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G U A N A J U A T O

M E X I C O


EXPIATORIO TEMPLE


index

1 2 3

welcome

leon

meetings

facilities

8 Mexico, a charming country

10 Mexico´s strengths

11 Migration Facilities & 0% VAT

12 Leon, the host

14 Introduction

15 Economic indicators

16 Accessibility

20 Meetings destination

22 Poliforum Leon Complex

24 Business area

26 Green actions

28 Entertainment area

30 Cultural area

32 Accommodation

34 Special Venues

4


4 5

pre and post

tours

leon, meeting

destination

38 Leon City Tour

39 It´s shopping time

48 Our successful events experience

52 Leon, Convention & Visitors Bureau

40 UNESCO World heritage sites

42 Tourist routes

44 Dinning & Entertainment

46 Fashion & Innovation

5


the ideal location

6


AZTEC CALENDAR STONE

7


"DREAM OF A SUNDAY AFTERNOON IN ALAMEDA PARK" DIEGO RIVERA MURAL


1welcome

8 Mexico a charming country

10 Mexico´s strengths

11 Migration Facilities & 0% VAT

12 Leon the host


mexico, a charming country

Mexico, officially the United Mexican States, is a federal constitutional republic in North America. It is bordered on the north by the United States;

on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico.

Covering almost two million square kilometres (over 760,000 sq mi), Mexico is the fifth largest country in the Americas by total area and the 13th

largest independent nation in the world. With an estimated population of over 114 million, it is the eleventh most populous and the most populous

Spanish-speaking country in the world and the second most populous country in Latin America. Mexico is a federation comprising thirty-one states

and a Federal District, the capital city.

Mexico has one of the world's largest economies, and is considered both a regional power and middle power. In addition, Mexico was the first Latin

American member of the Organization for Economic Co-operation and Development OECD (since 1994), and considered an upper-middle income

country by the World Bank. Mexico is considered a newly industrialized country and an emerging power. It has the fourteenth largest nominal GDP

and the eleventh largest GDP by purchasing power parity. The economy is strongly linked to those of its North American Free Trade Agreement

(NAFTA) partners, especially the United States of America. Mexico ranks sixth in the world and first in the Americas by number of UNESCO World

Heritage Sites with 32, and in 2010 was the tenth most visited country in the world with 22.5 million international arrivals per year.

According to Goldman Sachs, by 2050 Mexico is expected to become the world's fifth largest economy. PricewaterhouseCoopers (PwC) estimated

in January 2013 that by 2050 Mexico could be the world's seventh largest economy.

in

www.visitmexico.com

G U A N A J U A T O

M E X I C O

8


CHICHEN ITZA 9


mexico´s strengths

million

• 114 people

• Number 12

i n W o r l d ' s G D P

• $9,258USD

Per Capita GDP

• 4.43

• $349.4

Average inflation rate in

the last 10 years

Million

U S D i n F o r e i g n T r a d e

• $20,356

• $163,591.80

• $11.84MXN

Million

USD of Direct Foreign Investment

Million

U S D i n I n t e r n a t i o n a l R e s e r v e s

Average exchange

rate in the last 10 years

10


migration facilities & 0% vat

The facilitating migration measures have allowed the entrance of foreigners to Mexico from countries that require visa, without being required

to carry it while possessing some of the following documents:

10 years visa: In May 2009, 10 years with multiple entry Long Term Consular Visas were issued, for tourists and business people from all

nationalities who travel frequently to Mexico, thus avoiding carried out each time upon entering the country (formerly, the visas were granted

for the duration of the foreigners visit to the country). From January to July 2012, 8 thousand 287 visas have been issued.

Acceptance of U.S. visa. As of May 1st 2010, foreigners holding a valid visa issued by the United States of America, can travel to Mexico, with

purposes of tourism, transit or business, without having to deal with a Mexican visa. From January to June 2012, 174 thousand 252 foreigners

entered in Mexico with a U.S. visa

Electronic Authorization System (SAE). On August 1st 2010 a new version of SAE came into operation allowing Brazilian, Russian, Peruvian

and Ukrainians to obtain electronic authorization to travel to Mexico for tourism, transit or business, without a visa. Peruvians can only use the

SAE to transmigrate through Mexico on flights between Lima or Brazil and China or Japan. From January to June 2012, 67 thousand 156

foreigners were interned admitted by SAE without obtaining a visa.

