to achievement

The SVES News Magazine

ISSUE 08 APR 2015 PAGES 28


BVRIT students asserted their class by topping the JNT University, Hyderabad examinations during 2014. These BVRI'TITANS' demonstrated

exemplary academic performance and won THREE GOLD MEDALS at the University level. It was a proud moment for Ms. M.Rashmitha (EEE) ,

Ms. K Bhanu Sri (CHE) and Ms. Jyotirmayee Ramaraju (BME) to receive the Gold Medals from one of the stalwarts of IT Industry, Mr. N

Chandrasekharan, MD & CEO, Tata Consultancy Services (TCS), in the presence of JNTU Vice- Chancellor, Mr. P Rameshwar Rao and the

other dignitaries during the 5th Convocation held on 14th of September, 2014.



Sri Srini Koppolu

Chairman, Setu Software



































TETE - A- TETE with

the Chief of IUCEE















Dear Readers,

I extend my heartiest greetings to all of you

i n t h i s f i r s t i s s u e o f V i s h n u

Era in 2015 as we enter the New Year with

renewed hope and redoubled vigor.

Rabindranath Tagore rightly said, “You

cannot cross a sea by merely staring into the

water.” Hence, it is time to take initiatives

for a better tomorrow and plunge into

action to transform our dreams into reality.

True to this spirit, BVRIT Narsapur takes

pride in introducing a new interdisciplinary

course, “Pharmaceutical Engineering”, the

first of its kind in India, to help the students

develop specific skills required by the

industry and thence open up a sea of

employment opportunities.

SVES is growing at an increasing pace in its

pursuit of excellence in education. Our

cover page captures this significant leap at

BVRIT Narsapur which is celebrating the

splendid success of M.Rashmitha (EEE),

Jyothirmayee Ramaraju (BME), and

K.Bhanu Sri (CHEM) who bagged gold

medals in academics at JNTU Hyderabad.


Mission R & D has taken the educational

citadels of SVES by storm. In our Face to

Face column, we have the edited excerpts of

the interview with Sri Srini Koppula,

founder Mission R & D and former

Managing Director of Microsoft's India

Development Center in Hyderabad and a

Corporate Vice President at Microsoft. He

delineates the strategies of startup culture

and directs the youth towards the best start.

This issue also includes a dialogue with Sri

Perraju Bendapudi, Architect MSIDC and

co-founder Mission R & D. In this issue, we

started a new column, “Guest Talk” with

eminent people from academics and

industry sharing with us the latest trends in

industry and giving technology update. In

Uppercut, this time we feature our ebullient

Director and Principal VIT, Bhimavaram,

Dr. D. Suryanarayana.

In an exclusive interview, Mr.

S r i n i K o p p o l u s h a re s t h e

nuances of Mission R&D and

startup culture with our BVRIT

team consisting of Dr.T.Suneeti,

Prof. of English, Mr.Vamsi and

Mr.Sampath of IV B.Tech. CSE,

and Mr.Pranay of III B.Tech CSE.

Sri Srini Koppolu is the Chairman of

Setu Software and an Angel investor

based at Hyderabad. Prior to this, he

was the Managing Director of

Microsoft's India Development Center

at Hyderabad and a Corporate Vice

President at Microsoft. He worked in

Redmond for 9 years as an R&D

leader developing technologies for

Windows and later developed

Office 95 and Office 97. He has

many years of experience in

developing innovative products,

driving global R&D initiatives, and

building large scale organizations.

He was involved in many strategic

initiatives throughout his 21 years

career at Microsoft, and he holds

more than 20 global patents. He

started Mission R&D in order to

contribute to the growth of India's

R&D ecosystem by developing the

most promising technology

students, and by supporting the

talent needs of product companies

including start-ups.

Sri Srini Koppolu





Former Managing Director of Microsoft's India Development Center

at Hyderabad and a Corporate Vice President at Microsoft

Interview by


We also present an exclusive report on

NAVYA , a BVRIT Community outreach

program which intends using technology

for solving societal problems and thereby

m a k i n g e n g i n e e r i n g s t u d i e s m o r e

meaningful. Besides these, you will find

several interesting stories in this issue like

the free breakfast scheme which is the first

of its kind in Telangana and AP, recognition

of our faculty abroad through their

presentations, approval of DST & UGC

funded projects, little wonders of ATL,

research articles, international workshops,

seminars, Swatch Bharat, and a record

number of placements - to name a few. And,

ofcourse, do not miss the details of the

spectacular pageant by the pioneers of

Vishnu Dental College who are at their

creative best.

H a p p y r e a d w i t h a l l t h e e x c i t i n g

information inside and wish you all a year

full of cherished success.

Dr.T.Suneeti, BVRIT Narsapur

Could you share with us about your

childhood dreams and your journey to


In childhood, I played all kinds of games and at

one time I wanted to be a cricketer but, as I

grew up I wanted to be an engineer for sure.

My father passed away when I was 2 years old

and my mother bought us up. I have a brother

and two sisters. I am the last one in the family.

All the four of us got well educated. I did

Intermediate in CSR Sharma college, Ongole

and then Mechanical Engineering at Andhra

University. Most of my learning was in Telugu

medium up to engineering college. At that time

though, I was good at writing and reading,

communication was a challenge.

Next, I did Masters in Computer Science, and

that was actually the first time I had my hands

on a computer. All my learning happened in

those two years with regard to Computer

Science, people skills, and building

relationships. It was completely a different

environment for me where people came from

different states and countries. Adapting myself

to the environment was the greatest learning

for me. I think, one should never miss what

one has to learn beyond the course of study

because that is a great learning which helps

when you get into job environment. It's about

the ability to connect with people, the ability to

communicate, articulate your ideas, and the

thought process that is incredibly important

and that is one of the things we all have to pick

up from engineering. Then I got hooked to

Computer Science from day one. This is one

field where you can actually transform ideas

into reality by sitting with just one box in front of

you. But as I came from a different background

i.e., Mechanical engineering, I had to do a lot of

extra courses to cope up with the course. I was

able to pick up the core foundations of

Computer Science in one semester. So by the

time I finished the course I was well versed with

the whole notion of algorithms, programming

languages, designing software and so on

which helped me tremendously grow in my life.

During that time, I got an idea about doing a

new protocol for local area network, and hence

wrote a program to simulate and published it in

an International Conference.

Then right after my Masters, I joined Microsoft.

I worked for 9 years on Windows, and Office.

Then they asked me whether I can go to India

and start Microsoft India R&D Centre. So I had

to think about it for a couple of months because

I was working on the next generation of Office

and it was a very interesting product versus

starting an organization in India. Moreover, till

then I was a Development Manager, mostly a

technical guy, switching from that to a role of

creating an organization is a huge change.

Then I thought that there are so many people

who come to US and become successful in

almost all the companies. If they are able to do

it in US why can't we do it in India. It is not lack

of talent but it is the lack of environment that is

restricting them. So I decided to create an

organization where we can get the best talent

and build global talent in India, and that was my

main driver to come to India.

Is there any specific reason or incident

behind starting Mission R&D, and how did

you go about starting this program?

Even before we left Microsoft, we kept on

talking why is the situation so bad, and how do

we fix it. There are people talking about

ISSUE 08 APR 2015


finishing schools after 4 years but we know that all

the good guys are gone by then. They may get

through campus placements or they may get a job.

But the good thing is they will all get jobs. The not

so good thing is they will get into jobs in the

services industry where potentially once for all we

lock the best minds to a different kind of work. So

that's the reason why I knew we had to do

something. Even before I left Microsoft, I started

having ideas, I started writing some documents,

sharing them with people, and taking feedbacks.

After leaving Microsoft, I got more time to think

thoroughly about the various challenges. I used a

research organization at Hyderabad in order to

understand the mind set of students and their

thought process - how much awareness they

have with R&D versus non- R&D roles. It was very

insightful. We used that data before we actually

started the program.

Mission R&D is for students. There are two reasons

for that. One is, we have around 1 lakh plus people

in the once united Andhra Pradesh alone, doing

some form of Computer Science and at least 1% of

them, i.e., 1000 must be super smart. But why

aren't we able to find them ready for R&D roles?

We struggled to find good people who qualified for

a job in Microsoft. We were going all over India and

picking from IITs and RECs. Anna University is

good; PSG Coimbatore is good, but we struggled to

find people in AP. REC Warangal is okay. One thing

is that I know there is great talent and very smart

kids at present, but clearly they're not getting what

they need to get. The other thing is if there are

smart kids, they can pick up the core foundations

very quickly. So, combining these two, we thought

we have to create a program.

Next, we thought about the right time to start the

program. At the end of first year, students are not

learning much about the actual Computer

Science. It is more of general subjects. We thought

about it at the end of second year, but the problem

was, once we are done teaching, there is a long

gap for interview. So that is the reason why we

picked the end of 3rd year, summer, and by which

time they would have done some basic things like

one or two programming languages, at least have

theoretical knowledge about operating systems

and a few other things.

Both are good but the key differentiation is, in

service industry we have a specification defined by

somebody else and most of the time you have one

client and you solve the problem of the client. In

R&D role, you have many customers depending on

what you are talking about. If it is windows, you

have a billion customers; visual studio tools, you

have millions of customers. There is never one

customer. So building a product which is useful to

the whole wide audience is a complex engineering

process. Your mind set, the way you think, the way

you engineer, everything has to be different. You

cannot be saying like you can put this version out

and then I can fix it up later. You need to take an

approach like you need to create a scalable

platform on which you can build the features. We

are trying to communicate and articulate this

difference. Then the foundations have to be very

strong to be able to do this job. And that is what we

are trying to do in this program.

How hard is it to move from a service company

to a product -based company?

Relatively hard, in general services role you are

assigned to a customer project then you will be

trained for a few months specifically on those

technologies and not get the general foundational

learning. So you cannot be a good broad based

software engineer as it is completely driven by the

business requirements. You are basically getting

tunneled up putting up a stack that this is what you

are going to learn next versus you want to be a

good professional with broad foundation, and

thinking ability. Let's say you do this for two to

three years, your growth is around project

management and not as a technical guy. It is good

at management side but you will be going away

from what a professional would do. So there will

be pockets in the services companies where there

is innovation going on but those are isolated


What is your take on the startup culture of the

Government at the Centre and in the State?

The current budget appears to be encouraging for

startups. Even the Telangana Government, for

example, is trying to create a startup hub where

to be there. So mentorship is a great challenge.

A lot a good engineers are there readily orienting

themselves about business strategies and are able

to figure out how to create and market the right

product. So as more and more people are coming

to startup fields, all it requires is right mentoring.

When you have many startups, mentors become a

bottleneck. This is where I go back to the students

who often say that they don't have good teachers,

and hence could do only this much. Now startups

cannot say that there aren't enough mentors so

that's why I'm like this. It is your baby, your

responsibility, so you have to take the initiative to

figure out ways and make it successful and not

blame somebody else. Success or failure, that is

yours. Mentors are there only to provide

information and at the end of the day it is for you to

filter it and take what is required for you.

And one more thing, as there is a lot of information

available globally, people shouldn't get

themselves overloaded with information. We

cannot continue to read and read and not do

anything. They should strike a right balance. You'll

have to make your own important judgment call. If

you are lucky you'll have 70% information, many a

time 50%, or you'll have the readable amount but

you'll never have 100% information. Then you

need to apply experience. If you are young you may

not have experience so you need to use your gut

feel. Based on whatever you know and based on

the vision and dream, you should think that this is

the bet and you are going to make it. And then

give everything that you got to make it a success.

Startup vs MNC. What do you think a fresh

graduate should begin with?

It all depends on what you want. In a big company,

we get good salary, reasonably stable job and

potentially an opportunity to learn from many

experienced people. You have to be proactive. On

the other hand, a startup is a great idea and huge

excitement, and a tremendous learning

opportunity. In big companies, you will be

assigned a task and scope of learning will be

limited to that. Whereas, in startups, you are

forced to broaden your scope as there are less

number of people working on it and there is a huge

problem to solve. You will learn a lot, but it might

the right time for a fresh graduate to approach

angel network?

I need to explain to you the various levels that exist

today with regard to investment. There is seed

fund or seed stage where people invest at a very

early stage. In this stage, you will get small amount

of money. Then comes angel investors or angel

network where you have an idea, and you translate

that idea into an implementation, and test it

against the customer segment. Next, learn from

the process and tweak your ideas and know what

the reaction is. That is the right time to come to

angel network after you had enough learning.

Here you have taken it to next level. Say, you tried

implementing it and have some learning and you

also know about the competition in the area. You

cannot say that you are the only one doing it. Very

rarely you will find things where you are the only

one doing it. Hence, you need to show that you're

slightly different from them. Some differentiation

has to be there.

In angel networks people will give from 50lakhs

upto 2 crores. You can use that money when you

actually need to expand your business where the

model is completely proven in reasonable size

locality. For instance, Hyderabad city is

completely done and proved in AP or TG, then you

want to scale across India and you need extra

money which is when angel networks come into

picture. As the model is proven, they will provide

the necessary amount, so that you can grow across

the country.

What is the difference between IIT and tier 2


A lot of people are competing but only a few get

into IITs. There are two reasons for this. One is

they are highly motivated and hard working. Two is

their IQ level is high. In IIT environment, we have

ample number of good professors teaching and

they have smart people around them in super

competitive environment, working hard and are

motivated continuously. At IITs, they learn from

teachers and other students as well. On the other

side, there is exactly opposite environment. If you

are smart, you top the batch and you relax, nobody

We cannot continue to read and read and not do anything. They should strike a right balance. You'll have to make your own important judgment call.

If you are lucky you'll have 70% information, many a time 50%, or you'll have the readable amount but you'll never have 100% information. Then you

need to apply experience. If you are young you may not have experience so you need to use your gut feel. Based on whatever you know and based on

the vision and dream, you should think that this is the bet and you are going to make it. And then give everything that you got to make it a success.

Then, we pick students with good IQ, passion, and

motivation. So we know that they have some basic

foundation, and then we put them through an

intense program and we are very confident that

they will pick it up. It turned out to be true too. Each

year about 100 students can easily do it. We are

trying to do the same thing, the way we built

Microsoft. This is not to make money. We don't

want to run and start all over India and fail

miserably. Instead, we want to do it right by

figuring out all the nuances of the program.

Somebody following Mission R&D would know

that each year we are tweaking it. The latest tweak

is, at the end of second year, we want to offer them

online training programs, and at the end of third

year is the classroom program. So that's the final

stage we reached, which will be the best way to

prepare them really well for R&D. I think from next

year we can scale across a few other places like

Bangalore and Chennai. But these are the key

drivers. There are two points - there are very

smart kids and smart kids can learn very quickly if

we teach them the right way.

What does it mean to have an R&D job versus a

services job?

they provide infrastructure for startup companies

to come and set up their operations. If you have a

hub like that it can bring people together. You can

be mentors, investors and other potential partners.

So that kind of initiative is good. Andhra

Government is also trying to do something on

similar lines.

For the past 2-3 years, there has been a lot of

awareness in the Government about startups, and

how they can be potential growth for the country,

how employment is generated for the country and

how the startups can be innovation engines for the

country. Because of this development, a

reasonable number of good angel networks

sprung up like the one at Hyderabad for which I

was the first President. Then there is Mumbai

angel network and India angel network .Multiple

angel networks are coming up. And people are

hearing about the success stories of entrepreneurs

starting their companies and this information is

helping in creating excitement among startups. So

overall as far as the ecosystem is concerned every

player of the ecosystem - the government,

entrepreneur, bureaucrat, investors -all are

actively taking part in growing and nurturing the

startups. So that way great things are happening

in the country right now. The momentum is going

go down six months down the lane to one year, this

is the risk we have. The reward is if you are

successful you will have good number of options

and returns will be much higher than what you get

from a big company. So the key is that you have to

understand that the failure rate is very high in

startups. There is 70% failure, be aware of that.

But if we have amazing ideas and super smart guys

are already there in startups, then the risk is

comparatively low.

