Packaged Facts Essential Insights on Consumer Markets Winter ...

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Packaged Facts Essential Insights on Consumer Markets Winter ...

ong>Packagedong> ong>Factsong>

ong>Essentialong> ong>Insightsong> on Consumer Markets

Winter Collection — 2009

What to expect in every report:

• In-depth research from primary and secondary sources

• Expert overviews and analysis of historical data plus

market projections

• Analysis of current and emerging market trends

• Profiles of key market players

• Knowledgeable and personalized client support from

experienced team members

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About ong>Packagedong> ong>Factsong>:

ong>Packagedong> ong>Factsong> is the trusted provider for market research intelligence on

consumer markets. For more than 40 years ong>Packagedong> ong>Factsong> has provided

business professionals with in-depth research, expert analysis and

personalized client support.

In-depth research…expert analysis.

ong>Packagedong> ong>Factsong> reports are written by analysts with years of experience

as professionals working in their respective industries. This experience,

combined with a time-intensive research methodology, results in

authoritative analysis that aids the decision-making process of our clients.

The right information...at the right time.

From identifying the effects of emerging markets across major industries

to covering the trends in niche markets, ong>Packagedong> ong>Factsong>’ top-level

overviews and raw data interpretation make our reports more relevant and

usable to you.

Each report tracks consumer

trends, surveys market

players and provides a broad

overview of each market.

Our analysis includes:

• Market size & segmentation

• Sales drivers & growth forecasts

• Competitor insights

• Marketing & new product trends

• Consumer profiles & buyer behavior

• Retail & distribution trends

• Growth opportunities

Consumer Goods .................................................................1

Food & Beverage ..................................................................2

Culinary Trend Mapping .......................................................3

Pet Products & Services ......................................................4

Financial Services ................................................................5

Hot Market ong>Insightsong>: ong>Packagedong> ong>Factsong> On The Pulse ........6

Demographics and Lifestyles .............................................7

Personal Care .......................................................................8


Consumer Goods & Retailing

UPDATED Ethical Food and Beverage,

Personal Care and Household Products

in the U.S.; Conscientious Consumerism

and Corporate Responsibility in the

New Economy, 2nd Edition examines

key issues and trends affecting the

marketplace across two classifications—

Foods & Beverages, and Non-Food

Products—with the latter defined as

encompassing personal care products and

household products. Coverage includes

historical and projected retail sales

estimates from 2005 through 2014, case

studies of key marketers and retailers,

and trends in new product development

and competitive positioning. Also covered

are government regulations and certifying

organizations, mergers and acquisitions,

retail trends, eco-conscious demographic

profiles, and international trends.

Publication ID: LA1939948

October 2009 • $3,500

NEW Global Footwear Market: Athletic

and non-Athletic Shoes examines the

market, trends, major brands, and

consumer preferences - from casual

comfort to sexy stiletto - in the footwear

industry. The report presents concise,

thought-provoking analysis of various

aspects of the footwear market and

provides a forecast for the market through

2013.

Publication ID: LA2091872

August 2009 • $3,300

NEW Consumers and Sustainability:

Household Cleaners explores the mindset

of consumers as they consider purchasing

sustainable household cleaning products.

Number three in the four part series, this

report series draws on an online survey

of 1,856 U.S. adult consumers conducted

in September 2008 by The Hartman

Group, as well as qualitative research on

sustainability in three markets (Seattle,

Dallas, and Columbus). The report also

provides a market update based on a

ong>Packagedong> ong>Factsong> February 2009 online

consumer poll.

Publication ID: LA2108846

September 2009 • $1,1950

Lawn and Garden Products in the U.S.,

8th Edition presents a comprehensive and

multifaceted analysis of the current L&G

market. Along with detailing the many

opportunities latent in the economic crisis,

this study offers an in-depth examination

of competitive issues and trends,

including the impact of marketer attrition,

management survival strategies, the

slowing of globalization, potential dealer

and independent retailer resurgence,

growing influence of the green movement,

regulatory/political developments, and

responses to drought.

Publication ID: LA1837848

July 2009 • $3,300

The U.S. Eyewear Market: Prescription

and Nonprescription Lenses, Sunglasses,

Contact Lenses, and Frames, 2nd Edition

examines current market, trends, major

brands, and consumer preferences

towards eyewear. The report presents

concise, thought provoking analyses of

various aspects of the eyewear industry

and provides a forecast for the market

through 2013.

