AFFILIATE MARKETING
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CHAPTER 3<br />
WHAT IS INVOLVED IN THE <strong>AFFILIATE</strong><br />
<strong>MARKETING</strong> PROCESS?<br />
The process of getting a website set up for affiliate marketing has many puzzle pieces<br />
that make up the big picture. Generally though, they can be categorized into these four<br />
major phases:<br />
Market Research<br />
The first step is to figure out what you’re going to promote, how<br />
you’re going to promote it, and whether it will be profitable!<br />
This is market research. This is a really important step, because<br />
if you get it wrong you could end up devoting months of effort<br />
to something that won’t ever make you money.<br />
Build Your Website<br />
Having decided the topic and products you’re going to focus on,<br />
you’ll continue by building your website. This isn’t as difficult<br />
as it might sound. There are a lot of simple tools these days that<br />
give you a professional looking website.<br />
Get Visitors to Your Website<br />
No visitors = no sales. This is likely to be where you devote most<br />
of your efforts after you’ve built your website. There are lots of<br />
strategies for getting people to visit your site. Some will give you<br />
an instant traffic boost, while others are longer-term strategies.<br />
Optimize Your Website for Sales<br />
A few tricks can make it so that visitors to your site are more<br />
likely to buy something.<br />
7