Lessons from the Past - USC Center on Public Diplomacy
Lessons from the Past - USC Center on Public Diplomacy
Lessons from the Past - USC Center on Public Diplomacy
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4. <str<strong>on</strong>g>Less<strong>on</strong>s</str<strong>on</strong>g> <str<strong>on</strong>g>from</str<strong>on</strong>g> Five Cases of Success 28<br />
4.1 Listening: Re-Branding Switzerland since 2000 28<br />
4.2 Advocacy: U.S. PD to support Intermediate 31<br />
Nuclear Force deployment in 1983<br />
4.3 Cultural <strong>Diplomacy</strong>: America’s Family of Man 34<br />
Exhibit, 1955–1963<br />
4.4 Exchange: Franco-German rapprochement, 1945–1988 36<br />
4.5 Internati<strong>on</strong>al Broadcasting: British management of<br />
U.S. isolati<strong>on</strong>, 1939–1941<br />
39<br />
5. Warnings <str<strong>on</strong>g>from</str<strong>on</strong>g> Five Cases of Failure 42<br />
5.1 Listening: The U.S. ‘Shared Values’ campaign of<br />
2001/02<br />
43<br />
5.2 Advocacy: The Case of <str<strong>on</strong>g>the</str<strong>on</strong>g> U.S. in Vietnam 44<br />
5.3 Cultural <strong>Diplomacy</strong>: The Image of <str<strong>on</strong>g>the</str<strong>on</strong>g> Soviet Uni<strong>on</strong> 44<br />
5.4 Exchange: The Case of Sayed Qutb 45<br />
5.5 Internati<strong>on</strong>al Broadcasting: British/Free French<br />
Broadcasting to France in World War Two<br />
46<br />
6. PD in <str<strong>on</strong>g>the</str<strong>on</strong>g> Informati<strong>on</strong> Age 46<br />
6.1 Listening in <str<strong>on</strong>g>the</str<strong>on</strong>g> digital era 47<br />
6.2 Advocacy, <str<strong>on</strong>g>from</str<strong>on</strong>g> global real-time news to an ideas- 49<br />
based PD<br />
6.3 Cultural <strong>Diplomacy</strong> diasporas and <str<strong>on</strong>g>the</str<strong>on</strong>g> potential of 51<br />
<str<strong>on</strong>g>the</str<strong>on</strong>g> blog<br />
6.4 Exchange and <strong>on</strong>line virtual worlds 53<br />
6.5 Internati<strong>on</strong>al Broadcasting in <str<strong>on</strong>g>the</str<strong>on</strong>g> era of YouTube 55<br />
7. C<strong>on</strong>clusi<strong>on</strong>: The Future of <strong>Public</strong> <strong>Diplomacy</strong> 57<br />
Author: Biography 58<br />
Endnotes 59