Publication ID: LA2091871

June 2009 • $3,300

Trends in Organic Lawn and Garden

Products, 2nd Edition examines trends in

products, highlighting popular and leadingedge

developments, and in marketing—

focusing in on branding and competitive

activity. This study also looks at retail,

consumer, professional, regulatory, and

regional trends, along with providing a

history and explanation of organic growing

principles. Finally, estimates of current

and projected organic L&G sector size

and growth are presented, complete with

an evaluation of future growth drivers.

Publication ID: LA1837847

January 2009 • $2,950

Consumers and

Sustainability. A four

part series

ong>Packagedong> ong>Factsong> and The Hartman Group

have joined forces to publish a series

of reports tracking current consumer

attitudes and shopping behaviors in

relation to “sustainable” consumer

packaged goods. The four reports in

the just-completed Consumers and

Sustainability bundle include:





Food and Beverage

Personal Care

Household Cleaners

OTC Medications and Supplements

As consumers become more educated

about the environmental, social,

and economic implications of their

purchases, their health and wellness

motivations dovetail with larger societal

concerns, such that shopping choices

become important to all four zones of

sustainability:





The Personal Benefit Zone

The Environmental Zone

The Social Zone

The Economic Zone

To coincide with these sustainability

zones, triggers based on personal

experience or the availability of product/

company information will influence a

consumers’ decision to purchase a

sustainable product.

Find additional information at

packagedfacts.com

Publication ID:

LA2108853

September 2009 •

$3,500

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.) 1


Food & Beverage

Be sure to check out our Culinary Mapping Trend Reports on page 3

NEW Boosting Immunity Through

Digestion: The Relation Among Probiotics,

Prebiotics and Digestive Enzymes

divulges key trends affecting marketplace

growth and consumer demographics,

and innovations that are changing and

challenging the market. It also profiles

major marketers and suppliers of digestive

health products containing probiotics and/

or prebiotics. The report also explores

opportunities for the addition of digestive

enzymes to foods and beverages.

Historical retail and forecast data are

provided for the global and selected

international markets.

Publication ID: LA2286571

October 2009 • $3,850

UPDATED Ethical Food and Beverage,

Personal Care and Household Products

in the U.S.; Conscientious Consumerism

and Corporate Responsibility in the

New Economy, 2nd Edition examines

key issues and trends affecting the

marketplace across two classifications—

Foods & Beverages, and Non-Food

Products—with the latter defined as

encompassing personal care products and

household products. Coverage includes

historical and projected retail sales

estimates from 2005 through 2014, case

studies of key marketers and retailers,

and trends in new product development

and competitive positioning. Also covered

are government regulations and certifying

organizations, mergers and acquisitions,

retail trends, eco-conscious demographic

profiles, and international trends.

Publication ID: LA1939948

October 2009 • $3,500

NEW Consumers and Sustainability: Food

and Beverage explores the mindset of

consumers as they consider purchasing

sustainable foods and beverages.

Number one in the four part series, this

report series draws on an online survey

of 1,856 U.S. adult consumers conducted

in September 2008 by The Hartman

Group, as well as qualitative research on

sustainability in three markets (Seattle,

Dallas, and Columbus). The report also

provides a market update based on a

ong>Packagedong> ong>Factsong> February 2009 online

consumer poll.

Publication ID: LA 2108839

September 2009 • $1,1950

UPDATED Tea and Ready-to-Drink (RTD)

Tea in the U.S.: Retail, Foodservice

and Consumer Trends examines the

U.S. market for tea across the retail and

foodservice spectrum, including readyto-drink

(RTD) tea, leaf (bagged and

loose) tea, and instant tea. Following an

introductory chapter documenting tea

types, packaging trends, “the ethics of

tea,” and global market trends, the report

segments and quantifies the market

by channel and product type, providing

historical sales figures and projections

through 2014. The report examines

market drivers and trends and thoroughly

maps out the competitive situation to

the marketer and brand share level and

profiles major brands.

