Download Media Guide PDF - Wall Street Journal Asia

THE ASIA EDITION OF THE WALL STREET JOURNALMEDIA GUIDE 2013

Standard Ad UnitsSpreadHalf PageDominant SpreadFireplaceFull PageTwo Third PageHalf Page Dominant(Horizontal)Half Page Dominant(Vertical)Half Page PortraitJunior PageDominantThird PageDominantQuarter PageDominantQuarter PageDominant StripCompact QuarterCompact StripEighth PageDominantLuxury DominantLuxury CompactSixteenth PageDominant (1col)Sixteenth PageDominant (2col)5 Inch Ad3.5 Inch Ad2.75 Inch Ad

IntroductionWelcome to the 2013 Media Guide for the Asia edition of The Wall Street Journal!The objective of this Media Guide is to provide advertisers or media planners with the information theyneed to recommend, price and place ads in The Wall Street Journal. This Media Guide lists out thegeneral advertising rates for both standard and special advertising units as well as special advertisingopportunities that are available in the Asia edition of The Wall Street Journal.For advertisers who are seeking a more comprehensive advertising package or more information on which adunits are available within specific sections, please visit the online calculator at www.wsj-asia.com/advertising.This online calculator provides quick calculation of ad units and provides updated information on The WallStreet Journal including editorial calendar, latest Wall Street Journal Subscriber Survey and circulationfigures.Please note: All rates listed in this Media Guide are for estimation purposes only. Please contact yourDow Jones sales representative for rate verification.

ContentsIntroductionAt a glance ................................................................................................................................2Audited Circulation ....................................................................................................................2Overview: Print, Online, Mobile ..................................................................................................3Category Rate Eligibility ............................................................................................................4Rates: Standard Ad UnitsFull Asia ....................................................................................................................................7Hong Kong ................................................................................................................................8Greater China ............................................................................................................................9Singapore ...............................................................................................................................10Philippines or Malaysia ...........................................................................................................11Thailand or Japan or South Korea ............................................................................................12Indonesia or Taiwan ................................................................................................................13Multiple Region Discounts .......................................................................................................14Color Surcharges .....................................................................................................................14Volume Discounts ...................................................................................................................14Frequency Discounts ...............................................................................................................15Rates: Creative Ad UnitsSpecial Ad Units: Full Asia .......................................................................................................16Rates: Special Advertising OpportunitiesSticky Flyer .............................................................................................................................27Bellyband ...............................................................................................................................28Glossy Cover Wrap ..................................................................................................................29Translucent Cover Wrap ...........................................................................................................30Envelope Wrap ........................................................................................................................31Supplement Insert .................................................................................................................32Specs/Terms/ContactsTechnical Specifications ..........................................................................................................33Material Submission ...............................................................................................................35Important Links ......................................................................................................................36Worldwide Advertising Sales Offices .........................................................................................381

At a glancePublished from Monday to Friday, the Asia edition of The Wall Street Journal is the leader in globalbusiness news for the region, providing indispensable news and analysis of regional and global businessdevelopments for an influential audience of business leaders and government decision-makers.The Wall Street Journal is the undisputed leader among international dailies in reaching senior businessexecutives across Asia. The latest BE:Asia results* reveal The Wall Street Journal continues to be theNo. 1 international daily in reaching Asia business elite. What’s more, the Asia edition of The Wall StreetJournal has consecutively been voted the “most important business reading” amongst all publicationsmeasured in the survey, reaching Asia’s top management, C-suite and executives with high personal networth.It’s no surprise that most accomplished business leaders in Asia rely on The Wall Street Journal tounderstand more about business.*BE:Asia 2012 – The Media Survey of Asia’s Business EliteAudited Daily CirculationJANUARY TO JUNE 2012Hong Kong 14,903Japan 12,234India 11,889Singapore 9,254South Korea 5,963Indonesia 5,834China 5,810Thailand 5,317Malaysia 3,794Taiwan 3,703Philippines 3,380Vietnam 227Australia/New Zealand/Pacific Isles 203Asia Others 231Sub Total: Asia Pacific 82,742North, Central & South America 139Europe 53Others 70Total Daily Circulation 83,004Source: BPA Worldwide2

