MEDIA GUIDE 2011 - Wall Street Journal Asia

THE WALL STREET JOURNAL ASIAMEDIA GUIDE 2011

Standard Ad UnitsSpreadHalf PageDominant SpreadFireplaceFull PageTwo Third PageHalf Page Dominant(Horizontal)Half Page Dominant(Vertical)Half Page PortraitJunior PageDominantThird PageDominantQuarter PageDominantQuarter PageDominant StripCompact QuarterCompact StripEighth PageDominantLuxury DominantLuxury CompactSixteenth PageDominant (1col)Sixteenth PageDominant (2col)5 Inch Ad3.5 Inch Ad2.75 Inch Ad

IntroductionWelcome to the 2011 Media Guide for The Wall Street Journal Asia.The objective of this Media Guide is to provide advertisers or media planners with the information theyneed to recommend, price and place ads in The Wall Street Journal Asia. This Media Guide lists out thegeneral advertising rates for both standard and special advertising units as well as special advertisingopportunities that are available in The Wall Street Journal Asia.For advertisers who are seeking a more comprehensive advertising package or more informationon which ad units are available within specific sections, please visit the online rate calculator atwww.wsj-asia.com/advertising. This easy-to-use calculator provides quick calculations of ad unitsand provides updated information on The Wall Street Journal Asia, including the editorial and eventscalendars.Please note: All rates listed in this Media Guide are in US dollars and are for estimation purposes only.Please contact your Dow Jones sales representative for rate verification.

ContentsIntroductionWSJA at a glance.......................................................................................................................2Audited Circulation....................................................................................................................2Overview: Print, Online, Mobile...................................................................................................3Category Rate Eligibility.............................................................................................................4Rates: Standard Ad UnitsFull Asia....................................................................................................................................7Hong Kong.................................................................................................................................8Greater China............................................................................................................................9Singapore................................................................................................................................10Philippines or Malaysia............................................................................................................11Thailand or Japan or South Korea............................................................................................12Indonesia or Taiwan.................................................................................................................13Multiple Region Discounts........................................................................................................14Color Surcharges.....................................................................................................................14Volume Discounts....................................................................................................................14Frequency Discounts................................................................................................................15Rates: Creative Ad UnitsSpecial Ad Units: Full Asia.......................................................................................................16Rates: Special Advertising OpportunitiesPost-it® Note...........................................................................................................................27Sticky Flyer..............................................................................................................................28Bellyband................................................................................................................................29Glossy Cover Wrap...................................................................................................................30Translucent Cover Wrap...........................................................................................................31Envelope Wrap.........................................................................................................................32Supplement Insert ..................................................................................................................33Specs/Terms/ContactsTechnical Specifications...........................................................................................................34Material Submission................................................................................................................36Important Links.......................................................................................................................37Worldwide Advertising Sales Offices.........................................................................................381

WSJA at a glanceThe Wall Street Journal Asia is the leader in global business news for Asia, providing indispensablenews and analysis of regional and global business developments for an influential audience of businessleaders and government decision-makers.The Wall Street Journal Asia is the undisputed leader among international dailies in reaching seniorbusiness executives across Asia. The latest BE:Asia results* reveal The Wall Street Journal Asia continues tobe the No. 1 international daily in reaching Asia business elite. What’s more, The Wall Street Journal Asiahas once again been voted the “most important business reading” amongst all publications measuredin the survey, reaching Asia’s top management, C-suite and executives with high personal net worth.It’s no surprise that most accomplished business leaders in Asia rely on The Wall Street Journal Asia tounderstand more about business.*BE:Asia 2010 – The Media Survey of Asia’s Business EliteAudited CirculationJANUARY TO JUNE 2010Hong Kong 10,878Singapore 9,800Malaysia 5,089South Korea 7,891Japan 6,930Taiwan 8,516Thailand 5,065Philippines 4,688Indonesia 5,363India 12,494China 3,771Vietnam 242Australia/New Zealand/Pacific Isles 723Asia Others 199Asia Pacific Circulation: 81,649The Americas 348Europe/Africa/Middle East 189Total 82,186Source: Hong Kong Audit Bureau of Circulations Limited2

Asia’s Leading International DailyPRINT: The Wall Street Journal Asiav Founded in 1976, currently 19 News bureaus in Asia and printed in 11 Asian citiesv Average daily circulation is 82,186 copies*v Average daily readership of 353,400**v 79% of subscribers are Asian; 93% have a university degree or higher†v Average subscriber net worth is over US$2.73 million†ONLINE:asia.WSJ.comv asia.WSJ.com is an extension of the world’s largest paid news website, WSJ.comv asia.WSJ.com is an English-language website that provides authoritative business news with a local andregional focuscn.WSJ.comv cn.WSJ.com is a Chinese-language website offering news and analysis specifically tailored for a Chinesespeakingaudiencev cn.WSJ.com now has in excess of 1 million registered users and is the only foreign website to rank in thetop 10 business and finance sites (8th) in China(Source: iwebChoice.com/iresearch.cn)india.WSJ.comv india.WSJ.com is an English-language home page tailored for an Indian audiencev india.WSJ.com includes original content produced in India such as recurring Management, India ChiefMentor blog and India Real Time in English and Hindi language.jp.WSJ.comv jp.WSJ.com is a Japanese-language paid news website offering news and analysis specifically tailored fora Japanese-speaking audienceMOBILE:Includes WSJ Mobile Reader for Asia / CWSJ iPhone App / JWSJ iPhone App / WSJ India Mobilev WSJ Mobile Reader for Asia on Blackberry and iPhone platform provides an Asian audience a dedicatedversion with instant access to news anytime, anywhere with personalized feeds including, globalbusiness, Asia news, China news, India news and morev CWSJ and JWSJ iPhone application provide a local audience with a mobile version of cn.WSJ.com andjp.WSJ.com, users gain instant access to news anytime, anywhere in Chinese and Japanese languagerespectivelyTABLET:WSJ Asia for iPadv WSJ Asia for iPad provides an Asian audience a dedicated version with instant access to news anytime,anywhere. Users can save their favorite articles and sections for later and access a 7-day archive forreading anytime, even offline* Source: Hong Kong ABC. Jan-Jun 2010 ** Publisher’s estimate based on The Wall Street Journal Asia Subscriber Survey†The Wall Street Journal Asia Subscriber Study 20103

Category Rate EligibilityThe Wall Street Journal Asia readers are a remarkable group of affluent consumers who value productsand services that enhance their personal and professional lives. To help qualifying advertisers reachthis audience more cost effectively, Category rates are offered to businesses and services from selectedsegments. This Media Guide does not include specific rates for Category advertisers. Please contact yourDow Jones sales representative for more information.For your reference, a list of qualifying Category business segments is shown below:Consumer Financial Products• Consumer Credit Cards• Consumer Insurance: Life, Auto and Home productsConsumer Products• Apparel and Accessories, including Luggage and Handbags• Beverages: Wine, Spirits, Beer and Non-Alcoholic• Boats• Books and Book Publishers• Cosmetics• Home Furnishings, Home Improvements and Appliances• Other Consumer: Coins and Collectibles, Corporate Gifts and Pens• Packaged Goods• Pharmaceutical: Over-the-counter and Prescription• Sports and Exercise Equipment• Watches and JewelryElectronics and Internet• Electronics/Home Entertainment• Consumer Wireless Plans• Consumer Internet Services, including Search Engines, Consumer Web Sites and ISPs• Direct Response PCs, Laptops and Components• Other Consumer Telecom (e.g., land lines, home networking)• PDA and Cell Phone ManufacturersServices• Business Services, including Business Photocopying and Printing Services• Mail and Overnight Delivery Services• Personal Services, including Personal Copying/Collating Services, Physical Fitness Clubs,Spas and Gyms4