Publication ID: LA1939949

December 2009 • $3,300

UPDATED Sweet and Salty/Savory

Snacks in the U.S.: Lifestyle Marketing

and New Product Development in the

New Economy, 3rd Edition analyzes the

following snack food segments:Salty/

Savory and Sweet. New to the 3rd edition,

the report investigates the overlapping

relationships between snack culture and

snack consumption based on lifestyle

to develop the following four industry

classifications:Value and Traditional,

Functional and Fortified, Natural and

Organic, and Premium and Gourmet. The

report also examines the raw numbers

associated with product launches, sales

and market positions, lifestyle patterns,

and the financial, social and political

concerns that contribute to the rise and fall

of snacking trends.

Publication ID: LA1939946

September 2009 • $3,300

Kosher- and Halal-Certified Foods in

the U.S. delivers an in-depth analysis of

the market for kosher and halal foods in

the United States, with an emphasis on

opportunities in the mainstream market.

ong>Packagedong> ong>Factsong> employs innovative

methodologies to unravel the complexities

of the market. By synthesizing information

from government agencies, syndicated

research services, and interviews with

industry executives and consumers,

ong>Packagedong> ong>Factsong> is able to provide sales

data for the diverse segments of the

market for certified kosher foods.

Publication ID: LA1282406

May 2009 • $2,950

Functional Food and Beverages in the

U.S., 4th Edition provides insights into

key international markets, identifies global

trends in new product introductions by

geographic region and company and

exploring developing markets poised

for growth. For the U.S. market, it

presents retail sales breakouts of food

and beverage categories with a strong

functional tilt, from yogurt to food/snack

bars to juice blends; examines market

drivers and trends; and maps out the

overall competitive situation.

Publication ID: LA1939944

May 2009 • $3,300

Affluent Consumers in the New Economy:

Food and Foodservice examines how

responses to economic turmoil are

affecting consumer demand for food

products and chain restaurant services.

Notably, for example, affluent consumers

who have taken a financial hit are more

likely to shop for organic and natural

foods, and are more sensitized to

ethical consumerism issues. In an era

of widespread economic turmoil, such

psychographic responses to financial

setback and financial recovery will shape

and transform consumer spending on

food.

Publication ID: LA2291282

July 2009 • $995

Coming Soon

• U.S. Market for Ice Cream - December

• Weight Management Trends - February

2

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Culinary Trend Mapping Report

Exclusive Culinary Trend Research

The Culinary Trend Mapping® Report is an indispensable tool to stay abreast

of what’s hot - and what will be - in the food world. Published six times a year,

each 75+ page journal is packed with trends, data, strategies and insights on

the food industry that simply aren’t available anywhere else.

Using the Center for Culinary Development’s signature Trend Mapping

technique, a validated method identifying which culinary trends are gaining

traction and which are simply flashes in the pan, each report concentrates on

a theme that is shaping the food industry, and then looks at the established

and emerging cooking styles, meal items and ingredients, along the Trend

Map that are driving this theme.

Subscriptions span seven key themes with current and

upcoming individual issues listed below.

Cross-Category Focus

• Artisan and Heritage Foods

• Specialty Food Trends

• Looking at Food Textures

• Spices and Seasonings

• Indulgence Foods

Mealtime Trends

• Snack Foods

• Breakfast Trends

• Sandwiches

• Global Barbecue and Grilling

Health & Wellness

• Focus on Health and Wellness

• Emerging Global Health and

Wellness Trends

• Healthful Food at Home

Targeting Generations

• How Gen Y Eats

• Kids’ Food

• Generational Comfort Food

• Millennial Cooking Trends

Category Focus

• Hand-Held Foods

• Beverage Trends

• Confections and Desserts

• Meat Trends

• Baked Goods

Global & Regional Cuisines

• Close-up on Asian

• Latino Foods: The Next Wave

• Emerging Global Cuisines

Foodservice Trends

• Looking at Bakeries and Baked

Goods

• Specialty Cafes

• Prepared Meal

Solutions

• Street Foods

• Changing Foodservice

Landscape

One Year Subscription (Six Issues) of the Culinary Trend Mapping® Report priced at $17,500 Global Site

License or $12,500 Single Site License

Call for purchase options - 800.298.5294

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.) 3


Pet Products & Services

NEW Senior, Weight Management and

Special Needs Pet Products in the U.S.

examines the senior, weight management

and special needs (SWM) products

available for pets. This revolutionary

report examines every area of the market,

segmenting it into four categories: (1) pet

food, including nutraceutical treats; (2)

prescription pet medications; (3) devices

and other non-food assistance products,

including mobility devices (harnesses,

wheelchairs, footwear, etc.), hygienic

products, bedding, toys, and watering and

feeding devices; and (4) pet supplements.