Asia’s Leading International DailyWSJA PRINT❖ The Asia edition of The Wall Street Journal❖ Founded in 1976, with News bureaus throughout Asia and printed in 11 Asian cities❖ Average daily circulation is 83,004 copies*❖ Average daily readership of 356,917❖ 79% of subscribers are Asian; 93% have a university degree or higher †❖ Average subscriber’s net worth is over US$2.73 million †WSJA ONLINEasia.WSJ.comThe Asia edition of WSJ.com, the world’s leading business and financial news sitecn.WSJ.comThe Chinese edition of WSJ.com, drawing on editorial intelligence from the Dow Jones global news networkwhile addressing the need of local readers through the efforts of a dedicated bilingual teamindia.WSJ.comAn English-language home page tailored for an Indian audience and includes original content produced inIndiaindonesia.WSJ.comThe Bahasa Indonesia edition of WSJ.com, offering news and analysis specifically tailored for a Bahasaspeakingaudiencejp.WSJ.comThe Japanese edition of WSJ.com, providing original content locally generated by the Tokyo Bureau as wellas Japanese translations of the latest news from the Dow Jones global news networkkr.WSJ.comThe Korean edition of WSJ.com, delivering global and regionally-relevant content in local languageWSJA MOBILEWSJ Apps for Smartphones❖ Delivers the latest global news, financial events, market insights and information to keep our Asianaudience ahead of the curve❖ Available on iPhone, Blackberry, Android and Nokia E series. For other web-enabled devices, please visitour mobile website at m.asia.WSJ.com❖ The WSJ Mobile Reader for iPhone and Android smartphone is also available in Chinese and JapaneseWSJ Apps for Tablets❖ Blending the best of print and online, the WSJ apps for iPad and Android tablets provide on-the-goaccess to The Wall Street Journal’s award-winning news and information❖ The WSJ app for iPad is also available in Chinese and Japanese* Source: BPA Worldwide Jan – Jun 2012†The Wall Street Journal Subscriber Study 20103

Category Rate EligibilityThe Wall Street Journal readers are a remarkable group of affluent consumers who value products andservices that enhance their personal and professional lives. To help qualifying advertisers reach thisaudience more cost effectively, Category rates are offered to businesses and services from selectedsegments. This Media Guide does not include specific rates for Category advertisers. Please contact yourDow Jones sales representative for more information.For your reference, a list of qualifying Category business segments is shown below:Consumer Financial Products• Consumer Credit Cards• Consumer Insurance: Life, Auto and Home productsConsumer Products• Apparel and Accessories, including Luggage and Handbags• Beverages: Wine, Spirits, Beer and Non-Alcoholic• Boats• Books and Book Publishers• Cosmetics• Home Furnishings, Home Improvements and Appliances• Other Consumer: Coins and Collectibles, Corporate Gifts and Pens• Packaged Goods• Pharmaceutical: Over-the-counter and Prescription• Sports and Exercise Equipment• Watches and JewelryElectronics and Internet• Electronics/Home Entertainment• Consumer Wireless Plans• Consumer Internet Services, including Search Engines, Consumer Web Sites and ISPs• Direct Response PCs, Laptops and Components• Other Consumer Telecom (e.g., land lines, home networking)• PDA and Cell Phone ManufacturersServices• Business Services, including Business Photocopying and Printing Services• Mail and Overnight Delivery Services• Personal Services, including Personal Copying/Collating Services, Physical Fitness Clubs,Spas and Gyms4

Entertainment• Amusements: Theme Parks, Theatres, Museums, Galleries and Live Performances• Media Products and Companies, including DVDs, CDs, Movies, TV Programming and Tune-in,Cable Television Service, Satellite TV and Radio• Restaurants• Sporting Events and Leagues• Consumer Wireless PlansNot-For-Profit• Donation Solicitation onlyTravel• Airlines and Frequent Flyer Programs• Car Rental Agencies• Cruise Lines• Hotels and Resorts with a leisure or business / corporate message• Online Travel Services• Tourism Boards, Convention and Visitors Boards and Tourism PromotionOther• Advertising Agencies• Area Development• Business and Corporate Credit Cards• Education, including Schools, Camps, Colleges and Seminars• Franchise / Business opportunities (Display only)• Healthcare• Office Products and Supplies• Political and Advocacy• Real Estate products and services (Display only)• Recruitment products and services (Display only)5

Rates: Standard Ad UnitsRates: Standard Ad UnitsThe Asia edition of The Wall Street Journal is pleased to offer advertisers a choice of 22 standardadvertising units ranging from 2.75” to a double page spread. Standard ad units are available in localedition, multiple region or full run Asia.Within this section you will find:• Standard ad unit specs (in inches and centimeters)• Standard ad unit percent of page coverage• Standard ad unit rates for black & white, spot color and full color• Standard ad unit rates for local edition, multiple region and full run Asia• Multiple region discount structure• Volume & frequency discounts for WSJ franchiseAll rates listed in this section are in US dollars.Did you know...The Asia edition of The Wall Street Journal’s standard adunits are the same as those offered in the Europe editionof The Wall Street Journal.6

General Rates – Full AsiaWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $115,103.52 $123,303.52Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $57,551.76 $65,751.76Fireplace 8 43.99 17.32 24.13 9.50 109% $50,974.42 $59,174.42Full Page 5 25.47 10.03 35.56 14.00 100% $47,959.80 $56,159.802/3 Page 5 25.47 10.03 24.13 9.50 67% $32,544.15 $40,744.15Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $23,979.90 $31,179.90Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $23,979.90 $31,179.90Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $23,979.90 $31,179.90Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $21,239.34 $28,439.34Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $14,559.23 $21,759.23Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $11,989.95 $19,189.95Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $11,989.95 $19,189.95Compact Quarter 2 9.90 3.90 17.78 7.00 20% $8,050.40 $15,250.40Compact Strip 5 25.47 10.03 6.35 2.50 18% $7,022.69 $14,222.691/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $6,166.26 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $5,481.12 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $3,768.27 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $3,083.13 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $3,083.13 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $2,740.56 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $2,055.42 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $1,541.57 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are run of paper. For Print Guaranteed positions, add 20% to the B/W rate then add the applicable color charge, as follows:Full Color2/3 page or larger $8,200Half page or smaller $7,2007