If you have an idea then the ideal place to start

with is at incubators and most of the colleges

these days have their own incubators. Startup is

not like Masters. If you think that you are done

with your graduation, and now you have to start a

start up, it doesn't work that way. If some one is

going to do a startup then he should be thinking

about it right from second or third year of their

course. They should be actually talking to people

about their idea, getting advice, brain storming

and finally getting to a stage six months before

they graduate. They should say that these are my

strengths, ideas, and I'm going to give it my best

shot. So one needs to be in this stage at least

before comparing it to a good job.

As you're an angel investor, what do you think is

there pushing you around.

We have examples of Bill Gates, Premji, etc.,

who aren't trained in top institutes yet they are

successful. Then why does the industry

differentiate between the IITians and others

during recruitment?

We always take the example of Bill Gates. But

according to the law of average among all the

successful people, these people will be only

0.0001%. And the other people are doing good

because of their motivation, hard work and the

right environment. Most of the big companies

give first preference to IITians just as we go for

good quality while buying a product and go right

there. The companies also know that most of the

other people are there outside, so they conduct an

exam every year and take them. It is a question of

how efficiently the interview process is done. The

flip side is students can say that they are from tier

2 or tier 3 colleges but they have learnt much and

have the capability to demonstrate their skills then

people just come and pick them up. They give

highest priority to such candidates as they have

been through all the odds despite many



What are the challenges you faced in your career and

how did you overcome them?

The whole idea of creating a Microsoft R&D center in

India was the biggest challenge for me. One thing is for

a pure technology background guy trying to do a

technology management role, just not technology

management but a general management role was a

complete change. Typical technology management

role would be just trying to build a product. But here it is

the matter of setting up a whole R&D center with virtual

and physical infrastructure. That was a major change

for me as an individual.

The second challenge was trying to create a suitable

environment for the center in India where the model is

completely different. Here the model is to put a lot of

money, hire huge number of people, and do a support

job for the products which is not interesting. With such

existing models, trying to build an R&D organization

was a big challenge. On top of that, trying to make

everyone understand what R&D is, and what typical

product development is , was a tough task. It took two to

three years to bring an awareness. Besides, internally,

Microsoft was completely Redmond centered in one

place and all the product development was going on in

the company, and for the first time we are going to take

that core outside so that was a huge challenge. If

people of a company are in two different buildings

itself, the collaboration is difficult. In that of kind of

environment bringing core engineering works together

and doing it outside was a challenge. So the question is

how do you actually overcome all these challenges.

Step zero is you need to have great clarity on what we

need to achieve. If you are confused in what you are

doing, you will be pushed by the pressure and as a

leader if you go back and forth, your team will be totally

lost. Step one is actually translating that into action

where the demonstration should not take ten years. It

should take a short amount of time but not too short.

First by signing, I maintained clarity with the

Management and the people who are coming with me

that what we are going to do it. From the first employee

we hired, this is the constant message we are carrying

on and then showing it in action. We set two years time

frame to develop two products completely from India.

And that requires hiring bright people and initially I had

to pitch, convince some of them from US.

Another important thing is while hiring we need to

know what kind of people to hire. Here the employee

must have Microsoft DNA. So immediately after the

interview panel selects candidates, they will be

mentored and trained by these guys so that they can

become a typical Microsoft talent. Then around those

guys we can build buildings. For 3-5 years, was the

most challenging phase where I had to question myself

like what is the right strategy getting the team aligned

and I used to be the gatekeeper by deciding what

comes into India R&D. My mantra was, no matter what

the scope of the problem is, we have to sit and solve it

here. There is no architecture team or somebody else

sitting there. We are the architect, we are the

developer, we are the tester, we are the programmers,

and we will release the products. So that is how we can

demonstrate ability which is very important.

In the process we went through a lot of strategic

discussions finally figuring out what is the right

strategy to grow and have the AHAAA movement for

us. So how do we align with core is what we ended up

figuring out. It will be a challenge then to have a big

windows team, big office team here and we started

building things around these products. But by doing

that we never lost focus on what we are trying to build

that means we are not going to be 100 people team who

are working on Office. So we are going to build an

independent big feature for the next version of office or

windows. That gave us the ability to scale up as every

year company is going to invest so that we can have a

big team here with full responsibility on what we are

trying to do and this enabled the people to learn and

grow. So that is the fundamental motivation. At the end

of the day, we need to create an organization where

every employee starting from the entry level to top most

technical leader should know that there is always a

way out and a path exists here. Then we had to take up

bigger and bigger challenges, and that was the journey

we went through.

How do you overcome stress in IT field?

Step one is to get a clear idea of what we have to do.

Step two is always try to go beyond the expectations

and that is the only way we can grow in an organization.

While going beyond and by doing the task faster, never

compromise on quality. This is of paramount

importance. Deliver on time and think broadly beyond

what was given because no single person can give all

the details. So there is always something that is

missing and the expectation is, the person who is given

this task will be going deep into it to solve it. Hence,

with responsibility comes expectations. If you are going

deep into the job given, you have to go beyond what is

given to you and figure out how to make it complete,

think of all possibilities, think about for whom you are

creating this project and are you serving the people's

need? and are there any gaps? Then cover the gaps

which is where dialogue is important, such as we

thought about this bit we haven't thought about that

we should do thus and just make sure people are in the

loop and make it happen. If we could do that, we will

never have stress because there are no surprises. Stress

comes when there are surprises.

If there is clarity and you plan it well to do your work,

there will be no stress. Suppose you are given a narrow

deadline, you have to go back and say that this task

needs more amount of time and there is a reason. Stress

will come to you when you agree to the narrow

deadlines given by manager. You also end up working

longer hours, in fact end up making mistakes too. If

you have reasonable details and ask for reasonable

time, then the manager will be reasonable. But if we

want time without specifying reason then there will be

a fight or an issue.

What is your road map for Mission R&D?

We know how to do this program for 100 people in

classrooms. Now we need to figure out how to scale it

up across the country that is our number one goal. We

feel that we can bring a lot more value by bringing

bigger number of people. We want to have 10,000 plus

people trained through online model and 500 to 1000

through classroom model and if we can do that we can

make significant contribution to the talent pool in the

country. If we look at R&D kind of talent that is

available, we call it systems talent and application

talent. So if we look at those numbers, we will be

probably increasing by 25% or 50% and that will be a

significant growth. We are planning for the stages, the

student has to go through and how to scale it. Starting

from next year, we will scale it.

Your message to this generation where technology is

changing very fast…

It is all about the foundation and basics. In Computer

Science, the fundamentals are stable enough so we

have to be really strong at it. That is the fundamental

requirement. Writing efficient code no matter what the

language is, how do you design systems, design

software, design modules – all this is the fundamental

knowledge. So if we are good at fundamentals and

have the ability to learn new technologies, develop

skills, no matter how much the environment changes,

we can make it. This is what we need to develop in the

four years of engineering study - become strong in

fundamentals. You should be smart enough in using

tools to do efficient coding and have the skill to learn

new things, keep your ears and eyes open on what is

going on around us in the technology industry. Don't be

limited by the job that you get. Job is something from

morning to evening. You will always have time to pick

up new skills if you are passionate about it. So changing

environment is not a problem and if we are good at

fundamentals we can actually work on and stick




Universal Multifunction Accelerator

Did you watch the recent movie Lingaa in a 4K cinema theatre? Wasn't the experience out of the

world? Do you know what the underlying technology that brings you this amazing experience of

visual effects and video quality is? It is 4K digital projection. Each frame of 4K contains 8 million

pixels, each of three colour components. To watch a smooth video you need at least 30 frames

per second. When you are displaying each frame you need to process each pixel through several

complex mathematical operations. The flow of such computations to realize a functionality

(such as video decoding) is called an algorithm. The algorithm for 4K digital projection involves

processing of about a billion bytes of data per second using complex mathematical operations.

Another mindboggling example is a self driven car which has to react to different traffic

situations by processing huge amounts of data from different sensors (including cameras) in a

split second (Figure-1).

The extent to which signal

processing has penetrated

in different walks of our life

is ever increasing. The

volume of data to be

p r o c e s s e d a n d t h e

complexity of algorithms is

ever increasing - much

faster than the rate at

w h i c h I C f a b r i c a t i o n

technology is developing.

The number of digital

circuit components that

can be squeezed into a chip

Figure-1: Signal processing in a car

is steadily increasing (popularly known as Moore's law) as the smallest size of a component is

reaching amazingly close to atomic size (currently 14 nm) overcoming several constraints

imposed by basic physics laws. However, algorithmic complexity is increasing much faster

(Shannon's law) than Moore's law, opening a wide gap between required computational

capabilities and available resources. A clever approach to catch up with Shannon would be to

help Moore by trying to make the circuit of same size (gate count) do more computations than


Different processor types (RISC processors, SIMD extensions, VLIW processors, DSPs and GPUs)

have been tried, but none of them has really solved the problem because they all have been

based on conventional von Neumann or Harvard architectures or a modification thereof. There

is a way to bridge this gap if we change the very method in which we do the computations and try

to solve the fundamental bottlenecks that restrict the number of operations that a given circuit

can perform. In addition to having unsatisfactory performance, current day processors also

consume a lot of power. So they become unsuitable for devices that run on batteries (such as

smart phones, cameras, etc.).

Manjeera Digital Systems Pvt. Ltd. (MDS) is a start-up company that is precisely trying to solve

these problems of limited performance and high power consumption. MDS has designed a

state-of-the-art processor, Universal Multifunction Accelerator (UMA), which uses a computing

approach that is fundamentally different from the way current processors work. UMA computing

approach is based on a new technique called 'Middle Stratum Operations (MSO) based'

computing approach. In addition, UMA's architecture is a true data-plane architecture. This

approach leads to a processor design that achieves high performance using relatively smaller

gate count at ultra low power consumption. MDS has applied for patents in all major countries,

and is a winner of India Innovation Growth Programme Award in 2013.

UMA is being targeted for the large and fast

growing market in vision and multimedia

processing that is used in a wide range of

devices such as smartphones, cameras,

tablets, wearables, and automobiles to

name a few.

A fully working and programmable prototype

of a UMA based processor has been

implemented on an FPGA board (Figure-2).

UMA has created interest among several

major potential customers. They are

manufacturers of consumer products,

surveillance, defence, and space sectors.

UMA is a processor technology that has been

developed entirely in India for the first time.

It is expected that MDS helps promote

electronic hardware development activity in

the country and create employment for

several engineers in this sector.

Figure-2: Image scaler demo

ISSUE 08 APR 2015



a New

Dimension in




A New


Course at

BVRIT Narsapur

for 2015-16

BVRaju Institute of Technology (BVRIT)

located at Narsapur near Hyderabad takes

pride in introducing a new interdisciplinary

course “Pharmaceutical Engineering”, the first

of its kind in India from the academic year


T h e f o u n d e r C h a i r m a n o f S V E S ,

Padmabhushan Late Sri BV Raju and its

present Chairman, Sri KV Vishnu Raju are

seasoned Chemical Engineers with immense

industrial experience coupled with academic

interest. This initiative is in line with their

vision and a great deal of thinking and efforts

on the part of higher ups went into

transforming the conceived notion into a


The initiative to start this new engineering

course at BVRIT was taken up after

considering various aspects. BVRIT is located

near Hyderabad which is the hub of several

pharmaceutical industries producing drugs

and pharmaceuticals meeting a major demand

of the world. Current Chemical engineers

produced by Chemical engineering courses

are able to perform the tasks related to process

development, process design and operational

aspects of chemical and pharmaceutical

plants. However, Chemical engineers may not

have sufficient knowledge to deal with

P h a r m a c y r e l a t e d s y n t h e s i s a n d

d e v e l o p m e n t a l a s p e c t s c o n c e r n i n g

p h a r m a c e u t i c a l p r o d u c t s . T h o u g h

pharmacists produced by Pharmacy courses

have better knowledge in science related

pharmaceutical, drugs and biological aspects,

they cannot deal effectively with the design

and operational aspects of pharmaceutical


T h e p r o p o s e d B . T e c h c o u r s e i n

Pharmaceutical Engineering is designed with

a l o g i c a l c o m b i n a t i o n o f C h e m i c a l

Engineering and Pharmacy courses. This

course enables to produce versatile engineers

having a combinatorial knowledge to deal with

t h e s y n t h e s i s , p r o c e s s a n d p r o d u c t

development, design and operational aspects

of pharmaceutical and related plants. As the

eligibility for admission into this course is

similar to that of other engineering courses

with Maths, Physics and Chemistry in

Intermediate and State Entrance Test, the

students on completion of this course have

opportunities to compete for jobs and higher

education as any other engineering course.

Currently, this course is conducted with the

names of Pharmaceutical Technology at Anna

University and Ambedkar Marathwada

University, and as Pharmaceutical Science and

Technology at Institute of Chemical

Technology, Mumbai. Since a large number of

reputed pharmaceutical industries are located

around Hyderabad, there is a great scope for

employment opportunities for this course.

The main aim of Pharmaceutical Engineering

is to enhance the knowledge in designing drug

excipients and integrate it with the mechanics

of machines and plants to produce drug

intermediates and medicines that can fight

with the ever-growing health hazards and

d i s e a s e s . T h i s c o u r s e e n a b l e s t h e

pharmaceutical engineers to equip themselves

with all the latest tools and technologies

involved in the production of drugs and

pharmaceuticals. Pharmaceutical engineers

can perform major role in the design, scale-up,

construction, and operation of plants that

convert chemical and biological materials into

valuable pharmaceuticals and pharmaceutical

therapies. The graduates of this course with

their cross–functional skills can prove their

p ro f i c i e ncy i n va r i ous sectors. T h is

engineering branch provides excellent career

opportunities to pharmaceutical graduates in

n u merous s e c t o r s such as c hemical

technology, nanotechnology, biotechnology,

nutrition, food and food additives, biomedical,

dairy farms and cosmetics.

BVRIT has well established Chemical

Engineering laboratory infrastructure and

VIPER has well- equipped pharmaceutical and

analytical laboratories. Thus, both the colleges

have full-fledged laboratory infrastructure to

meet the pharmaceutical engineering course

requirement, besides having qualified and

experienced faculty to deal with the teaching

a n d t r a i n i n g a s p e c t s o f t h i s n e w

interdisciplinary course. Hence, this new

course is expected to record a great success in

the academic and industrial fields of

engineering and technology.



2015 Batch Placements - Company Wise (As on 15th April 2015)

1 IBM 221

2 Techmahindra 177

3 TCS 156

4 Infosys 138


6 Mphasis 72

7 Apollo 69

8 CSC 68

9 Virtusa 42


11 WIPRO 31

12 SONATA 29

13 Omega Healthcare 26

14 Cyient 20

15 MSN Laborateries 18

16 Deloitte 13

17 Greycampus 12

18 Mindtree 11

19 Konylabs 9

20 Rane 8

21 Osmosys 7


23 Thyrocare 7

24 Gowra Bits & Bytes 6

25 Synopsis 6

26 Rachem 5

27 Angelique 4

28 John Deere 4

29 Rapidbiz Apps 4

30 Ca Technologies 3

31 UHG 3

32 Inrhythm 2

33 Kustommade 2

34 Persistent 2

35 Teradata 2

36 Thermax 2

37 You Broadband 2

38 AccelQ 1

39 All India Radio 1

40 Cadeploy 1

41 Eugene Pharmaceuticals 1


43 HCL 1


45 NIIT Technologies 1

46 Pramati Technologies 1

47 Reliance Retail 1

48 Thoughtworks 1

49 BOSCH Result Awaiting

50 FMC Technologies Result Awaiting

51 Portware Result Awaiting

52 Vistex Result Awaiting

53 Syntel In Process

The placements data testifies to the fact that SVES caters

to the career aspirations of each and every student. 2014-

15 is the standout year for our institutions with regard to

placements and it has been a golden run for us so far. There

is a steep rise in the graph of our placements as our

students fared extremely well in the interview process

thanks to the untiring efforts of the Management, faculty

and the efficient placement team who provided the

required training to the students. The Big names of IT

sector like IBM, Tech Mahindra, TCS, Infosys, CSC,

Mphasis, Virtusa, NTTDATA and Wipro Technologies

walked into our campus to recruit our students.

For SVECW, it is like a dream come true, standing at the top

in terms of placements among all the affiliated engineering

colleges in AP .