0% VAT for International Congresses, Conventions, Fairs and Exhibitis

• It is the possible when those events are carried out by foreign meeting planners

• The events shall not be charged with the VAT that corresponds to the services specified in the Miscellaneous Tax Provisions Act.

What are the benefits of the 0%VAT?

• More purchasing power for the meeting planners

• Increased number of foreign attendants

By means of what corporations is the 0%VAT implemented?

• Hotels and motels registered in the IRS

• Venues such as convention and show centers, registered in the IRS

11

Mariachi


,the host

DEAR MEETING PLANNER

We welcome you to the city of Leon, Mexico. We appreciate the time you have dedicated to meeting us and for considering us as your destination

for your event.

In the following lines, you will surely discover a city you were unawere of, a city considered to be the capital of leather and footwear in Mexico. In

this document you will find sufficient information regarding the infrastructure of the destination, its facilities, connectivity, hospitality industry, trained

personnel, competitive edge, destination calling and the formal proposal, on behalf of the Application Committee, which will undoubtedly guarantee

the success of your event in our city.

We invite you get to know us because the city of Leon represents the best option in relation to cost-benefit for the celebration of your event. We

guarantee that you and your attendees will discover a trustworthy, safe, professional and avant garde destination.

An unforgettable experience you will carry under your skin.

Sincerely,

C.P. Eduardo Gómez Navarro

President

Leon Convention and Visitors Bureau

in

12

G U A N A J U A T O

M E X I C O


BICENTENNIAL THEATRE 13


LEON CITY HALL


leon

214 Introduction

15 Economic indicators

16 Accessibility

20 Meetings destination


an ideal spot for business, exhibits and conventions

LEON is one of the most important destinations in Mexico, located in the State of Guanajuato, which together

with the metropolitan suburbs, is the seventh largest city in the country with a total population of 1 609 504

inhabitants.

The City of Leon carries along 437 years of history with it, and it is during the 1940´s century that the economy

began to revolve around the Production Chain of Leather, Footwear, inout and Leather Goods which represent

70% of the production in Mexico, although during the first years of the XXI century it began to reorient its

economy towards the Service and Automotive Industry.

Today, Leon is consolidating other excelling economic vocations such as: Specialized Health Care and

Diagnosis, Upper Education and Investigations and Business Tourism.

This city occupies the 4th position in Mexico in relation to Business Tourism and represents 50% of the tourist

industry, the second most important source of income in the State of Guanajuato.

Leon is the ideal destination to celebrate Congresses, Conventions, Fairs and Exhibits for it offers culture,

traditions, innovations, professionalism and safety, in addition to its strategic location and connectivity,

infrastructure, services and more than 30 years experience in the organization of Fairs and Exhibits. It has

housed world class events, the most outstanding being:

• FIA World Rally Championship

• International Balloon Festival

• The World Business Men Fraternity Convention

• World Youth Conference

• The visit of Pope Benedict XVI

• SAPICA, 4th Most Important Shoe Fair in the World.

• World Innovation Forum

14


economic indicators

about

leon

Leon has an average annual temperature of

20°C reaching a maximum average of 31°C

and a minimum average of 7°C.

First latin american destination accredited

by the Destination Marketing Association

International (DMAI).

According to a study called “Cities of the Future”

carried out by the British magazine “The

Financial Times”, Leon occupies the first

position in the whole of Latin America regarding

the largest cities with the best cost-benefit

options.

In 2012 it was the first city in Mexico to receive

the visit of the Chief of State of the Vatican, Pope

Benedict XVI.

• Perfect Location in the central Mexico

• Population of 1,436,480

• One of the five most important cities in Mexico

• Provides 70% of the footwear industry production of the country

• Provides 50% of the tourism income in the State of Guanajuato

• Within a 250 mile radius the area comprises 50% of the economic activity of the

country

• Perfect Air and ground connectivity towards the rest of the country and the world

• Excellent weather with an average of 68° Fahrenheit and 300 days of sunshine a year

• Secure environment

• Optimum services such as:

- State-of-the-art Congresses, Conventions and Expositions facilities

- More than 4,200 hotel rooms

- International cuisine and specialty restaurants

- Attractions with architectural value, entertainment centers and first class shopping malls

- First class Health and Medical services

15


accessibility

Mexico is the third country in the world with the most airports, totalling 1.724

Only 30 kilometers away from Leon city you will find the Guanajuato International Airport (IATA code: BJX, OACI code:

MMLO), that manages the domestic and international air traffic for 950,300 passengers of the area which include the

metropolitan suburbs of Leon, the complete State of Guanajuato and the central region of the country which is more

commonly known as the Bajío Zone.