Rates: Standard Ad UnitsGeneral Rates – Hong KongWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $27,629.28 $29,859.28Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $13,814.64 $16,044.64Fireplace 8 43.99 17.32 24.13 9.50 109% $12,235.82 $14,465.82Full Page 5 25.47 10.03 35.56 14.00 100% $11,512.20 $13,742.202/3 Page 5 25.47 10.03 24.13 9.50 67% $7,811.86 $10,041.86Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $5,756.10 $7,986.10Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $5,756.10 $7,986.10Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $5,756.10 $7,986.10Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $5,098.26 $7,328.26Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $3,494.77 $5,724.77Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $2,878.06 $5,108.06Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $2,878.06 $5,108.06Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,932.41 $4,162.41Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,685.71 $3,915.711/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,480.14 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $1,315.68 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $904.54 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $740.08 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $740.08 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $657.84 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $493.38 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $370.03 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,230 for Full Color.• For run of paper rates, please contact your local sales representative.Did you know...83% of subscribers to the Asia edition of The WallStreet Journal trust what they read in The WallStreet Journal more than any other publications.Source: Subscriber Survey 20108

General Rates – Greater China (Hong Kong, China & Taiwan)WidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $37,227.46 $40,617.46Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $18,613.73 $22,003.73Fireplace 8 43.99 17.32 24.13 9.50 109% $16,486.44 $19,876.44Full Page 5 25.47 10.03 35.56 14.00 100% $15,511.44 $18,901.442/3 Page 5 25.47 10.03 24.13 9.50 67% $10,525.62 $13,915.62Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $7,755.72 $11,145.72Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $7,755.72 $11,145.72Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $7,755.72 $11,145.72Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $6,869.35 $10,259.35Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $4,708.84 $8,098.84Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $3,877.86 $7,267.86Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $3,877.86 $7,267.86Compact Quarter 2 9.90 3.90 17.78 7.00 20% $2,603.71 $5,993.71Compact Strip 5 25.47 10.03 6.35 2.50 18% $2,271.32 $5,661.321/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,994.33 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $1,772.74 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $1,218.78 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $997.16 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $997.16 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $886.37 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $664.78 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $498.59 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $3,390 for Full Color.• For run of paper rates, please contact your local sales representative.9

Rates: Standard Ad UnitsGeneral Rates – SingaporeWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $20,555.14 $22,785.14Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $10,277.57 $12,507.57Fireplace 8 43.99 17.32 24.13 9.50 109% $9,102.98 $11,332.98Full Page 5 25.47 10.03 35.56 14.00 100% $8,564.64 $10,794.642/3 Page 5 25.47 10.03 24.13 9.50 67% $5,811.72 $8,041.72Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $4,282.32 $6,512.32Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $4,282.32 $6,512.32Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $4,282.32 $6,512.32Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $3,792.91 $6,022.91Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $2,599.98 $4,829.98Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $2,141.16 $4,371.16Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $2,141.16 $4,371.16Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,437.64 $3,667.64Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,254.11 $3,484.111/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,101.17 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $978.82 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $672.94 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $550.58 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $550.58 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $489.41 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $367.06 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $275.29 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,230 for Full Color.• For run of paper rates, please contact your local sales representative.Did you know...92% of subscribers agree that the Asia editionof The Wall Street Journal is an important toolfor their business success.Source: Subscriber Survey 201010

General Rates – Philippines or MalaysiaWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $17,831.52 $20,061.52Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $8,915.76 $11,145.76Fireplace 8 43.99 17.32 24.13 9.50 109% $7,896.82 $10,126.82Full Page 5 25.47 10.03 35.56 14.00 100% $7,429.80 $9,659.802/3 Page 5 25.47 10.03 24.13 9.50 67% $5,041.66 $7,271.66Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $3,714.90 $5,944.90Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $3,714.90 $5,944.90Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $3,714.90 $5,944.90Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $3,290.34 $5,520.34Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $2,255.47 $4,485.47Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,857.46 $4,087.46Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,857.46 $4,087.46Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,247.15 $3,477.15Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,087.93 $3,317.931/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $955.26 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $849.12 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $583.78 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $477.64 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $477.64 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $424.56 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $318.42 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $238.81 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,230 for Full Color.• For run of paper rates, please contact your local sales representative.11

Rates: Standard Ad UnitsGeneral Rates – Thailand or Japan or South KoreaWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $15,081.70 $17,311.70Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $7,540.85 $9,770.85Fireplace 8 43.99 17.32 24.13 9.50 109% $6,679.03 $8,909.03Full Page 5 25.47 10.03 35.56 14.00 100% $6,284.04 $8,514.042/3 Page 5 25.47 10.03 24.13 9.50 67% $4,264.18 $6,494.18Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $3,142.02 $5,372.02Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $3,142.02 $5,372.02Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $3,142.02 $5,372.02Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $2,782.93 $5,012.93Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $1,907.65 $4,137.65Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,571.02 $3,801.02Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,571.02 $3,801.02Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,054.82 $3,284.82Compact Strip 5 25.47 10.03 6.35 2.50 18% $920.16 $3,150.161/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $807.95 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $718.18 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $493.75 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $403.98 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $403.98 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $359.09 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $269.32 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $201.98 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,230 for Full Color.• For run of paper rates, please contact your local sales representative.Did you know...74% of subscribes took action as a result of advertisingthey saw in the Asia edition of The Wall Street Journal.Source: Subscriber Survey 201012