2015 Batch Placements


B.V. Raju Institute of Technology,



Shri Vishnu Engineering College for Women,



Vishnu Institute of Technology,



B.V.Raju Institute of Computer Education,



Smt.B.Seetha Polytechnic College,



Sri Vishnu College of Pharmacy,



Vishnu Institute of PharmaceuticalEducation &

Research, Narsapur




Tapping the Talent

A techno centric world is constantly

sustained by a technically competent

workforce. In a rapidly developing

technological environment, there is a

need for professionals who can meet the

ever rising challenges.

How can this be done? Many students

focus on the prescribed syllabus which

imparts only the basics. They do not

connect themselves with the dynamics of

the industry. For many is the belief “My

teachers know everything I need to know

to be an engineer. Their job is to tell it to

me in lectures, and my job is to soak it up

and then repeat it on exams. If I can do

that, I've learned it." This can in no way

make a student a professional. By the time

they graduate, they are not ready for the

real time industry needs. Many lack the

basics and most of them do not have

practical exposure.

NASSCOM report says that about 83% of

the Indian engineering graduates are not

employable. They lack the skills required

by the industry. In most cases there is lack

of clarity on what the industry requires

and the courses to be designed that would

make the students industry ready. The

problem as we see is not unemployment

but unemployability.

To meet the requirements of the society

several IT BPO majors recruit youngsters

and train them accordingly. Generally,

MNCs go to Tier I colleges for potential

employees. Students from tier III colleges

also form a potential talent pool. It is

precisely here that Mission R &D is

actively involved. It was established by

eminent people from industry -Mr. Srini

Koppulu and Mr. Perraju Bendapudi , both

veterans in the software industry. They

bridge the gap between the present day

academia and the industry. Both Mr.

Perraju and Mr. Srini Koppulu opine that

there is talent beyond the Tier I colleges.

There is untapped

Dialogue with Mr. Perraju

Sri Perraju Bendapudi is the Partner Architect, Microsoft India R&D. He started his career at Microsoft as a Senior Developer in Microsoft Operations

Manager reporting. Subsequently, he became the Developer Lead to Service for Unix. He has also been the Development Manager for the Windows

group at MSIDC. As the Principle Architect, he worked on the verification platform and binary based static driver verifier. As a partner Development

Director, Perraju garu worked on server and high scale services of Live mesh and azure caching and integration services. Before joining Microsoft Mr.

B. Perraju worked as a Staff Engineer for Verilog and compiled simulation in Synopsys. He graduated from IIT Kanpur in 1993. He has more than 80

patents to his credit. Currently, he is a lead mentor in Microsoft Azure accelerator mentoring startup companies for Azure. His area of expertise is

compiler, High Scale Services and runtimes, Cloud Computing, Big Data and Machine Learning.

Please tell us about your life and academics.

I was born in Vizag. I come from an academic

background, my father was the Controller of

Examinations at Andhra University and my mother, a

school teacher. I did my engineering in CSE from IIT

Kanpur. When I was in my first year of Ph.D, my father

passed away and I shifted to a job in T & C, Hyderabad. I

worked as a staff engineer in Synopsys and later joined


What are the greatest achievements in your life?

I am the seniormost technical contributor in Microsoft.

I have been with Microsoft India development centre for

the past twelve years. The Institution of Mission R &D is

also a significant achievement. I got as many as 80

patents and several awards.

Could you walk us through your journey to

Mission R &D.

The thought actually came to Srini Koppulu. One of my

relatives worked as faculty in Shri Vishnu Engineering

College for Women. He helped and encouraged us to

impart training at SVECW through Mission R &D. Shri

Vishnu Educational Society gives a lot of importance to

education and inculcates values. That is what makes it

a successful society. The vision is clear to the students

and parents.

What is the purpose and motto of Mission R &D?

Our purpose is to train in three stages:

1. To get talent from all engineering colleges and

transform them into exceptional talent for product

development roles.

2. To involve a significant number of women students

and employees in product companies.

3. Providing top talent to start up companies.

How is Mission R&D related to or different from


We don't interfere with the academic calendar. We

actually train them in the aspects of industry needs for

jobs. R &D students can go to any company from Day

one as a professional worker. Two BVRIT students were

placed as professionals directly instead of trainees and

they produced excellent results.

What motivated you to start Mission R &D?

Our goal is to increase the talent pool of students from


Who is your role model?

It is different in different stages. Five years earlier, Bill

Gates was my role model and a mentor. Now, the two

significant role models are Abdul Kalam and Narendra

Modi. Their thoughts are simple and straight forward.

What are the companies that you target to give


We don't give training to companies. We just train third

year students and they go for placements. We do not

support any company.

How do you find the quality of students?

During the last three years, the students were very

good. In fact they are improving year by year. This is my

experience with SVECW, VIT or any other college. Seeing

their results, the others are improving which I found to

be very inspiring. The reason for my continuation is for

the Talent pool.

Generally, it is the cream among the students that come

to you. What is the advice you give to average students?

My opinion is that people need to spend time on

particular skill rather than on so many things. In large

companies, people are mediocre and IQ is average. They

work hard and in addition to that they care for humans.

Thus, they become successful. Not using yourself and

your abilities is mediocre.

What do you feel about teaching?

It is a noble profession. Education became expensive to

children. Jnana distribution has to be done without

selfishness. From Mission R &D, we can train teachers

who can train their next generation. Teaching is like a

tree. It is great profession. It you are a wrong teacher

you will spoil many children. It is very complicated.

How do you feel about the journey with Shri

Vishnu Educational Society?

Shri Vishnu Educational Society has always been our

trusted partner. Without them, we would not have done

Mission R &D and taken the graph of R &D to this stage.

Though it is a small thing, after the completion of the

training of the first batch, this is the only society that

immediately asked when the next batch is starting.

They also make sure that the faculty is involved in this

mission. Students are also encouraged a lot. Mission R

&D is no different from SVES. From day one they were

there with us.

What is your message to the students ?

We believe that especially in CSE and IT, the way to

learn is through the way of build and learn. So my

message is “Build”, that is the way you can learn, don't

read it by theory. Be sincere and have passion towards

the job. We have to learn by 'build and learn'. Learning

how to learn is important. We have to update ourselves.

ISSUE 08 APR 2015


Gratitude for Success

Madhurima, IV CSE, (2011-15 batch) VIT

K. Adithya Varma, IV CSE, (2011-15 batch) VIT

This is Madhurima of IV

CSE, VIT, Bhimavaram.

Currently, I am an intern

at Kustommade, which

offered me a job with a

package of Rs. 6 lac. per

annum. I was placed

here after undergoing

training under the

esteemed supervision

o f M r . P e r r a j u

Bendapudi, a proficient programmer of

Mission R&D, VIT. There are many reasons for

achieving this. As a CSE student, I always had a

passion for coding. My college helped me take

it to the next level, by forming a CSE club in

our campus. The atmosphere that college

provides is just mind-blowing. The objective

of this club is to make the students capable of

product development. To develop products,

many skills are required which are

incorporated in the course. It teaches us

principles of professional coding, managing

time, how to present our ideas, sharing

experience with students across the state etc. I

learnt a lot about how to learn. Constant

learning is the focus here. It is not only

through college activities but also with help of

other activities like Mission R&D, ATL, cultural

fests, etc., VIT makes sure that students have

an exposure to both the technical aspects and

theory. I'm always indebted to my faculty and

friends for this success. I sincerely thank the

college for the support of our Management

throughout this journey.

To get a good job in a

corporate sector that

pays well and allows

one to follow one's

dream and passion is

scare to find but it has

become a reality for

me now as I got placed

i n K o n y. B e i n g a

Computer Science

undergraduate, I have always been

passionate about technology and learning

innovative things that broaden my horizon.

Thanks to Vishnu Institute of Technology

which is not just my college but also my

second home and thanks to Mission R&D for

helping me turn my dreams into reality.

As I walk down the memory lane, I realize that

my college has been instrumental in

motivating me and making me stretch my

limits. Learning was a two way process where

not only do we share knowledge but also

witness its evolution into wisdom and

practicality. My college has always been a

platform where we can get a great aid in

propelling our scope and giving us as many

opportunities as possible and as a part of this,

our college tied up with Mission R&D.

Throughout this journey Mr. Perraju

Bendapudi (fondly called Peri Sir) took

personal care of all of us and mentored us

individually enabling us to reach out to

higher realms. To sum up, my journey so far

has been enlightening, energizing and has

enabled me to rediscover myself.

Paying ATribute

FOUNDER'S DAY Celebrations

On 15th of October, BVRIT paid homage to its founder Chairman,

Padmabhushan Late Dr. B V Raju on his 94th birth anniversary. Sri K V Vishnu

Raju, Chairman SVES, Sri Ravi Chandran Rajagopal, Vice Chairman SVES, Dr.

Ch. Venkateshwarlu, Principal BVRIT, Deans, staff and students offered floral

tribute at his memorial in BVRIT Campus. As usual, on that day, clothes were

distributed to the poor too.

Research Front

The following grants have been sanctioned to the faculty of

Chemical Engineering at BVRIT Narsapur:

Dr. Ch. Venkateswarlu, Principal

BVRIT Narsapur, has been

sanctioned Rs. 50,00,000 for his

FIST proposal by the Department

of Science and Technology.

Dr. R. Kishore Kumar has been

sanctioned Rs.2,55,000 for his

project titled, “Self cleaning & Antireflection

coatings on glass

surfaces” by the University Grants

Commission (UGC).

SVES has a longstanding tradition of supporting larger communities that it

connects with – from education, health, drinking water, large scale

development of employability skills, to assistance during natural calamities

such as earth quakes and cyclones.

FREE BREAKFAST - A Noble Initiative

Free Breakfast Scheme was started on the Founder's Day, keeping up the

noble tradition of the Founder Chairman at BVRIT, Narsapur on 15th October,

2014. It is first of its kind among the colleges in the combined states of

Telangana and Andhra Pradesh. It is the offshoot of our Chairman, Sri

K.V.Vishnu Raju's noble intention to help students coming from a long

distance to the college. According to this scheme, students and staff can avail

the facility of nutrition rich breakfast every day. It enables them to overcome

exhaustion due to long hours of travel to college and gives them the required

energy to successfully accomplish their tasks at the college. It specially

helps the students to be more focused on their respective subjects in the

classrooms and lab after having a healthy breakfast and perform better in

studies . The engaging environment also encourages students to develop their

social skills, besides growing academically. Thus, it is conducive to good

teaching and learning. It is being executed with the support of Sri Kanta Rao,

DGM , Sri Bapi Raju & his team.

Mrs. P. Archana Rao has been

sanctioned Rs.2,55,000 for her

project titled, “Chemical industry

effluent treatment using visible photo

catalytic nano materials” by UGC.

Ms. R.J. Bhargavi has been sanctioned

Rs.2,35,000 for her project titled “A

Case Study of Arsenate / Fluoride /

Mercury removal by Titanate

nanofibres” by UGC.



The Human Touch

Celebration of International day of people with disability AT SVECW and BVRITH

“Serving people is serving God” is the motto of Shri

Vishnu Educational Society. With a social

commitment to serve people in its capacity, SVES

conducted the International day of people with

disability on 3rd of December, 2014. It aims to

promote an understanding of people with disability

and encourage support for their rights, dignity, and


Dr. Prabhakar Superintendent Govt. Hospital,

Bhimavaram and Dr. U. V. Ramana Raju, Managing

trustee, Center for Visually Challenged, Bhimavaram

were the Chief Guest and Guest of Honour

respectively at SVECW. Dr. G. Srinivasa Rao,

Principal, Dr. D. Suryanarayana, Director, VIT, Sri

Prasada Raju, Director Administration welcomed

the guests. At BVRITH, Dr. Anthony Vipin Das,

Consultant Ophthalmologist, L.V. Prasad Eye

Institute and Dr.V.R.P. Sheilaja Rao, Head-

Department of Special Education, National Institute

for the Mentally Handicapped were the Chief Guest

and Guest of Honour respectively. Sri K.V.Vishnu

Raju, Chairman, SVES, Dr. Ch. Venkateswarulu,

Principal BVRIT Narsapur and Dr KVN Sunitha

Principal BVRIT Hyderabad participated in the

celebrations at BVRITH.

Some of the products exhibited at SVECW are

Bubble Tube, Versatile Wheel Chair, Cloth and

Currency Note Color Identifier , Sound Alert

System, Succour, Third Eye, E- Stick, Hand gripper,

Math trainer, Medicine Identifier, Interactive

Number Learning System, Indian Map Identifier , E-

Roulette for the Blind, Play and Learn System for

Autism. The list of products exhibited at BVRITH are

Ball game, Water level indicator, Formulae Trainer,

India Map Identifier, Coin Recognition System for

visually challenged, Lguide- Mobile App for hearing

and speech impaired, Kid Zone –Mobile App for

children with low IQ, Smart Switching system,

Electronic learning tool, Wireless Water Tank

Controller, Handy Talk, Smart Stick, etc.

The list of products that were distributed to people

at SVECW on this occasion is as follows: (i) 'E-

Sticks' were given to the Center for Visually

Challenged, Bhimavaram, Zion School for visually

and physically Challenged, Rajuhmundry and

Andhra Blind Model School, Narasapuram. (ii)

'Sound Alert' was distributed to Sri Venkateswara

Deaf School, Bhimavaram. (iii) 'Snoozelen' was

given to Arunodaya Mano Vikasa Kendram,

Bhimavaram. (iv) 'Talking Box' was given to Sri

Venkateswara Deaf School, Bhimavaram.

(v)'Hearing Aids' were distributed to Sri

Venkateswara Deaf School, Bhimavaram.

Guest Lectures/Seminars/ FDP

in the Dept. of Mechanical

Engineering @ BVRIT

Mr. Nikhil Chowdary, Technical Head, Design& Prototyping,

ESCI, Hyderabad delivered a lecture on 3D printing and

Rapid Prototyping on 22-07-2014 to the students.

Mr. T.Shriram, an expert in ATV design, delivered a lecture

on SAE-BAJA-2016 on 17-09-2014.

Dr. G. Satish Kumar, Professor, Department of Mechanical

Engineering, JNTUH delivered a lecture on Critical thinking

to solve problems in design of machine members on 01-11-






The Department of IT, BVRIT

Narsapur organized a two-day

National Conference on “Recent

Research Advancements in

Information Technology”

(NCRRAIT-2014) on 25th & 26th

of September, 2014. Sri

Ravichandran Rajagopal, Vice

Chairman, SVES inaugurated the

conference. Prof. K. Dasaradh

Ramaiah was the Convener, and

Dr. Amjan Shaik and

Sri.M.Neelakantappa were the

Co-Conveners of the Conference.

The Chief Guest was

Dr.O.B.V.Ramanaiah, Professor of

CSE, JNTUH and the conference

Chairpersons were Dr. Venu

Gopal, Professor of CSE,

JNTUHCE Jagityal,

Dr.C.R.K.Reddy, Professor of

CSE,CBIT, Hyderabad and Dr.

A.Jagan, , Professor of CSE, BVRIT


Academicians, researchers and

industry professionals from

across the nation participated in it.

160 technical papers were received

on latest research topics like cloud

computing , network security, code

tuning techniques, memory

management, polymorphism, data

sharing, speech recognition,

biometrics and software


After a peer review, 81 papers were

published in the conference

proceedings with ISBN number.

Mr.Sudheer Reddy, MD of JayRobotix, gave a talk in a

seminar organized by the department on Robotics on 23-

09-2014 to II B. Tech Mech students.

The department conducted a Faculty Development Program

(FDP) on Non Destructive Testing in collaboration with

M/S P. S. Metallurgical Services, Hyderabad from 25-09-

2014 to 27-09-2014.

The department organized a seminar on Recent Advances

in Nano Materials in collaboration with Dr. A. R. Phani,

Nano-Ram Technologies, Bengaluru on 20-10-2014 for III

B. Tech Mech students.

Industrial Visits

III B.Tech Mech students visited Bharat Heavy Electricals

Ltd., Ramachandrapuram, Hyderabad on 10-10-2014.

II B.Tech Mech B students and II B.Tech Mech A students

visited SDL Forge Ltd.,Charlapally on 19-09-2014 and 20-

09-2014 respectively.

