New Discoveries & Challenges for the Tourism Market in Asia Pacific

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New Discoveries & Challenges for the Tourism Market in Asia Pacific

Pacific Asia Travel Association(PATA)• US registered N4P membership association• 1952/53 Hawaii to promote the sustainable growth,value & quality of tourism to, from & withinPacificArea” region• Global community of Tourism professionals incl. 1,100corporate members (Govt + Pvte sector); 7,500+individual members worldwide• HQ Bangkok, 35 staff; 5 regions; 40 Chapters


The PATA region


Industry Events


Research & Publications


Global Travel Community


24/7 INFORMATION ACCESS


TourismDirectTourism ModelF&BTransportHospitalityEntertainmentGifts & SouvenirsRetail – Duty Free6-7% GDPGDP=pC+I+G(eX-i)IndirectTourism ModelF&BRetailHealthInsuranceEmploymentEconomic + FXManufactured goodsSupply Chain ServicesPublic Transport (BTS/MRT)Public Services (Tourist Police)Private Transport (Vans, Taxi, Car)12-15% GDP10-12%


ROITourismVoluntary transfer of resources fromRICH to NOT-SO-RICHBenefiting mostly at the community level


2010 - Tourism rebounds


IVAs (million)Year-on-year change (%)Asia Pacific Tourism Trends 2000-2009400350300252015250200150100500Post-tsunami911SARSGlobal recessionIraq warA(H1N1)2000 2001 2002 2003 2004 2005 2006 2007 2008 20091050-5-10-15Source: PATA


Top 10 APC Destinations 2012


Travel Spending 2020


ASIA6/10


2003 Pandemic Diseases


Natural DisastersEarthquakeTsunamiTyphoon


Eyjafjallajokul


Security


321


Barriers to TravelRanking1Terrorism 1.892Infectious diseases 1.91345Racial discrimination 2.10Natural disaster 2.18Airport delays & hassles 2.40Source:Visa+PATATravel Survey 20091Deters meFrom visiting2Consider ChangingDestination3Does Not affectMy decision


10 x Tourism Discovery Trends


1: ACCESSABILITY


Aviation recovers


Asia and the Middle East poised to take leadingroles in aviation liberalizationMiddle East:“Open skies” byUAE, 7 otherArab statesChina:Domesticderegulation2010Japan:Asia Gateway PlanOpen access toregional, secondaryairportsMiddle East:Arab MaghrebUnion “openskies” 2008SE Asia:ASEAN “open skies” 201010 member states + China,Japan, India?Source: IATA, CAPA


China13%


Low Cost Carriers


High Speed Rail Networks


Regional Highways


2: COMPETITIVENESS


PRICING20% - 70%


CruiseVALUE


3: Products - Niche MarketUnder Water WeddingsGAP Year


SPAExperientialMedicalShopping


LUXURY TRAVEL


4: Destination Voice


Hong KongMACAU


Singapore Integrated Resorts


Domestic Tourism• No longer low cost• Local seasonality


5: TECHNOLOGY


65 % of Active Travelers visit46% Rate Services11% ask Destination info8% ask about Travel Supplier5% subscribe to destination updates5% join Travel community with like travel interestsFACEBOOK: 517 million in 212 countries


Technology can lead….BaggageSystemsImmigration


RFID Bag Tags


# 6


Travel agent F2F0%Commission•Lifestyle Agents•Experience Centers•Whole Trip Experience - Seemless


8: Sales &Marketing


CUSTOMER POWER40 mill“The worstplace wehave everystayed at…”


PAX Early Warning Systems


9: Demographics


TrainingEmployment


#10: CreativeService


AmenitiesEnhanced work desk lightingHairdryer24-hour room serviceCoffee makerVideo on demandStereo systemDual line phonesCordless phone(s)High-speed Internet accessIndividual air conditioning controlIn-room safeRollaways upon requestMineral waterRobesIron/ironing boardMinibarCable/satellite TV channelsSatellite radioAM/FM clock radioSpeakerphoneVoicemailDataportConciergeMorning newspaperCrib upon requestMaximum guests per room: 3


Discover & Challenge Yourself JoinPATAwww.PATA.org

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