ET-Feb-2015-Final-Web-Version_tcm44-82421

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ET-Feb-2015-Final-Web-Version_tcm44-82421

Enterprising TimesPage 3Alton Towers and the Business School launch new course – Linda PhillipsTop tourist attraction Alton Towers Resort has joined forces with Staffordshire University to offer aunique degree course which helps students get to grips with every aspect of their business. Twentystudents will be recruited to the new Foundation Degree in Visitor Attraction and Resort Management atStaffordshire University’s Business School beginning in September 2015.The Foundation Degree is a work-based qualification which combines 2 years’ study with 18 weeks’paid work experience where students will learn about key areas of the business including operationsand commercial management; strategic management; health and safety marketing and digitalcommunications; financial and human resource management; and customer service. Students will thenhave the opportunity to put theirlearning into practice during keyseasonal peaks.Guy Brazier, HR Director for AltonTowers Resort, said the leisureindustry was worth £1.6 billion locallyin Staffordshire and £74 billionnationally representing 7 per cent ofall UK employment, and thereforedeserved be taken more seriously.‘We believe this course will offerstudents an amazing opportunityto develop their career potential towork in the leisure industry, whichis an ever growing sector. We’ve worked alongside Staffordshire University on a number of trainingand development projects in recent years, but this course is really the culmination of everything we’vebeen aiming for. It will give those that complete it a credible background that will make them far moreattractive to prospective employers and of course we are hoping it will act as a catalyst for our ownworkforce to support our succession strategy.’He added, ‘This is a huge step forward for us and we are eagerly anticipating our first delegationof students during our next season. We have everything in place to support them on what will be achallenging experience and we are very confident that this course will quickly become a hugely popularone for the university’.Dean of the Faculty of Business, Education and Law, Professor Susan Foreman said, ‘Thecollaboration builds upon a strong partnership between Alton Towers Resort and StaffordshireUniversity. The resort already employs many of our students on a part-time basis and we are delightedto be working with them to develop people who will acquire a comprehensive understanding of theirbusiness and their business needs through this unique award.‘The new Foundation degree is the latest in a series of specialist awards that have been developed incollaboration with major employers to upskill their workforce. Students will work at front line roles withinretail, hotels and park operations in their first year of the programme and at team leader level in year 2.As an alternative to full time employment, they will also have the opportunity to top up to a full degreeon completion of the Foundation Degree.’For course related inquiries contact Linda Phillips, Academic Group Leader on +44 (0)1782 294184 orat L.A.Phillips@staffs.ac.uk.Faculty of Business, Education and Law, Staffordshire Universitywww.staffs.ac.uk/fbel+44 (0)1782 294060

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