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SALESAs summer’s temperature climbs, so will your sales ANDyour customers’ savings!SIZZLING SUMMER SALE!<strong>Park</strong> <strong>Lane</strong> is offering a FREE Bonus Item with minimal requirements!During June, <strong>Park</strong> <strong>Lane</strong> is introducing a sale that will deliver HOT bargains for everycustomer! Anyone who places a $30 or higher net order can qualify for a FREE Bonus Item!June Customers who place a…• $30 net order & purchase one $12 Bonus Item may choose a SECOND Bonus Item FREE!• $60 net order & purchase two $12 Bonus Items may choose a THIRD Bonus Item FREE!• $90 net order & purchase three $12 Bonus Items may choose a FOURTH Bonus Item FREE!Help your customers maximize their savings. Suggest ensemble coordinates. Show match-mates. Create groupings.Offer pre-designated “packages”. Work every customer’s “Wish List” to give them the most “bling for the buck”! Prideyourself on good customer service… A happy customer is a repeat customer!Watch as the excitement over savings HEATS UP!It’s gonna’ be a sizzlin’ summer!CUSTOMER BONUS BUYSHIMMER is extended for the month of June!Sparks fly from SHIMMER necklace and pierced earrings (#11167). Tensionmountedin gleaming silver bar settings, each radiant-cut cubic zirconia sparkleswith sensational splendor. Classic and sophisticated, Shimmer is a wardrobeessential.Customers who place a minimum net order of $30.00 may purchaseSHIMMER ensemble as a Bonus Buy at the discounted price of just $14.00plus tax.The Bonus Buy is a customer perk; it is non-commissionable. Enter Shimmer in the Special Item area of the order form.OPEN THE VAULT… and reveal June’s new treasure!Hidden treasures await you inside <strong>Park</strong> <strong>Lane</strong>’s “VAULT”.Beautiful jewelry, at dramatically reduced prices…Vault jewelry is always extraordinary, and, of course,is fully commissionable! Vault merchandise may beobtained/ordered the same way as any regular linemerchandise; for purchase, as a Bonus Item, as hostesscredit selections, etc.GARLAND braceletStep into <strong>Park</strong> <strong>Lane</strong>’s Vault this month and discover Garland, a sensationalsilver floral bracelet. Those who love <strong>Park</strong> <strong>Lane</strong>’s Wonderland ensemble (see catalog) will be thrilled to own a slightlysmaller version of the original wide cuff bracelet. Slip on Garland and be transported to a “wonderland” all your own!Bracelet adjusts to fit the wrist.Item #10977 Price $98.00You and your customers and hostesses can access The Vault via computer, Iphone, and Ipad.June 2011 3


SALES“With this ring, I thee….(book, sell, recruit!)"Senior Division, Maria Haegele of Missouri (Lewandowski organization)signed up to present her <strong>Park</strong> <strong>Lane</strong> business at a local Bridal Fair. Herunique approach caught our attention. To start with, Maria (pictured inthe middle) donned a wedding gown to work her booth! Her bride-worthyapparel was designed to lure future brides to her <strong>Park</strong> <strong>Lane</strong> display.Second, she offered a free drawing to all who provided their contactinfo on a “FREE DRAWING” slip. Third, Maria developed an effectivescript for the follow-up calls she and her team would make to the leadscollected at the Bridal Fair. We extend our thanks to Maria and her teamfor sharing these clever ideas on executing an effective and productiveBridal Fair/Expo event.Maria writes, “Tina Matye (left), Tiffany Lawton (right) and I were excited aboutparticipating in the St. Louis Bridal Fair. We were the only jewelry companyrepresented at the event so we really wanted to go all out and make a name forourselves. We carefully planned our approach and worked on creating a beautifuldisplay booth. We chose to showcase specific pieces and ensembles from ourcollection that would compliment a Bride, Mother-of-the-Bride, Bridesmaids, andthe Flower Girl… and then we went to work!The most important thing we found was that in order to get people to fill outan information/contact slip, we HAD to offer a substantial prize for the “FREEDrawing”. We chose to give away the Barcelona necklace and earring ensemble.The