You are getting a bad open rate, you are getting bad CTR, Users
started opting out from your list. These events force you to think
that “email marketing is dead ?”
It is a reality that business results from your mailers are going
down but it is not true that email marketing is dead.
Email is still most effective interface between you and your
customers. Every medium gets matured with time. So you require
to learn and modify your strategy accordingly.
Data suggests mailers are still most consumed communication.
“More than 34% of the people worldwide use email. That’s about
2.5 billion people.”
“91% of Internet users between the ages of 18 and 64 send or