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Global Consumer Perspectives2012: The Global Power ShiftGlobal shift ingenerationsThe riseand decline ofthe middle classInfluencers
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer Perspectives sample content
TGI 2012 Global Consumer PerspectivesTo find out more about Global Consumer Perspectives seminars for yourbusiness sector, please contact:Bob Pares (US based enquiries):Duncan Stark (Rest of the world):robert.pares@kantarmedia.com+1 646 266 9542duncan.stark@kantarmedia.com+44 (0)20 8433 42432012
TGI 2012 Global Consumer PerspectivesAbout Global TGIThe Global TGI network includes more than 60 national markets worldwide (see next page for a current listing), with atotal of over 700,000 respondent interviews conducted annually. The studies for each national market are available foruse right now, and they contain a huge breadth of information. Almost all businesses will find something of value in TGI.The insights offered by TGI include:• Product and brand usage in 18 sectors, typically containing a total of around 400 product groups and 3,000 brands• Leisure activities• Use of services• <strong>Media</strong> exposure and preferences• Attitudes and motivations• DemographicsAll TGI data is weighted to match known demographic pro<strong>file</strong>s. Many of our media measures are national mediacurrencies; where this is not the case, we re-weight to match the accepted currency. All studies follow standardisedguidelines and formats, but with the flexibility to reflect local market needs and characteristics in full.TGI information is comparable across all markets, making it very easy to acquire revealing multi-country insights.Because TGI studies are syndicated, the costs are in effect shared between clients. Therefore you don’t need to bearthe cost of conducting a large-scale study alone. There are many diverse analysis possibilities, and we can tailor ourinformation and insight packages so that they are based on the needs of individual brand owners.We can enhance TGI with custom adaptations. It’s often possible to revisit TGI respondents with client-specific surveymodules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending therange of insights you can generate.The Global TGI network is coordinated by <strong>Kantar</strong> <strong>Media</strong>. Across the organisation, <strong>Kantar</strong> <strong>Media</strong> provides strategic adviceand competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping themnavigate and succeed in a rapidly evolving media industry. Our experts currently work with 22,000 companies trackingthree million brands in 50 countries. Find out more at www.kantarmedia.com2012
TGI 2012 Global Consumer Perspectives2012
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