Upscale Hotels Asset Management Strategy
Upscale Hotels Asset Management Strategy
Upscale Hotels Asset Management Strategy
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Growth drivers:<br />
� Large populations<br />
� Exponential growth in<br />
demand<br />
� No economy hotels and<br />
fragmented supply in<br />
other segments<br />
Growth drivers in emerging markets<br />
Target markets:<br />
� China, India, Russia,<br />
Latin America, Middle<br />
East<br />
� Using joint ventures/<br />
management contracts /<br />
variable-rent contracts<br />
Initial 3-year budget: €100 million<br />
Faster expansion: + €200 million<br />
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