ISSUE 08 APR 2015


Ch. Venkateswarlu

Principal, BVRIT, Narsapur



Scientific and



Data mining is a process of extraction of useful information and patterns

from huge data. It is also referred to as knowledge discovery process. It is

a multi-disciplinary field deriving ideas from diverse technologies such as

machine learning, statistics, data bases, high performance computing, data

visualization, and image processing. The advancement of Information Technology

with the aid of novel data processing methodologies has made this approach to

store and manipulate the enormous quantity of data for decision making. It

dominates the commercial world with applications encompassing web mining,

customer management, direct marketing, and electronic commerce. However,

the important role that it plays in scientific and engineering field is increasingly overlooked. The issues and

challenges that make the mining of scientific data are different from commercial or business data. There is a

wide range of problems and application domains in science and engineering that can benefit from it. The

various methods evolved at the intersection of artificial intelligence, machine learning, statistics, and database

systems are involved in the process of mining the complex and enormous data produced in various disciplines of

science and engineering. This article briefs the diversity of problems and application areas in science and

engineering that can benefit from data mining.

Astronomy: Data mining techniques have long been used in the fields of astronomy and astrophysics.

Astronomy presents several unique challenges such as noise in the data resulting from the sensors used for

data collection, missing or invalid measurements and non-trivial identification of objects in the case of images

replicating the objects. Large volumes of data in high dimensional space must be transformed into lower

dimensions feature space. These issues make astronomy a challenging field for the practice of data mining.

Data mining techniques based on probability density functions, parallel algorithms, machine learning

algorithms are widely used in the mining and analysis of astronomical data.

Biological, chemical and medical sciences: Bioinformatics, chemical informatics and medicine are all

areas where data mining techniques have been increasingly used. Bioinformatics focuses on computational

analysis of gene sequences, gene expressions, protein data, and biophysical and biochemical structure of

molecules. Data mining techniques have found an important role in genomics where they are extensively used

in the analysis of genetic sequences and protein structure data bases. Gene related data as well as biological

and medical data are often available in the form of images as well. Image mining techniques are used for

analyzing the images of protein crystallography, mammograms, MRI scans, ultrasound, DNA micro arrays, and

X-rays. In chemical sciences, data mining is used to analyze chemical data sets for molecular patterns and to

identify systematic relationships between various chemical compounds and for analyzing the data driven by the

combinatorial chemistry where a set of starting chemicals react in all possible combinations to produce large

data sets. In all these sciences, data mining tools such as statistical and machine learning algorithms, clustering

and classification algorithms, neural networks and hidden Markov models are widely used.

Earth sciences, climate modeling and remote sensing: This field covers a broad range of topics with data

mining opportunities in climate modeling and analysis, atmospheric sciences, geographical information

systems and remote sensing. The types of problems to be addressed in earth sciences include ozone depletion

and green house effects, desert and vegetation patterns, and land and ocean patterns. Earth sciences data is

available not only as images from satellites but also as observations obtained from above or under the earth's

surface. Information theoretic and machine learning techniques such as cluster analysis, singular value

decomposition, block entropy, Fourier and wavelet analysis, phase-space reconstruction and artificial neural

networks are being used for the tasks of segmentation, feature extraction, change detection, model-data

comparison and model validation.

Computer vision and robotics: The data mining tasks of these fields include automatic inspection of

industries, fault detection, face recognition and tracking of eyes, gestures and lip movements, surveillance and

vision for robot motion control. Expert systems with rules of inference, artificial intelligence techniques and

genetic algorithms are used for data analysis applications of these fields.

Engineering: Large amount of data generated from complex engineering problems provides an opportunity for

the use of data mining techniques to address a variety of problems related to structural mechanics,

computational fluid dynamics, material science and the semi-conductor industry. Different clustering

algorithms, classification models and decision-making tools, statistical and neural network techniques, and

machine learning systems are used for analysis of the data of engineering systems.

Security and surveillance: Data mining methodologies of this field include applications such as finger print,

human face recognition, character recognition, voice recognition, automated target recognition, video

surveillance and network intrusion detection. Various techniques such as principal component analysis, Kalman

filter, wavenets and support vector machines are used for the applications related to this field.

Thus, data mining is a rich field with challenges and opportunities. The above list only scratches the surface in

the variety of scientific and engineering problems that can benefit from data mining. The data analysis

problems in science and engineering are getting more complex thus giving a wonderful opportunity for the

application of mining methodologies.

BVRIT Smart Learning

Compiled by Dr. G. Venkataramana, Assoc.Prof in English, BVRIT

BVRIT Smart Learning commenced for I B.Tech 2014 batch

with twin objectives. Its primary objective is to identify and

create awareness about the new tools and technologies to

exemplify the interactive learning. And the subsequent

objective is to create a technology driven collaborative learning

environment. We are using Smart Learning tools to have a

learner-centric and vibrant learning methodology. The students

learn concepts through animation. This effective yet effortless

activity makes the whole process a lifetime learning activity.

BVRIT has tied up with Cognifront Software Solutions and even

purchased eLearning content for 4 subjects-Engineering

Maths, Engineering Drawing, Programming Languages and

Engineering Mechanics.

Presently, in smart learning classes, we are using eLSDM

(JNTU's eLearning portal) and eLearning content (Cognifront).

The eLearning content includes eLearning module, question

papers, 3D animation and PPTs. The faculty can edit the

available PPTs and use them in their regular class work. To

effectively use the available content, all the classrooms are fullfledged

smart learning classrooms with a projector, speakers,

and internet facility.

Mr.Dilip Reddy, Team Lead and Mr. Jayadev Rao, Assistant

Manager, Globarena Technologies participated in the JNTUHeLSDM

Training Programme on 6th December, 2014.



Awareness session by Microsoft Innovation Center

Microsoft organized an awareness session on "Understanding Cloud

Computing with Microsoft Azure" at BVRIT Narsapur campus on 20-12-

2014. The main theme of the session was to understand all the essential

concepts of cloud computing through the monitoring and scaling

services with Microsoft Azure.

The evangelist for the session, Mr. Mohith, explained that this course

will give students a thorough understanding of Microsoft Azure. He said

that Microsoft Azure is a cloud computing platform and infrastructure,

created for building, deploying and managing applications and services

through a global network of Microsoft Managed datacenters. It provides

both platform as a service (PaaS) and infrastructure as a service(IaaS).

It supports many different programming languages, tools and

frameworks including both Microsoft-specific and third-party software

and systems”.




Poster Presentation

Creativity and practical bent of mind are the two most

important things for any successful engineering student. At

SVECW, a lot of activities take place as a regular practice to

bring out the hidden talents of students. On 18th of November,

2014, IETE Student forum of the Department of Electronics and

Communication Engineering conducted a Poster Presentation

titled “IETE POSTER LEAGUE”. All the 94 participants

presented posters in the latest research areas such as Robotics,

3D printing, Gifi, touch screens and Space technology.

Mr.V.Srinivasa rao, Asso.Prof. and Mr.K.Praveen kumar ,Asst.

Prof were the Judges for the event. S.V.Padmaja, P.Sivaleela,

Akhila Fathima, Sowmya, D.Yogitha, K.Anne Tryphosa, Gayathri

and P.Sri Durga from II & III ECE were the winners.



New Initiatives of Club InQuizitive

@ BVRIT Narsapur

English Readers' Club (ERC)

To inculcate the habit of reading English among the

students and to enhance their English language skills, ERC

was started in September, 2014. This club aims to create an

air wherein students regularly get habituated to read some

good English novels (both fiction and non-fiction),

magazines, etc. It stocks some of the bestselling books.



A Passport to success

As technology is advancing rapidly, everyone is ready to

work in any part of the globe. The greatest obstacle,

then is to know how to communicate with others in this

globalized set up. In such a scenario, learning foreign

languages aids in better work environment and in

creating good interpersonal relationship. Shri Vishnu

Engineering College for Women is much ahead of most of

the institutions in providing foreign language training.

Department of Basic Sciences in association with Global

Language Labs, Chennai, conducted three foreign

language programs from October 20 to November 22,

2014. 82 students from B.Tech. I, II & III years underwent

a rigorous training program in Spanish, Japanese and

German for the Basic Level Course.


SVECW calls for

Swatch Bharath

Inspired by the speech of our Prime Minister, Sri

Narendra Modi, Swatch Bharath program was initiated

at SVECW by the Principal. The Vice Principal, staff and

students were actively involved in the program. They

realized that cleanliness is next to Godliness and

decided to bring awareness among masses in the

surrounding areas of Vishnupur. All of them flocked

together and cleaned up the roads, bus shelter and

many other places enthusiastically. The students and

staff urged the neighborhood people to maintain clean

environment in order to create better health and living

conditions. At the end of it, all the students and staff

took a vow that they would never litter around and

would ever keep their surroundings clean.



SA RE GA MA - 2K14

Music acts like fuel to our mind and more importantly it

kindles creativity since peacefulness pervades both our

body and mind. It keeps us lively and active and drives

away dullness. Vishnu Cultural Club aims to bring out

students' talent in fine arts and enhances their learning

abilities. Recently, the club has conducted a program

“SA RE GA MA -2K14” to sharpen students' latent talent

in music. Students from various colleges have

participated in it. There were different categories in

which students could participate and prove their talent.

Special performances were given by the students of

SVECW and SVCP. Every moment of this event has

created an indelible impression in their minds and they

still cherish it.

BBC Learning English

A unique interactive learning program that helps students

improve their accent, pronunciation, and vocabulary was

started in November, 2014. Students make use of BBC

WORLD Service – Learning English Kit. There are three

sessions a week – 2 hrs a session. The Student lead is Ms

Simpi Kumari ( 2 ECE) for girls & Mr. Rohith N (4 ECE)

for boys.

Start with WORDS

This initiative was taken on 15th of November, 2014 to

enhance the quality of speaking English through better

vocabulary. Every morning, a 'WORD' is sent through an

SMS to the students and they can respond to it with an

answer. The meaning of the word is sent within half an hour.

The winners names will be posted on Facebook page (Erc


For complete details regarding Club InQuizitive, visit

TOP 50

Performing Colleges

Award by IBM

Shri Vishnu Engineering College for Women emerged as

one of the top 50 colleges in IBM TGMC'13 Contest

throughout India. Prof.P.Venkatarama Raju, HOD -IT

received the “Top-50 Performing Colleges Award” for

IBM TGMC 2013 on 15th October 2014 at IBM TGMC

felicitation ceremony conducted at CMR Institute of

Technology, Bangalore.


SVECW proudly announces its association with SPIC

MACAY which exposes to the youth the wonders of our

culture and heritage. It seeks to foster the traditional

Indian values and to generate awareness of the cultural

traditions and heritage of India. SPIC MACAY is the

Society for the Promotion of Indian Classical Music And

Culture Amongst Youth which voluntarily organizes

more than 5000 events of classical music, dance, folk

arts, crafts and many more to bring awareness of the

rich cultural tapestry as it is one of the significant

means of educating people around the world. Most

importantly, it creates an ocean of values and

inculcates the art of 'giving' which in turn makes a

better human being.

On 7th of December, 2014, our Chairman, Shri

K.V.Vishnu Raju inaugurated a chapter of SPIC MACAY

at SVECW. The Directors, Principals, faculty and

students of all the colleges at Bhimavaram Campus

witnessed the inaugural performance by a troupe of

Purulia Chau dancers from West Bengal. The dance

performance was scintillating and all the spectators

were spell bound for about one and a half hours. The

significance of Indian culture slowly pervaded in the

minds of everyone who was present there.

ISSUE 08 APR 2015




NBA Accreditation

Vishnu Institute of Technology was accredited for two years

by National Board of Accreditation (NBA) on 18th of

November, 2014.

Guest Lectures

Interacting with experts is a distinctive and significant factor

in learning innovative things both for students and teachers.

A guest lecture paves the way for such an opportunity:

Dr. M. Chakravarthy, a Scientist-H, DLRL, Hyderabad,

delivered a lecture on “Wide Band Antennas for Defence

Applications” for III B.Tech ECE students on 5th of November,


Dr. N. Srinivasa Rao delivered a lecture on “Remote Sensing

and GIS” for II, III, IV B.Tech Civil Engineering students on


Dr. P. Pavan Kumar (PhD - UoH), FreeLancer, delivered a

lecture on ”Document Image Analysis and Recognition” for

final year B.Tech CSE students on 05-08-2014.

Training Programs

TCS organized a program on “Employability skills” for final

year engineering students of Vishnu Institute of Technology

on 31-07-2014.

Elephos training team conducted Placement & Training

classes for final year Engineering students from 14th July to

19th July and from 21st Aug to 28th Aug. 2014.

FACE Institution conducted Tech Mahindra relavent training

for final year Engineering students from 10th Sept to 12th

Sept, 2014.

A training program on Aptitude was conducted for the final

year engineering students by TIME institute, Vizag, on 10th

and 11th November, 2014.

Research Front

Dr. D. Suryanarayana, Director and Principal of Vishnu

Institute of Technology, gave a presentation on his

research project under DST “Effective Semantic Search

through Cognitive Machine Learning based Natural

Language Understanding “ at Shoranpur, Kerala, during 6th

and 8th of November, 2014.





Career Development Centre

Present day technological developments entail new strategies to adopt

and adapt to the global trends successfully. To enable the students to rise

to the occasion and create a niche for themselves in the present day

world, Vishnu Career Development Centre was inaugurated by

Chairman, Shri K V Vishnu Raju on 14th of November, 2014. The

objective of this centre is to play a key role in the career acceleration of

the students providing opportunities for talent acquisition, self

Assistive Technology Lab @ VIT, Bhimavaram

On 5th of December 2014, students organized an exhibition showcasing their assistive devices like Voice Box, Human Body Parts Identifier, etc. at ATL.

Library Week Celebrations

Gaiman, an English novelist and screenplay writer, said, “Literacy is more important

than ever it was, in this world of text and email, a world of written information. We

need to read and write, we need global citizens who can read comfortably,

comprehend what they are reading, understand nuance, and make themselves

understood. Libraries really are the gates to the future.”

To imbibe such a spirit, and to inculcate the habit of utilizing the library in students,

Vishnu Institute of Technology organized five events — Collage, Reverse Reading,

Quiz, Poster Presentation and Book Reading & Presentation during Library Week

held from 14th to 20th of November, 2014. Dr. A.L Narasimha Raju, Principal of VSK

Degree College and former Senior Librarian, was invited as the Chief Guest for the

Valedictory function of Library week celebrations.


Total Station Workshop was conducted for II B.Tech Civil

Engineering students from 28th of August to 3rd of

September, 2014 by Flash Infratech Pvt Ltd, Hyderabad.

Total Station is used to calculate the areas of site which are

of different shapes and also to find the elevations of

certain structures. This gives an accurate and fast result.

This modern equipment is used widely in surveying


Service to the Needy


With a view to develop social



HANDS' (SUH) was initiated in 2011

w i t h a c t i v e i n v o l v e m e n t o f

Mr.Y.N.V.Satyanarayana, HOD of ECE

Dept., Ms.M.Lalitha Kumari, HOD of


EEE students. This was executed

underthe guidanceofourPrincipal



whichwascollectedbySUH, tothe


The details of SUH amount/fund

donated to various people and


expression and skill development - technical skills, soft skills and life

skills. Special initiatives like expert guidance on employment

opportunities, placement preparation, guest lectures, seminars and

industry interactions will provide the students the much needed

platform to manage transition, realize their goals and to attain success.

The significant factor is that it is completely student-centred.

Rs.5,000/- was used to purchase

utensils and other necessary articles


Rs.10, 000/- was givcn to a student




Rs. 7,500/- was given for medical


Industrial Visits

Industrial visits sensitize students to the practical

challenges that organizations face in the business

world. They also give greater clarity about various

management concepts for the people as they can

practically see how these concepts are put into action.

57 MBA final year students visited NFCL, Kakinada on

25th of October, 2014.

43 final year engineering students of VIT visited John

Deer Company at Tadepalligudem, on 15th of

October, 2014.

Mohammad Jinnah of Tallapalem








SVECW always strives to provide

opportunities to its faculty for

improving teaching practices and

updating themselves with the latest

developments in their respective fields.