For each of these categories, the report

examines key competitive trends, leading

marketers, and the product trends shaping

the market now and into the future.

Exclusive data from ong>Packagedong> ong>Factsong>’ 2009

pet owner poll is featured throughout.

Publication ID: LA1655770

October 2009 • $3,300

The U.S. Market for Pet Medications:

Prescription and Over-the-Counter

Remedies as Consumer Products

examines the market for medications for

cats and dogs with a particular focus on

the veterinary (pharmaceutical) and retail

(OTC) sectors and products marketed

directly to consumers. Online retail outlets

are also evaluated and retail sales are

quantified and projected forward

through 2012.

Publication ID: LA1655768

October 2008 • $3,300

NEW The U.S. Equine Market: Feed,

Health Care and Services for Horses

looks at the equine market through two

unique angles, the horses and the people.

The report examines the top health

products companies, as well as secondtier

companies. It also takes a look at

two significant product categories—deworming

and ulcer prevention & treatment.

Equine feeding is examined, starting with

Purina and Nutrena, then regional mills

– inclusive of hay and hay replacement

products. ong>Packagedong> ong>Factsong> also

concentrates on the largely unregulated

equine services market segment, which

explores everything from necessary

(vaccines and hoof care) to frivolous

(acupuncture, massage, chiropractic)

services, as well as the rapidly expanding

market for equine dentistry.

Publication ID: LA1600728

August 2009 • $3,300

U.S. Pet Market Outlook 2009-2010:

Surviving and Thriving in Challenging

Economic Times provides key information

on four core pet market categories—

veterinary services, pet food, non-food

pet supplies, and other pet services

(grooming, boarding, training, etc.)—

projecting sales and analyzing key growth

drivers and competitive opportunities

for each. The report is divided into five

chapters, beginning with an overview and

followed by emerging trends analysis

on humanization,

health & wellness,

competition, and

demographics.

Publication ID:

LA2154192

March 2009 •

$2,950

UPDATED Pet Care Services in the

U.S., 3rd Edition: Riding the Multiservice,

Premium/Luxury and Corporate Waves

provides an in-depth analysis of market

size, growth, composition, drivers and

competitive dynamics. The report

features expanded chapters devoted to

veterinary, boarding/daycare, grooming,

training and pet sitting/walking, focusing

on such growth areas as mobile grooming,

pet waste management and other athome

services as well as other promising

areas including pet travel and funerary/

bereavement services. Companies

profiled include Best Friends Pet Care,

Pet Butler, PetSmart, Petco, Banfield,

VCA Antech, Inc., Pet Paradise, Camp

Bow Wow, Pet Paradise, Aussie Pet

Mobile, Bark Busters and Fetch! Pet Care.

Publication ID: LA1655769

July 2009 • $3,500

Pet Food in the U.S.: Health,

Humanization and High Quality

Ingredients in an Increasingly Value-

Driven Global Market, 8th Edition

pinpoints strategic directions for current

and prospective marketers, with a

forward-looking focus on high-growth

product segments and market-driving

trends. Covering products for all type of

companion animals, the report devotes

separate chapters to Dog Food, Cat Food,

and Other Pet Food (birds, small animal,

fish, and reptiles), while also providing a

comprehensive Market Overview covering

cross-market trends. New features of our

2009 edition include focus sections on

the global pet food market (sales overall

and by world region, marketer shares,

new product trends, U.S. export trends,

and more); recall-related product safety

initiatives; cross-channel private-label

activity and prospects; levels of in-store

merchandising and price promotions; pet

food purchasers as coupon users.

Publication ID: LA1653956

January 2009 • $4,750

Coming Soon

• Pet Care and Supplies - January

• Natural Pet Products - January

4

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Financial Services

UPDATED Co-Branded and Affinity Credit

Cards in the U.S., 3rd Edition examines

the market and key players in the cobranded

and affinity credit card business

as well as evaluating co-branded product

trends, market segment opportunities, the

evolution in international markets and the

effects of the recession. In addition, this

report features the results of ong>Packagedong>

ong>Factsong>’ 2009 proprietary consumer

survey, which explores co-branded and

affinity card usage, front-of-wallet, most

desired card features, channels and card

information sources.

