Mass Affluent Banking insight-report - Market Trends, Size, Share, Growth, Analysis, Industry and Forecasts

MARKET RESEARCH STORE
Mass Affluent Banking insight-report -
Market Trends, Size, Share, Growth,
Analysis, Industry and Forecasts
Market Research Store included latest deep and professional market research
report on Mass Affluent Banking insight-report - Market Trends, Size, Share,
Growth, Analysis, Industry and Forecasts.

Mass Affluent Banking insight-report - Market
Trends, Size, Share, Growth, Analysis, Industry
and Forecasts
Product Synopsis
Synopsis
Market Research Store’s 'Insight Report: Banking the Mass Affluent'
provides top-level market analysis, information and insights into mass
affluent consumers in the retail banking industry. It covers:
An in-depth analysis of mass affluent consumers and trends they exhibit
across the world.

Extensive analysis of mass affluent consumer sub-groups, and their
diversified needs and requirements.
Detailed analysis of banking strategies to target mass affluent
consumers.
Use of digital technology in delivering personalized products and
services.
Analysis of mass affluent drivers, opportunities and challenges for retail
banks.
Case studies of successful strategies by banks in targeting mass affluent
consumers.
The outlook for mass affluent banking.
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Executive summary
Market Research Store’s 'Insight Report: Banking the Mass Affluent'
analyzes the potential of mass affluent conusmers in retail banking
industry. Following the financial crisis, banks have been pressurized to
re-evaluate their strategies and seek alternative sources of profit as
economic conditions declined and competition increased. In this altered
environment, banks have adopted various strategies to decrease
operating costs and increase revenue potential. Consequently, the banks
globally changed their business models to focus more on segments that
yield larger profits. Mass affluent consumers are one such segment,
offering significant profit potential compared to the mass market due to
their relatively high income, frequent travel, and increased spending.
The report extensively details mass affluent consumers and their subgroups,
their various financial goals, behaviors and investment trends,
and their future financial requirements. It includes in-depth analysis of

various strategies adopted by banks across the world to attract mass
affluent consumers. The use of digital technology in service delivery and
the role of data analytics in determining future courses of action for
banks are also extensively discussed. The report also diagnoses the
limitations and hindrances faced by banks in designing customer-specific
offerings, and includes case studies on strategies and products devised
by banks to acquire mass affluent consumers.
Scope
The report provides extensive coverage of banking strategies, products
and services to target mass affluent consumers.
It includes examples of applications of digital technology and social
media in product and service delivery.
It helps in understanding use of data analytics in determining consumer
behavior and product design.

It analyzes issues and challenges faced by the banks in targeting mass
affluent consumers.
It analyzes the effective customer acquisition and engagement strategies
deployed by banks, in the form of case studies.
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Reasons to buy
Gain an understanding of the global market potential of mass affluent
consumers.
Understand the needs, purchasing behavior and investment trends of
mass affluent consumers.

Acquire in-depth knowledge of various customer-specific strategies,
products and services employed by global banks to attract mass affluent
consumers.
Gain insights into advancements of digital channels and use of data
analytics in designing product offerings.
Identify best practices adopted by banks to maximize success in
targeting mass affluent customers, in the form of case studies.
Key highlights
The significance of mass affluent consumers for banks has grown in the
last decade. Although the market is relatively small in terms of
population, it controls a significant proportion of total global wealth.
With banks’ profitability under pressure as regulations tighten,
competition increases and consumer behavior changes, their focus is
shifting to mass affluent consumers for revenue generation

Many banks are contemplating an entry into innovative product design,
in a quest for profit and a mass affluent customer base. Banks have
adopted strategies such as introduction of premium accounts, which
offer value-added services, price differentiation, and the use of social
media and mobile platforms to target mass affluent consumers.
Data analytics have become a critical tool in determining consumer
buying behavior, investment goals, risk-taking ability and other client
characteristics. These insights enable banks to fine-tune their strategies
in developing client-specific products.
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