Facebook Advertising

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Facebook Advertising

Facebook Advertising


Create an Ad


Get more page likes


Get more page likes


Get more page likes


Get more page likes


Get more page likes


Pricing


Pricing Optimization


Optimization• Try an Ad as CPC for a few days• Try Same Ad as CPM for a few days• Check Performance


Promote Page Posts


Promote Page Posts


Review Ad


Promoting Page Posts• Choose Posts that have good virality score• CPM may work better• Make Sure image is vibrant• Posts may show up in news feeds


Reporting• Create Multiple Campaigns• Set Daily Budget or Lifetime Budget• Set Duration or Schedule (note Pacific Time)• Don’t Let One Ad run for too long.• Monitor Reach Value• Monitor CTR if CPM• Monitor CTR and CPC if CPC

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