Downing's Gym

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“ The longest running gym in the Willamette Valley. ” Research 1
Detailed research is crucial for a successful brand identity. The research will establish the company’s values and needs, the company’s marketplace strengths and weaknesses, the target audience, what competition there may be and more. Accumulating this detailed report will aid the designer in creating the identity that most suits the company and it’s demographic, and will create an open dialogue between the business owner and designer (thus expediting the creative process by eliminating guesswork). Research 2
Page 1: DOWNING’S GYM Re-Design
Page 5: Contents Research Process New Brand
Page 9 and 10: The gym wishes to attract customers
Page 11 and 12: - Visually crowded (not enough nega
Page 13 and 14: Research 8
Page 15 and 16: Process is the journey that leads t
Page 17 and 18: The problem for the brand that need
Page 19 and 20: The subsequent rounds of ideation f
Page 21 and 22: The new brand is more than just a f
Page 23 and 24: Primary Logo Secondary Logo The pri
Page 25 and 26: The letterhead, business card and e
Page 27 and 28: The billboard and wall graphics wil
Page 29 and 30: BUILDING GREATNESS BUILDING GREATNE
Page 31 and 32: Brand guidelines carefully detail h
Page 33 and 34: Secondary Logo The secondary logo i
Page 35 and 36: Unacceptable Logo Variations - Subs
Page 37 and 38: Headline and Subhead Font Oswald Bo
Page 39 and 40: Photography Treatment Apply the fol
Page 42: 33 Process

Downing's Gym

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