Entertainment• Amusements: Theme Parks, Theatres, Museums, Galleries and Live Performances• Media Products and Companies, including DVDs, CDs, Movies, TV Programming and Tune-in,Cable Television Service, Satellite TV and Radio• Restaurants• Sporting Events and Leagues• Consumer Wireless PlansNot-For-Profit• Donation Solicitation onlyTravel• Airlines and Frequent Flyer Programs• Car Rental Agencies• Cruise Lines• Hotels and Resorts with a leisure or business / corporate message• Online Travel Services• Tourism Boards, Convention and Visitors Boards and Tourism PromotionOther• Advertising Agencies• Area Development• Business and Corporate Credit Cards• Education, including Schools, Camps, Colleges and Seminars• Franchise / Business opportunities (Display only)• Healthcare• Office Products and Supplies• Political and Advocacy• Real Estate products and services (Display only)• Recruitment products and services (Display only)5

Rates: Standard Ad UnitsRates: Standard Ad UnitsThe Wall Street Journal Asia is pleased to offer advertisers a choice of 22 standard advertising units rangingfrom 2.75” to a double page spread. Standard ad units are available in local edition, multiple region or fullrun Asia.Within this section you will find:• Standard ad unit specs (in inches and centimeters)• Standard ad unit percent of page coverage• Standard ad unit rates for black & white, spot color and full color• Standard ad unit rates for local edition, multiple region and full run Asia• Multiple region discount structure• Volume & frequency discounts for WSJ franchiseAll rates listed in this section are in US dollars.Did you know...The Wall Street Journal Asia’s standard ad unitsare the same as those offered in The Wall StreetJournal Europe.6

General Rates – Full AsiaWidthHeightPosition col cm in cm in % B/W Spot Color Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $109,561.20 $113,166.20 $117,595.20Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $54,780.60 $58,385.60 $62,814.60Fireplace 8 43.99 17.32 24.13 9.50 109% $48,519.96 $52,124.96 $56,553.96Full Page 5 25.47 10.03 35.56 14.00 100% $45,650.50 $49,255.50 $53,684.502/3 Page 5 25.47 10.03 24.13 9.50 67% $30,977.13 $34,582.13 $39,011.13Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $22,825.25 $26,430.25 $29,829.25Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $22,825.25 $26,430.25 $29,829.25Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $22,825.25 $26,430.25 $29,829.25Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $20,216.65 $23,821.65 $27,220.65Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $13,858.19 $17,463.19 $20,862.19Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $11,412.63 $15,017.63 $18,416.63Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $11,412.63 $15,017.63 $18,416.63Compact Quarter 2 9.90 3.90 17.78 7.00 20% $7,662.76 $11,267.76 $14,666.76Compact Strip 5 25.47 10.03 6.35 2.50 18% $6,684.54 $10,289.54 $13,688.541/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $5,869.35 N/A N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $5,217.20 N/A N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $3,586.83 N/A N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $2,934.68 N/A N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $2,934.68 N/A N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $2,608.60 N/A N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $1,956.45 N/A N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $1,467.34 N/A N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are run of paper. For Print Guaranteed positions, add 20% to the B/W rate then add the applicable color charge, as follows:Spot ColorFull Color2/3 page or larger $3,605 $8,034Half page or smaller $3,605 $7,0047

Rates: Standard Ad UnitsGeneral Rates – Hong KongWidth Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $26,298.72 $28,461.72Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $13,149.36 $15,312.36Fireplace 8 43.99 17.32 24.13 9.50 109% $11,646.58 $13,809.58Full Page 5 25.47 10.03 35.56 14.00 100% $10,957.80 $13,120.802/3 Page 5 25.47 10.03 24.13 9.50 67% $7,435.65 $9,598.65Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $5,478.90 $7,641.90Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $5,478.90 $7,641.90Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $5,478.90 $7,641.90Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $4,852.74 $7,015.74Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $3,326.47 $5,489.47Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $2,739.46 $4,902.46Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $2,739.46 $4,902.46Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,839.35 $4,002.35Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,604.53 $3,767.531/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,408.86 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $1,252.32 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $860.98 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $704.44 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $704.44 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $626.16 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $469.62 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $352.21 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.Did you know...83% of WSJA subscribers trust what they read inThe Wall Street Journal Asia more than any otherpublication.Source: Subscriber Survey 20108

General Rates – Greater China (Hong Kong, China & Taiwan)Width Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $35,433.22 $37,596.22Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $17,716.61 $19,879.61Fireplace 8 43.99 17.32 24.13 9.50 109% $15,691.85 $17,854.85Full Page 5 25.47 10.03 35.56 14.00 100% $14,763.84 $16,926.842/3 Page 5 25.47 10.03 24.13 9.50 67% $10,018.32 $12,181.32Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $7,381.92 $9,544.92Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $7,381.92 $9,544.92Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $7,381.92 $9,544.92Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $6,538.27 $8,701.27Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $4,481.88 $6,644.88Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $3,690.96 $5,853.96Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $3,690.96 $5,853.96Compact Quarter 2 9.90 3.90 17.78 7.00 20% $2,478.22 $4,641.22Compact Strip 5 25.47 10.03 6.35 2.50 18% $2,161.85 $4,324.851/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,898.21 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $1,687.30 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $1,160.02 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $949.10 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $949.10 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $843.65 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $632.74 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $474.55 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.9

Rates: Standard Ad UnitsGeneral Rates – SingaporeWidth Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $19,565.28 $21,728.28Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $9,782.64 $11,945.64Fireplace 8 43.99 17.32 24.13 9.50 109% $8,664.62 $10,827.62Full Page 5 25.47 10.03 35.56 14.00 100% $8,152.20 $10,315.202/3 Page 5 25.47 10.03 24.13 9.50 67% $5,531.85 $7,694.85Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $4,076.10 $6,239.10Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $4,076.10 $6,239.10Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $4,076.10 $6,239.10Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $3,610.26 $5,773.26Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $2,474.77 $4,637.77Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $2,038.06 $4,201.06Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $2,038.06 $4,201.06Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,368.41 $3,531.41Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,193.71 $3,356.711/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $1,048.14 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $931.68 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $640.54 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $524.08 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $524.08 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $465.84 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $349.38 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $262.03 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.Did you know...92% of subscribers agree that The Wall StreetJournal Asia is an important tool for theirbusiness success.Source: Subscriber Survey 201010

