ANCHOR _
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<strong>ANCHOR</strong><br />
– Co-branding and endorsement<br />
Establish shape, position and colour<br />
recommendations<br />
– Colour exploration<br />
Explore Anchor Freccia Pantone 485<br />
paisley contrast colour<br />
– Packaging updates<br />
Crochet ball bands and top label -<br />
update designs with simplified copy<br />
Crochet ball band outer box - design<br />
exploration of outer box<br />
Thread box - update design with amended<br />
copy grouping and placement.<br />
Exploration of how the box can adapt for<br />
other variants: i.e. Marlitt and Tap Wool<br />
Sewing spool - update design with<br />
amended colour and placement<br />
– POS<br />
Design development for POS<br />
- Print Advert<br />
Design exploration of vertical format<br />
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