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Think Global, Act Local

MICE China

MEDIA KIT

2012


MICE China MEDIA KIT 2012

The Brilliant Connection

Be Connected with MICE China • • •

TOP 1

We are the

media in

China meeting industry!

» With the largest circulation of over 20,300 copies per issue

» The only MICE magazine in China audited by BPA Worldwide

» Best access to meeting planners

» High quality advertisers & elite audiences

» High efficiency of customer feedback

» Unique feature: Meeting Solution®

20%^every year

Rapid growth of China’s

meeting industry!

China’s Mice industry generates

$US

150 Billion

every year

MICE China magazine was established in May, 2006 in

Hong Kong. It is the flagship magazine of Arch International

Media Ltd. MICE China magazine is bimonthly. As

the NO.1 media in China meeting market, MICE China is

the first publication to do the third party audit. From

March 2012, each issue of MICE China will release more

than 20,300 copies.

More audit reports for MICE China, please go to www.

micechina.com, or the BPA Worldwide official website

www.bpaww.com

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MICE China MEDIA KIT 2012

Distinguish Yourself With MICE China

We Help You Staying On The Top

Your Choice is

Your Benefits

» Gaining Prominence

» Earning The Maximum Impact

» Embracing The Power Of Connection

» Enhancing Your Performance

Once you choose MICE China as your marketing partner, you are

playing a superior role in the world’s most potential meeting market.

Tell us your needs and

we can help you to

achieve your Goals!

The booming of China’s meeting

market is driven by the rapid

economic growth. Holding meeting

and incentive travel has become the

most important market tool for China

corporate.

MICE CHINA delivers superior

analytic content that is Concise &

Punchy!

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MICE China MEDIA KIT 2012

Think Globally, Act Locally

We offer you the practical ideas & systematic plans for audiences

to better perform their events and incentives

Upgrade yourself from our unique service:

MEETING SOLUTION!

» Efficiently organized works and capture elite audiences

» Precisely set up meeting agendas and incentive travel schedules

» It’s a showcase for you to promote your brand while we together

help out the buyers step by step

Put your thoughts into

practice!

Carry out brilliant plans

right way with MEET-

ING SOLUTION

MICE CHINA is your best access to China

meeting market that helps you to get more

opportunities in meeting industry. The focus

and highlights of MICE China is to help meeting

planner choose destination, as well as provide

our unique service: meeting solutions. It offers

direct support to people who work as meeting

planner, event management and executive.

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MICE China MEDIA KIT 2012

ESIP The power of connecting people

‘Real experience’ is the most powerful element in promotion.

A new platform for marketing promotion

ESIP

» Total exposure and showcase of your brand

» Conduct a real and effective communications

» Target potential buyers in a direct way

» help buyers to get valuable and comprehensive

experience of great destinations

Are you still using a traditional

way to promote

your brand?

Now it’s time to change

with MICE China!

ESIP stands for Educational Site-Inspection

Program. Corporate client and PCO who have

intention to hold meeting activities in the

destination are considered as the potential

buyer. Destination invites those potential

buyers for an inspection of local MICE resources,

such as city infrastructure, catering, venues and

hotels. The ESIP helps buyers to get real and

comprehensive experience of the destination.

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MICE China MEDIA KIT 2012

Circulation by Industry

20,300 Copies

Industry Circulations Percentage (%)

Corporate

Pharmacy/Medicine/Health Care, Automotive, Banking/Finance/Insurance/

Accounting, IT, Biology/Chemistry/petroleum, Electronic Product, Engineering/

Constructing, Tobacco, Law Services, Auto Renting, Real Estate, Manufacture,

Sales/Trade, Automobile manufacturing, Mining/Refining, Technology,

Telecommunications, Government/Education

11,058 54.47

PCO

Professional Convention Organizer, Destination Management Company,

Association Management Company, MICE Company, Exhibition Company, PR

Company, Meeting Consulting Company

2,816 13.87

Association

Industry Association, Trade Promotion Committee, Professional Exhibition

Organizer

4,005 19.73

MICE Practitioner

Hotel, Exhibition/Convention Centre, Tourism Board, Airlines

2,421 11.93

* BPA will release the new report that indicates MICE China circulation of 20,300 copies per issue in July,2012.

* Please refer to the latest audit report at www.micechina.com or www.bpaww.com for more information of MICE China audience composition.

Professional Conference organizers 13.87%

Association & Professional

Exhibition organizers 19.73%

Hoteliers 11.93%

Corporate-End users 54.47%

Industry

Frequency and Publishing Dates

• Bi-Monthly

(Six issues per year, every two months)

• JAN 1st, MAR 1st, MAY 1st, JULY 1st,

SEP 1st, NOV 1st.