Conferences, workshops and seminars,

therefore, have a very important place

in engineering education. They add a

great deal of value to learning because

the delegates share their expertise, and

practical experience in implementation

to stimulate thought and useful

interactions. The faculty members,

technicians and students of SVECW

have undergone immense training in a

series of workshops during 2014. The

TEQIP II (Technical Education Quality

improvement Program) aided by World

Bank provided the necessary financial

aid to conduct these workshops in order

to take the technical education to the

next level.


on Solar

Racing Car

Department of Mechanical Engineering

conducted a two- day workshop on

“Solar Racing Car” from 29th November

to 1st December, 2014. Students learnt

about 'complete rule book of Indo Asian

Solar Challenge and installation of Solid

Works 2013 software. They were taught

3D drafting. They were also given some

tasks on how to draw chassis in two and

three dimensional view. Later they

learnt how to assemble chassis with stub

axle, kingpin bolt, kingpin nut and tire.

Students got knowledge about

manufacturing process of chassis and

also the component to be mounted on

the chassis in equal proportions on the

front and rear part of the Solar Car. It

was a very good learning experience for

the students.

Workshop on


The Department of Information Technology

organized a workshop on “IBM BLUEMIX" on 17.09.

2014. This Course was intended to get hands on

experience on Mobile Application Development

using IBM Bluemix and assist students to build some

of the best cloud based projects for TGMC-14. It

aimed at guiding them to develop and submit the

application for IBM TGMC 2014, India's largest

student technology contest, two years running in the

Limca Book of Records!

An online Training

Program on Pedagogy

for Effective Use of ICT

in Engineering Education

Department of IT organized an Online training

program through QEEE to all the teaching faculty of

various departments of SVECW. This program was

conducted in two phases. IIT Bombay was pleased to

conduct this program for teaching faculty in the

QEEE institutes remotely, where participants from

QEEE institutes attended the workshop. Through this

program, interactive lectures were delivered in the

morning and tutorials or discussions were held in the


Workshop on

Computational Fluid

Dynamics (CFD)

Department of Mechanical Engineering conducted a

two-day workshop on “Computational Fluid

Dynamics” (CFD) on 18th & 19th of September, 2014.

CFD is a branch of fluid mechanics that uses

numerical methods and algorithms to solve and

analyze problems that involve fluid flows. Computers

are used to perform the calculations required to

simulate the interaction of liquids and gases with

surfaces defined by

b o u n d a r y

conditions. Mr.

Sushanth and Mr.

Deepak of AEROTRIX

a n d S K Y F I L a b s

Bangalore were the

Resource Persons.

Workshop on Speech Signal

Processing: Hands on Experience

The Department of ECE conducted a two-day

workshop on “Speech Signal Processing: Hands on

Experience” from 28 November to 29 November

2014 under TEQIP, Phase-II. The Program was

intended to develop their skills in simulation using

MATLAB software.

Workshop on

MATLAB & it's


This workshop was intended for the

broader academic community which

seeks to explore the impact of MAT LAB

in the industry and academics. It

provided students with a personalized

experience that was rich with technical

knowledge. This workshop covered basic

c o n c e p t s o f M AT L A B a n d i t s

applications in various areas.

Workshop on

MicroController &

it's Applications

This workshop was conducted to help lab

technicians who would like to explore the

impact of Micro controllers in the industry. It

covered topics from the basic concepts of

electronic components to advanced

microcontroller like PIC Microcontroller and

Arduino Microcontroller. The Resource Persons

were the faculty of SVECW. The sessions were

for 5 days and it was a learning experience to

the participants.

Workshop on Preventive

Maintenance of Lab

A one-day workshop on “Preventive Maintenance of Lab Equipment“ was conducted for lab

technicians on 22nd of November, 2014 under TEQIP-II. Mr. R. Satish Kumar, ADE, Protection,

APEPDCL, Bhimavaram and Mr. Gopala Krishna, ADE, HT Meters, APEPDCL were the Resource

Persons. The workshop benefitted the technicians. A National Level one-day Workshop on “IPR

and Patents” under TEQIP –II was conducted on 25th of October, 2014. The Resource Person was

Dr. C. Kameswara Rao, Retired Deputy Manager, IPR & P Cell, BHEL R&D, Hyderabad. The

workshop was meant to help faculty as well as III B.Tech EEE students.

A National Level two-day Workshop on “Familiarization with Aerostat Technology” under TEQIP-

I I w a s

organized on

28th and 29th

of November,

2014 for the

students of III

B. Te c h . T h e

R e s o u r c e

Person was Dr.

Raj Kumar S.

Pant, Prof., IIT


ISSUE 08 APR 2015



Guest Lectures And Awareness Programs

Industry expert lecture was delivered on

“Operational Challenges & Maintenance of

Distribution System" on 25th of July, 2014.

Industry expert lecture on "HR & Personality

Development Skills" was given on 26th of July,


A Guest Lecture on “PLC automation” was

given by Mr. N. Bhanu Prasad, Bangalore,

Seimens Pvt. Ltd., for III B.Tech students on 1st

of November, 2014.

A Guest Lecture was organized on “Testing and

Maintenance of Electrical Machines” to

enlighten the students of II EEE on 24th of

November, 2014 under TEQIP-II. A. Vijaya

Bhaskar, Sr. Engineer, BHEL, Hyderabad was the

Resource Person.

Industrial Visits

II B.Tech EEE students visited Automated

Substation, Penugonda, West Godavari on 19th

of July, 2014 to learn the functioning of a


II B.Tech EEE students visited Rama Krishna

Winding Works at Kakinada, East Godavari

District on 15th of November, 2014 to gain

practical knowledge of the same .

III B.Tech EEE students visited Vennar Ceramics

at Perikigudem, Krishna District on 16th of

November, 2014.

III B.Tech EEE students visited Rolex Paper Mills

(Maharaja Paer Mills) at Baggeswaram, West

Godavari District on 16th of November, 2014.

Smile a


Mother to Son:

Who is Tippu Sultan?


Don’t know.


Sometime give attention to study also

Son to Mother:

Do you know Chinky Aunty?


Don’t know


Sometime give attention to Dad also





Dr. D. Suryanarayana is the Director and

Principal of Vishnu Institute of

Technology, Bhimavaram. He graduated

in Mechanical Engineering from SRKR

Engineering College, Bhimavaram and

pursued his Post-graduation in

Computer Science Engineering from

Andhra University. He holds a doctorate

in Computer Science Engineering from

Acharya Nagarjuna University. He has

experience spanning over three

decades in industry, academics and

administration. Currently, he is working

on a DST research project in the area of

Cognitive Science.

Favorite book of all time

Kautiliya's Arthashastra

Teacher who changed my life

My teacher at school

Gorthi Kama Sastry

A Perfect day out -

what, where, with whom

Any seashore with my family

The best advice I've ever been given

Pace, precision and passion

lead to perfection.

My Watchword – motto, rule of action


The prettiest natural landscape

I've ever seen

Nilgiri Hills

The most treasured book in my library

The Mahabharatha

Song that makes me move

no matter how low I feel

The motivational song

'Kala Kanidi, viluvainadi'

from the movie Velugu Needalu

Favorite famous person

I admire - living or dead,

whom I'd like to meet

Narendra Modi

If I had one hour to live, what would I do?

Explain to my family what to do next

Favorite movie of all time


Favorite Quote

Success leads to success

ISSUE 08 APR 2015



2006-10 batch, BVRIT

Are you selling shoes too?

The world is how it was yesterday. It will be the same tomorrow.

The critics, the naysayers, the mediocrity-obsessed people, the

confused ones, the spoiled brats, the drama queens, the drug

addicts, the sex-maniacs, the whiners, the haters, no one's going to

change a bit. They are forever stuck in a box of stagnation kidding

themselves that they enjoy it.

While on the flip side, you have the optimists, change-seekers, the

shell-breakers, the game-changers, the unconventionalists, the

trendsetters, the outspoken, the dashing ones, the evolvers,

innovators, the creativity-maniacs,the monks, the builders, the

makers, no one's going to change a bit. Even these are forever

stuck in a frenzy to revolutionize their life. They also kid

themselves that they enjoy it.

No one actually knows who's enjoying more. Though the world is

so much better off with the second category and without the first


So, decide your side. Jump into the boat. The sail has already

begun, don't waste it on the shore. And mind you, don't you better

swing between the boats. That's even worse. You'll end up doing

nothing but aging.


I once read a story about two salesmen who sold shoes. Both of

them were sent to an island where no one wore shoes. Not even a

single one. The first one called his head-office and yelled “No one

wears shoes here. Cancel the shipment!”

The second called and yelled “No one wears shoes here. Double

the shipment!”

Now, you can tell who is in which category.


Defining Happiness

Thought provoking msg from Chetan Bhagat

(Courtesy Sri S.Ramkumar, Director, SVES)

Yesterday, I was driving, and the FM radio

went off for few seconds. I thought, I should

have an iPod. Then suddenly I realized that I

have not used my iPod in last 6 months. And

then, more things, Handy cam in last 2 years,

Digital Camera in last 2 months, DVD player in

last 1 month and many more.

Now I can say that I bought that Handy cam

just out of impulse, I have used it twice only in

last 4 years.So, what's wrong and where?

When I look at myself or my friends I can see it

everywhere. We are not happy with what we

have but all are stressed and not happy for the

things we don't have. You have a Santro, but

you want City; You have a City, but you want

Skoda. Just after buying a new phone, we need

another one. Better laptop, bigger TV, faster

car, bigger house, more money, and I means,

these examples are endless.

The point is, does it actually worth?

Do we ever think if we actually need those things

before we want them?

After this, I was forced to think what I need and

what I don't. May be I didn't need this Handy

cam or the iPod or that DVD player.

When I see my father back at home. He has a

simple BPL colour TV, he doesn't need 32" Sony

LCD wall mount. He has a cell phone worth Rs

2,500. Whenever I ask him to change the phone,

he always says, "It's a phone; I need this just

for calls."And believe me; he is much happier in

life than me with those limited resources and

simple gadgets.

The very basic reason why he is happy with so

little is that he doesn't want things in life to

make it luxurious, but he wants only those things

which are making his life easier.

It's a very fine line between these two, but after

looking my father's life style closely, I got the

point. He needs a cell phone but not the iPhone.

He needs a TV but not the 32" plasma. He

needs a car but not an expensive one.

Initially I had lot of questions.I am earning

good; still I am not happy...why? I have all

luxuries; still I am stressed.... ......why? I

had a great weekend, still I am feeling

tired...... why?

I met lot of people, I thought over it again and

again, I still don't know if I got the answers, but

certainly figured out few things. I realize that

one thing which is keeping me stressed is the

"stay connected" syndrome. I realized that, at

home also I am logged in on messengers, checking

mails, using social networks, and on the top of

that, the windows mobile is not letting me

disconnected. On the weekend itself, trying to

avoid unwanted calls and that is keeping my mind

always full of stress.

I realized that I am spending far lesser money

than what I earn; even then I am always worried

about money and more money.

I realized that I am saving enough money I would

ever need, whenever needed. Still I am stressed

about job and salary and spend.

May be, many people will call this approach "not

progressive attitude", but I want my life back.

Ultimately it's a single life, a day gone is a day

gone. I believe if I am not happy tonight, I'll

never be happy tomorrow morning.

I finally realized that meeting friends, spending

quality time with your loved one's; spending time

with yourself is the most important thing.

If on Sunday you are alone and you don't have

anybody to talk with, then all that luxuries life,

all that money is wasted.

May be cutting down your requirements, recalculating

your future goal in the light of

today's happiness is a worthwhile thing to do.

May be selling off your Santro and buying

Honda City on EMIs is not a good idea. I

believe putting your happiness ahead of money is

the choice we need to make.

I think, a lot can be said and done but what we

need the most is re-evaluation of the value of

happiness and time we are giving to our life and

people associated with it.

Think about it!




It's relevance in

today's pedagogy

Dr.T.V.Rao, M.B.A.,Ph.D., CAIIB, ACIBS(UK) worked in the Banking Industry in

India and abroad and has been teaching at reputed B.Schools. Presently, he is a

Professor in the MBA Dept. BVRIT, Narasapur

Case study method of teaching has

become very popular in modern

education. This method of imparting

knowledge was practised in India

even in the Vedic times. The

effectiveness of this method can be

best expressed by quoting an ancient

Chinese Proverb: “Tell me and I will

forget, show me and I may remember,

involve me and I will learn”.

In modern times, Harvard Business

School started using case studies

from 2010. Most of the business

schools in India today adopted the

case study method as an integral part

of their pedagogy. JNTUH also

emphasizes on it and the syllabus is

designed giving weightage to case

study method of learning. In MBA

programs of most of the business

schools and universities, more than

400-500 cases on an average are

discussed. In the process, the

students are exposed to the

numerous situations of industries. So

when they go out of the portals of the

schools/universities, they are aware

of how the real world operates and

are in an eminent position to quickly

adapt to the complexities of modern

industry/business. The essence of

case study method is to challenge the

existing knowledge.

This article provides useful

suggestions to effectively analyze the

case and come up with a proper

solution, examining various

alternatives of case under study.

Examining various alternatives

involved in a case brings about

maximum student participation and

enhances his/her knowledge.

In the initial stages, students may find

it difficult to effectively participate,

but the right methodology and helpful

attitude of the faculty would ensure

maximum benefits in the form of

higher learning experience.

Besides possessing analytical skills,

good communication skills on the part

of the student is an important prerequisite.

Participation in case

discussion will enable the student to

develop verbal skills and it also

enhances the confidence levels which

is a sin-qua-non to succeed in a

competitive environment.

Cases vary in terms of their content.

We may specify the following


a) Highly structured long cases

with problems.

b) Short structured cases.

c) Long instructional cases or

problem identifying cases.

d) Ground breaking cases covering

latest concepts.

The stages involved in handling the

case analysis are as under :

1) Reading the text thoroughly

2) Analyzing the exhibits

3) Generating alternative courses

of action

4) Evaluating the alternatives

5) Recommending Action Plan

In an article titled “A framework for

student case preparation”,

C.C.Lundberg and C.Enz suggested a

six- step process for case handling.

Reading the case thoroughly is

important as cases are complex or

descriptive where issues may not be

clearly laid out. A comprehensive

reading with analysis of the exhibits

would enable the participants to

arrive at alternative courses of action.

Ideally, the instructor should divide

the class into groups so that each

group can argue for one alternative

and then the instructor should

moderate and help the class to arrive

at a consensus, so that a unified

action plan can be recommended.

Formation of groups is a very

important aspect. Many B-Schools go

to the extent of fixing groups at the

beginning of the semester, so that

there is reasonable consistency

between the groups in terms of size

and composition. Some schools also

rotate students among groups.

Harvard Business School emphasizes

the need to prepare a proper Teaching

Note for every case. A Teaching Note

is a very effective tool in ensuring a

comprehensive discussion on the


The efficiency of the faculty lies in

structuring the session time and

apportioning time share for

presenting the synopsis , discussion

in groups and presentation by groups

of their view points on different

alternatives. The protagonists and

antagonists of a particular alternative

should be encouraged to put forth

their view points. The faculty should

listen carefully to the view points of all

the groups and them summarize and

present his own views. It is not that

there can be only one action

desirable. There may be cases where

it is difficult to adopt only one course

of action. Then the decision may be

left to the individual groups and allow

divergent viewpoints to prevail.

ISSUE 08 APR 2015





gave a Poster Presentation


2 Diabetes Mellitus and


Rural Central Rajahmundry”




s p o k e a b o u t t h e i d e a l s o f E l e n k i


Library Movement in India.” Quiz, Debate,

Library Hunt and Essay Writing competitions


Principal VIPER distributed the prizes to the






Contemporary Approach to

Performance Management

in Organizations


FIP Pharmacy and Pharmaceutical Sciences in





students are exposed to real working

conditions. Industrial visits ensure that the

theoretical knowledge is reinforced through




on 01/11/14. Two of faculty members -

M r . R a m a n j a n e y u l u a n d M r s . B h a v a n i


formulationsdivisionledby Mr.Srinivasand

Mr.Ravi Chandra Gupta respectively. The




20 final year Pharma students visited

Dr.Reddy'sPlant locatedatBachupally.There


packed. They observed a real life work



Mrs.Rajini, Librarian VIPER organized Library

week celebrations from 14 to 20 November,



Dr.A.Ramesh, andMrs.Srilathaalongwith90

first year Pharma students participated in

Swach Bharath program on 1st November,


system and leveled the roads with mud.