It operates more than 141 flights weekly, of which 66 are direct flights from Dallas, Houston, Los Angeles and Chicago,

destinations offer connections to any part of the world.

The other 75 flights are domestic, to Monterrey, Cancun, Tijuana, Ciudad Juarez and Mexico city, the last offers flights to more

than 100 destinations around Mexico and the world.

GUANAJUATO INTERNATIONAL AIRPORT 16


direct flights

17


operating airlines

18


meetings destination

• Strategic location in central Mexico

• Excellent air and land communications network that connects it to the country and the world.

• 30 years experience in hosting major events

• Unbeatable cost/benefit value relationship regarding trip, comfort and time.

• In a 400 km radius, the area comprises 50% of the total national population and 53% of the total economic activity.

• Considerable safety and tranquility.

• Splendid climate, average temperature 20°C and approximately 300 days of sunshine per year.

• “Poliforum Complex“, with 67acres at your disposition, is an ideal entertainment and cultural area in which to carry

out your projects in one same place.

• Hotel Capacity 6790 rooms.

• International cuisine and specialties restaurants.

• Valuable historical and architectural sites, fun places and modern shopping centers.

• Health and medical aid doctors that now occupy first place nationwide

20


POLIFORUM LEON SHOW AND CONCERTS AREA


meetings

facilities 322 Poliforum Leon Complex

24 Business area

26 Green actions

28 Entertainment area

30 Cultural area

32 Accomodation

34 Special Venues


READY FOR BUSINESS 21


poliforum complex

ENTERTAINMENT

AREA

BUSINESS

AREA

CULTURAL

AREA

22


BUSINESS AREA

• Poliforum Leon, conferences and exhibits

ENTERTAINMENT AREA

• Fair area

• Lake Forum

• Explora Science Center

• Leon Soccer Stadium

CULTURAL AREA

Cultural Forum Guanajuato

• Bicentennial Theatre

• Academic Unit for Culture and Arts of Leon

• Wigberto Jiménez Moreno Central State Library

• Guanajuato Art & History Museum

• Mateo Herrera Auditorium

23


usiness area

poliforum leon, conventions and exhibits

Poliforum Leon is a unique venue in Mexico, with over 30 years of experience and with

facilities and rooms specifically designed for world class events. Its structures, spaces, architectural

concepts and the logistics capacity more than fulfill international standards, and additionally offer a

team of specialized professionals who are committed to ensuring the success of your event.

Poliforum Leon is a flexible venue with the best service and the highest cost-benefit ratio. Currently

it holds the ISO-9001:2000 certification, which guarantees the commitment that Poliforum León

assumes in offering world-class products and services. As part of our social responsibility, we have

an Earth Check certification, thanks to our sustainability program.

More than 492, 000 sq. ft. of the area for conferences and exhibits, of which 195, 000 sq. ft. have an

unobstructed height of 36 ft and are free columns, which offer totally clear space that facilities the

placement of stands, unobstructed set up, and highlights the overall impact of your event.

Multifunctional halls that can host from 25 to 5,000 people and allow the celebration of simultaneous

events without crossover noise and ambience contamination. Areas conceived especially to set up

conference halls and exhibition areas in the same space, providing the direct benefit of commercial

stands in close proximity to your venue, and optimizing the logistics of your event.

24


We are proud to announce the launching of complete renewed areas,

great design. We are now the first venue with a Courtyard by Marriott

hotel inside our premises, which connects the common lobby to our

congresses and exhibit areas.

The most flexible, open and functional facilities in the country, designed

so that forklifts, vehicles and containers can enter the interior of the

halls.

Its space features, location, architecture and design make it possible to

host different events at the same time without the inconvenient issues

of road and access congestion.

POLIFORUM LEÓN

25


green actions

Natural lighting in 80% of the compound

We have natural lighting in hall 2 of building 1 as well as in the lobby and the four halls of building 2, in them,

assembly and disassembly procedures and daytime events may be carried out with no need to switch on the

lighting system.

We generate energy with photovoltaic systems

Photovoltaic systems have been installed in hall 5 as an initial phase of our alternative solar

energy light source project.

