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AFFILIATE MARKETING

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CHAPTER 3<br />

WHAT IS INVOLVED IN THE <strong>AFFILIATE</strong><br />

<strong>MARKETING</strong> PROCESS?<br />

The process of getting a website set up for affiliate marketing has many puzzle pieces<br />

that make up the big picture. Generally though, they can be categorized into these four<br />

major phases:<br />

Market Research<br />

The first step is to figure out what you’re going to promote, how<br />

you’re going to promote it, and whether it will be profitable!<br />

This is market research. This is a really important step, because<br />

if you get it wrong you could end up devoting months of effort<br />

to something that won’t ever make you money.<br />

Build Your Website<br />

Having decided the topic and products you’re going to focus on,<br />

you’ll continue by building your website. This isn’t as difficult<br />

as it might sound. There are a lot of simple tools these days that<br />

give you a professional looking website.<br />

Get Visitors to Your Website<br />

No visitors = no sales. This is likely to be where you devote most<br />

of your efforts after you’ve built your website. There are lots of<br />

strategies for getting people to visit your site. Some will give you<br />

an instant traffic boost, while others are longer-term strategies.<br />

Optimize Your Website for Sales<br />

A few tricks can make it so that visitors to your site are more<br />

likely to buy something.<br />

7

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