Effectiveness 08 - Marketing Week

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MW_091008_p044 6/10/08 11:42 am Page 44SPONSOR YOUGOVTim BrittonChief Executive UK50 Featherstone StreetLondonEC1Y 8RTT +44(0)20 7012 6000F +44(0)20 7012 6001E info@yougov.comW www.yougov.co.ukDirectorsNadhim Zahawi -Group Chief Executive OfficerTim Britton - Chief Executive UKStephan Shakespeare -Chief Innovation OfficerAlan Newman - Chief Financial OfficerYouGov is an international, full service research company primarilyusing online panels to provide quantitative and qualitative researchacross a range of specialisms. These include consumer markets,financial services, technology and telecoms and media. YouGov’s fullservice offering spans added value consultancy, syndicated andproduct offers, omnibus and field and tab services.YouGov is considered the pioneer of online market research. Throughpanel management expertise, flexibility and an innovative approachto recruitment, YouGov operates a quality panel of over 200,000 UKmembers representing all ages, socio-economic groups and otherdemographic types, with excellent response rates. YouGov alsospecialises in growing and maintaining dedicated panels of specialistconsumer and professional audiences.Based on its record, YouGov has been acclaimed as the UK’s mostaccurate opinion pollster and dominates Britain’s media polling.YouGov is one of the most quoted agencies in Britain and has a welldocumentedand published track record illustrating the success of itssurvey methods and quality of its client service work.Clients include:The CarphoneWarehouse, ASDA, News International,Costa, the Financial Services Authority,Scottish Widows, 118 118 andconfused.comTurnover in 2007 £7.9 million (UK)Established 2000Trade Memberships/AffiliationsMRS, ESOMAROmnibusRRConsulting44 The 10th Annual Marketing Week Effectiveness Awards
07 MWEA_BOTN_grand prix_p7_AA:Layout 1 3/10/08 16:03 Page 45GRAND PRIXWINNERiPlayerBBCThe BBC’s iPlayer has been credited by rival mediabrands, such as Virgin Media, with hugely boostingthe market for video-on-demand.ISP companies, including Tiscali, BT andCarphone Warehouse, have expressed concernthat the impact of hundreds of thousands ofconsumers watching BBC programmes on theiPlayer is placing an intolerable strain on theirnetworks – such is its success.Within three weeks of its official launch, the BBCreported that over 3.5 million programmes hadbeen streamed. The BBC originally planned for only500,000 users within the first six months of thedownload service. The iPlayer accounted for 5% ofall UK traffic – approximately 5 million page viewsper day – by June this year.The iPlayer allows UK viewers who have internetconnections to play television programmes from thepast seven days and watch them, free of charge,over the web. TV programmes can bedownloaded, stored on viewers’computers for up toWithin three weeks of itslaunch, over 3.5 millionprogrammes had beenstreamed30 days and watched as often as required duringthat time.Apple iPhone, iPod touch and Nintendo Wiiusers have access to a beta version of the BBCiPlayer homepage and can stream TV and radioprogrammes as long as they are connected to anetwork.The BBC hopes that providing high qualityprogrammes over the internet legally, easily and forno cost will discourage piracy and illegaldownloading. The product has been awarded aBafta for “Interactive Innovation Service/Platform”.The 10th Annual Marketing Week Effectiveness Awards 45
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Effectiveness 08 - Marketing Week

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