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Demand side management of a supply chain through ... - ecr-uvt

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Efficient Store Assortment<br />

Efficient Store Assortment is con<strong>side</strong>ring the composition <strong>of</strong><br />

a range <strong>of</strong> products and services to be complete and pr<strong>of</strong>itable and<br />

to satisfy consumers needs. The main target is to use the store<br />

space in an effective way, and the advantages are represented by a<br />

higher pr<strong>of</strong>it, better educated clients and less frequent out-<strong>of</strong>-stock.<br />

Efficient store assortment, from the consumers point <strong>of</strong> view, is a<br />

better and more flexible assortment and also less frequent out-<strong>of</strong>stock.<br />

The objectives <strong>of</strong> Efficient Assortment (EA)<br />

are to determine the optimal product that meets<br />

consumer needs as well as the efficient use <strong>of</strong> store<br />

and shelf space to achieve enhanced business<br />

results for retailers and suppliers.<br />

© SCM 4 ECR Mădălina Barna, Virgil Popa

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