Publication ID: LA1928141

November 2009 • $3,750

UPDATED The North American Market

for Third Party Payroll, Payment, and

Healthcare Transaction Processing, 3rd

Edition focuses on data and transaction

processing in three segments - electronic

payment processing, payroll processing,

and healthcare transaction processing

- with separate chapters tracing the

services, market trends, consumer trends

and competitive strategies driving market

growth and competition within each of

these industry segments. The report

also examines third party processing as

it relates to the Internet, as well as the

development and expansion of Internet

processing applications.

Publication ID: LA1939947

August 2009 • $3,300

UPDATED Commercial Payment Cards

presents data and analysis on the global

and U.S. market for commercial payment

cards. The report presents the size

and growth of the market by examining

key metrics for the 2005–2009 period

and providing forecasts through 2014.

Included are discussions and analysis

of the various commercial payment

card types, trends and factors affecting

their growth, and a focused analysis of

commercial card end user demographics

and preferences. In addition, major card

brands and issuers are profiled to provide

a competitive landscape.

Publication ID: LA1928139

December 2009 • $3,750

Private-Label Credit Cards in the U.S., 6th

Edition examines the complex relationship

between banks, which are severely

restricting their consumer lending;

retailers, which want to get their cards into

as many hands as possible; and American

consumers, who may have changed their

shopping habits forever.

Publication ID: LA1607848

January 2009 • $3,300

The Retirement Products Market for

Baby Boomers and Generation X in the

U.S. is a comprehensive treatment of the

market’s growth (including two forecasts),

market drivers for these products,

including trends in retirement attitudes, the

economic outlook, solvency outlooks for

Social Security, Medicare and Medicaid,

changing lifestyles of the two generations

and how to determine appropriate

investment goals in retirement planning.

Publication ID: LA1715034

October 2008 • $3,300

U.S. Market for Debit Cards, 3rd

Edition examines new product trends;

offers competitive profiles of industry

leaders, such as Visa, Mastercard and

Bank of America; provides a behindthe-scenes

look into the financial

framework facilitating debit card usage;

explores opportunities for further market

penetration; and looks at consumer trends

and behaviors surrounding debit card

transactions.

Publication ID: LA1607847

July 2008 • $3,300

Self-Service “Buy-and-Pay” Market: Kiosk,

Vending and Foodservice Trends in the

U.S. examines the historical origins,

the coming trends and the occasional

missteps of self-service commerce

initiatives. It looks at the major players

(NCR, VeriFone and Coinstar), discussing

the advantages and drawbacks of selfservice

programs. In addition, the report

takes an in-depth look at trends in the

payments industry in terms of how they

relate to self-service applications.

Publication ID: LA1562604

June 2008 • $3,850

The Alternative Payment Systems Industry

in the U.S. presents the market for

alternative payments in relation to both the

business-to-consumer (B2C) e-commerce

market and the total consumer payments

market. Special regard is given to the

activity of those top players and the varied

upstarts, particularly in mobile payments,

that hope to steal share and further alter

the old school payments paradigm. Major

competitors profiled include PayPal,

eBillMe, Revolution, OboPay, Google

Checkout, and more.

Publication ID: LA1103803

June 2008 • $3,300

The U.S. Market for Rewards Cards, 2nd

Edition contains data and analysis on

the general-purpose credit card industry

in the United States with a focus on

rewards-based programs and cards. The

report presents market size and growth

and several related key metrics within

the broader credit card arena, as well as

trends and factors affecting the industry.

Publication ID: LA1391122

October 2008 • $3,300

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Hot Market ong>Insightsong>

ong>Packagedong> ong>Factsong> on the Pulse

Brilliant

Marketing Plans

Start With You.

That Is Why You

Start With Us!

You are expected to bring

innovating ideas to your

business, but you need

to understand the market,

the competitors and

consumer demographics.

What opportunities and

challenges exist?

ong>Packagedong> ong>Factsong> is here

for you.

ong>Packagedong> ong>Factsong> strives to

supply you with accurate

and timely market

intelligence in each

report, and now you can

also find booming market

trends, key insights

and emerging industry

spotlights, here and on

Facebook, Linked In and

Twitter, so you stay at the

top of your game.

Pets Market Trends to Watch in 2010

Looking ahead into 2010, there is reason for optimism in the U.S. pet industry.