Ms.Sunitha Lakshma Reddyalsoparticipated




(IV year), K.Swetha, Editorial (IV year), and

Sarleen SardarEditorial(IIyear)wereselected

as members of Helping Committee for

International Pharmaceutical Student

Federation (IPSF) for World Congress 2015


August in Hyderabad. Jhansi (III year) was





with the theme, “Emerging Trends in



a Poster Presentation on “Brain Global

Positioning System in Alzheimer's Disease”.

Another interesting Poster Presentation on

“Protective Effect of Ethanolic Extract of

HeliotropiumindicumAgainst Transient Global

Ischemia Induced Brain Damage in Rats” was

given by Dasarapu Santhosha, Alluri Ramesh,




by IPA with VIPER as host college on 29th

December, 2014. Dr.A.Ramesh is a State


State enthusiastically participate in the event.

The topic was “Responsible use of Medicines

and the role of the Pharmacist”. Ms.Neha


Ms.Neha Takreem of Sri Indu College of

Pharmcy won the 1st and the 2nd prizes


the Chief Guest. Mr.Krishna Prasad, CEO &

Director of Cito Health Care, Mr.Sreedhar of

Clinfox International Ltd and Dr.T.Suneeti of


Cdr Santosh Nagarajan (Retd.)

B.E (Hons) (EEE),

M.E (Electronics & Telecommunication),


He is currently working for Hitachi

Consulting in the Learning &

Development space. He is

responsible for Leadership

Development Programs for

Managers and above in his

Organization. He facilitates

Leadership Programs for

employees across India, China,

Singapore and Malaysia using

different methodologies viz.

Classroom, Video-Conference,

Webinars etc.

The Performance Management System

has evolved over the years focusing on

objectivity and measuring employee

contribution to the Organization as a

whole. From an employee stand point,

performing one's job to the expectations

of their Reporting Manager is a thing of

the past. Contemporary Performance

Management Systems have become

very robust in capturing employee

contribution under four key pillars of

measurement. These pillars include:

1. Contribution to Organizational


2. Contribution to Functional Objectives

3. Contribution to Individual Objectives

4. Actions & behaviors demonstrated

by the Employee

Every employee is expected to align &

contribute to organizational objectives

and initiatives. This is because every

employee needs to demonstrate

belongingness and proactively seek

challenging assignments to propel the

organization towards realizing its vision

& mission.

I n a d d i t i o n , e v e r y e m p lo y ee i s

measured in terms of the value addition

made to his or her function within the

organization. This would include all

functions viz. Operations, Finance, Sales

& Marketing, Human Resources and

Engineering to name a few. Introduction

of innovative practices & systematizing

processes to improve productivity and

reduce cost is a key measure under this


Every employee plays the role of an

individual contributor, while some may

play additional roles including that of

managing teams. The individual

objectives emanate from the key

deliverables expected in that specific

role of the employee. This pillar is

crucial for each employee since it

accounts for 40 to 50% of the final

rating in the appraisal process.

A very key aspect of employee

engagement measurement is in terms of

the actions & behaviours demonstrated

by the employee. These are co-related

with three important aspects of

organizational performance. They are;

People, Quality & Customers. Each

employee regardless of his or her role is

expected to contribute towards

enhancing people capability, one-team

approach, quality of products &

services and Customer delight. Most

organizations give a lot of weightage to

this pillar.

The Key Performance Indicators (KPIs)

are clearly spelt out for each employee

in the organization under these four

pillars. The performance of the

employee vis-a- vis his or her KPI is

reviewed every six months thus

ensuring a holistic contribution by the

employee towards Organizational


T h e a b o v e a p p r o a c h t o w a r d s

Performance Management is in vogue

in India Inc. which paves way for

assessing employee performance in a

more objective, transparent and

seamless manner. This results in higher

employee productivity leading to

higher organizational profitability.




A National Disaster of Chronic Proportions



Dr. C. Krishna Raju is presently working as a Professor and the Head of Civil

Engg. Dept. of BVRIT Narsapur. He is a Ph. D in Civil Engineering with 12

years of teaching and 26 years of industrial experience. He published 14

research articles. He is specialized in Geo-Engineering, Ocean Dynamics,

Planning and Execution of Major and Medium Civil Engineering Projects, an

expert in Ground Water and Water Resources Engg. Projects, Tunneling and

Foundation Engg, and Remote Sensing Applications in Civil Engg. Projects.

East Coast of India is predominantly a prograding coast (advance towards

the sea as a result of accumulation of sediments from the rivers/streams

etc.). This area is highly resourceful, densely populated but low lying and

hazard prone due to natural forces (storm surges and tsunamis) and

anthropogenic (chiefly originating in human activity) forcing global,

regional and local hazards.

The erosion of East Coast of India is of chronic proportions and was declared

as National Disaster. The studies and investigations on the coast of Andhra

Pradesh revealed that there was a Net Area Loss of 48 km2 over a period of

18 years. Presently, this loss of 2.67 km2 per annum is in alarming

proportions and a highly resourceful land is lost into the sea every year

besides polluting the ground water resources.

Coastal Andhra Pradesh

Andhra Coast is drained by two major river systems viz. Godavari and

Krishna. The Godavari River Basin is intercepted by an area of 3,12,812 km2

spread out in six states and Krishna River Basin in three states by 2,58,948

km2. The drainage basins of both the River systems are presented as below

with Krishna Basin in light grey patch and Godavari Basin in dark gray with

an in sat picture of India.

Geographically, both the rivers are draining (with the same drainage divide

and through their mouths) with suspended sediments derived from the land

and rock masses due to rains into Bay of Bengal. The natural mechanisms of

sediment accumulations from these rivers (to the bay) arising out of

dendritic type of drainage system only stabilizes and keeps intact of the

prograding coast of this part of Indian East Coast. This mechanism should

continue and if it fails or retards, it results into devastating coastal erosion.

If coastal erosion happens on a continual basis, valuable land and resources

will be lost to the sea with a permanent dislocation to the habitations

besides intrusion of sea water, polluting the groundwater aquifers. The

satellite imagery, presented below, gives a clear picture of both the river

mouths through which the mechanism of sediment accumulations for the

prograding coast exists.

Coastal Changes along Andhra Coast

Scientific investigations along the Andhra coast through the dating and

other scientific analysis of drill samples revealed that this part of prograding

coast was built with an area of 6770 km2 over a period of 6000 years which

continued until the early 20th century. The estimated prograded coast over

the 6000 years period is shown in light grey patch.

Results of temporal analysis of the remote sensing data of 18 years (1990 to

2008) have tallied with the dating analysis of drill samples. These studies

proved that an area of 48 km2 was lost with an annual rate of loss of

2.67km2 along the Coast of Andhra of 1030 kms. During this period, the

coastal shoreline was subjected to erosion along 650kms. The line of

erosion and accretion is presented below:

Causes for Coastal Erosion along the Coast of

Andhra Pradesh

Construction of major and other types dams in the River Basins of Godavari

and Krishna Rivers are controlling and obstructing the sediment flow from

these river systems into the sea effecting the stability and existence of

prograded coast.

I. Reasons for coastal erosion - Godavari Basin

The Godavari River System is a dendritic type of drainage, draining over a

b a s i n a r e a o f

3,12,812 km2 in

S i x S t a t e s

(Maharastra, AP,

MP, Chatisgarh,

Karnataka and

Orissa). This River

System is damned

by 10 major dams

(>1km3) and 691

other dams (1km3)

and 564 other dams


ISSUE 08 APR 2015




F o o d F e s t



2 0 1 4

c o n d u c t e d

o n



o f V i s h n u

School was


SVES. Joint Secretary of SVES, Sri Aditya

Vissam, Directors, Principals and Vice-



traditional and modern exotic cuisine. The

students got to know the method of

preparation of various food items and were


itemspreparedandserved byexpertcooks

who came to participate in the fest from




Edu-SAT satellite Interactive Terminal at


AndhraPradesh. ItwasinauguratedbyShri


E n v i r o n m e n t & F o r e s t S c i e n c e a n d

Technology. Govt of Andhra Pradesh The

other distinguished guests on this occasion

included Sri P.Ramaanjanelylu - MLA,

Bhimavaram constituency , SriY.Nagesh


Begum - Project Officer of Vigyan Prasar,


and Sri M.V.V Satyanarayana Ratnam - Vice-



SriVishnuEducationalSociety,andthey will




“A tradition of fine baking


Fresh Choice has become a reality to the


from August, 2012. More than 100 different

freshly baked mouth-watering items and






a fusion of traditional tastes with an Indian

twist. Our team of experienced chefs, who



to create a magic with all-time favorite

Southern Classic bread, scrunchy dry Rusks,





Rameswara Rao, Chairman & MD, My Home


Radio Vishnu 90.4 spoke to the people of

Bhimavaram and the surrounding region,

embarking upon yet another path-breaking

initiative to become Andhra Pradesh's first


Radio Vishnu 90.4 is the first campus based







provide points of view expressed in the


radio station, it takes pride in being an


number of staff, department coordinators,

and several volunteers from the campus

colleges runthestation.Itstrivestoprovide

radio programs that are innovative and








poor vision. The Smart Stick is an enhanced










Vishnu Engineering College for Women on



By Samuel Anurag Prasad,



AppleWatch is a smartwatch created by Apple Inc. and was announced by

Tim Cook on September 9, 2014. The Apple Watch incorporates fitness

tracking and health-oriented capabilities as well as integration with iOS and

other Apple products and services. Apple announced the Apple Watch with

three "collections": Apple Watch Sport, Apple Watch and Apple Watch

Edition. The watch will be distinguished by different combinations of cases

and interchangeable bands.

The watch relies on a connected iPhone to perform many of its default

functions (e.g. calling and texting) and will be wirelessly compatible with the

iPhone 5 or later models running iOS 8.2 or later, through the use of

Bluetooth or Wi-Fi. The device was available for pre-order on April 10 and is

scheduled to begin shipping on 24 April, 2015. The Apple Watch will work

with Apple Pay, a mobile payment announced at the same event as the

watch on 9 September, 2014. It is capable of receiving phone calls as well as

iMessage and SMS texts via a paired iPhone and can track fitness, run thirdparty

apps and use an Apple feature called "Handoff". It can control Apple

TV, as well as act as a walkie-talkie, a viewfinder for an iPhone camera, give

the wearer directions via native Maps app, and can store loyalty cards and

tickets in Passbook. Apple Watch will also include Siri, a personal assistant.

Apple Watch uses "force touch" input, which allows the watch to know if the

force being applied is hard or soft. If the watch's battery depletes to a certain

amount, the watch will enter a "power reserve" mode, which allows the user

to continue to read the time for an additional 72 hours. The watch then

reverts to its original mode when recharged.


Operating system

System-on chip used



Watch OS

Apple S1

8 GB

Flexible Retina AMOLED Screen

Strengthened Ion-X glass

(Apple Watch Sport)

Sapphire glass

(Apple Watch, Apple Watch Edition)


38 mm: 272×340 pixels, 290 (PPI)

42 mm: 312×390 pixels, (302 PPI)



Connectivity Bluetooth 4

NFC, Wi-Fi


38 mm: 38.6 × 33.3 × 10.5 mm

(1.52 × 1.31 × 0.41 in)

42 mm: 42 × 35.9 × 10.5 mm

(1.65 × 1.41 × 0.41 in)

Backward compatibility

Iphone 5 and later running

iOS 8.2or later, connected via

Wi-Fi or Bluetooth 4.0. are

compatible with this device.



T E T E - A - T E T E

with the Chief of IUCEE

(As told to Dr.T.Suneeti, BVRIT)

Dr.Krishna Vedula is a pioneer in the reformation

movement in the field of engineering education in India. He

is the Executive Director, IUCEE (Indo-US Collaboration for

Engineering Education). He is well recognized globally for

his contributions to engineering education, research,

administration and outreach. As Dean of Engineering at

University of Massachusetts, he has been recognized for his

leadership in building unique partnerships with business,

K-12, state agencies and other educational institutions.

What is the ecosystem that IUCEE is

t r y i n g t o b u i l d t o h e l p I n d i a n

Universities improve the standards

akin to the Western Universities?

Engineering graduates should be

global. There are significant positive

things happening in India. There has

been a rapid increase in the number of

engineering colleges and the access of

r e m o t e p e o p l e t o c o l l e ge s h a s

improved. But the problem is quality is

not in par with the rapid increase in

quantity. So we need to focus on quality.

I n s u c h a s c e n a r i o , I n d o – U S

collaboration helps in creating an

ecosystem to improve the quality with

the help of experts from United States

and other parts of the world. This gives

the global connection. It was started in

2008 with a little funding, for making

quality and global relevance. Having a

background of 40 years in US, I have a

big network of US experts. Through

I UC C , a r o u n d 3 0 0 e x p e r t s a r e

connected to 200 colleges of which 77

are members. Even others will be

helped until awareness is brought.

We already got funding to bring US

experts of Indian origin and to give face

to face workshops. From Infosys,

Narayana Murthy, Deshpandey are

funding for travelling. 46 workshops

were conducted with each workshop

for around 40 faculty for one week

long. It is connected with 200 colleges.

Narayana Murthy paid and conducted

it in Mysore Infosys campus and said

“let's ask them to pay and make

financially sustainable”. It's a long

term 10-20 projects. They started

membership named IUC college where

on concession they pay 100$ each.

There are 77 members, and they are

given more attention to connect with

US experts. In 3 yrs, they become

sustainable. Mr.Kantha Reddy takes

care of connecting all colleges and

fulfilling their needs. Being a full time

faculty member at MIT, I work 6 weeks

in winter and 10 weeks in summer for

the camp.

IST, and American Society of Technical

E d u c a t i o n a r e a c t i v e w i t h

I n t e r n a t i o n a l F e d e r a t i o n o f

Engineering Education. Similarly,

Brazilian Society connects all of them.

All these countries connect and

discuss. I was the former President of

this group. So I could connect with

countries around the world. Similar

concept is being used here. Argentina,

Denmark, Europe, China, Malaysia

etc., are a part of industrialization.

They started a virtual academy where

50 to 100 faculty can sit and connect

with experts. They can send 5000

emails in an hour. Faculty join

depending on the topic. Back end

person takes care of all these things.

Interactive sessions are conducted and

recorded. In the past 4 yrs, 400 were

done and are made available on

YouTube so that the 70 members can

review them. It benefits all the 70

members, as they pay. There is a portal

in which individual faculty share their

theory and own notes and develop

their own course as another part of

ecosystem. Faculty who are doing good

work after these workshops need to

share their work and learn from one

another. An International Conference

on “Transformations in Engineering

Education” was held first at VVV

college in Karnataka. But some were

hesitating to share, and lose their

identity. So, it was not teaching, but

learning is required so this needs to be


Engineering is trial and error.

Engineering has been from the start of

civilizations. Like, when there is a

need, for example, when a man is

hungry, he finds a source and looks

nearby to find something (like

technology) in order to get it. And he

made a stone as a weapon and used it,

then he modified it; next level for a

better support, he made a a bow which

can be more accurate and focused. So

there is a need and to fulfill, technology

c o m e s i n a n d a d d r e s s e s b y

u n d e r s t a n d i n g n a t u r e w i t h i n

constraints of society like economics,

politics etc. Therefore, all such courses

are integrated in education and

addressed. Concept of engineering

does the above. The process is trial and

error. Teachers are afraid of making

mistakes, but it is important to make

m i stake s a n d t h e n l e a r n . This

transformation is required which is

being tried out at conferences and

active learning techniques and hands

on experience is built. This was the

motto of the conferences, with project

based learning, industrial needs,

society needs to make outcomes of

e n g i n e e r i n g a s l e a r n i n g . A n d

c o r r e s p o n d i n g l y m o d i f y t h e

curriculum. Those needs are to be

documented to make it accurate and

show outputs. Like take inputs,

develop good process convert them into

outputs and measure them. In case

they are not good, then go back and

change the inputs. This is a close loop

method. Similar to a thermostat which

controls temperature. If learning is not

happening then go back and change

inputs, this should happen in all

engineering colleges rather than just

teach and go. It should be things like

teaching change, involving industries

in creating entrepreneurs and creating

jobs by identifying needs. That is more

important than just joining a company.