General Rates – Philippines or MalaysiaWidth Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $16,972.70 $19,135.70Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $8,486.35 $10,649.35Fireplace 8 43.99 17.32 24.13 9.50 109% $7,516.49 $9,679.49Full Page 5 25.47 10.03 35.56 14.00 100% $7,071.96 $9,234.962/3 Page 5 25.47 10.03 24.13 9.50 67% $4,798.83 $6,961.83Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $3,535.98 $5,698.98Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $3,535.98 $5,698.98Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $3,535.98 $5,698.98Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $3,131.87 $5,294.87Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $2,146.85 $4,309.85Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,768.00 $3,931.00Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,768.00 $3,931.00Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,187.08 $3,350.08Compact Strip 5 25.47 10.03 6.35 2.50 18% $1,035.54 $3,198.541/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $909.25 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $808.22 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $555.66 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $454.63 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $454.63 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $404.11 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $303.08 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $227.32 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.11

Rates: Standard Ad UnitsGeneral Rates – Thailand or Japan or South KoreaWidth Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $14,353.92 $16,516.92Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $7,176.96 $9,339.96Fireplace 8 43.99 17.32 24.13 9.50 109% $6,356.74 $8,519.74Full Page 5 25.47 10.03 35.56 14.00 100% $5,980.80 $8,143.802/3 Page 5 25.47 10.03 24.13 9.50 67% $4,058.40 $6,221.40Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $2,990.40 $5,153.40Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $2,990.40 $5,153.40Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $2,990.40 $5,153.40Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $2,648.64 $4,811.64Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $1,815.60 $3,978.60Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,495.20 $3,658.20Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,495.20 $3,658.20Compact Quarter 2 9.90 3.90 17.78 7.00 20% $1,003.92 $3,166.92Compact Strip 5 25.47 10.03 6.35 2.50 18% $875.76 $3,038.761/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $768.96 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $683.52 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $469.92 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $384.48 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $384.48 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $341.76 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $256.32 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $192.24 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.Did you know...74% of subscribers took action as a result ofadvertising they saw in The Wall Street Journal Asia.Source: Subscriber Survey 201012

General Rates – Indonesia or TaiwanWidth Height Spot Color/Position col cm in cm in % B/W Full ColorSpread 10 54.35 21.40 35.56 14.00 200% $13,071.74 $15,234.74Half Page Dominant Spread 10 54.35 21.40 21.59 8.50 121% $6,535.87 $8,698.87Fireplace 8 43.99 17.32 24.13 9.50 109% $5,788.92 $7,951.92Full Page 5 25.47 10.03 35.56 14.00 100% $5,446.56 $7,609.562/3 Page 5 25.47 10.03 24.13 9.50 67% $3,695.88 $5,858.88Half Page Dominant (Horizontal) 5 25.47 10.03 21.59 8.50 61% $2,723.28 $4,886.28Half Page Dominant (Vertical) 3 15.08 5.94 35.56 14.00 60% $2,723.28 $4,886.28Half Page Portrait 4 20.26 7.98 26.67 10.50 60% $2,723.28 $4,886.28Junior Page Dominant 4 20.26 7.98 24.13 9.50 54% $2,412.05 $4,575.05Third Page Dominant 3 15.08 5.94 21.59 8.50 36% $1,653.42 $3,816.42Quarter Page Dominant 3 15.08 5.94 17.78 7.00 30% $1,361.64 $3,524.64Quarter Page Dominant Strip 5 25.47 10.03 10.79 4.25 30% $1,361.64 $3,524.64Compact Quarter 2 9.90 3.90 17.78 7.00 20% $914.24 $3,077.24Compact Strip 5 25.47 10.03 6.35 2.50 18% $797.53 $2,960.531/8th Page Dominant 2 9.90 3.90 13.97 5.50 16% $700.28 N/ALuxury Dominant 2 9.90 3.90 12.70 5.00 14% $622.46 N/ALuxury Compact 2 9.90 3.90 8.89 3.50 10% $427.94 N/A1/16th Page Dominant (1 col) 1 4.72 1.86 13.97 5.50 8% $350.14 N/A1/16th Page Dominant (2 col) 2 9.90 3.90 6.98 2.75 8% $350.14 N/A5 Inch Ad 2 9.90 3.90 6.35 2.50 7% $311.23 N/A3.5 Inch Ad 1 4.72 1.86 8.89 3.50 5% $233.42 N/A2.75 Inch Ad 1 4.72 1.86 6.98 2.75 4% $175.07 N/A• All specs listed are actual size. For complete technical specifications of The Wall Street Journal Asia, see pages 34-35.• All rates listed are for date-specific run of paper insertions. For fixed positions, add 20% to the B/W rate shown then add $2,163for Spot or Full Color.• For run of paper rates, please contact your local sales representative.13

Multiple Region DiscountsRegionsDiscount2 Editions Hong Kong and Singapore 7.5%Any other 2 combination 15%3 Editions Hong Kong, Singapore and any 1 edition 15%Any other 3 combination 20%4 Editions Hong Kong, Singapore and any 2 editions 25%Any other 4 combination 30%5 Editions Any 5 editions 35%Southeast Asia Singapore, Malaysia, Thailand, Philippines and Indonesia 35%Color SurchargesRegionsSurcharge1 Edition $2,163.002 Editions $2,729.503 Editions $3,296.004 Editions $3,862.505 Editions $4,429.00Greater China $3,296.00Southeast Asia $4,429.00Volume DiscountsWSJ FranchiseNET Revenue ContractWSJ ContractDiscountWSJ FranchiseNET Revenue ContractWSJ ContractDiscountOpen Rate/Non-Contract 0.0%$50,000 2.5%$75,000 5.0%$125,000 7.5%$250,000 10.0%$325,000 12.0%$450,000 14.0%$700,000 15.0%$1,000,000 17.0%$1,250,000 18.0%$1,600,000 19.0%$2,100,000 20.0%$2,500,000 20.0%$3,100,000 20.0%$3,800,000 21.0%$5,200,000 22.0%All rates are quoted in gross; only net spending accrues to contract fulfillment.14

Volume Discounts – Local Edition OnlyLocal or multiple edition advertisers may sign a revenue-based contract with a unique discount structure.Net WSJ Edition RevenueDiscount$10,000 10.0%$15,000 15.0%$20,000 25.0%$25,000 32.0%$25,000 + 32.0%Frequency DiscountsAdvertisers may also sign select frequency-based schedules for print advertising only. These are independentof revenue contracts.FrequencyDiscount26x 2.5%52x 5.0%78x 7.5%104x 10.0%130x 12.0%156x 14.0%Frequency Discounts – Local Edition or Category Advertisers *Net WSJ Edition RevenueDiscount3x 10.0%7x 15.0%13x 25.0%26x 32.0%* See page 4-5 for a complete listing of qualifying Category adverdisers.15

Rates: Special Ad UnitsRates: Special Ad UnitsTo help advertisers create even greater impact with their marketing messages, The Wall Street Journal Asiaoffers a broad range of creative ad units. In addition to 24 special ad unit sizes, advertisers can choosefrom special operations such as sticky flyers and cover wraps, or we can work together to create tailor-madeexecutions.As a standard, creative print ad units are available in full run Asia only while special operations are availablein local edition, multiple region, full run Asia or with extra copies for supplemental distribution (such astrade shows). Some creative print ad units may be available in local edition or multiple regions. Pleasecontact your Dow Jones sales representative for special requests.Within this section you will find:• Creative ad unit specs (in inches and centimeters)• Creative ad unit percent of page coverage• Creative ad unit rates for black & white, spot color and full color• Creative ad unit rates for run of paper and print guaranteed positionsRates in this section are listed in US dollars as Run of Paper and Print Guaranteed, as applicable.Note: Volume & frequency discounts for WSJ franchise are listed on pages 14-15Did you know...In addition to the creative print units shown inthis section, The Wall Street Journal Asia alsooffers integrated packages that include onlineand mobile opportunities.16

