Augmented Reality - Qualcomm Developer Network

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Augmented Reality - Qualcomm Developer Network

Augmented Reality

IQ 2011


What is Augmented Reality (AR)?

Virtual 2D and 3D content superimposed onto a live image

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Real World View

Live camera view

Virtual Content

Information about points of interest

GPS and

Compass-based

Augmented

Reality Experience

Good for rough location

of items outside our

field of view


Real World View

Live camera view

Virtual Content

Vision-based AR recognizes objects in field of

view and aligns graphics tightly to target

object

Vision-based Augmented

Reality Experience

Enables a more immersive and

interactive

experience


SCANS COMPARES POSITIONS RENDERS

30+

times per

second


Applications

Today

Gaming & Play

3D games in real world

environments vs. virtual worlds

Media / Advertising

Making print , outdoor, TV media, and

product packaging “come alive”

Instructional

Visualizing instructions

e.g. furniture assembly

In the future…

Turn Left on Main St.

“Happy to be here//

Social Networking

Placing photos, notes, graffiti

in real world for friends to find

Visual Search

Retrieving related information

from web for the object in view

Navigation & Discovery

Visualizing points of interest

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Gaming & Play

• AR Zombie Gate by PANTECH

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Click

Here

View Full Screen– Ctrl F

Exit – Ctrl Q


Click Here

View Full Screen– Ctrl F

Exit – Ctrl Q


OYXGEN

HYDROGEN

HYDROGEN


Qualcomm’s AR Platform

• Rich vision functionality

– Images, markers, 3D objects

– Virtual buttons

• High performance

– More realistic AR effect

– Simultaneous recognition of multiple objects

• SDK widely available at no charge

Goal: Enable developers to build interactive 3D

applications for the real world

Supported Devices

• Android 2.1 (Éclair)

• Android 2.2 (Froyo)

• iOS (July)

Supported Tools

• Android SDK/NDK

• Unity

• Xcode (July)

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“Augmentable” Objects

Representations of real world elements that can be

detected and tracked

Image Target Frame Markers Simple 3D Objects

§ Game boards

§ Product packaging

§ Posters

§ Signs

§ Greeting cards

§ Business cards

§ Books / magazine pages

§ Game pieces

§ Control cards

§ Boxes

§ Bottles

§ Cans

13


Qualcomm AR Platform Traction

12,000+ registered

developers from

130 countries

400+ models of

smartphones and

tablets supported

30+ apps in the

Android Market


Accolades, Testimonials & Honors

…your AR library is BY FAR THE BEST AR LIBRARY

I'VE EVER USED. It's amazing, works incredibly fast,

and really easy to work with.

Awesome job QCAR team!!

Qualcomm’s AR SDK has

made it extremely easy

for us to prototype,

design and develop our

ideas and concepts.

Morgan Jaffit, co-founder

Defiant Development

2011 Future Mobile

Entertainment Award

for Mobile Augmented

Reality

Nicholas Rudolfsky,

iOS developer @ Smule

When it comes to mobile Augmented Reality

technology, Qualcomm is the top dog.

Pocket-lint

The opportunities to do amazing things - which we

quite literally couldn't live without - are unparalleled

with augmented reality. THIS IS QUALCOMM’S

SECRET WEAPON, and it may assure the company

thrives, rather than simply survives the coming conflict.

Rob Enderle, analyst, TG

Daily


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100s of articles in mainstream

technology and business press


Near Field Usage Environments

Table or Floor

Wall

Retail Shelf

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Qualcomm’s Augmented Reality Platform

AR SDK is free; widely available

Industry leading functionality

and features – frame markers

simple3D, virtual buttons

Sustained developer momentum –

thousands of downloads

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