Low consumption lighting systems

Metal frame fixtures have been replaced by fluorescent and induction fixtures.

Low water consumption lavatories

Manual flow meters have been substituted by automatic ones that save up to 6 liters of water with

every discharge.

Biodegradable cleaning products

We use biodegradable cleaning and maintenance products for all our furnishings and facilities. In addition,

our restroom tissue and cafeteria napkins are made from recycled paper and are biodegradable.

26


Waste separation and recycling

We have considerably reduced the use of paper, printers, consumables and energy by turning lights and equipment off when

not in use. Office supplies are recycled, batteries are handed over to authorized centers for their destruction and paper is

reused for certain printing purposes. We separate cardboard, paper, plastic, aluminum, wood and glass from organic waste

products and hand them over to a recycling center.

100% smoke free environment

We are certified as a Smoke Free Compound so as to protect the health of our clients, visitors

and personnel.

Sustainability Policy

There is an additional value to the hard work we carry out at Poliforum Leon, being it our sustainable

development and that we are very well aware of our natural environment and the care we must put into

conserving it.

We seek to create an ecological synergy with our associates: Organizer, Exhibitor, Visitor, Supplier and

Society by openly directing our efforts towards sustainability.

27


entertainment area

poliforum complex

• Spacious and functional facilities for the State Fair of Leon which is annually visited by more

than 5 million people.

• The modern Interactive Explora Science Center and Park.

• Explora Park Lake and Kiosk

Spectacular scenario located in the center of the lake with a seating capacity of 2,200 people.

Underground dressing rooms with special lighting and pyrotechniques designed by Disney

World artists; located within the 67 acres of the Poliforum Leon complex.

Spacious and functional facilities alongside beautiful gardens in addition to a spectacular view

of the Forum of the Lake and Explora Science Museum.

• The Leon Fair Entertainment Center. Located within the Leon State Fair facilities with a

seating space for 6,500 people.

• The Leon Soccer Stadium houses 40 thousand spectators and a first division team.

28


LAKE FORUM 29


cultural area

poliforum complex

The Forum Cultural Guanajuato, Guanajuato Cultural Forum. is a space dedicated to

culture, entertainment and artistic formation which offers the following to its visitors:

• Opera, Music, Theater, Dance

• Open air shows and concerts

• Forums, courses, workshops and seminars

• Art Exhibits and Movie Presentations

The Cultural Forum is made up of:

• Guanajuato Art & History Museum

• Wigberto Jiménez Moreno Central State Library

• Academic Cultural and Arts Unit of Leon of the University of Guanajuato

• Bicentennial Theater

30


GUANAJUATO ART & HISTORY MUSEUM 31


accommodation

Hotel capacity is 6,790 rooms with a warranty of 3,000 for Congresses and

Conventions.

With an up to date infrastructure and comfort, Leon counts with a complete hotel offer for a leading

city in the hosting of major events.

You will find hotels from four, five stars and Special category, like Holliday Inn, Radisson, Crowne

Plaza and Courtyard by Marriott as well as excellent service and accommodations of non franchised

hotels.

Our hotels carry certifications such as: Distinctive H, Distinctive M, Green Key, Neutral Carbon, ISO

9000, ISO 9001:2000, Great Host and AAA , that benefit the world environment besides being eco

friendly and self sustainable.

32


RADISSON HOTEL 33


special venues

Leon also counts with many different places that offer a great variety of

atmospheres and styles to successfully host your events in which you can find old

Haciendas, gardens and modern ballrooms.

34


CENTRO FOX 35


SUBTERRANEAN STREETS. GUANAJUATO CITY


4

pre and post

tours

38 Leon City Tour

39 It´s shopping time

40 UNESCO World heritage sites

42 Tourist routes

44 Dinning & Entertainment

46 Fashion & Innovation


pre and post tours

There’s much to do in Leon and its surroundings when it comes to having fun. May it be in the

city which offers excellent haute cuisine restaurants as well as traditional cooking, bars,

museums, theaters, public attractions such as the Zoo, the Explora Science Park, the

picturesque downtown area with its peculiar architecture, spaces and colonial buildings and of

course, last but not least, shopping.

You can also choose to relax in one of our six Golf courses, some which are PGA certified.

It may be possible that you wish to visit our World Heritage cities which include the charming

and ancient mining city of Guanajuato, that covered the planet with gold and silver during its

years of glory or you may live the unforgettable experience of the sophisticated San Miguel de

Allende, and discover why many Europeans and Americans decide to settle down and live a

more peaceful and enjoyable life there.