General Rates – Indonesia or TaiwanWidthHeightPosition col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $13,735.01 $15,965.01Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $6,867.50 $9,097.50Fireplace 8 43.99 17.32 24.13 9.50 109% $6,082.64 $8,312.64Full Page 5 25.47 10.03 35.56 14.00 100% $5,722.92 $7,952.922/3 Page 5 25.47 10.03 24.13 9.50 67% $3,883.42 $6,113.42Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $2,861.46 $5,091.46Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $2,861.46 $5,091.46Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $2,861.46 $5,091.46Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $2,534.44 $4,764.44Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $1,737.31 $3,967.31Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,430.74 $3,660.74Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,430.74 $3,660.74Compact Quarter 2 9.90 3.90 17.78 7.00 20% $960.64 $3,190.64Compact Strip 5 25.47 10.03 6.35 2.50 18% $838.00 $3,068.001/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $735.80 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $654.05 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $449.66 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $367.91 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $367.91 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $327.02 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $245.27 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $183.95 N/A• All specs listed are actual size. For complete technical specifications of the Asia edition The Wall Street Journal, see pages 30-31.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,230 for Full Color.• For run of paper rates, please contact your local sales representative.13

Multiple Region DiscountsRegionsDiscount2 Editions Hong Kong and Singapore 7.5%Any other 2 combination 15%3 Editions Hong Kong, Singapore and any 1 edition 15%Any other 3 combination 20%4 Editions Hong Kong, Singapore and any 2 editions 25%Any other 4 combination 30%5 Editions Any 5 editions 35%Greater China Hong Kong, Taiwan and China 10% (off HK+Taiwan)Southeast Asia Singapore, Malaysia, Thailand, Philippines and Indonesia 35%Color SurchargesRegionsSurcharge1 Edition $2,230.002 Editions $2,810.003 Editions $3,390.004 Editions $3,980.005 Editions $4,560.00Greater China $3,390.00Southeast Asia $4,560.00Volume DiscountsWSJ FranchiseNET Revenue ContractWSJ ContractDiscountWSJ FranchiseNET Revenue ContractWSJ ContractDiscountOpen Rate/Non-Contract 0.0%$50,000 2.5%$75,000 5.0%$125,000 7.5%$250,000 10.0%$325,000 12.0%$450,000 14.0%$700,000 15.0%$1,000,000 17.0%$1,250,000 18.0%$1,600,000 19.0%$2,100,000 20.0%$2,500,000 20.0%$3,100,000 20.0%$3,800,000 21.0%$5,200,000 22.0%All rates are quoted in gross; only net spending accrues to contract fulfillment.14

Volume Discounts – Local Edition OnlyLocal or multiple edition advertisers may sign a revenue-based contract with a unique discount structure.Net WSJ Edition RevenueDiscount$10,000 10.0%$15,000 15.0%$20,000 25.0%$25,000 32.0%$25,000 + 32.0%Frequency DiscountsAdvertisers may also sign select frequency-based schedules for print advertising only. These are independentof revenue contracts.FrequencyDiscount26x 2.5%52x 5.0%78x 7.5%104x 10.0%130x 12.0%156x 14.0%Frequency Discounts – Local Edition or Category Advertisers *Net WSJ Edition RevenueDiscount3x 10.0%7x 15.0%13x 25.0%26x 32.0%* See page 4-5 for a complete listing of qualifying Category adverdisers.15

Rates: Special Ad UnitsRates: Special Ad UnitsTo help advertisers create even greater impact with their marketing messages, The Asia edition of The WallStreet Journal offers a broad range of creative ad units. In addition to 24 special ad unit sizes, advertiserscan choose from special operations such as sticky flyers and cover wraps, or we can work together to createtailor-made executions.As a standard, creative print ad units are available in full run Asia only while special operations are availablein local edition, multiple region, full run Asia or with extra copies for supplemental distribution (such astrade shows). Some creative print ad units may be available in local edition or multiple regions. Pleasecontact your Dow Jones sales representative for special requests.Within this section you will find:• Creative ad unit specs (in inches and centimeters)• Creative ad unit percent of page coverage• Creative ad unit rates for black & white, spot color and full color• Creative ad unit rates for run of paper and print guaranteed positionsRates in this section are listed in US dollars as Run of Paper and Print Guaranteed, as applicable.Note: Volume & frequency discounts for WSJ franchise are listed on pages 14-15Did you know...In addition to the creative print ad units shown inthis section, the Asia edition of The Wall StreetJournal also offers integrated packages thatinclude online and mobile opportunities.16