Special Ad Units: Full AsiaPosition B/W Spot color Full colorPrint Guaranteed – Center spread $49,302.54 $52,907.54 $57,336.54Page coverage: 90%Sections: All sectionsStair Step SpreadWidthHeightcol cm in cm in1 4.76 1.87 26.67 10.502 10.37 4.08 17.78 7.004+ 24.13 9.50 8.89 3.502 10.37 4.08 17.78 7.001 4.76 1.87 26.67 10.50Position B/W Spot color Full colorPrint Guaranteed – Center spread $50,085.12 $53,690.12 $58,119.12Page coverage: 91%Sections: All sectionsPyramid SpreadWidthHeightcol cm in cm in2 10.37 4.08 10.16 4.002 10.37 4.08 17.78 7.002+ 12.91 5.08 25.40 10.002 10.37 4.08 17.78 7.002 10.37 4.08 10.16 4.00Position B/W Spot color Full colorPrint Guaranteed – Center spread $53,215.44 $56,820.44 $61,249.44Page coverage: 97%Sections: All sectionsUpside Down-T SpreadWidthHeightcol cm in cm in4 20.74 8.16 12.70 5.002+ 12.91 5.08 35.56 14.004 20.74 8.16 12.70 5.0017

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Spot color Full colorPrint Guaranteed – Center spread $43,824.48 $47,429.48 $51,858.48Page coverage: 80%Sections: All sectionsCenter Page SpreadWidthHeightcol cm in cm in4+ 23.28 9.16 35.56 14.00Position B/W Spot color Full colorPrint Guaranteed – Center spread $59,476.08 $63,081.08 $67,510.08Page coverage: 109%Sections: All sectionsHanging Fireplace SpreadWidthHeightcol cm in cm in8 44.02 17.33 24.13 9.50Position B/W Spot color Full colorPrint Guaranteed – Center spread $65,736.72 $69,341.72 $73,770.72Page coverage: 120%Sections: All sectionsStaircase SpreadWidthHeightcol cm in cm in2 10.37 4.08 7.62 3.002 10.37 4.08 13.97 5.502+ 13.33 5.25 21.59 8.502 10.37 4.08 27.94 11.002 9.94 3.91 35.56 14.0018

Position B/W Spot color Full colorPrint Guaranteed – Center spread $64,954.14 $68,559.14 $72,988.14Page coverage: 119%Sections: All sectionsU-Shape SpreadWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.006+ 34.50 13.58 11.43 4.502 9.94 3.91 35.56 14.00Position B/W Spot color Full colorRun of Paper $54,780.60 $61,990.60 $68,788.60Print Guaranteed – Center spread $65,736.72 $69,341.72 $73,770.72Print Guaranteed – Non-center spread $65,736.72 $72,946.72 $79,744.72Page coverage: 120%Sections: All sectionsBookends on Spread, Half PageWidthHeightcol cm in cm in3 15.13 5.95 35.56 14.003 15.13 5.95 35.56 14.00Position B/W Spot color Full colorRun of Paper $36,520.40 $43,730.40 $50,528.40Print Guaranteed – Center spread $43,824.48 $47,429.48 $51,858.48Print Guaranteed – Non-center spread $43,824.48 $51,034.48 $57,832.48Page coverage: 80%Sections: All sectionsBookends on Spread, Third PageWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.002 9.94 3.91 35.56 14.0019

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Spot color Full colorRun of Paper $73,040.80 $80,250.80 $88,078.80Print Guaranteed – Center spread $87,648.96 $91,253.96 $95,682.96Print Guaranteed – Non-center spread $87,648.96 $94,858.96 $102,686.96Page coverage: 160%Sections: All sectionsFull-Facing Vertical Half SpreadWidthHeightcol cm in cm in5 25.50 10.04 35.56 14.003 15.13 5.95 35.56 14.00Position B/W Spot color Full colorRun of Paper $63,910.70 $71,120.70 $78,948.70Print Guaranteed – Center spread $76,692.84 $80,297.84 $84,726.84Print Guaranteed – Non-Center spread $76,692.84 $83,902.84 $91,730.84Page coverage: 140%Sections: All sectionsFull-Facing Vertical Third SpreadWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.005 25.50 10.04 35.56 14.00Position B/W Spot color Full colorRun of Paper $45,650.50 $52,860.50 $59,658.50Print Guaranteed – Center spread $54,780.60 $58,385.60 $62,814.60Print Guaranteed – Non-Center spread $54,780.60 $61,990.60 $68,788.60Page coverage: 100%Sections: Business & FinanceCheckerboard Spread, HalvesWidthHeightcol cm in cm in5 25.50 10.04 17.78 7.005 25.50 10.04 17.78 7.0020

Position B/W Spot color Full colorRun of Paper $45,650.50 $52,860.50 $59,658.50Print Guaranteed – Center spread $54,780.60 $58,385.60 $62,814.60Print Guaranteed – Non-Center spread $54,780.60 $61,990.60 $68,788.60Page coverage: 100%Sections: Business & FinanceCheckerboard Spread, QuartersWidthHeightcol cm in cm in3 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.003 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.00Position B/W Spot color Full colorRun of Paper $22,825.25 $26,430.25 $29,829.25Print Guaranteed $27,390.30 $30,995.30 $34,394.30Page coverage: 50%Sections: Business & FinanceCheckerboard PageWidthHeightcol cm in cm in3 15.13 5.95 17.78 7.002 9.94 3.91 17.78 7.00Position B/W Spot color Full colorRun of Paper $8,804.03 $12,409.03 $15,808.03Print Guaranteed $10,564.83 $14,169.83 $17,568.83Page coverage: 19%Sections: Business & FinanceIsland PageWidthHeightcol cm in cm in3 15.13 5.95 11.43 4.5021

Rates: Special Ad UnitsSpecial Ad Units: Full AsiaPosition B/W Spot color Full colorRun of Paper $14,999.45 $18,604.45 $22,003.45Print Guaranteed $17,999.34 $21,604.34 $25,003.34Page coverage: 33%Sections: Business & FinanceDiagonal Thirds PageWidthHeightcol cm in cm in2 9.94 3.91 11.43 4.501 4.76 1.87 12.70 5.002 9.94 3.91 11.43 4.50Position B/W Spot color Full colorRun of Paper $20,542.73 $24,147.73 $27,546.73Print Guaranteed $24,651.27 $28,256.27 $31,655.27Page coverage: 45%Sections: All sectionsStair Step PageWidthHeightcol cm in cm in2 10.37 4.08 8.89 3.502 10.37 4.08 17.78 7.001 4.76 1.87 26.67 10.50Position B/W Spot color Full colorRun of Paper $29,020.68 $32,625.68 $36,024.68Print Guaranteed $34,824.81 $38,429.81 $41,828.81Page coverage: 64%Sections: All sectionsExpanded Stair Step PageWidthHeightcol cm in cm in2 10.37 4.08 15.24 6.002 10.37 4.08 23.50 9.251 4.76 1.87 35.56 14.0022