day of the event, it was crucial that we didn’t just sit around and wait for people to come to our booth; we had todraw them in. I was dressed in a wedding gown and standing in the aisle pulling brides in by inviting them to “Comecheck out our beautiful jewelry!” Tina and Tiffany were standing by to urge each person to sign up for our free drawingand to try on the jewelry! We found that when you can physically get the jewelry ON THEIR BODIES, the results aregreater! Believe me; it works! To create recruiting interest, we had a current starter kit displayed and posted a signthat read, FREE INTRODUCTORY KIT!At the event, we gathered 257 contacts in just two days. Now, THE WORKBEGINS! In our business, follow-up is key. Without devoted and immediatefollow up, you will have wasted your time, energy, and money. Secondly, allthose brides are going to find their jewelry somewhere else and you will havetotally missed the opportunity to make <strong>Park</strong> <strong>Lane</strong> part of their special day.Follow-up is everything! The three of us had a great time sharing a bottle ofwine as we wrote our call-back script. We divided up the contact slips andbegan making calls. All the while, we kept cheering each other on. It’s muchmore fun to work with people on something like this than to tackle it by yourself.Working as a team holds you accountable and creates an atmosphere of a littlefriendly competition!We were all able to book shows and secure leads for several people who are thinking about becoming <strong>Park</strong> <strong>Lane</strong>Fashion Directors! We will continue our follow up every few weeks/months as needed. After all, in our world, thosewho say “not right now”, really mean, "Call me again later". We are confident that even MORE booking and recruitingresults await us in the future!”Great job!We congratulate Maria and her team on their innovative approach to conducting a bridal fair! With theirtenacity and enthusiasm, they are certain to continue to create a lot of “I Do’s!” among their booking andrecruit leads!June 2011 5


SALESBehind every Great Woman, is a Good Man!Happy Father’s Day to all our <strong>Park</strong> <strong>Lane</strong> guys!Father, Father-In-Law, Grandfather, Husband… Remember all theimportant men in your life with a gift they will cherish. Show him youthink he deserves a little pampering. No more ties. This year, make itspecial… Make it <strong>Park</strong> <strong>Lane</strong>!<strong>Park</strong> <strong>Lane</strong>... the perfect PROM-ise!Brides aren’t the only ones dressing up right now… Welcome PROMseason! Every young lady dreams about her first formal dance, specialdress and the bling that will adorn it. Enter you and <strong>Park</strong> <strong>Lane</strong> to makeher dream a reality!During your show, present prom-perfect jewels for purchase and/orsuggest hosting mom-daughter prom shows to choose just the rightjewelry for the girls’ gowns. <strong>Park</strong> <strong>Lane</strong> helps to make prom, a night toremember!GIFTS FOR GRADS…In search of a present that will become a treasured keepsake of theirGraduation Day? A gift of <strong>Park</strong> <strong>Lane</strong> is the perfect choice! <strong>Jewelry</strong> is alwaysappropriate, in good taste and serves as a memento of the special event.Destiny in New YorkWhile out at a New York City club, a friend of Area manager Anna Bilianis,(NY - Benedetto/Mruz organization) snapped this photo of rapper-turnedactor,Ice-T (NBC’s “Law and Order: SVU”) seated with his wife, Coco, whoappeared to be wearing Destiny pave heart necklace and NYC earrings! Sofun to see our jewels partying in the Big Apple!NOTICE:Due to manufacturing difficulties, DONATELLA necklace and bracelet have been permanently discontinued.Please do not submit orders for either item. Thank you for your understanding.6 The Network