Special Ad Units: Full AsiaPosition B/W Full colorPrint Guaranteed – Center spread $51,796.58 $59,996.58Page coverage: 90%Sections: All sectionsStair Step SpreadWidthHeightcol cm in cm in1 4.76 1.87 26.67 10.502 10.37 4.08 17.78 7.004+ 24.13 9.50 8.89 3.502 10.37 4.08 17.78 7.001 4.76 1.87 26.67 10.50Position B/W Full colorPrint Guaranteed – Center spread $52,618.75 $60,818.75Page coverage: 91%Sections: All sectionsPyramid SpreadWidthHeightcol cm in cm in2 10.37 4.08 10.16 4.002 10.37 4.08 17.78 7.002+ 12.91 5.08 25.40 10.002 10.37 4.08 17.78 7.002 10.37 4.08 10.16 4.00Position B/W Full colorPrint Guaranteed – Center spread $55,907.42 $64,107.42Page coverage: 97%Sections: All sectionsUpside Down-T SpreadWidthHeightcol cm in cm in4 20.74 8.16 12.70 5.002+ 12.91 5.08 35.56 14.004 20.74 8.16 12.70 5.0017

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Full colorPrint Guaranteed – Center spread $46,041.41 $54,241.41Page coverage: 80%Sections: All sectionsCenter Page SpreadWidthHeightcol cm in cm in4+ 23.28 9.16 35.56 14.00Position B/W Full colorPrint Guaranteed – Center spread $62,484.77 $70,684.77Page coverage: 109%Sections: All sectionsHanging Fireplace SpreadWidthHeightcol cm in cm in8 44.02 17.33 24.13 9.50Position B/W Full colorPrint Guaranteed – Center spread $69,062.11 $77,262.11Page coverage: 120%Sections: All sectionsStaircase SpreadWidthHeightcol cm in cm in2 10.37 4.08 7.62 3.002 10.37 4.08 13.97 5.502+ 13.33 5.25 21.59 8.502 10.37 4.08 27.94 11.002 9.94 3.91 35.56 14.0018

Position B/W Full colorPrint Guaranteed – Center spread $68,239.94 $76,439.94Page coverage: 119%Sections: All sectionsU-Shape SpreadWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.006+ 34.50 13.58 11.43 4.502 9.94 3.91 35.56 14.00Position B/W Full colorRun of Paper $57,551.76 $71,951.76Print Guaranteed – Center spread $69,062.11 $77,262.11Print Guaranteed – Non-center spread $69,062.11 $83,462.11Page coverage: 120%Sections: All sectionsBookends on Spread, Half PageWidthHeightcol cm in cm in3 15.13 5.95 35.56 14.003 15.13 5.95 35.56 14.00Position B/W Full colorRun of Paper $38,367.84 $52,767.84Print Guaranteed – Center spread $46,041.41 $54,241.41Print Guaranteed – Non-center spread $46,041.41 $60,441.41Page coverage: 80%Sections: All sectionsBookends on Spread, Third PageWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.002 9.94 3.91 35.56 14.0019

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Full colorRun of Paper $76,735.68 $92,135.68Print Guaranteed – Center spread $92,082.82 $100,282.82Print Guaranteed – Non-center spread $92,082.82 $107,482.82Page coverage: 160%Sections: All sectionsFull-Facing Vertical Half SpreadWidthHeightcol cm in cm in5 25.50 10.04 35.56 14.003 15.13 5.95 35.56 14.00Position B/W Full colorRun of Paper $67,143.72 $82,543.72Print Guaranteed – Center spread $80,572.46 $88,772.46Print Guaranteed – Non-Center spread $80,572.46 $95,972.46Page coverage: 140%Sections: All sectionsFull-Facing Vertical Third SpreadWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.005 25.50 10.04 35.56 14.00Position B/W Full colorRun of Paper $47,959.80 $62,359.80Print Guaranteed – Center spread $57,551.76 $65,751.76Print Guaranteed – Non-Center spread $57,551.76 $71,951.76Page coverage: 100%Sections: Business & FinanceCheckerboard Spread, HalvesWidthHeightcol cm in cm in5 25.50 10.04 17.78 7.005 25.50 10.04 17.78 7.0020

Position B/W Full colorRun of Paper $47,959.80 $62,359.80Print Guaranteed – Center spread $57,551.76 $65,751.76Print Guaranteed – Non-Center spread $57,551.76 $71,951.76Page coverage: 100%Sections: Business & FinanceCheckerboard Spread, QuartersWidthHeightcol cm in cm in3 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.003 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.00Position B/W Full colorRun of Paper $23,979.90 $31,179.90Print Guaranteed $28,775.88 $35,975.88Page coverage: 50%Sections: Business & FinanceCheckerboard PageWidthHeightcol cm in cm in3 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.00Position B/W Full colorRun of Paper $9,249.39 $16,449.39Print Guaranteed $11,099.27 $18,299.27Page coverage: 19%Sections: Business & FinanceIsland PageWidthHeightcol cm in cm in3 15.13 5.95 11.43 4.5021