All colleges are just focusing on getting

companies and showing placement

results which needs to change. So no

one is focusing on small problems like

villages etc., 90% of people are not

benefiting by big companies. So this is

changing now and many colleges are

getting autonomous coming out of

barriers like no restrictions on

teaching, curriculum, that modify

according to industries and to get

entrepreneurs. But only giving

autonomy is not enough. So, even we

need to take responsibility and there

should be parallel development of

college and modification, governance,

leadership, industrial exposure and

outcomes of education need to be

ISSUE 08 APR 2015

understood. These are discussed in the


What are the unique initiatives taken

up by the active member colleges?

Two colleges in Karnataka followed the

above logic very well. Some colleges

just need conferences for branding.

Even others are active at different

stages, like the one at Pune. They are

waiting in line to take up conferences.

There are nine in line, and need to be

reviewed. The Pune college was guided

by Mr.Kohli (a 90 year old man), the

first CEO of TCS, and he transformed it

very well in the last ten years. Each

college is supposed to have industrial

advice reports. Their role is to meet

colleges regularly, discuss what they

need and take advice on how to proceed

in that direction. An important part

here is, once advice is given, take it then

go and meet again to tell them what u

did. And this cycle goes on. It should

not be like have a meeting and forget

about it. Similarly, in conferences, a

follow-up is taken to discuss who is

doing what. It is a significant part of all

this planning. If planning is not there,

they only stay active for few months

before deadline, which is a problem in

engineering colleges. But in US, they

are into other streams. Like they plan

very early, learn how to plan, and it is

important for Indian colleges to learn

to plan. Planning for conference

requires getting sponsors, planning the

events and to work together steadily till

the end of the event. If unplanned,

things go wrong and time is not

sufficient to fix it. In general, till 10

months students enjoy and they

suddenly start doing things at the end

and complicate things. So even

students need to understand the need

for planning.

Is your focus primarily on tier 1


No, actually they think that they don't

need anyone to help. They actually

need help but they just don't accept it.

So I've been visiting all types of

colleges. Any college can become a


What are the good things, the best

colleges of Karnataka are doing?

They have good infrastructure,

students have started companies,

published papers in international

conferences and all such stuff. Even the

faculty also need to publish. Some may

do research in nano etc., many students

have poor writing skills which need to

be improved. Basically, they need to

research, basic concept of research is to

come up with some new concept or idea

and in order to do that we need to know

the state of what is happening. For that

we need to do literature survey. So find

some way to approach this problem

then find solutions and write thesis

about it. So design some experiments

and carry them out. Get the results,

analyze them, think about the new

findings. Some faculty are doing that in

cloud computing, signal processing i.e.,

in their domain.

There is a lot of research work process

in US. It should be done in India also.

People say that they have done good or

improved by active learning and

teaching and so on. They should say, “I

am going to use these to experiment in

the next semester of my teaching. I am

going to make these changes, then

experiment and find the effects of what

I am changing, write them, tune them

and discuss them and publish to take

reviews from peers.” This necessitates

a place to publish papers, so we started

a journal.

Another part of the ecosystem is to

s t a r t a j o u r n a l o f e n g i n e e r i n g

education and transformations. So,

with the help of the Director, Sushma

Kulkarni, Rajarambapu College of

Engineering, Maharashtra, and many

other colleges which showed interest,

we are working on the publication

process. This sets up online source for

reading work at various places. These

are parts of ecosystem which all

colleges need to draw ideas and

motivation and develop their own

ways to get colorful results.

While focusing on faculty, we need to

focus on Principals too. So various

programs are organized to discuss on

l e a d e r s h i p a n d c o o p e r a t i v e

governance, to prepare advice reports,

how to set up relations with industries


How are the initiatives of IUCEE

helping students get better?

We also need to focus on students. We

have student forums, global student

forum and student platform for

engineering education development.

Students can utilize these platforms to

learn leadership skills. They can

directly participate, learn and update.

A global student forum has been

organized in Dubai recently along with

a national conference. They had to

develop action plans to address the

grand challenges in their region.

Around 200 students came from all

parts of the world and in a group of 3 or

4, they started working on these. They

spent three days and chalked out an

action plan in order to implement them

in their nearby areas.

What are the grand challenges?

There, 14 topics were introducedwater,

energy, security, infrastructure

etc., so students can pick one of those

In such a scenario, Indo–US

collaboration helps in creating an

ecosystem to improve the quality

with the help of experts from United

States and other parts of the world.

This gives the global connection. It

was started in 2008 with a little

funding, for making quality and

global relevance. Having a

background of 40 years in US, I have

a big network of US experts. Through

IUCC, around 300 experts are

connected to 200 colleges of which 77

are members. Even others will be

helped until awareness

is brought.

and think of an action plan with

mentors and come back and implement

them. And they are rewarded too.

Colleges sponsor these students. Since

it is a costly aff air, we started

conducting such workshops in 10

regions of India and these groups come

up together in Bangalore, in the main

conference and to learn from outsiders.

In Bangalore, they presented 150

papers with 9 parallel sessions. Then

we had primary sessions where 40

international participants came and

g a v e t h e i r v i e w s o n l a t e s t

advancements on what is happening in

their fields. So in this way, all can learn

and understand what is happening in

and around them. So these proceedings

can be published in journals and even

students can publish too. Many

students were actively taking part in

these workshops and we believe that

when students understands the

leadership required, they would talk to

their Management to implement such


an ecosystem. Use active learning

strategy to increase the quality of

students and thereby the colleges.

These are the transformations followed

in our eco system.

What are the measures you take to

make passive members, active?

If they get better it's an achievement

and I give a webinar every two weeks,

and other experts come and discuss on

their requirements and their progress.

So we conduct events regularly. But, it

takes time since some move faster and

some slower depending on their

requirements and dynamics. These

webinars need to evolve into a virtual

community of practice where they

involve around 250 faculty all teaching

maybe signal processing like some may

use industrial kits, online courses,

diagrams charts etc. So all these are

discussed here, and also they might

even decide to read all articles. Same

like regular classroom, a virtual

community practice will ensure active

participation of faculty members from

various parts of the world to sit

together and discuss.

What is the future road map of IUCEE?

It has to engage more and more faculty

members and active members but there

also even the best of intentions have

barriers like politics, irrational reasons

like we have to go to JNTU or UGC for

permission and people have different

ways of thinking and they can possibly

reject the proposal and then we have

corruption. So we need to take

measures to take care of them. So after a

conferences, we had a meeting with

World Bank. About 40 people from

industries and other experts met after

this conference and we discussed on

topics like education in India, and how

should it look like in 2025. So we came

up with an idea of autonomy as the only

way to get this right and decided to

make at least 200 colleges every year

autonomous. To become good or

transform, it is required to become

autonomous, so that faculty can be

creative and do things differently. But if

they get autonomy and faculty do not

have the skill to do it then it is waste of

autonomy. Therefore, make faculty

creative first and then get ready for

autonomy so that it becomes more

fruitful. If you do not have autonomy,

then colleges stop from being creative,

so autonomy is essential. As they are

around 3900 colleges and all of them

are not ready to get autonomy, in the

long term, we hope to help more and

more of these colleges to get autonomy.

For that, we need to organize more and

more conferences. So colleges need to

take initiatives and we are there to

mentor them. It's like giving a fish

means that you get one fish. But if we

teach you how to catch fish then you

can get multiple fish. In the same way, I

can give ideas to hold a conference but

colleges need to take initiative and

organize conferences.



SVES organised an all round campus

photoshoot from 1st Feb to 8th Feb. Mumbai

based Photographer, Ashish Dekate carried

out the photoshoot. Many students very

enthusiastically took part in it. They

displayed an immense outlook of the

ongoings in and around the campus.

We are displaying a few pictures from the

gallery. All the selected pictures can be seen

online from the links below:







ISSUE 08 APR 2015


Student Corner


E c o f r i e n d l y

technology, an

upcoming trend

in the market, is

pushing every

other technology

t o i t s l i m i t .

Natural materials are used in such technology.

Bamboo is one such material.

Bamboo is a fast growing plant with a rare

combination of flexibility and toughness. It is

used in construction work. So we, Sai kiran M,

Sumedh S, Sriteja M, Venkatesh Babu,

Venkatesh B and Chaitanya M –all III yr

students of Mechanical Department took it to

the next level and designed a cycle that is

made of Bamboo sticks.

We got our Bamboo sticks from Narsapur forest

and through online sources we could get the

other equipments for the cycle. This cycle has

various merits. A cycle of Bamboo withstands

vibrations stronger than conventional metal.

Another feature that best suits its usage is its

flexibility and machinability. Even though it has

many advantages, its usage is often restricted

to its strength, and durability. Since olden days,

conventional engineering materials are

strengthened using heat and then hardened by

hammering. New technologies made these

methods outdated. However, these methods

can be harnessed to improve the strength of

Bamboos. So, with the help of a mini

Oxyacetylene torch, we can generate the source

of heat. An interesting feature of Bamboo is its

top layer of moisture and sugar content (green

color). Upon heating it in the direction of growth

(combing the fibers), we condense sugars to

form hard surface on surface increasing its

strength. First, we heat it till surface of bamboo

changes to light brown and then to dark brown

in the following stage.

Next task is to design a frame for the cycle.

After working on stresses and various forces,

we came up with a design. We drew the same on

a table and with help of pins we could design an

outer frame where we could fix our bamboo

sticks for joining purpose. Utilizing the

machines available in our college, we could get

desire lengths and shapes. Metal frames are

formed using welding process but this is not

possible with bamboos. So we used coconut

fiber to tie the sticks. However, the joints

couldn't be done without a bonding agent that

is often used in cement technology known as


While using materials from nature, we need to

consider the effects of nature too. With the

passage of time Bamboo loses its surface

(especially in rainy season); this could be

reduced by keeping it away from moisture and

with some coatings. Our heat treatment process

protected Bamboo from these effects to a

ertain extent. Except for the frame, other parts

ere from conventional cycle like tyres, brakes,

hain and axles.

is is one application of a promising ecoendly

material which is not only naturendly

but also it is highly economical and

uces the burden on conventional ones.

re is lot of scope for improvement and

ncement of its applications.



Chaitanya M, III B.Tech Mech, BVRIT



Battery that

Can Charge


Smartphone in

30 Seconds

M.Likhitha, I B.Tech ECE B, BVRIT

StoreDot says

that charging one's mobile

phone in a matter of seconds

could be possible by 2016. The

technology firm, which has its

headquarters based in Tel-Aviv,

Israel, learnt that by using nano-technology in

order to synthesize artificial molecules, batteries

can be transformed to act like super-dense sponge.

This enables them to absorb and retain power,

achieving a fully charged battery status at a much

faster rate.

This innovation revolves around the building of

"nanodots" which the company refers to as bioorganic

peptide molecules. Nanodots perform a

significant role in changing the way the battery works

by allowing quick power absorption as well as its


Currently, the prototype seemed bulky for a mobile

phone which may impede the product's faster

proliferation in the market. However, StoreDot believes

that it will be able to come up with a slimmer version by

2016. When that happens, it could just be the first slim

battery that can quickly absorb and deliver a full day of

p o w e r

f o r

m o b i l e


in half a


"These are new materials, they have never been developed

before," said Doron Myersdorf, StoreDot's founder and

Chief Executive. Company investors include Chelsea soccer

club owner and Russian billionaire, Roman Abramovich who

is said to have spent $10 million on the project.

So far, the company had accomplished two funding rounds which

enabled them to reach a total fund of $48 million. Mr.Myersdorf

added that they have also received a backing from a leading

manufacturer of mobile phones based in Asia.

With the innovative technology, Myersdorf said that mobile

devices could have a recharging capacity of up to 1,500 times

which eventually increases its life by three years. He is also

revolutionizing the recharging time for a car battery by enabling

owners to recharge within two to three minutes. The need to create

a faster charging battery may be the smartest move that a company

can make considering the fact that the smartphone market

continues to grow. This year alone, it is speculated that the number

of smartphone users would reach a staggering 1.75 billion.

"We live in a power hungry world...people are constantly chasing a

power outlet. StoreDot has the potential to solve this real big

problem," said Zack Weisfeld, a mobile phone analyst.




D. Jai Chender Sai, I B.Tech ECE B, BVRIT

A new way has been devised to detect

hazardous gases and environmental

pollutants, using a simple sensor that

can be read by a smart phone. These

inexpensive sensors could be widely

deployed, making it easier to monitor

public spaces or detect food spoilage in ware houses. Using

this system, researchers have demonstrated that they can

detect gases like ammonia, hydrogen and cyclohexane

using sensors. The main advantage is that there is no

wiring and power involved in

this. It consists of simple

electrical circuits so that

their resistance changes.

Measuring the change in

r e s i s t a n c e r e v e a l s

whether the target gas is

present or not. This

process requires almost no energy and can function at

ambient temperatures.

The new sensors are made of modified near-field

communication (NFC) tags. These tags receive the

little power they need from the device, and function

as wireless addressable barcodes. They are mainly

used for tracking cars and pharmaceuticals as they

move through a supply chain in a manufacturing

plant or warehouse. NFC tags can be read by any

smart phone that has near-field communication

capability. They send out short pulses of magnetic

fields at radio frequency (13.56 megahertz),

including an electric current in the circuit on the

tag, which relays information to the phone.

To adapt tags for their own purposes, the MIT

team first disrupted the electronic circuit by

punching a hole in it. Then, they reconnected

the circuit with a linker made of carbon

nanotubes that are specified to detect a

particular gas. The researchers added the

carbon nanotubes by drawing them onto the

tag with a mechanical pencil in which the

usual pencil lead is replaced with a

compressed powder of carbon nanotubes.

They refer tags as CARDs - Chemically

Acutuated Resonant Devices. Current

versions of CARDs can each detect only one

type of gas, but a phone can read multiple

CARDs to get input on many different

gases, down to concentrations of parts per


The researchers have filed for a patent on

the sensing technology and are now

looking into possible applications.

Because these devices are so

inexpensive and can be read by smart

phones, they could be deployed nearly

anywhere to monitor environmental

pollutants. The researchers are also

pursuing the possibility of integrating

the CARDs into "smart packaging"

that would allow people to detect

food spoilage or contamination of

products. The CARDs could also be

incorporated into dosimeters to help

m o n i t o r w o r k e r s a f e t y i n

manufacturing plants by measuring

how much gas the workers are

exposed to. The best part is, it is

low-cost, disposable and can

easily interface with a phone.



Sai Teja , II B.Tech Mech, BVRIT

In 2000, things

really took off

a n d t h e

D e f e n c e

A d v a n c e d

R e s e a r c h

Projects Agency

(DARPA) began

funding exoskeleton projects. The first ones were

designed for soldiers, who routinely suffer from chronic

back, hip and knee complaints from shouldering 135-

pound (61 kg) packs on their backs all day.

Ekso Bionics has been working on its project for more

than a decade. The first version required 2,500 watts of

power and a giant backpack full of motors and batteries to

operate. But the company also developed much smaller

devices, called passive walkers, which can support a

person's body weight and sip just 4 watts of power. Later,

the company designed a mid-level device that gives a

wearer some active assistance in walking, and uses about

250 watts of power, which is now being developed by

Lockheed Martin.

The new device, called the Ekso, is now helping stroke patients

learn to walk again. People who suffer from stroke often have

to be helped to their feet by three people, who must hold the

patient between two parallel bars, and the person often gets

tired after just a few steps. In addition, a person who has had a

stroke may have levels of strength and muscle control that differ

on the right and left sides of their body.

The Ekso can provide different power levels to either leg,

responding to the patient's strength. With the bionic suit, patients

can walk hundreds of feet when they first stand up. They aren't

concerned about getting tired, and the variable strength means they

don't favor one side as they would if they were walking on their

own.The new exoskeleton can also help people with spinal cord

injuries. The technique can allow them to build and preserve their

muscle strength, and can help undo some of the health ailments that

can come with being in a chair all day long. Right now, the devices are

too expensive for consumer use, and just a few hundred versions of the

bionic legs are being used by physical therapists. But the company is

also developing simpler exoskeletons that could be used to help the

elderly walk around without tiring, or to allow those doing extreme

sports to get ever-more extreme.