Position B/W Spot color Full colorRun of Paper $20,216.65 $23,821.65 $27,220.65Print Guaranteed $24,259.98 $27,864.98 $31,263.98Page coverage: 44%Sections: All sectionsUpside Down-T PageWidthHeightcol cm in cm in2 10.37 4.08 12.70 5.001 4.76 1.87 27.94 11.002 10.37 4.08 12.70 5.00Position B/W Spot color Full colorRun of Paper $27,064.23 $30,669.23 $34,068.23Print Guaranteed $32,477.07 $36,082.07 $39,481.07Page coverage: 59%Sections: All sectionsL-Shape PageWidthHeightcol cm in cm in2 9.94 3.91 35.56 14.003 15.55 6.12 11.43 4.50Position B/W Spot color Full colorRun of Paper $20,868.80 $24,473.80 $27,872.80Print Guaranteed $25,042.56 $28,647.56 $32,046.56Page coverage: 46%Sections: All sectionsPyramid PageWidthHeightcol cm in cm in1 5.18 2.04 10.16 4.001 5.18 2.04 17.78 7.001 4.76 1.87 25.40 10.001 5.18 2.04 17.78 7.001 5.18 2.04 10.16 4.0023

Special Advertising OpportunitiesUnique Media Opportunities For Maximum ImpactBellybandSupplement InsertEnvelope WrapSticky FlyerTranslucent Cover WrapGlossy Cover Wrap26

Special OperationsPost-it ® NoteThe iconic Post-it ® Note is a high-impact, creative solution to convey ashort message direct to every reader. The placement on the front coverensures maximum recall and can draw attention to an advertisementwithin the newspaper. Post-it ® Notes are available as part of existingdistribution and / or supplemental copies.Rates (US$) White YellowAdvertising (per thousand) $415 $415Handling (per thousand) $180 $180Production (per thousand) $25* $25** Minimum production spend (total) $250 $400(1) Production to be done by The Wall Street Journal Asia(2) Post-it ® Notes are available in white or yellow, printed one sided in one or two color ink.Supplemental CopiesFor extra copies not included within standard circulation (e.g., trade show copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per countryPrinting SpecificationsMaterial:Paper:Color:Size:Print Area:Post-it ® Custom Printed Notes or similar75gsm woodfree paper, white OR yellow1C or 2C75mm(w) x 75mm(h) square OR 100mm(w) x 75mm(h)69mm(w) x 69mm(h) OR 94mm(w) x 69mm(h)DeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionRestrictions(1) The Post-it ® Note must accompany an advertisement within the same day’s issue of The Wall StreetJournal Asia.(2) For circulation over 4,000 copies, Post-it ® Note advertiser must be of a different business category thanthe front page advertiser on the insertion date.(3) For circulation under 4,000 copies, there are no category restrictions on the Post-it ® Note advertiser.Other InformationPost-it ® Note is a trademark of 3M.27

Rates: Special Ad UnitsSticky FlyerSticky Flyers are printed 4-color flyers that are adhered to the frontcover of each newspaper, offering premium, highly sought-afterfront cover exposure. Sticky Flyers are available as part of existingdistribution and/or as supplemental copies.Rates (US$)Printed Printedone side both sidesAdvertising (per thousand) $685 $855Production & Insertion (per thousand) $285 $390Production to be done by The Wall Street Journal AsiaSupplemental CopiesFor extra copies not included within standard circulation (e.g., trade show copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per countryPrinting Specificationswidth: 200mm/270mmheight: 120mmperforation line, 8mm from edgeTrim sizePaperColorFinishing270mm (w) x 120mm (h), or200mm (w) available at same rates157 gsm art paper4-color, printed on one or both sidesOne perforation line on the left with self adhesive panel backDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionRestrictions(1) For circulation over 4,000 copies, sticky flyer advertiser must be of a different business category thanthe front page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the sticky flyer advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the sticky flyer advertiser,regardless of quantity.Other InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.28

BellybandBellybands are printed banners that wrap horizontally around eachnewspaper such that readers must break them in order to turn thepages of the copy, enabling the advertiser’s message to receiveexceptional visibility. Bellybands are available within existing circulationand/or as supplemental copies.Rates (US$)AdvertisingProduction & Insertion$870 per thousand$410 per thousandProduction to be done by The Wall Street Journal AsiaPrinting Specificationswidth: 284mm/290mm/299mmheight: 100mmSupplemental CopiesFor extra copies not included within standardcirculation (e.g., trade show copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per country15mm(w) glue fixed areaFolded size Trim size Bleed sizeHong Kong/Singapore/Malaysia/Taiwan/Indonesia 299 x 100 613 x 100 619 x 106Philippines 290 x 100 595 x 100 601 x 106Thailand / Japan / South Korea 284 x 100 583 x 100 589 x 106Size: (w) x (h) in mmPaperColor157 gsm art paper4-color, printed on one sideDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionRestrictions(1) For circulation over 4,000 copies, bellyband advertiser must be of a different business category than thefront page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the bellyband advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the bellyband advertiser,regardless of quantity.Other InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.29