True to the market’s recession-resistant reputation, sales rose 5% in 2009 to reach $53

billion as the industry added two and a half billion dollars in the midst of the biggest

economic crisis since the Great Depression. As detailed in ong>Packagedong> ong>Factsong>’ U.S. Pet

Market Outlook 2009-2010 and other reports in our pet market collection, market trends to

watch include:




“Bang for the buck” value appeals balancing price, function and indulgence.

Tapping pent-up demand as pet owner purse strings loosen.

Pet health, and the positive impact of pet ownership on human health.

• “Ethical” inroads—organic/natural, sustainable, “green,” fair trade, humane, etc.—often

coupled with cause and celebrity marketing.

• Aggressive differentiation between pet specialty and mass-market retailers and brands.

• Tighter relationships between retailers and vendors, and co-branded private label.

• An uptick in mergers & acquisitions, including consolidation among top global

marketers.

-Senior Pet Market Analyst, David Lummis

For further information on U.S. Pet Market Outlook 2009-2010 visit packagedfacts.

com and search title number 2154192.

Despite Recession, the Market for “Ethical” Consumer Products

Remains Healthy

The market for products positioned and marketed on the basis of ethical standards

(eco-friendly/green, natural/organic, humane, and fair trade) is thriving despite the

recession, reveals a new market study from ong>Packagedong> ong>Factsong>.

“With the economy foremost in consumers’ minds, heightened price sensitivity in

the midst of the current recession is inevitably having an effect on the market for ethical

products,” says Don Montuori, publisher of ong>Packagedong> ong>Factsong>. “However, our survey indicates

that more shoppers understand the environmental, social, and economic implications of their

choices. The result is a sizeable number of consumers who will purchase typically more

expensive ethical products even in economically challenging times.”

The U.S. market for ethical products has annually grown in the high single- to low

double-digits over the past five years, according to the report. ong>Packagedong> ong>Factsong> forecasts

the growth rate will persist despite the recession and the market will approach $62 billion in

2014, up from a projected $38 billion in 2009.

For further information on Ethical Food and Beverage, Personal Care and Household

Products in the U.S. visit packagedfacts.com and search title number 1939948.

Love ong>Packagedong> ong>Factsong>? Keep in contact with us 24/7!

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Financial Demographic Services & Lifestyle

UPDATED The Affluent Consumer

Market in the U.S. provides a timely,

in-depth analysis of how affluent

consumers are responding to the most

profound economic crisis since the Great

Depression. The report uses multi-year

data to track affluent consumer attitudes

and behavior from the years preceding

the onset of the Great Recession into

2009. This trend analysis gives marketers

an insightful, up-to-date view of what’s

changed and what’s stayed the same

in the psyche and behavior of affluent

consumers, who generate more than half

of the household income of the country

and remain responsible for more than

one-third of all consumer spending.

Publication ID: LA2010386

November 2009 • $3,850

UPDATED Ethical Food and Beverage,

Personal Care and Household Products

in the U.S.; Conscientious Consumerism

and Corporate Responsibility in the

New Economy, 2nd Edition examines

key issues and trends affecting the

marketplace across two classifications—

Foods & Beverages, and Non-Food

Products—with the latter defined as

encompassing personal care products

and household products. Coverage

includes historical and projected retail

sales estimates from 2005 through

2014, case studies of key marketers and

retailers, and trends in new product

development and competitive

positioning. Also covered are

government regulations and

certifying organizations,

mergers and acquisitions,

retail trends, eco-conscious

demographic profiles, and

international trends.

Publication ID:

LA1939948

October 2009 • $3,500

Do-It-Yourself (DIY) Consumers in the

U.S.: DIY Markets in a Down Economy

takes an in-depth look at the exploding

population of do-it-yourselfers (DIYers)

in remarkably diverse sectors of the

economy, including home improvement,

food gardening, financial services,

automotive and beauty care. The report

highlights what makes DIY consumers

tick and shows how they differ from their

do-it-for me (DIFM) counterparts. The

report reveals how the DIY movement

is taking hold throughout the American

economy, creating both challenges and

opportunities for marketers in a wide

range of industries.

