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3 years ago

COMMUNICATIONS

COMMUNICATIONS

Deconstructing Unified Communications By Martin Vilaboy Financial services, healthcare, distributed enterprises, firms with mobile sales forces. This highly sought-after group of vertical markets often tops the list of considerations when discussing the likely targets for unified communications and collaboration solutions, also known as UC&C. Yet surprising to even providers of unified communications, some much less-expected opportunities have emerged, and with them come an important lesson for distributors of communications services moving forward. After pouring over its base of more than 300,000 users, for example, provider of hosted messaging solutions Intermedia found that construction sites actually lead the list of vertical markets utilizing its UC&C services, with construction site workers accounting for 9 percent of the customer base, says Bob Leibholz, vice president of sales and business development for Intermedia. At Aptela, meanwhile, construction site workers make up about 15 percent of the customer base for unified communications, says Mahesh Paolini-Subramanya, company CTO. Likewise, political campaign offices also have appeared among the top customers for Intermedia, says Leibholz. 22 ChannelVision | September - October 2008

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