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Full colorRun of Paper $15,758.22 $22,958.22Print Guaranteed $18,909.86 $26,109.86Page coverage: 33%Sections: Business & FinanceDiagonal Thirds PageWidthHeightcol cm in cm in2 9.94 3.91 11.43 4.501 4.76 1.87 12.70 5.002 9.94 3.91 11.43 4.50Position B/W Full colorRun of Paper $21,581.91 $28,781.91Print Guaranteed $25,898.29 $33,098.29Page coverage: 45%Sections: All sectionsStair Step PageWidthHeightcol cm in cm in2 10.37 4.08 8.89 3.502 10.37 4.08 17.78 7.001 4.76 1.87 26.67 10.50Position B/W Full colorRun of Paper $30,488.73 $37,688.73Print Guaranteed $36,586.48 $43,786.48Page coverage: 64%Sections: All sectionsExpanded Stair Step PageWidthHeightcol cm in cm in2 10.37 4.08 15.24 6.002 10.37 4.08 23.50 9.251 4.76 1.87 35.56 14.0022

Position B/W Full colorRun of Paper $21,239.34 $28,439.34Print Guaranteed $25,487.21 $32,687.21Page coverage: 44%Sections: All sectionsUpside Down-T PageWidthHeightcol cm in cm in2 10.37 4.08 12.70 5.001 4.76 1.87 27.94 11.002 10.37 4.08 12.70 5.00Position B/W Full colorRun of Paper $28,433.31 $35,633.31Print Guaranteed $34,119.97 $41,319.97Page coverage: 59%Sections: All sectionsL-Shape PageWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.003 15.55 6.12 11.43 4.50Position B/W Full colorRun of Paper $21,924.48 $29,124.48Print Guaranteed $26,309.38 $33,509.38Page coverage: 46%Sections: All sectionsPyramid PageWidthHeightcol cm in cm in1 5.18 2.04 10.16 4.001 5.18 2.04 17.78 7.001 4.76 1.87 25.40 10.001 5.18 2.04 17.78 7.001 5.18 2.04 10.16 4.0023

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Full colorRun of Paper $23,979.90 $31,179.90Print Guaranteed $28,775.88 $35,975.88Page coverage: 50%Sections: All sectionsTrue Half PageWidthHeightcol cm in cm in5 25.50 10.04 17.78 7.00Position B/W Full colorRun of Paper $23,979.90 $31,179.90Print Guaranteed $28,775.88 $35,975.88Page coverage: 50%Sections: All sectionsLightning Bolt PageWidthHeightcol cm in cm in2 9.91 3.90 17.78 7.001 5.66 2.23 17.78 7.002 9.91 3.90 17.78 7.00Position B/W Full colorRun of Paper $19,183.92 $26,383.92Print Guaranteed $23,020.70 $30,220.70Page coverage: 40%Sections: All sections2-Column PageWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.0024

Position B/W Full colorPrint Guaranteed - Blue Chips and Bonds $23,979.90 N/ASections: Business & FinanceWatermarkDid you know...Subscribers spend an average of 47 minutes readingeach issue of the Asia edition of The Wall Street Journal.Source: Subscriber Survey 201025

Special Advertising OpportunitiesUnique Media Opportunities For Maximum ImpactBellybandEnvelope WrapSupplement InsertSticky FlyerGlossy Cover WrapTranslucent Cover Wrap26

Special OperationsSticky FlyerSticky Flyers are printed 4-color flyers that are adhered to the frontcover of each newspaper, offering premium, highly sought-afterfront cover exposure. Sticky Flyers are available as part of existingdistribution and/or as supplemental copies.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsPerforation mark, 8mm from trim edgeTrim size270mm (w) x 120mm (h), or 200mm (w) available at same ratesTrimBleedPaperColorFinishing(plus at least 3mm bleed on each side)157 gsm art paper4-color, printed on one or both sidesOne perforation line on the left with self adhesive panel backDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionRestrictions(1) For circulation over 4,000 copies, sticky flyer advertiser must be of a different business category thanthe front page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the sticky flyer advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the sticky flyer advertiser,regardless of quantity.Other InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.27

Rates: Special Ad UnitsBellybandBellybands are printed banners that wrap horizontally around eachnewspaper such that readers must break them in order to turn thepages of the copy, enabling the advertiser’s message to receiveexceptional visibility. Bellybands are available within existing circulationand/or as supplemental copies.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsFront SideBack SideTrim: 100mmSize: 284/290/299mm (w) x 100mm (h) - (plus at least 3mm bleed on each side)Color: must be in CMYK mode, no RGB or Pantone colorResolution: at least 300 dpiFile format: PDF 1.3Bleed15mm (w) glue fixed areaFolded size Trim size Bleed sizeHong Kong/Singapore/Malaysia/Taiwan/Indonesia 299 x 100 613 x 100 619 x 106Philippines 290 x 100 595 x 100 601 x 106Thailand / Japan / South Korea 284 x 100 583 x 100 589 x 106Paper: 157 gsm art paper Color: 4-color, printed on one side Size: (w) x (h) in mmDeadlinesBooking Deadline: 5 weeks prior to distribution, Material Deadline: 3 weeks prior to distributionRestrictions(1) For circulation over 4,000 copies, bellyband advertiser must be of a different business category than thefront page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the bellyband advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the bellyband advertiser,regardless of quantity.Other InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.28