Publication ID: LA2118693

June 2009 • $3,850

The Hispanic (Latino) Market in the

U.S.A.: Generational View, 7th Edition

highlights the attitudes and behavior of

Hispanic adults across age groups and

generations from Gen-Y and Gen-X

Latinos through younger and older

Boomers. The study analyses the trends

and opportunities shaping the Hispanic

market and assesses the buying power

of Hispanic consumers. Other chapters

provide in-depth analysis of immigration

and acculturation trends as well as

profiles of the seven largest Hispanic

national segments. The report also looks

at the attitudes and behavior of Latino

consumers in key areas including

fashion and personal care,

eating at home and health and

wellness.

Publication ID: LA1783079

March 2009 • $3,850

The Adult Video Gamer Market in the

U.S.: Tapping into the New Diversity

of Video-Game Players challenges

numerous stereotypes of videogamers.

For example, videogamers are

exceptionally active consumers. They

work out more, go out more and shop

more than adult Americans who don’t play

video games. The report analyzes the

consumer behavior of video-game players

and includes chapters on trends and

opportunities in the videogamer market

as well as an assessment of the size and

growth of the market.

Publication ID: LA2042474

January 2009 • $3,850

The Adults of Generation Y in the U.S.:

Hitting the Demographic, Lifestyle and

Marketing Mark examines common

attitudes and motivations among the

Gen Y adult cohort, particularly their

tendency to trust friends and celebrity

endorsements in their purchasing

choices, their insistence on influencing

product offerings and advertising, and an

accompanying blurring in their analytical

boundaries between “retail” and “real

life.” The report gives special attention to

green and other social concerns within

the cohort and their use of a wide range

of social networking media to pursue their

goals.

Publication ID: LA1282382

December 2008 • $3,850

The Couponing Consumer in a Down

Economy analyzes retail and product

category coupon use, including the

demographic characteristics of consumers

more likely than average to redeem

coupons. This report also covers

consumer use of coupon sources such

as mailers, inserts, magazines, etc.

The report ends with an overview

of coupon opportunities for

marketers in this difficult

environment.

Publication ID: LA2021979

December 2008 • $2,750

Coming Soon

• African Americans in the

U.S. - February

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.) 7


Personal Care

UPDATED Men’s Grooming Products: A

Global Analysis looks at the male-specific

body wash, deodorant, hair gel, shaving

cream, razors, moisturizer, etc which has

outpace the overall beauty/grooming retail

markets in many countries of the world,

despite economic recession. Executives

who consult this new report will discover

the best way for their companies to tap

unmined men’s grooming dollars around

the globe. The report provides an in-depth

analysis and is supported by historical and

future sales figures. Competitive profiles

of Beiersdorf/Nivea, Colomer/American

Crew, Johnson & Johnson/Neutrogena,

Kao/Biore, P & G/Gillette are examined.

Publication ID:LA2293646

November 2009 • $3,850

UPDATED Ethical Food and Beverage,

Personal Care and Household Products

in the U.S.; Conscientious Consumerism

and Corporate Responsibility in the

New Economy, 2nd Edition examines

key issues and trends affecting the

marketplace across two classifications—

Foods & Beverages, and Non-Food

Products—with the latter defined as

encompassing personal care products and

household products. Coverage includes

historical and projected retail sales

estimates from 2005 through 2014, case

studies of key marketers and retailers,

and trends in new product development

and competitive positioning. Also covered

are government regulations and certifying

organizations, mergers and acquisitions,

retail trends, eco-conscious demographic

profiles, and international trends.

Publication ID: LA1939948

October 2009 • $3,500

The U.S. Market for Oral Care Products,

7th Edition features detailed past and

future sales estimates, IRI brand share

data, extensive Simmons demographic

profiles, and insightful analysis. Also, the

gameplans of Procter & Gamble, Colgate-

Palmolive, Johnson & Johnson, and

others are examined in depth.

Publication ID: LA2041110

April 2009 • $3,850

NEW Consumers and Sustainability:

Personal Care explores the mindset of

consumers as they consider purchasing

sustainable personal care products

—which includes cleansers, soap,

moisturizer, deodorant, shampoo,

toothpaste, cosmetics and fragrances.

Number two in the four part series, this

report series draws on an online survey of

1,856 U.S. adult consumers conducted by

The Hartman Group, as well as qualitative

research on sustainability in three markets

and a ong>Packagedong> ong>Factsong> February 2009

online consumer poll.