36


MARTIRES SQUARE 37


leon city tour

• Explora Science Museum

• Manuel Doblado Theater

• Sacred Art Museum

• Diego Rivera Culture House

• Guanajuato Cultural Forum

• Mulza. Shoe Outlet

• Expiatory Catholic Temple

• Metropolitan Cathedral

• Municipal Palace

• The Arch Roadway

• Leather Zone

DOWNTOWN 38


it's shopping time

More than 5000 footwear and

leather goods stores along the city

located at the:

• Downtown area

• Leather Zone

• 4 major shopping malls

• Two shoe outlets with over 1.5

million pairs at excellent prices

SHOE OUTLETS 39


unesco world heritage sites

Guanajuato, the state capital, invites you to

explore alleys and squares and to take a trip in a

cable car. 170,000 people live in this World

Heritage City. If you visit, you should come with a

good camera, an interest in walking and curious

eyes of a child.

PANORAMIC VIEW OF GUANAJUATO CITY 40


Just one and a half hour from Leon, the character

and charm of a small town with a cosmopolitan

vibe awaits you. Of the 160,000 inhabitants of

San Miguel de Allende, there are around 80

different nationalities. A colonial oasis with

charming surroundings...

SAN MIGUEL DE ALLENDE CENTRAL SQUARE 41


tourist routes

The Wine Tasting Circuit

Mexican wine is the exquisite result of of the blending, the oenological union of the Mexican and

Spanish customs.Thanks to its climate and territorial conditions, Guanajuato has flourished since

time back in this regard, thus permitting the establishment of various important wine producing

houses in the region.

• Toyan Ranch and Santa Gloria Winery. San Miguel de Allende

The adventure route

Dare to enjoy adventure tourism in Guanajuato where you will find extraordinary sceneries that will

offer you an undisputable challenge, adrenaline and beauty. In addition you can enjoy the incredible

array of colors that each sunset in Mexico offers you

• Delta Wing Flights • Balloon Flight • Horse back rides

• Camping • Trekking and mountain climbing • Rappel or Abseiling

Archeological Route

• Plazuelas • El Cóporo • Cañada de la Virgen

• Peralta • Arrollo Seco • Cerro de los Remedios

42


the tequila circuit

Symbol of our country, tequila is the traditional drink by excellence and is the result of a long

artisan craft process.

In the surroundings of Penjamo, located in Southeast Guanajuato, you will find numerous

tequila cellars. Don´t leave before trying one of the great tequilas you will find there.

• Tequilera Corralejo

Federal Highway 90 Irapuato-La Piedad after Abasolo, before reaching Penjamo, take the

detour towards the Corralejo station.

• Tequilera Real de Pénjamo

Federal Highway 90 Irapuato-La Piedad, take the detour to Penjamo on route to Boulevard

Lázaro Cárdenas.

CAVA OF CORRALEJO TEQUILA

43


dinning & entertainment

Art and culture

Art and Culture have become evident in Leon as its buildings contrast between old and modern. This aspect

of the city may be perceived along the Cultural Forum- Historic Center tourist corridor.

Family Entertainment

To have tons of family fun, our city offers shopping malls, movie theaters, a modern zoo, sports events and

adventures at the Metropolitan Park or the fascinating Explora Science Center and Park where you can also

have a good time while playing and learning.

Shopping for all

Known as the capital of leather and footwear, Leon has grown to become one of the most important

commercial cities in the central region of Mexico better known as the Bajio. Shoes, clothing and leather

accessories can all be found in specialized areas in the city such as the leather zone commonly known as

“Zona Piel”, where you may find more than 4,500 establishments distributed in the vicinity as well as 7

shopping malls throughout the city making it a shopping haven.

Dinning

Leon has very high quality and variety when it comes to cooking: ranging from the local traditional “antojitos

mexicanos” on to international cuisine and up to haute cuisine that belong to franchises or independent

owners. In Leon, the food is good.

A Night on the Town

If what you want is to have fun in the evening, our city features a great amount of bars, restaurants, dance

and nightclubs that offer an unlimited variety of music ranging from live, retro, rock, alternative, tropical, you

name it, a setting for all musical preferences that will guarantee a fun night out on the town in a safe and

trustworthy environment.