ASIA EDITIONWSJ.comGlossy Cover WrapGlossy cover wraps are printed, two-side covers that wrap around eachnewspaper such that the entire WSJA is enclosed within the advertiser’smessage. Glossy cover wraps are available within existing circulationand/or as supplemental copies.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsHeight Width (mm)Back Cover: Non-bleed = 358.00 251.00Bleed = 387.00 295.00Trim = 381.00 289.00Inside Spread: Non-bleed = 358.00 535.00Bleed = 387.00 584.00Trim = 381.00 578.00Height Width (mm)Non-bleed = 311.00 251.00WSJA Banner = 58.50 289.00Dimensions: Front: 251 (w) x 317mm (h)Back: 289mm (w) x 381mm (h)Inside Spread: 578mm (w) x 381mm (h)Wrap: See illustrationPaper:Color:Note: Creative on front page must includeWSJA masthead157 gsm art paper4-color, printed on front,back & inside spreadInk Density: Should be kept below 300%Format:Ad must be non-bleed format on cover,to be bleed on back and inside pages.Ads to be slightly resized and trimmed tofit paper size of applicable regionDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, cover wrap advertiser must also secure the front page ad unit.(2) For circulation under 4,000 copies, cover wrap advertiser is not required to secure the front page adunit, regardless of business category.29

Rates: Special Ad UnitsTranslucent Cover WrapTranslucent cover wraps are printed, see-through covers that wraparound each newspaper such that the entire paper is enclosed withinthe advertiser’s message. Translucent cover wraps are available withinexisting circulation and/or as supplemental copies.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsDimensions: Front: 251mm (w) x 286mm (h)Back: 289mm (w) x 381mm (h)Wrap: See illustrationPaper:Note: Creative on front page can not coverWSJA masthead70 gsm special translucent paperHeight Width (mm)Non-bleed = 358.00 251.00Bleed = 387.00 295.00Trim = 381.00 289.00Height Width (mm)Non-bleed = 286.00 251.00Top space for WSJA Banner = 83.50 289.00Color:4-color, printed on one sideInk Density: Should be kept below 170%Format:Ad must be non-bleed format on cover,bleed on back page.Ads to be slightly resized and trimmed tofit paper size of applicable regionDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, cover wrap advertiser must also secure the front page ad unit.(2) For circulation under 4,000 copies, cover wrap advertiser is not required to secure the front page adunit, regardless of business category.30

Envelope WrapEnvelope wraps are glued at the top and bottom with the newspaperfitting snugly inside. The advertiser’s message is printed on the frontand the back of the envelope, as shown.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsTrim = 293 mm185 mmTrim = 385 mmHeight Width (mm)Back: Trim = 385.00 293.00Bleed = 391.00 299.00Height Width (mm)Front: Trim = 300.00 185.00Bleed = 306.00 191.0085 mm 300 mmDimensions: Front: 185mm (w) x 300mm (h)Back: 293mm (w) x 385mm (h)(See illustration)Paper:Color:Note: Creative on front page can not coverWSJA masthead210 gsm art paper, UV coat finishing(one side only)4-color, printed on front and back only(not inside)Ink Density: Should be kept below 300%Format:Creative to be bleed format.Ads to be slightly resized and trimmed tofit paper size of applicable regionTrim = 478 mmDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution incountries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, envelope wrap advertiser must be of a different business categorythan the front page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the envelope wrap advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the envelope wrap advertiser,regardless of quantity.31

Rates: Special Ad UnitsSupplement InsertThe Wall Street Journal is pleased to offer its advertisers the option of“carrying” an A5-sized supplement insert within its pages. Customizedquotes are available for other sizes. Please contact your local DowJones sales representatives.RatesPlease visit www.wsj-asia.com/advertising for advertising rates.Printing SpecificationsInsert dimensionsPaper stockApprovalsA5 - 148mm x 210mm128 gsm glossy art paperAll materials are subject to Publisher’s approvalDeadlinesBooking Deadline: 5 weeks recommended, but subject to availabilityMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.32

Technical SpecificationsPage Makeup• Page Depth• Page Width• Gutter Bleed Width14 inches (35.56 cm).10.03 inches (25.47 cm); 5 columns to a page.21.40 inches (54.35 cm); 10 columns.Single-page UnitsBleed UnitsWidthMinimum DepthColumns Inches Centimeters Inches Centimeters1 1.86 4.724 2.75 6.9852 3.90 9.906 2.50 6.350WidthMinimum DepthColumns Inches Centimeters Inches Centimeters8 17.32 43.992 9.50 24.13010 21.40 54.356 8.50 21.5903 5.94 15.087 7.00 17.7804 7.98 20.269 9.50 24.1305 10.03 25.476 2.50 6.350Note: Advertisements exceeding 12.07 inches (30.66 cm)in depth must occupy and be charged as full columns(14 inches; 35.56 cm).Minimum depth requirements do not apply to defined special advertising “strip” units. Non-standard unitscan be placed at quarter-inch depth increments above minimum depth and will be billed for the actualspace. Material is scaled to fit the image formats that vary among print sites in Asia and Europe.Four-color Ads – Digital Material RequirementsDigital material required: PDF (preferred), PostScript or EPS. Film is not accepted.• Type FontsInclude all screen and printer fonts with digital files. Try to avoid using style attributes offered inapplication toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind.• GraphicsProvide all high-resolution scans in place.• ProofsProvide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proofexchanged, the agency accepts the responsibility for the final print outcome.• Screen RulingDow Jones outputs at 100 lines per inch.• Dot GainFor best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-linescreen.• All areas containing 100% ink coverage of Cyan, Magenta and Yellow in two- and three-color combinationsover 1” in size must be screened back to a maximum of 90%.The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elementsmust be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.33