Circulation

• Circulation – 20,300

• Average number of readers per copy – 2.5

• Readership – 50,750

After 6 year’s publication, MICE China has become the excellent platform for China MICE industry. With the

platform, Meeting planners could find out more destination and meeting hotel resources. At the same time,

convention Bureau, convention centre and hotels are able to communicate with their potential clients, promoting

them with the help of the magazine, which is very likely to generate more actual business.

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MICE China MEDIA KIT 2012

Circulation by Province

Province/Region Circulation Percentage (%)

Heilongjiang Province 111 0.55

Jilin Province 98 0.48

Liaoning province 325 1.60

Beijing 7,176 35.35

Tianjin 341 1.68

Hebei Province 230 1.13

Inner Mongolian Autonomous Region 68 0.33

Shanxi Province 278 1.37

Gansu Province 43 0.21

Ningxia Autonomous Region 20 0.10

Qinghai Province 14 0.07

Shanxi Province 175 0.86

Xinjiang Autonomous Region 38 0.19

Shanghai 4,949 24.38

Anhui Province 98 0.48

20,300 Copies

Province/Region Circulation Percentage (%)

Guangdong Province 1,112 5.48

Guangxi Autonomous Region 323 1.59

Hainan Province 251 1.24

Henan Province 164 0.81

Hubei Province 244 1.20

Hunan Province 198 0.98

Chongqing Province 126 0.62

Guizhou Province 152 0.75

Sichuan Province 226 1.11

Xizang Autonomous Region 37 0.18

Yunnan Province 98 0.48

Hong Kong 15 0.07

Macau 44 0.22

Taiwan 20 0.10

Others 26 0.13

Fujian Province 382 1.88

Jiangsu Province 723 3.56

Jiaingxi Province 91 0.45

Shandong Province 299 1.47

Zhejiang Province 1,805 8.89

Total Northeast 2.63%

Total Southwest 3.15%

Total Central South 11.29%

Total Other Region 0.52%

Total Northwest 1.43%

Total East China 41.12%

Total North China 39.87%

Province

Region

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MICE China MEDIA KIT 2012

Advertisement Rates (USD)

Effective from Aug. 1st. 2011

Advertising Size (H×W) mm Quantity 1x 2x 4x 6x

Waist + Run of Page 70 x 430 - 20,000 - - -

Gatefold of Front Cover 291 x 216 2 25,000 - - -

Insert (200g, Thick) 291 x 216 2 20,000 - - -

Back Cover/ Inside Front Cover/ First page 291 x 216 1 12,500 11,875 11,250 10,625

Right Hand Page Before "Words of Publisher" 291 x 216 1 11,500 10,925 10,350 9,775

Double Page Spread (ROP) 291 x 426 2 18,000 17,100 16,200 15,300

Run of Page 291 x 216 1 10,000 9,500 9,000 8,500

1/2 Page 120 x 180 1/2 6,000 5,700 5,400 5,100

Features (Editorial) Size (H×W) mm Quantity 1x 2x 4x 6x

Run of Page 250 x 180 1 7,700 7,315 6,930 6,545

Additional Charges: Guaranteed position add 15%

Full Page Bleed

291mm(H) ×216mm(W)

Full page Form

250mm(H) ×180mm(W)

1/2 Page Vertical

250mm(H) ×85mm(W)

1/2 Page Horizontal

120mm(H) ×180mm(W)

Double Page Spread Bleed

291mm(H) ×426mm(W)

Advertisement Materials

Electronic copy accepted only (Strictly Apple Macintosh

application). Files to be submitted in PDF (preferred), JPEG

or TIFF.

Others

Please provide press colour proofs for the advertisements

in the correct sizes. Indicate any other special instructions.

File requirements

Dimension : Ensure correct ad dimension used. Add

additional 3mm all round for bleed advertisements (In exact

size / scaling will result in compromised quality).

Fonts & images : Files to be embedded with fonts and

images.

Images & Graphics : Images to be in high resolution (at least

300dpi). CMYK colour mode.

Submitting Your Ad Materials

• CD-ROM • Email

• FTP download

(Please provide your FTP site access information)

Deadlines

Booking : 4 weeks prior to issue date

Materials : 3 weeks prior to issue date

Technical Specification

Printing method: 4C offset printing

Lines: 175 lines

Paper: 200g art paper in cover

105g art paper inside page

Binding: unsewn binding

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MICE China MEDIA KIT 2012

Contents generated by the requirements of corporate meeting purchase

The Chinese name of MICE China magazine

is “China Corporate Meeting”. As it reads, the

audience decides what the contents will be.