40 THE WALL STREET JOURNAL. Monday, November 23, 2009Email: heard@wsj.com FINANCIAL ANALYSIS & COMMENTARY WSJ.com/HeardUnfortunately for All NipponAirways, Japan Airlines’problems have a long reach. It isn’t enough that Nippon Europe, it seems, prefershas to deal with swine flu andto hang separately rather thana plunge in business traffic. together. The appointment ofOn Thursday, Moody’s downgradedits debt partly because dent, the European Union’s a low-key Belgian as presi- of JAL’s travails, saying innew top job, and an obscurepart that they raised uncertaintyover the “extent andforeign-policy chief is a blowunelected British official astimeliness” of governmentfor the 27-member bloc’s globalambitions. It also likelysupport for the Japanese airlineindustry.will have economic conse- Nippon’s investors need to quences.worry that a resuscitated JAL, France and Germany nowwith lower costs and debt,look free to decide the twomight be more competitive,top economic jobs. The Europeancommissioners for com-especially on lucrative internationalroutes. Another concernis that Nippon finds it routes where JAL was the sole train network, Japan still has routes were in the red. two main airports next year. have real power to shape Eupetitionand the single marketharder to jettison unprofitable carrier.nearly 100 airports. Regulatorsand politicians have ex-come with state help, Nippon fered Nippon a chance to ex-The current commission-Knowing the strings that JAL’s woes have long ofrope’seconomic destiny.domestic routes. Under politicalpressure, both JAL and blessing for Japanese airpectedthe two carriers to fly has said it wants to stand on pand. But Moody’s downgrade ers, Neelie Kroes and CharlieThe state has been both aNippon fly these routes now. lines— by preventing serious to all, regardless of route its own. The carrier issued offers a reminder that, intentionallyor not, JAL still poses fended free markets, resistingMcCreevy, have largely de-But JAL could stop if regulatorsagree. Or the government About the size of California per report said that 70% of to buy more planes to prepare a threat.the protectionist tendencies ofcompetition—and a hindrance. profitability. A recent newspa-$1.6 billion in shares this yearcould push Nippon to take on and with an efficient bullet-Nippon’s and JAL’s domestic for the expansion of Tokyo’s—James Simms national governments, clampingdown on state aid andpursuing tough remedieswhen rules were broken.If French and Germannominees end up holdingthese economic posts, investorsshould brace for a changein EU policy. Important dossiersawait the new commis-Will it? Won’t it? BHP Billitonis days away from being joint venture would make a Then there is Brussels. sion’s concerns may explain approval and starts up in sioners, including financial-Ironically, a successful partnership isn’t plain sailing. Heading off the commis-But if the venture does getable to bid again for Rio BHP bid more likely.The European Commission why reaching final agreement mid-2010, it may make anotherBHP bid for Rio more, state-aid decisions on autosystem overhaul, sensitiveTinto; the Anglo-Australian As things stand, the two was the lone authority to balk on the joint-venture terms ismining group abandoned its miners are finding it hard to at approving BHP’s original such a slog. BHP and Rio rather than less, likely. A majorcompetition barrier would nk-accounting. France, for ex-makers and a revamp of ba-last takeover attempt on Nov. get the joint venture off the merger plan without major Tinto already have ditched26, 2008.ground. Neither doubts the remedies, partly explaining the idea of jointly marketing have fallen. BHP has $10 billionin spare cash. Assuming control of accounting, threatample,wants greater politicalStockbroker Liberum puts value from a deal. Citigroup why BHP gave up. It is unlikelythe commission will mine’s output in Australia. Pilbara accounts for roughly ening the G20’s goal of con-part of the Pilbara iron orethe chances of a fresh tilt at has calculated the net present30%, but that seems too high. value of synergies at $7.6 billionto $18 billion, not to be through without lengthy Commission how they will eral billion dollars still are The risk is that these jobswave the joint venture But they also must show the 40% of merger synergies, sevvergence.BHP and Rio are focusedsolely on trying to establish sniffed at when the economic scrutiny. Europe’s politically limit information-sharing to going begging. Combining the go to commissioners who taketheir Australian iron-ore joint outlook is so cloudy.powerful steelmakers are lobbyinghard, claiming a joint provide assurances they monds and titanium opera-states that prop up nationalproduction data and must miners’ coal, copper, dia-a softer approach to memberventure, which promises But getting Australia’s twomerger-like benefits without fiercely competitive leading venture would reduce competitionas much as a fully and investment for short-BHP to resist.competition.won’t sacrifice production tions may yet prove hard for champions or keep out foreignthe risks and complications of miners to thrash out the detailsof who does what in a fledged merger.term profits.—Matthew Curtin—Simon a broader tie-up.NixonAs of 4 p.m. ET DJIA 10318.16 g 0.14% FTSE 100 5251.41 g 0.31% Nikkei 225 9497.68 g 0.54% Shanghai Comp. 3308.35 g 0.37% Hang Seng 22455.84 g 0.83% Sensex 17021.85 À 1.41% S&P/ASX 200 4685.76 g 1.34%JOURNAL REPORT 22-25Rescuers make their way into a mine on Sunday in China’s northeast Heilongjiang province, where the death toll from a weekend coalmineblast climbed to 92; another 16 workers were missing. It was the country’s deadliest mine accident in nearly two years. Page 6By Jonathan Chengrecently in a note to clients.“The sheer amount of ‘shadyHONG KONG—SoaringHK$4 money’ flowing to Hong Kongproperty prices in Hong Kongand Macau is becomingand booming baccarat tables Money pouredslightly embarrassing forin Macau offer a telling into Hong Kong3 Beijing,” the note said.glimpse of how money is leakingout of mainland Chinesecontrol regime regulates thereal estate byOfficially, China’s capital-mainland nationals underamount of money flowing in2China, in defianceof immigrationborders, including into theHong Kong’sand out of mainland ChineseBeijing’s strict capital controls,and shaking up two of scheme.1 tive regions of Hong KonginvestmentChinese special administra-the country’s key offshore In billions:and Macau. But in practice,markets.money flows liberallyHousing prices in Hongthrough offshore bank accountsand a number of other0Kong, a city still barely recoveringfrom recession, havenonofficial channels, experts2004 ’05 ’06 ’07 ’08 ’09*risen some 30% this year. Onsay.the opposite side of the Pearl ber. October’s revenue of money to work.Jane Jiang, a Beijingbasedlawyer for Allen &River Delta, Macau gambling US$1.58 billion is about doublethat of Nevada for the ing and easy credit in China Overy LLP who specializes inMassive stimulus spend-officials are discussing measuresto slow growth there aftera trio of record-breaking It is no secret who brought cash through under-the-tablesame period.have likely added to flow of Please turn to page 26months, including all-time the party: cash-rich mainland transfers, research firm n Hong Kong reigns in propertyhighs in August and then Octo-Chinese, eager to put their GaveKal Dragonomics wrote developers’ marketing .....Page 5EDITORIAL & OPINION 17VOL. XXXIV NO. 60 (India facsimile VOL. 1 NO. 121) Monday, November 23, 2009asia.WSJ.comBy Eric Yepglomerates have made majorforeign purchases in the pastReliance Industries Ltd., few years—such as the Tatathe giant Indian energy and Group’s purchase of the JaguarLand Rover brand and An-materials company, made anonbinding cash offer to take glo-Dutch steelmaker Corus.a controlling interest in LyondellBasellIndustries when nual general meeting Mr. Am-But at Reliance’s 35th an-the chemical maker exits bani hinted at aggressivebankruptcy, LyondellBasell plans for expanding its businessesglobally.said Saturday.Neither LyondellBasell For Mr. Ambani, the dealnor Reliance disclosed the would mark a signature overseasexpansion at a timevalue of the deal, but the Indiancompany could pay as when cash-rich and buoyantmuch as $12 billion, accordingto analysts, based on valuvivedthe recession relativelyIndian companies, having surationsprevailing in the U.S. unscathed, are eyeing foreignchemicals industry.acquisitions.If a deal is struck, it would Reliance runs India’s richestgas find so far, the KG ba-be among the largest internationalacquisitions by an Indiancompany and would credia,which is expected to dousinoff the eastern coast of Inatea global energy and chemicalspowerhouse. Reliance, at its peak output of 80 milblethe country’s gas outputthe world’s largest polyesterfibermaker, has revenue of day.lion standard cubic meters amore than $32 billion a year. It operates two refineriesBefore filing for bankruptcy in Jamnagar in the westernin January, LyondellBasell, state of Gujarat, with a productioncapacity of 660,000the world’s third-largestchemicals company, posted and 580,000 barrels a day, respectively.$50.7 billion in annual sales.Reliance, led by Mukesh Netherlands-based LyondellBasellwould help Reli-Ambani, India’s richest man,has traditionally been focusedon the Indian market, works in two key markets—ance with distribution net-while other major Indian con-Please turn to page 26 Rates: Special Ad UnitsGlossy Cover WrapGlossy cover wraps are printed, two-side covers that wrap around eachnewspaper such that the entire WSJA is enclosed within the advertiser’smessage. Glossy cover wraps are available within existing circulationand/or as supplemental copies.Rates (US$)AdvertisingProduction & Insertion$ 2,950 per thousand$360 per thousandProduction to be done by The Wall Street Journal AsiaSupplemental CopiesFor extra copies not included within standard circulation (e.g., tradeshow copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per country11.5 11.5Non-bleed = 358 mmPrinting Single SpecificationsPage Trim = 289 mmMARKETSHEARD ON THE STREETJAL’s travails cloud ANA’s outlook Europe’slatest riskHeight Width (mm)A BHP-Rio Back Cover: deal Non-bleed is too tempting = 358.00 to resist 251.00Bleed = 387.00 295.00Trim = 381.00 289.00Inside Spread: Non-bleed = 358.00 535.00Bleed = 387.00 584.00Trim = 381.00 578.00 Double Page Trim = 578 mmTHEOUTLOOKReal-estateboomSingle Page Trim = 289 mmThe CEO Council debates toppolicy issues facing the U.S.ASIACoal-mine explosion in China kills more than 90 workersChina money leaks offshore Height Width (mm)Non-bleed = 317.00 251.00WSJA Banner = 52.50 289.00 Trim = 381 mm52.5mm Non-bleed = 317 mm11.5Dimensions: Front: 251 (w) x 317mm (h)Back: 289mm (w) x 381mm (h)Inside Spread: 578mm (w) x 381mm (h)Wrap: See illustrationPaper:Color:Note: Creative on front page must includeWSJA masthead157 gsm art paper4-color, printed on front,back & inside spreadInk Density: Should be kept below 300%Format:Ad must be non-bleed format on cover,to be bleed on back and inside pages.Ads to be slightly resized and trimmed tofit paper size of applicable region21.5 Non-bleed = 251 mm33Non-bleed = 251 mm21.5DeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution incountries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, cover wrap advertiser must also secure the front page ad unit.(2) For circulation under 4,000 copies, cover wrap advertiser is not required to secure the front page adunit, regardless of business category.30

