Entrepreneurship Curriculum - East Pennsboro Area School District

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Entrepreneurship Curriculum - East Pennsboro Area School District

EAST PENNSBORO AREA

SCHOOL DISTRICT

COURSE: Entrepreneurship

Unit:

Should you become an entrepreneur

Subject(s): Entrepreneurship

Days: 10

Grade(s): 10-12

Key Learning(s):

Traits of entrepreneurs and advantages/disadvantages of owning your

own business

Unit Essential Question(s):

Compare and contrast the advantages/disadvantages of being an

employee vs. and entrepreneur.

Instructional Tools:

Computers

Internet

PowerPoint

Graphic Organizers

Worksheets

Concept:

Entrepreneur

15.5.12.A

15.5.12.B

Lesson Essential Questions:

Describe an entrepreneur.

Vocabulary:

Employee, entrepreneurship,

entrepreneur, manufacturing,

retailing, wholesaling, service, SBA

Concept:

Types of ownership

15.5.12.C

15.5.12.E

Lesson Essential Questions:

How are businesses classified on

types of ownership?

Vocabulary:

Sole proprietor, partnership,

corporation, s-corp, double

taxation, limited liability, franchise

Concept:

Entrepreneurial characteristics

15.5.12.A

15.5.12.B

Lesson Essential Questions:

What are some characteristics of

successful entrepreneurs?

Vocabulary:

Self-assessment, aptitude

Concept:

Lesson Essential Questions:

Vocabulary:

Concept:

Entrepreneurship and you

15.5.12.A

15.5.12.B

Lesson Essential Questions:

How do you personal values and goals

impact your business decisions?

Vocabulary:

Opportunities, ideas, trade show,

brainstorming, problem solving

Concept:

Lesson Essential Questions:

Vocabulary:

— 1 —

Board Approval:


EAST PENNSBORO AREA

SCHOOL DISTRICT

COURSE: Entrepreneurship

Unit:

Basic entrepreneurial Skills

Subject(s): Entrepreneurship

Days: 8

Grade(s): 10-12

Key Learning(s):

Demonstrate basic entrepreneurial skills

Unit Essential Question(s):

Give an example were math, writing, and communication skills would be

used when running your own business.

Instructional Tools:

Computers

Internet

PowerPoint

Graphic Organizers

Worksheets

Concept:

Math skills

15.5.12.B

Lesson Essential Questions:

Why are adequate math skills

essential for entrepreneurs?

Vocabulary:

Growth rates, rate of interest,

principal, term, mark up, mark

down, discount

Concept:

Communication skills

15.5.12.B

Lesson Essential Questions:

Why are communication skills

imperative for entrepreneurs?

Vocabulary:

Interview, memo, complaint letter,

resume, business proposal

Concept:

Lesson Essential Questions:

Vocabulary:

— 2 —

Board Approval:


EAST PENNSBORO AREA

SCHOOL DISTRICT

COURSE: Entrepreneurship

Unit:

Business Plan

Subject(s): Entrepreneurship

Days: 42

Grade(s): 10-12

Key Learning(s):

Create a business plan

Unit Essential Question(s):

What are some of the important elements of a business plan?

Instructional Tools:

Computers

Internet

PowerPoint

Graphic Organizers

Worksheets

Concept:

Business information

15.5.12.D

15.5.12.F

15.5.12.K

15.5.12L

Lesson Essential Questions:

What is included in the basic

information about a business

section?

Vocabulary:

Mission statement, business plan,

statement of purpose, executive

summary, utilities, zoning,

personnel, inventory, shift, benefits,

salary, liability insurance, licensing

Concept:

Sales strategies

15.5.12.D

Lesson Essential Questions:

Develop a business sales strategy.

Vocabulary:

Action plan, distribution system,

press release, supply chain

management, physical distribution

Concept:

Marketing

15.5.12.D

15.5.12H

Lesson Essential Questions:

Why is it important to analyze the

market?

Vocabulary:

Four P’s of marketing, market size,

target market, demographics,

psychographics, recession, focus

group, survey, primary data

Concept:

Promotions

15.5.12.D

15.5.12.G

Lesson Essential Questions:

Develop a promotion strategy.

Vocabulary:

Promotion, media options, jingle

slogan, positioning, features,

marketing strategy, discount

pricing, brand

Concept:

Competition

15.5.12.D

15.5.12.J

Lesson Essential Questions:

How would competition impact your

business?

Vocabulary:

Competitors, primary market, secondary

market, market share, competitive

analysis, direct competition

Concept:

Qualifications

15.5.12.D

Lesson Essential Questions:

Describe the qualifications one would

need to run various types of businesses.

Vocabulary:

Personality, values, goals

— 3 —

Board Approval:


Concept:

Financings

15.5.12.D

15.5.12.M

Lesson Essential Questions:

Describe the basic financial terms

and entrepreneur should know.

Vocabulary:

Startup costs, royalty fees, balance

sheet, income statement, taxes,

accounts payable and receivable,

net worth, operating income,

revenue, profit, expenses,

depreciation, breakeven, cash flow,

transaction, payroll, venture

capitalist, collateral, debt

Concept:

Staffing

Concept:

Legal

15.5.12.D

Lesson Essential Questions:

How are logos, copyrights, and

trademarks used to benefit a

business?

Vocabulary:

Logo, trademark, royalty fee,

copyright, intellectual property

Concept:

Floor plans/layouts

Concept:

Trade show displays

15.5.12.D

Lesson Essential Questions:

Market you business successfully at a

trade show.

Vocabulary:

Trade show, venture capitalist, seed

money, preparation, share of ownership

Concept:

Lesson Essential Questions:

Develop a staffing schedule.

15.5.12.D

15.5.12.I

Vocabulary:

Benefits, bonus, chain of command,

commission, job analysis,

performance evaluation, wages,

profit sharing, freelancer

Lesson Essential Questions:

Develop a floor plan.

15.5.12.D

Vocabulary:

Floor plan, access, zoning, building

codes, scale

Lesson Essential Questions:

Vocabulary:

— 4 —

Board Approval:

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