The company has also built bionic, passive exoskeletons to help

construction and manufacturing workers hold heavy tools without

fatiguing their arms.

Robotic Harvesting

R.Neeraja, I B.Tech ECEB, BVRIT

In field crops like corn and wheat, there are relatively

few challenges. A single farmer can harvest a wide

area quickly by riding over it, using GPS to steer and

many companies are exploring ways to

automate the process further. Farm

equipment maker, Kinze Manufacturing Inc.

and Jaybridge Robotics are developing

technology that allows tractors to operate

without a farmer behind the wheel.

For other crops, particularly fruits, it's messier.

More human labor is usually needed for harvesting. Workers often pick fruit by

hand, being gentle to avoid bruising it. But a growing number of companies and

researchers are developing robotics to address those challenges as well. Robotic

Harvesting LLC, based in Los Angeles, is testing a product for strawberry fields. Its

prototype rolls through the fields with a camera that identifies berries and a robotic

arm picks them. The arm is a foampadded claw, which can pick a strawberry every

five seconds, places them on a conveyor to be carried to the top of the vehicle and

placed in boxes.

ISSUE 08 APR 2015



N a t i o n a l

S e m i n a r o n

P o w e r f u l



A two-day NationalSeminaron“Powerful

Pedagogical Practices: With special reference

to Advanced English Communication Skills

Lab” was organized by the Dept. of BS &H,

BVRIT Hyderabad in association with ELT@I

HyderabadChapter on31stOctoberand1st

November, 2014. Dr.Anuradha was the




Ram Kumar, Director, SVES also graced the


by Dr. KVN Sunitha, Principal BVRITH. The


of communication skills. Dr. P. Aparna, Vice-



AECS Lab. Later on the day, June-December





The Department of ECE, BVRITH celebrated

Engineers' Day under ISTE, IETE and


on 15th September 2014. On the day, two

events were organized namely Prashnothari

(Quiz Competition) and Who is the Techno

Star? These events were sponsored by

Physitech Electronics, Hyderabad. Assistant



Students from different college in the city



placeandVNRVJIETStudentsstoodin third




Principal, BVRITH on Engineers' Day for her



Two-day Workshop on Sensors, Data



workshop on “Sensors, Data Acquisition and

Automation Control using Lab View and HW

platforms” under IEEE Student Branch

conducted by VI Solutions, Bengalurue in


& 13th of September, 2014. Mr. Priyakanth,


said that 60 students from II & III ECE



studentson howtouseLabviewsoftwareby


solutions explained how to interface various


etc with labview software and analyze.





in students and also help in extending

academic relation with them. With this view,

Dept. of ECE, BVRITH organized three guest

lectures on topics like Antennas and Wave

Propagation, Analog Communications and









visited SHAR on 12th of November, 2014.

Mr.P.Venkata Subbaiah, a technician at SHAR



also took them to various centres like

Telemetry, Tracking and Command Network,

Mission Control centre, Solid Rocket Motor



Kumar, Sri P Edukondalu, and Sri Adinaryana

who spared their time for the students to

explain the various activities taking place at



The Department of ECE organized a Mini




Repellent, Automatic Night Lamp with


Lights, Light Detector, Remote control for

Home Appliances, Automatic Street Light

detector, Burglar Alarm, Light Dimmer, Fire

c o n t r o l a n d

M o n i t o r i n g




students, Dept. of ECE organized an intercollege

event which included Jewellery



90 students displayed their art items and

exhibited their talent. It was a visual treat to









Class VII students participated in


Bhimavaram from 30.06.2014 to


places in the test conducted by a



The first place was bagged by G.





sports organized by Athletics

AssociationatSangareddy inJuly,


Kumari T. Manjusha of Class X got

First Prize in Long Jump in the

District level sports organized by

T e l a n g a n a S c h o o l G a m e s

Federation on 21.10.2014 at



s e l e c t e d i n t h e V o l l e y B a l l

competitions organized by District

V o l l e y B a l l A s s o c i a t i o n o n





a lecture on “Cardio Vascular

System” to Class X students on



Our students donated one Music

System and distributed blankets,

bed sheets and snacks to the



Our students collected Rs.11,815/-

and donated the same to the


through Eenadu Relief Fund on


Our students of Class VI,VII & VIII

participated Swach Bharath along










It takes all

s o r t s o f

people to

make this


H i s t o r y o f

mankind has

w i t n e s s e d

d i f f e r e n t


who have changed the fate and destiny of



Dr.Vinay Chandrappa: Dean Hospital


Dr.Girija Sujjan: Professor & Head Dept of




Dr.T.Ramesh: Professor , Department of Oral




Dr.Shiva Kumar: Professor, Department of



D r.M.Ravikanth:

P r o f e s s o r ,


P a t h o l o g y (


Dr.R.V.Raju: Chief

Warden for boys

and girls hostel (



of Conservative Dentistry & Endodontics,

Pedodontics, Prosthodontics, Oral &

Maxillofacial Surgery and Orthodontics

attended the workshop. Dr. K. S. Senthil

Kumar and Dr. Hemamalathi of Academy of

Advanced Dentistry, Chennai were the





in association with Tufts School of Dental

Medicine, Boston, USA conducted CDE

program “SAMVID 2014” at Hotel Avasa,

Hyderabadon5thofSeptember,2014. 210


from Telangana and Andhra Pradesh



ofhomosapiens, wehavecomeacrossboth

strong and weak, famous and infamous,


prosaic, tyrants and saints, dictators and




should corrupt the world." The innovation


has had a sublime and deep impact on the

ideologies of the society. There are many

instances throughout history where leaders


their ideologies, one of the very prominent

one being Mahatma Gandhi's Khadi





faculty and professors presented a unique

program for the students on 15th of

November, 2014 and thereby demonstrated

their prowess. The fancy fashion show

encompassed a panorama of various

c h a r a c t e r s w h o h a v e i n f l u e n c e d


is a conglomeration of personalities as

d i f f e r e n t a s A d o l f H i t l e r o r A l l u r i

Seetharamaraju, as stylish as James Bond or

Sharukh Khan,assublimeasCharlieChaplin


as varied as Jawaharlal Nehru and Narendra



The Annual Day was celebrated on 15th of



was the Chief Guest. Our Chairman, Vice-






2014andthe collegealumnistudents(UG&


Professor & HOD, Department of Oral

Pathology, Ragas Dental College & Hospital,


Nearly 100 Alumni students attended the

program. As a part of CDE Program for



Dr. Sahithi Dathar, II MDS Postgraduate


XXVI IAOMR National Conference held at



at the Conference for her paper titled

“Identifying the risk group of osteoporosis

among post menopausal women by




“Gnatho Esthetics” was organized by the

The Library week celebrations took place

during 14th to 20th November, 2014. Dr. K.

Vara Prasada who is a Gurusahasravadhani


utilization of library and the difference

b e t w e e n b o o k r e a d i n g a n d g a i n i n g






from Vishnu Dental College actively

participated in campus cleaning which is


This novel show was conceptualized and




Dr. Anandraju: Director of Vishnu Dental



Dr.A.V.Ramaraju : Vice Principal ( Alluri


Dr.Dwarakanath: Director PG Studies (James


Dr.Padma Priya: Dean Student Activities (


on “Clinical Practice Current Concepts and


Workshop on Microscope Usage and



Dentistry and Treatment Planning for


18th of November, 2014. Faculty and


18th & 19th July, 2014. 265 delegates



Dr. Vinay Chandrappa,

Associate Dean (Hospital

A d m i n i s t r a t i o n a n d

Community Services) and

Professor of Pedodontics,

received a grant of 33.20




for his project titled “Impact of Visual



ISSUE 08 APR 2015








Our faculty are

breaching the

boundaries of

m i n d ,

growing in knowledge

and skill, developing greater academic


college across Andhra University and the




t h e A A P S ( A m e r i c a n A s s o c i a t i o n o f

Pharamaceutical Sciences) Conference at



“Sensitive LC-MS/MS-ESI Method for

Determination of Montelukast in Human


“ A R a p i d a n d S e n s i t i v e L i q u i d

C h r o m a t o g r a p h y ̶ T a n d e m M a s s

SpectrometryMethodfor Determinationof




















Dr K.Pushpa, Dr A. R. Phani, and Mr P. Raja




Industrial Research, Ministry of Science &

Technology, Government of India visited our

Bhimavaram campus on 1st of November,

2014 for considering SVES as DSIR-SIRO




My Experiences

in the


Camp at Manali


III B.Sc. (MECs),







you believe in is

something that

SVCP takes pride

in. Our alumni

s t u d e n t ,

G a d d h i r a j u

Vamshi Krishna

R a j u w h o

c o m p l e t e d

M a s t e r s w i t h

Pharmacology as




in 24 hours at Prasad's Imax, Hyderabad. He

took 29 seconds on an average to solve the


N a t i o n a l S e r v i c e S c h e m e - S o c i a l


Sri Vishnu College of Pharmacy provides

students with learning opportunities that


NSS program has been a key component of


been contributing to holistic education

through its dual focus by creating social

awareness and sensitization both, among




students and citizens through its NSS



SVCP organized the Pharmacy Practice

Module, “Medication Therapy Management”

from10thto12th ofMarch, 2014.Pharmacy




view to achieving high standards of patient

care and safety. Secondly, to support the

increased involvement of pharmacists in the

delivery of integrated patient centered, and


Prof. Beckey Keel Jayakumar, Deptt of

Pharmacy Practice, USA, Prof. Douglas

Jennings, Deptt. of Pharmacy Practice, Nova

South Eastern University, and Prof. Krishna

Kumar, Deptt. of Biopharmaceutics, Howard







Study” has been approved by DST under

Cognitive Science Research Initiative (CSRI).

The Principal Investigator is Dr M.Mohan


recognized R&D Center. Dr.D.Basava Raju,


SVES & Dr.BVRF. He then, visited SVCP, VIT,


industry and product oriented research and



Dr S Ramakrishna, Scientist IICT Hyderabad

delivered a lecture on “Solid Lipid Nano


on22ndNovember,2014. AlltheProfessors

and Post graduate students of SVCP

participated in the interactive session with



Inthe NationalSymposiumon“Experimental


organized by Sri Padmavathi School of

Pharmacy, Truchanoor, Tirupati held on 14th

and15thofNovember, 2014,Ms.M.Lakshmi


the topic, “Targeted Gene Therapy for


Raju and K.Sravani got consolation prizes for

their paper on “New Development in the


Diseases” and “Free Radical-Scavenging and

H+,K+-Atpase Inhibition Activities of


I attended the NSS ‒ National


for 10 days. A total of 100 NSS

volunteers from across India

attended the camp. We are 12

volunteers from Andhra Pradesh




there in winter, the climate was


low for any activity. Every day the

trainers took classes first and then


us. We were trained in Trekking,

Rippling, River Crossing and Ice

Skating. It was a wonderful and



top of which there was a village


height of 9000 feet. We started

climbing the hill at 7 am and


is really adventurous climbing the

hill at a very low temperature of



fruit and unlimited bread. Cereals

soup was mandatory every day.


chapathi without salt and without


We also visited the local festival in


represented. It was a great and



Bridging the Gap


BVRIT, Narsapur signs

MoU with TCS, Hyderabad

B.V.Raju Institute of Technology, Narsapur (BVRIT), and

Tata Consultancy Services Limited, Hyderabad (TCSH),

signed a Memorandum of Understanding (MoU) on 19th

March, 2015. This agreement will facilitate collaboration

between the two institutions on various aspects of mutual

benefit. The MoU will be in force for a period of three years.

When Mr. V. Rajanna, Vice President & Regional Head,

TCSH, and Mr. K.V. Vishnu Raju, Chairman, Sri Vishnu

Educational Society, were signing the MOU, the other

dignitaries present were Mr. Ravichandran Rajagopal,

Vice-Chairman, SVES, Mr.Ram Kumar, Director SVES, Dr.

Ch. Venkateswarlu, Principal, BVRIT, Mr. P.Satish Chandra,

Director, Industry Relations, SVES, and the TCSH Academic

Interface Program (AIP) Manager, Mr. J. Chandrasekhar.

Speaking on the occasion, Mr. V. Rajanna said that TCS

Hyderabad has been working with BVRIT for several years

now in multiple areas and the MOU will further strengthen

this relation. As part of this MOU, TCSH will support

student and faculty communities through Workshops,

Faculty Development Programmes, Student Awards and

Internships. He also said that he is looking forward to the

faculty and student exchange programs, particularly

those that emphasize experiential learning.

Addressing the audience, Mr K. V. Vishnu Raju said, “BVRIT

is privileged to be partnering with TCS as AIP institution,

an elite group of academic institutions recognized by TCS.

This renewal of MoU goes a long way in enhancing the

quality of our faculty and thereby, the students. We look

forward for interacting with TCS on Digital and Disruptive

technologies to impart the skills, and for doing projects

and research work.”






A BVRIT Community Outreach Program

Two-day International Workshop

on Science, Technology and Society

at BVRIT Narsapur

A two- day International Workshop on

“Towards Innovating Engineering for Society

Curriculum” was held at B. V. Raju Institute

of Technology (BVRIT), Narsapur during 21-

22 November, 2014. Prof. Laxminarsaiah,

Dean Academics, BVRIT was the convener.

It is a kick-start initiative under “NAVYA”

(Narsapur Abhivruddi Vikas Yojana), a

BVRIT community outreach program.

Julia Quartz, lecturer Maastricht University

Science, Technology and Society Studies

(MUSTS) program, and Mrs. Annapurna

Mamidipudi, a research scholar, MUSTS

program. The members of Knowledge in

Guntuku Dileep Kumar, Global Leader,

Knowledge Sharing and Innovation and

Director, Center of Excellence in ICT

Innovations for Agriculture, Dr.A.R. Phani,

Managing Director, Nano-RAM

Technologies, and Mr. Srikanth

Thirumalasetti, NPDP (New Product

Development Professional), were the

special invitees to the workshop.

The Workshop essentially brought a diverse

set of technical experts, research scholars,

philosophers, and social scientists from

around the world to one platform and pooled

the diverse thoughts into one perspective,

“Science, Technology and Society (STS)”.

The objective of the workshop was to outline

the need of engineers to empathize with

basic societal problems and provide a simple

and tangible solution by applying their

technical knowledge.

The Chief facilitators of the workshop were

Prof. Dr. IR. W.E. Bijker, Professor of

Technology & Society, Maastricht University,

Netherlands, Sri Ravichandran Rajagopal,

Vice Chairman, SVES and Mr. Kantha

Reddy, Director, Operation-India. The

Speakers in the workshop comprised of Dr.

Civil Society (KICS) included Prof. Prajit K

Basu, Professor of Philosophy at the

University of Hyderabad, Prof. C Shambu

Prasad, Professor of Rural Management

and Development and Strategic

Management at the Xavier Institute of

Management Bhubaneswar, Mr. N

Sreekumar, eminent member PRAYAS and

Mr. Joseph, Research Associate, KICS. Dr.

In his talk, Dr. Bijker emphasized on

understanding a social problem from the

perspective of user and building a solution

around it. Otherwise an engineer becomes a

mere technician. Dr. Julia quoted “looking

through different lenses”, while empathizing

with a situation or a problem. Mrs.

Annapurna gave various examples indicating

the importance of involvement of the end

user in designing a solution. Mr. Sreekumar

spoke about capacity building of local

groups to enhance the efficient usage of

energy for sustainable development. Dr.

Shambhu Prasad said that following one's

passion leads to triumph. Mr. Joseph Satish

put forth the thought process of a student in

different situations and the risks involved in


The Workshop encompassed illustrative

brainstorming sessions on how an

engineering student should approach a

social problem, risks involved in trying to

solve a societal problem, open panel

discussions on the outcomes of including

STS as a part of the curriculum, type of

pedagogy, training a teacher on STS

courses and its impact on society. The

sessions were inspirational, and the

workshop is a beacon to guide the

upcoming engineers to build a better society.

It also showcased exemplary team effort and

concluded on a positive note of sketching






Dr Ramadevi,


Mr A.L. Kishore,




Indukuri Surya Teja Varma


Hitech Print

systems Limited





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