Translucent Cover WrapTranslucent cover wraps are printed, see-through covers that wraparound each newspaper such that the entire paper is enclosed withinthe advertiser’s message. Translucent cover wraps are available withinexisting circulation and/or as supplemental copies.Rates (US$)AdvertisingProduction & Insertion$ 1,900 per thousand$535 per thousandProduction to be done by The Wall Street Journal AsiaPrinting SpecificationsSingle Page Trim = 289 mmSupplemental CopiesFor extra copies not included within standard circulation (e.g., tradeshow copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per countryDouble Page Trim = 578 mmSingle Page Trim = 289 mm11.5 11.5Non-bleed = 358 mmHeight Width (mm)Non-bleed = 358.00 251.00Bleed = 387.00 295.00Trim = 381.00 289.00HeightWidth (mm)Non-bleed = 286.00 251.00Top space for WSJA Banner = 83.50 289.00Dimensions: Front: 251mm (w) x 286mm (h)Back: 289mm (w) x 381mm (h)Wrap: See illustration83.5 mm Non-bleed = 286 mm11.5Paper:Trim = 381 mmColor:Note: Creative on front page can not coverWSJA masthead70 gsm special translucent paper4-color, printed on one sideInk Density: Should be kept below 170%Format:Ad must be non-bleed format on cover,bleed on back page.Ads to be slightly resized and trimmed tofit paper size of applicable region21.5 Non-bleed = 251 mm33Non-bleed = 251 mm21.5DeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution incountries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, cover wrap advertiser must also secure the front page ad unit.(2) For circulation under 4,000 copies, cover wrap advertiser is not required to secure the front page adunit, regardless of business category.31

Rates: Special Ad UnitsEnvelope WrapEnvelope wraps are glued at the top and bottom with the newspaperfitting snugly inside. The advertiser’s message is printed on the frontand the back of the envelope, as shown.Rates (US$)AdvertisingProduction & Insertion$ 1,970 per thousand$892 per thousandProduction to be done by The Wall Street Journal AsiaPrinting SpecificationsTrim = 293 mmSupplemental CopiesFor extra copies not included within standard circulation (e.g., tradeshow copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per country185 mmTrim = 385 mmHeight Width (mm)Back: Trim = 385.00 293.00Bleed = 391.00 299.00Height Width (mm)Front: Trim = 300.00 185.00Bleed = 306.00 191.0085 mm 300 mmDimensions: Front: 185mm (w) x 300mm (h)Back: 293mm (w) x 385mm (h)(See illustration)Paper:Color:Note: Creative on front page can not coverWSJA masthead210 gsm art paper, UV coat finishing(one side only)4-color, printed on front and back only(not inside)Ink Density: Should be kept below 300%Format:Creative to be bleed format.Ads to be slightly resized and trimmed tofit paper size of applicable regionTrim = 478 mmDeadlinesBooking Deadline: 5 weeks prior to distributionMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution incountries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.Restrictions(1) For circulation over 4,000 copies, envelope wrap advertiser must be of a different business categorythan the front page advertiser on the insertion date.(2) For circulation under 4,000 copies, there are no category restrictions on the envelope wrap advertiser.(3) On supplemental / sponsored copies, there are no category restrictions on the envelope wrap advertiser,regardless of quantity.32

Supplement InsertThe Wall Street Journal Asia is pleased to offer its advertisers theoption of “carrying” a supplement insert (magazine, poster, etc.) withinits pages. Some restrictions apply and all materials must be approvedin advance for size, weight and content.Rates (US$)AdvertisingInsertion/Handling$950 per thousand$180 per thousand(1) Printing and delivery of inserts to WSJA not included.(2) Production by WSJA available upon request.Supplemental CopiesFor extra copies not included within standard circulation (e.g., trade show copies):• Same rates apply plus US$1 per newspaper• Minimum quantity = 1,000 per countryPrinting SpecificationsInsert dimensionsMaximum: 270mm x 365mmMinimum: A4 – Smaller inserts will be considered if not too thick to cause stacking problemsInsert thicknessPaper stockApprovalsUp to 16 pages – Thicker inserts will be considered if not too thick to cause stacking problemsBelow 90 gsm – Thicker paper will be considered if not too thick to cause stacking problemsAll materials are subject to Publisher’s approvalDeadlinesBooking Deadline: 5 weeks recommended, but subject to availabilityMaterial Deadline: 3 weeks prior to distributionOther InformationFor partial distribution or for distribution in countries where WSJA is not printed (e.g., Vietnam),please contact your Dow Jones sales representative.33