Technical SpecificationsDot Size Requirements for 100-line ScreenThe following dot-size requirements compensate for newsprint dot gain (TVI):Color Non-detail Whites Highlights Quartertone Midtone ShadowCyan 0% 5% 20% 36% 60%Magenta 0 2 14 28 50Yellow 0 2 14 28 50Black 0 0 0 10 80Other Color Quality Reminders:• Maximum Color Density220%-240%. Two secondary colors should not exceed 90% each. Single colors not intended to printsolid should not exceed 80%. For optimum results use Under Color Removal (UCR) or Gray ComponentReplacement (GCR) when preparing files.• Maximum Four-color Black80% Black, 40% Cyan, 20% Magenta, 20% Yellow.• Text & GraphicsType should only be surprinted in areas having tint values of 30% or less. Four-color reverses should notbe smaller than 18 point and should be reversed out of areas having at least 70% tone value in Black,Magenta or Cyan. Remove all colors under reverse to avoid registration problems.• Unsharp MaskingPrinting may soften dots. When the subject matter permits, unsharp masking should be considered.Black & White Ads – Digital Material RequirementsDigital material required: Acrobat PDF (preferred), PostScript or EPS. Embed all fonts.• Screen RulingDow Jones outputs at 100 lines per inch. Round dots preferred.• Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at thescan or adjusted from within photoediting software such as Photoshop.• Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi).• Fine lines and serifs should not be less than .006 inch in thickness.• We recommend that all solid reverses be a maximum of 85% black.Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.HalftonesRecommended Aim Points:Specular/non-detail whites 0%Minimum highlight dot 3%Quartertone dot 16%Midtone dot 32%Shadow dot 80%34

Material SubmissionBlack & White Materials• Via Internet: https://epic.dowjones.com.• AP Adsend (1-800-223-7363); code for WSJ is MACHI.Color Materials• Preferred Method: via Internet at https://epic.dowjones.com.• Color match proof to:Dow Jones & CompanyAdvertising Services Center8251 Presidents Drive, Orlando, FL 32809• AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications.Split-copy MaterialAll split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleysof ads that have been submitted as one file. Each separate ad must be a separate layout document file.Pubset Revisions to MaterialThe Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed andapproved for release by the advertiser or agency.PDF PreparationPrint-ready PDF files should be prepared by saving native files to Postscript, then distilling the file usingrecommended Dow Jones settings available at advertising.wsj com/specsCreativeFormats/printPDFPrep.html or by calling your local Wall Street Journal service bureau.Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator,Adobe Photoshop or from Mac OSX is not recommended for print-ready files.File CompressionLarge digital files may be compressed to accelerate transmission via modem or to reduce the file size tofit the limited capacity of a disk or other media. All compressed files must be self-extracting or capable ofbeing decompressed by StuffIt.PlatformsMaterial may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.TearsheetsAdvertisers requesting tearsheets can access them at https://etearsheet.dowjones.com.Please contact your Advertising Services bureau for a password and for any additional information.New York: 212-597-5816Chicago: 312-750-4033San Francisco: 415-765-6194Brussels: 32-2-741-1261Hong Kong: 852-2831-255635

Important LinksWSJ online:Asia edition (English) ............................................................................ asia.WSJ.comChinese edition ..................................................................................... cn.WSJ.comJapanese edition ................................................................................... jp.WSJ.comKorean edition ....................................................................................... kr.WSJ.comBahasa Indonesia edition ...................................................................... indonesia.WSJ.comIndia edition (English) ........................................................................... india.WSJ.comSpecific content areas:WSJ Live ............................................................................................... live.WSJ.comSceneAsia ............................................................................................. WSJ.com/sceneDeal Journal .......................................................................................... WSJ.com/dealjournalMansion ................................................................................................ WSJ.com/mansionAdvertising and sponsorship opportunities:Editorial Calendar ................................................................................. wsj-asia.com/calendarEvents Calendar .................................................................................... wsj-asia.com/eventsRate Calculator ..................................................................................... wsj-asia.com/advertisingTo download mobile products ............................................................... asia.WSJ.com/mobileTo subscribe ......................................................................................... asia.WSJ.com/subscribe

Special Ad UnitsStair Step SpreadPyramid SpreadUpside Down-T SpreadCenter Page SpreadHanging Fireplace SpreadStaircase SpreadU-Shape SpreadBookends on Spread, Half PageBookends on Spread, Third PageFull-Facing Vertical Half SpreadFull-Facing Vertical Third SpreadStair Step PageExpanded Stair Step PageUpside Down-T PageCheckerboard Spread, Halves Checkerboard Spread, Quarters Checkerboard PageDiagonal Thirds PageIsland PageL-Shape PagePyramid PageTrue Half PageLightning Bolt PageTwo Column PageWatermark

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