Publication ID: LA 2108842

September 2009 • $1,1950

Ethnic Hair, Beauty and Cosmetics

Products in the U.S., 6th Edition

thoroughly analyzes the rebound of

beauty products for African Americans, as

well as the still-budding potential of such

products for Hispanics and Asians. Salesand-growth

patterns are covered, as

well as marketplace and product trends.

Competitive strategies of Alberto-Culver,

L’Oreal, P & G, and others are discussed.

Publication ID: LA1474402

November 2008 • $3,300

NEW Consumers and Sustainability:

Over-the-Counter Medications and

Supplements explores the mindset of

consumers as they consider purchasing

sustainable over-the-counter (OTC)

medications and supplements. Number

four in the four part series, this report

series draws on an online survey of

1,856 U.S. adult consumers conducted

in September 2008 by The Hartman

Group, as well as qualitative research on

sustainability in three markets (Seattle,

Dallas, and Columbus). The report also

provides a market update based on a

ong>Packagedong> ong>Factsong> February 2009 online

consumer poll.

Publication ID: LA2108849

September 2009 • $1,1950

Sleep Aid Products in the U.S. Market:

Non-Prescription OTC, Natural and

Alternative Remedies is focused on

consumer, product and marketplace

trends. It takes an in-depth look at sales of

over-the-counter (OTC) sleep aids and a

snapshot of the more niche natural sleep

aid supplements market as a bellwether

for the future of the total marketplace. The

report analyses OTC sleep medications—

both analgesic and non-analgesic—and

herbal supplements intended to aid sleep,

as well as accessories such as neck and

body pillows, devices such as sound

machines and conditioners, sleep masks

and earplugs, plus shower and body care

products, aromatherapy candles or foods

and beverages intended to aid sleep.

Publication ID: LA1812880

December 2008 • $3,300

Nutritional Supplements in the U.S., 3rd

Edition examines nutritional supplements

sold to consumers through the retail

spectrum, including vitamins, minerals,

herbals, homeopathics and combination

products. The report provides retail sales

breakouts, past and future, along with a

thorough examination of market drivers,

the competitive situation, marketer and

brand shares, marketing trends, and

consumer trends, including health,

wellness and dietary patterns and interest

in nutraceutical foods and beverages.

Publication ID: LA1634930

September 2008 • $3,500

8

www.packagedfacts.com 800.298.5294 240.747.3095 (Intl.)


Did You Know…

Food & Beverage —“Foods and beverages dominate retail sales of ethical consumer products, accounting for slightly

over 74% of retail dollars through all channels in 2009, up almost one share point since 2005. Non-food products—

comprising personal care and household products—represent the other 26%.”

— Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious

Consumerism and Corporate Responsibility in the New Economy, 2nd Edition

Pet Products & Services —“Accounting for 29% of senior weight management dog food sales in 2008, senior foods

are stronger in the dog arena than they are in the market overall (24%) or in cat food (15%).”

— Senior, Weight Management and Special Needs Pet Products in the U.S.

Personal Care —” In 2009, the United States’ retail sales of all grooming products consumed by men are expected

to push to $14 billion, or to more than double Japan’s $6 billion. The five fastest-growing markets are Russia, China,

Spain, Brazil and the United States.”

— Men’s Grooming Products: A Global Analysis

Demographics & Lifestyles —“Affluent household income is nearly four times larger than that of non-affluent

households. The average super-affluent consumer enjoys a household income that is around ten times larger than that

of the average nonaffluent consumer. The average affluent consumer unit spends nearly three times more than those

with an income of $70,000 and less.”

— The Affluent Consumer Market in the U.S.

Consumer Goods & Retailing — “Through keeping a finely tuned ear to the whims of consumers, the footwear

industry is making strides in personalization and customization by offering an ever-widening variety of shoes that

satisfy not only functional needs but ever important emotional ones, from design options to celebrity brands that echo

and/or magnify an individual’s personality and beliefs.”

— The Global Footwear Market: Athletic and non-Athletic Shoes

Financial Services —“Big third-party processors are focusing aim on technology that will transform a cell phone

into an electronic wallet. First Data has taken a step in that direction with its GO-Tag, a sticker with a chip that works

at terminals that take contactless cards. Customers are encouraged to affix the sticker to their cell phones, and the

company’s goal is to start getting consumers used to cell phone commerce in this way.”

— The North American Market for Third Party Payroll, Payment, and Healthcare Transaction

Processing, 3rd Edition

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