Technical SpecificationsPage Makeup• Page Depth• Page Width• Gutter Bleed Width14 inches (35.56 cm).10.03 inches (25.47 cm); 5 columns to a page.21.40 inches (54.35 cm); 10 columns.Single-page UnitsBleed UnitsWidthMinimum DepthColumns Inches Centimeters Inches Centimeters1 1.86 4.724 2.75 6.9852 3.90 9.906 2.50 6.350WidthMinimum DepthColumns Inches Centimeters Inches Centimeters8 17.32 43.992 9.50 24.13010 21.40 54.356 8.50 21.5903 5.94 15.087 7.00 17.7804 7.98 20.269 9.50 24.1305 10.03 25.476 2.50 6.350Note: Advertisements exceeding 12.07 inches (30.66 cm)in depth must occupy and be charged as full columns(14 inches; 35.56 cm).Minimum depth requirements do not apply to defined special advertising “strip” units. Non-standard unitscan be placed at quarter-inch depth increments above minimum depth and will be billed for the actualspace. Material is scaled to fit the image formats that vary among print sites in Asia and Europe.Four-color Ads – Digital Material RequirementsDigital material required: PDF (preferred), PostScript or EPS. Film is not accepted.• Type FontsInclude all screen and printer fonts with digital files. Try to avoid using style attributes offered inapplication toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind.• GraphicsProvide all high-resolution scans in place.• ProofsProvide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proofexchanged, the agency accepts the responsibility for the final print outcome.• Screen RulingDow Jones outputs at 100 lines per inch.• Dot GainFor best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-linescreen.• All areas containing 100% ink coverage of Cyan, Magenta and Yellow in two- and three-color combinationsover 1” in size must be screened back to a maximum of 90%.The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elementsmust be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.34

Dot Size Requirements for 100-line ScreenThe following dot-size requirements compensate for newsprint dot gain (TVI):Color Non-detail Whites Highlights Quartertone Midtone ShadowCyan 0% 5% 20% 36% 60%Magenta 0 2 14 28 50Yellow 0 2 14 28 50Black 0 0 0 10 80Other Color Quality Reminders:• Maximum Color Density220%-240%. Two secondary colors should not exceed 90% each. Single colors not intended to printsolid should not exceed 80%. For optimum results use Under Color Removal (UCR) or Gray ComponentReplacement (GCR) when preparing files.• Maximum Four-color Black80% Black, 40% Cyan, 20% Magenta, 20% Yellow.• Text & GraphicsType should only be surprinted in areas having tint values of 30% or less. Four-color reverses should notbe smaller than 18 point and should be reversed out of areas having at least 70% tone value in Black,Magenta or Cyan. Remove all colors under reverse to avoid registration problems.• Unsharp MaskingPrinting may soften dots. When the subject matter permits, unsharp masking should be considered.Black & White Ads – Digital Material RequirementsDigital material required: Acrobat PDF (preferred), PostScript or EPS. Embed all fonts.• Screen RulingDow Jones outputs at 100 lines per inch. Round dots preferred.• Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at thescan or adjusted from within photoediting software such as Photoshop.• Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi).• Fine lines and serifs should not be less than .006 inch in thickness.• We recommend that all solid reverses be a maximum of 85% black.Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.HalftonesRecommended Aim Points:Specular/non-detail whites 0%Minimum highlight dot 3%Quartertone dot 16%Midtone dot 32%Shadow dot 80%35

Technical SpecificationsMaterial SubmissionBlack & White Materials• Via Internet: https://epic.dowjones.com.• AP Adsend (1-800-223-7363); code for WSJ is MACHI.Color Materials• Preferred Method: via Internet at https://epic.dowjones.com.• Color match proof to:Dow Jones & CompanyAdvertising Services Center8251 Presidents Drive, Orlando, FL 32809• AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications.Split-copy MaterialAll split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleysof ads that have been submitted as one file. Each separate ad must be a separate layout document file.Pubset Revisions to MaterialThe Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed andapproved for release by the advertiser or agency.PDF PreparationPrint-ready PDF files should be prepared by saving native files to Postscript, then distilling the file usingrecommended Dow Jones settings available at advertising.wsj com/specsCreativeFormats/printPDFPrep.html or by calling your local Wall Street Journal service bureau.Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator,Adobe Photoshop or from Mac OSX is not recommended for print-ready files.File CompressionLarge digital files may be compressed to accelerate transmission via modem or to reduce the file size tofit the limited capacity of a disk or other media. All compressed files must be self-extracting or capable ofbeing decompressed by StuffIt.PlatformsMaterial may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.TearsheetsAdvertisers requesting tearsheets can access them at https://etearsheet.dowjones.com.Please contact your Advertising Services bureau for a password and for any additional information.New York: 212-597-5816Chicago: 312-750-4033San Francisco: 415-765-6194Brussels: 32-2-741-1261Hong Kong: 852-2831-255636

Important LinksThe Wall Street Journal Asia website:asia.WSJ.comChinese-language website:cn.WSJ.comIndia-specific homepage (English):india.WSJ.comJapanese-language website:jp.WSJ.comWSJ Mobile Reader for Asia:asia.WSJ.com/readerWSJ iPad for Asia:asia.WSJ.com/iPad2011 WSJA Editorial Calendar: wsj-asia.com/calendar2011 WSJA Events Calendar: wsj-asia.com/eventsThe Wall Street Journal Asia online ad rate calculator:wsj-asia.com/advertisingTo subscribe to The Wall Street Journal Asia:asia.WSJ.com/subscribe

Special Ad UnitsStair Step SpreadPyramid SpreadUpside Down-T SpreadCenter Page SpreadHanging Fireplace SpreadStaircase SpreadU-Shape SpreadBookends on Spread, Half PageBookends on Spread, Third PageFull-Facing Vertical Half SpreadFull-Facing Vertical Third SpreadStair Step PageExpanded Stair Step PageUpside Down-T PageCheckerboard Spread, Halves Checkerboard Spread, Quarters Checkerboard PageDiagonal Thirds PageIsland PageL-Shape PagePyramid PageTrue Half PageLightning Bolt PageTwo Column PageWatermark

Worldwide Advertising Sales OfficesBeijingDow Jones & CompanyRoom 302,Raffles City Beijing Office Tower,No. 1 Dongzhimen South Street, Beijing,P.R. China 100007Tel: +86 10 8400 7788 / 86 10 8400 7789Fax: +86 10 8400 7397Hong KongDow Jones Publishing Company (Asia) Inc.25/F, Central Plaza18 Harbour RoadWanchai, Hong KongTel: +852 2573 7121Fax: +852 2834 5291TokyoDow Jones Japan K.K.International Media Services / DJIMS19F, Otemachi First Square East Tower1-5-1 Otemachi, Chiyoda-ku,Tokyo 100-0004, JapanTel: +81 3 6269 2701Fax: +81 3 6269 2711SingaporeDow Jones AER Company Inc.10 Anson Road#32-08 International PlazaSingapore 079903Tel: +65 6415 4300Fax: +65 6225 5039IndiaInternational Media RepresentationThe Times of India Group - Response DepartmentThe Times of India BuildingDr. D.N. RoadMumbai 400 001, IndiaTel: +91 22 2273 1338Fax: +91 22 2273 1145ShanghaiDow Jones & CompanySuite FGH, 27/F Times Square,No. 500 Zhangyang RoadPudong New AreaShanghai 200122, PRC ChinaTel: +86 21 5836 8228 ext 304Fax: +86 21 5836 7677For advertising opportunities outside of Asia,please contact your local Dow Jones salesrepresentative at:email: wsja.advertising@dowjones.com or call:London: 44-203 426 1100Paris: 33-1 40 17 17 01Frankfurt: 49-69 2972 5390New York: 1-212 597 6071