people off listening to it. Many tunes out nowadays cross a number of genres
put people will still pigeon-hole them and will continue to do so. Good music will always rise to the
top if it gets the right support.” Minerals.
But evolution of music is natural right? Music is always changing, people are always learning and
new talent emerging every day. Then why are there still the stereotypes of genres? Music is an
expression, in this instance the new style of uk garage has come a long way since the last decade,
but then why do people still associate garage as being old. Is society open to change? People need
to consciously understand that there are always new things out there and genres will constantly
grow and change and should not be labelled as one particular thing.
So how does it all work? All areas have links that effect each other and this works for everything
including the music industry.. Producers/Artists create pieces from their own influences and loves,
the media promote music to the audience, the audience will listen to what they like, the "hot"
producers/artists will be booked and promoted more, the others get less acknowledgement, the
media won't promote them, the audience concludes that their music is "old", and the vicious cycle
continues.. leaving the talent to keep rising but no one wanting to pay attention to their views.
"I may be in line at the grocery store and hear something I like. I will pull out the phone and Shazam it
to sort which tune it is. I am ALWAYS searching for new stuff." The Sassy Yank.
Growth of technology: Where do people go to hear music? The evolution has passed
through vinyls, cassettes, CDs to MP3s, and now in this day and age, YouTube. Doing a quick survey,
6/10 people listen to the good old radio for new music, and the others go to music
sites, predominately Youtube or Soundcloud. Music promotion has also evolved and it's all about
gaining that first airplay on radios, filling up all the social networking sites and uploading to Youtube
and Soundcloud.
The industry artists & producers now rely on the internet for their sales. Far from whiling away in
the music stores flicking through, having a listen and getting lost in a piece of music.. it is now one
click on iTunes and you can get he top ten chart.. soul less. I would like to express that I am not at
all slating these companies because they do efficient work at helping people share & listen to
music, I am however concerned about how people are using these tools.
The Trichordist & The Digital Music News discuss the affects on sales with the increasing
technology. To all lovers of music, please support the good talent as much as you can.
"White labels, test presses, 3 copies of a track and that was it! That was underground and
exclusive!" DJ Kristal.
Commercialism: Music to me is everything, and I respect those who know the industry inside out
through their experiences. A lot of commercial listeners don't understand the underground scene
or the works of the business Some people just want money and fame and that's not what music is
about at all...