Pre-intermediate - Market Leader

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Contentsdiscussion texts language work skills case studyunit 1careerspage 6Talk about yourcareer planListening: An interview withthe Finance Director of a TVcompanyReading: Facebookprofile ‘could damagejob prospects’ –TelegraphCareer movesModals 1: ability,requests and offersTelephoning:making contactYouJuice: Decideon the successfulcandidate for a jobWriting: e-mailunit 2companiespage 14Talk aboutcompaniesReading: India: Tata’s searchfor a new CEO – FinancialTimesIs John Lewis the bestcompany in Britain to workfor? – GuardianListening: An interview withthe CEO of a food companyDescribing companiesPresent simple andpresent continuousPresenting yourcompanyDino Conti Ice Cream:Decide on the bestway to invest in acompany’s futureWriting: proposalunit 3sellingpage 22Talk aboutshopping habitsListening: An interview withthe Director of Marketing ofa TV shopping channelReading: Women on top innew sales industry survey –web articleMaking salesModals 2: must, need to,have to, shouldNegotiating:reachingagreementA partnershipagreement: Work on aproposed partnershipbetween a jet chartercompany and a hotelgroupWriting: letterworking across cultures: 1 saying ‘no’ politelyrevision unit Apage 30page 32discussion texts language work skills case studyunit 4great ideaspage 36Discuss whatmakes a greatideaListening: An interview with aresearcherReading: Who needstranslators? – web articleSafer cycling – web articleGoing for gold – web articleVerb and nouncombinationsPast simple andpast continuousSuccessfulmeetingsThe new attraction:Decide on the bestidea for a newattractionWriting: reportunit 5stresspage 44Discuss stressfulsituations andactivitiesListening: An interview withthe Director of Marketing ata health consultancyReading: Over half of businessowners feeling increasinglystressed – web articleStress in the workplacePast simple andpresent perfectParticipating indiscussionsDavies–MillerAdvertising: Suggestways of reducingstress amongst staffWriting: reportunit 6entertainingpage 52Discuss corporateentertainingListening: An interview with theChief Executive of a corporateentertainment companyReading: Interview with threecorporate entertainmentexpertsEating and drinkingMultiword verbsSocialising:greetings andsmall talkOrganising aconference: Choosethe location for asales conferenceWriting: e-mailworking across cultures: 2 doing business internationallypage 60revision unit b page 62writing filepage 126activity filepage 132A01_MARK_CB_PINGLB_9843_CON.indd 2 05/10/2011 15:30
Contentsdiscussion texts language work skills case studyunit 7new businesspage 66Discuss newbusinesses andbusiness sectorsListening: Interviews withthe CEO of a money-transfercompany and the CEO of afood companyReading: Internet whiz-kid’sdiscount idea makes billionsin two years – Financial TimesHelp with exports –Financial TimesEconomic termsTime clausesDealing withnumbersTaka Shimizu Cycles:Choose the locationfor a new factoryWriting: e-mailunit 8marketingpage 74Talk about themarketing mixand marketingcampaignsListening: An interviewwith the EuropeanMarketing Manager of apharmaceutical companyReading: Adidas targetsthe Chinese interior –Financial TimesWord partnershipsQuestionsTelephoning:exchanginginformationWincote International:Devise a plan toimprove sales at anoutdoor-clothingcompanyWriting: e-mailunit 9planningpage 82Discuss how andwhen to planListening: An interviewwith a business consultantand authorReading: When there’s noPlan A – Financial TimesMaking plansTalking aboutfuture plansMeetings:interruptingand clarifyingEuropean Press andMedia Corporation:Plan a new issue ofa magazineWriting: letterworking across cultures: 3 international conference callsrevision unit cpage 90page 92discussion texts language work skills case studyunit 10managingpeoplepage 96Discuss thequalities of agood managerListening: An interviewwith the author of amanagement bookReading: Share the power –Financial TimesVerbs and prepositionsReported speechSocialising andentertainingAshley Cooper SearchAgency: Adviseon improving staffrelations at a propertycompanyWriting: reportunit 11conflictpage 104Do a quiz onmanaging conflictListening: An interviewwith an expert in disputeresolutionReading: Interveningquickly in cases of conflict– Chartered Institute ofPersonnel and DevelopmentWord-buildingConditionalsNegotiating:dealing withconflictHerman & CorrieTeas: Decide whethera company shouldaccept a buy-out offerWriting: letterunit 12productspage 112Discuss productsListening: An interview withthe editor of a news networkReading: A path to salvationthrough innovation –Financial TimesDescribing productsPassivesPresenting aproductThe George MarshallAwards: Choosethe winner of aproduct-innovationcompetitionWriting: reportworking across cultures: 4 preparing to do business internationallypage 120revision unit d page 122grammar referencepage 141audio scriptspage 153Glossarypage 167A01_MARK_CB_PINGLB_9843_CON.indd 3 05/10/2011 15:30

Pre-intermediate - Market Leader

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