MICE China does audience research constantly,

acknowledging the latest demands from China

meeting organizers. The features of 2012 MICE

China include Analysis on Meeting Destination,

Corporate Meeting Solution, Meeting Incentive

Destination and Industry Events.

In the Analysis on Meeting Destination section, there are

analysis of multiple meeting destinations, under the same

theme or character, helping corporate and PCO to find their

ideal meeting destination.

In the section of Corporate Meeting Solution, 2~3 nights’

incentive products are provided to corporate organizer

and PCO as reference. In this section, DMC from abroad

who aims at China incentive market can get exposure from

showing their incentive product and service to all our high

quality audience.

The section Meeting Incentive Destination provides the

latest MICE-related information and professional commends

on meeting destination. It introduces MICE resources of the

destination and analysis the Pro and Con of the destination.

This section is designed for tourism board and convention

bureau to promote their destinations and hotel, venues, as

well as other MICE resources in the destination.

The last section is Industry Events. It includes reports of

great industry events, such as major industry shows, FAM

trips, case studies, as well as view points, commends and

interviews of key MICE players.

Editorial Calendar 2012

Issue

2012

MAR/APR Issue

2012

MAY/JUN Issue

2012

JUL/AUG Issue

Content

Destination Analysis - Coastal Destination: Jinzhou, Dalian, Qinhuangdao, Tianjin, Weihai, Yantai,

Qingdao, Lianyungang, Zhoushan, Ningbo, Quanzhou, Xiamen, Shenzhen, Zhuhai, Hong Kong,

Macau, Haikou, Sanya

BJ-SH High Speed Rail Journey to Meeting Destination: Tianjin, Langfang, Dezhou, Jinan, Tai’an

Destination Analysis – Large Conference Destination: Beijing, Shanghai, Guangzhou, Hangzhou,

Suzhou, Macau, Chengdu, Dongguan, Shenzhen, Xi’an

BJ-SH High Speed Rail Journey to Meeting Destination: Zaozhuang, Xuzhou, Nanjing, Changzhou

Coastal Destination: Jinzhou, Dalian, Qinhuangdao, Tianjin, Weihai, Yantai, Qingdao

Destination Analysis – Top 10 Destinations in Asia Pacific: Singapore, Seoul, Tokyo, Bangkok, Kuala

Lumpur, Osaka, Sydney, Melbourne, Pattaya, Jeju

BJ-SH High Speed Rail Journey to Meeting Destination: Zhenjiang, Wuxi, Suzhou, Kunshan

Coastal Destination: Lianyungang, Zhoushan, Ningbo, Quanzhou, Xiamen

2012

SEP/OCT Issue

2012

NOV/DEC Issue

2013

JAN/FEB Issue

Special Theme: The Ancient Kingdom of Wei (Henan Province)

Coastal Destination: Zhuhai, Hong Kong, Haikou, Sanya

Large Conference Destination: Beijing, Shanghai, Chengdu, Suzhou, Hangzhou

Cruise Meeting: Silver Sea, Royal Carlbben

Special Theme: The Ancient Kingdom of Shu (Sichuan Province)

Large Conference Destination: Xi’an, Macau, Dongguan, Guangzhou, Shenzhen

Destination Analysis – Wuhan-Guangzhou High Speed Rail Journey to Meeting Destination: Wuhan,

Xianning, Chibi, Yueyang, Changsha, Zhuzhou, Hengyang, Chenzhou, Shaoguan, Qingyuan, Huadu,

Guangzhou

Special Theme: The Ancient Kingdom of Wu (Zhejiang Province)

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MICE China MEDIA KIT 2012

We are the Team

Sabrina Yu

Business Development Manager

Nelly Zhong

Editor

David Zhong

Publisher

Advertisement Contact, Content Contact, Co-operation Contact,

E-mail: sabrina.yu@micechina.com

Tel: 8610-84466451/2/3 ext. 6102

Fax: 8610-84466451/2/3 ext. 6110

E-mail: nelly.zhong@micechina.com

Tel: 8610-84466451/2/3 ext. 6106

Fax: 8610-84466451/2/3 ext. 6110

E-mail: david.zhong@micechina.com

Tel: 8610-84466451/2/3 ext. 6166

Fax: 8610-84466451/2/3 ext. 6110

Add: B 1109, Yuanyangxinganxian, No.66 Xiaguangli, Chaoyang District, Beijing 100027, China

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