Colonial beauty

Very near Leon you will find beautiful colonial cities, such as the magical Guanajuato, a 50 minute drive

away, the cosmopolitan San Miguel de Allende which can be reached after a 90 minute drive as well as the

five enchanting towns found along the National Independence Route.

44


el bosque golf club

It is a scenic project that intertwines houses with great green open spaces, wooded areas, lakes

and a view of the mountains … A continuous dialogue with nature proposed by Steve Newgent,

golf course designer who has built more than 150 golf courses in the United States and other

parts of the world with his vision to work with nature and create the most defying golf courses.

• El Bosque Golf Club .18 hole golf course

• Campestre Club of León .18 hole golf course

• La Hacienda Golf Club. 18 hole golf course

• Los Naranjos Golf Club. 9 hole golf course

Some of the courses have been certified by the PGA (Professional Golfers Association)

EL BOSQUE GOLF CLUB

45


fashion & innovation

The basic methodology that paved the way to PROSPECTAMODA in 2010 was

designed several years ago. Prospectamoda is a Fashion-Trend Analysis,

Research & Design Studio focusing on global design and Fashion trends that can

be used by the domestic footwear industry as part of a formal, permanent and

profitable design process.

PROSPECTAMODA is the innovation and fashion center of the Mexican Footwear

Industry of Guanajuato State.

46


MEXICAN SHOE DESIGNER 47


SPECIAL SHOES FOR THE POPE EMERITUS BENEDICT XVI


leon, meeting

5destination

48 Our successful events experience

52 Leon, Convention & Visitors Bureau


our successful events experience

our permanent events in leon, guanajuato

• ANPIC

• SAPICA

(Ranking 2nd in Latin America & 4th World-wide)

• INTERNATIONAL BALLOON FESTIVAL

• WORLD RALLY CHAMPIONSHIP

By FIA FEDERATION INTERNATIONALE DE L`AUTOMOBILE

• CALZATECNIA

48


we had the opportunity to host the international

edition of the following events, among others

• IDEA YOUTH FORUM, 2012

• WORLD YOUTH CONFERENCE MEXICO, 2010

• COVENCIÓN MUNDIAL DE LA FRATERNIDAD DE HOMBRES DE NEGOCIOS, 2010

• GLOBAL RENEWABLE ENERGY FORUM-GREF, 2009

• WORLD INNOVATION FORUM, 2013

• CUMBRE DE LA RED MUNDIAL PARA LA CALIDAD DE LOS GOBIERNOS, 2012

• UITP INTERNATIONAL ASSOCIATION OF PUBLIC TRANSPORT LATIN AMERICA SEMINAR, 2004

• TECHNICAL CONFERENCE OF THE INTERNATIONAL UNION OF SHOE INDUSTRY TECHNICIANS-UITIC, 2012

• ENCUENTRO Y FORO INTERNACIONAL DE CÁMARAS DE CALZADO DE AMÉRICA LATINA, 2010

• CONFERENCE THE BEST PRACTICES SIBRT IN LATIN AMERICA, 2012

• VISIT OF THE EMERITUS POPE BENEDICT XVI, 2012

Every year Leon receives around 100 events of all the economic sectors, such as:

Meetings, Conventions, Congresses, Fairs, Incentives & Exhibitions, Sport, Health, Business, Tourism.

50


leon convention & visitors bureau

Leon CVB is a non-profit organization focused on the destination marketing and the attraction of national and international visitors to the city

of Leon and the State of Guanajuato through the meetings: Congresses, Conventions and Exhibitions.

Leon provides you all the necessary, as one of our main advantages is the team work that we do with our authorities, industry chambers and

suppliers of the meeting industry, to achieve the success of your event:

• Leon Tourism Office

• National Chamber of the Restaurants Industry (CANIRAC) of Leon

• Mexican Hotels Association of Leon

• Mexican Chamber of the Footwear Industry

What is our intervention

with the organizing committees?

• 1st. LATIN AMERICAN DESTINATION ACCREDITED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL

• ICCA MEMBER SINCE AUGUST 2012

The Leon CVB is committed to support the events that take place in our city, and give all visitors the service our city is known for.

Institutional support

• Coordination with local and state governmental authorities, including the Guanajuato State Secretary of Tourism, to arrange guide support, social

programs or cultural groups.

• Coordination with the local event organizing committee to search for sponsorships and other resources

• Connection with DMCs, agencies and other local service suppliers

• A representative from the CVB will join the organizing committee of the event.

52


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