BOOKINGSay “YES!”... extended!Things are looking mighty rosy for hostesses this month. On top of all the excitingoffers and specials, <strong>Park</strong> <strong>Lane</strong> proudly extends “THINK PINK”! This gleaming silverdome ring is embedded with sparkling gems in luscious shades of pink, mauve, roseand fuchsia. <strong>Park</strong> <strong>Lane</strong>’s stunning bauble is guaranteed to ‘tickle her pink’!Hostesses who say “Yes!” to hosting a <strong>Park</strong> <strong>Lane</strong> show during the month of June areentitled to select Think Pink ring #11168 (retail value $88) for just $14.00 plus tax.(Think Pink ring is available in sizes 5 -10)And there’s MORE for June hostesses!Nothing makes a more sentimental keepsake than a locket. <strong>Park</strong> <strong>Lane</strong>’s beautiful silver Heartfelt necklace isfashioned in the shape of a heart and is completely encrusted with faux gemstones. Sparkling clear crystals minglewith gleaming gems in shades of rose pink and opalescent aurora borealis. Open the locket and reveal a tiny, pinkcrystal mini heart hidden inside. Necklace chain is 16 inches long with a 3-inch extension.Hostesses may purchase this exquisite jewel-encrusted locketnecklace (retail value $99) for a mere $19.00 plus tax. Evenbetter, with a show totaling $800 net sales and at least onebooking, the hostess receives Heartfelt locket for FREE!Encourage your customers to THINK PINK and say yes to a <strong>Park</strong><strong>Lane</strong> party and then go for $800 in show sales to receive theirHEARTFELT necklace!When ordering Heartfelt at the discounted price, use Item #11165 - $19.00.When ordering Heartfelt as an $800 net sales show reward, use Item #2229 – FREE.HERE WE GO… GET UP & GO is Extended!This month hostesses who obtain three bookings have the option of selecting a ThreeBooking Gift of jewelry* OR they can choose a FREE “Get Up & Go” getaway vacation astheir reward!Get Up & Go is a travel voucher certificate, redeemable for a three-day, 2-night resortstay. The hostess has her choice of approximately 28 locations/resorts all over the country.Destinations include resorts in Las Vegas, Washington, D.C., Nashville, Myrtle Beach,Hawaii, San Diego, Lake Tahoe, San Francisco, and more! Review the brochure with yourhostess and help her choose WHERE she’ll “get up and go”!• Refer to the Get Up & Go brochure for full getaway details. It can be accessed online inDownloads/Forms.• The standard $20 Director fee to award a Three Booking Gift applies to the Get Up & Gooption as well.• The hostess’ show must be processed on a commission date this month and the three qualified bookingsmust be held within 30 days. Apply for the travel voucher on a Booking Gift Claim form immediately afterthe three bookings have been held and qualified.June 2011 7


BOOKING<strong>Park</strong> <strong>Lane</strong> Super Sellers Spruce Up Summer Shows!Summertime and the partying is EASY! June has arrived! Signs of the season are everywhere you look.Stores are filled with light and breezy clothes. Sandals have replaced shoes. Flower pots, patio furniture,and picnic supplies are in displayed in every grocery store! Why not add a little summer-something to yourshows? Use your imagination. Look around and take your cues from advertisers and department stores.Change out some of your “winter” top-selling items and add some new colorful and flower-bedecked styles;your line is brimming over with this season’s most exciting jewelry designs.Good ideas can be revisited. Last summer, some of our top show-holders shared their ideas and they bearrepeating as we enter the summer months this year. These are a few of the ways they build summertimeshow business. This month, be sure to try out a few of their suggestions.Themes provide a reason to party!...“Summer is the best time to shake things up a little by having theme shows. People are more relaxed andthey are looking for an excuse to be social-- so give them the reason and combine it with jewelry! Tempt themwith party themes such as: Flip Flop Lemon Drop, Bridal and Bling, Java and Jewels, a Hawaiian Luau, or aDivine Diva Party. Let your imagination run wild. Offering prizes for “best dressed” is all part of the fun!”Sue Silver, Sales Vice PresidentSay “I Do” and they will…“I talk about June being the ‘I Do! month’. June is the month that lots of people choose to get married, so I carry asmall box of random rings. These are extra rings that I have in my jewelry collection. When a guest schedules aJune ‘I Do’ show, they can select a ring and I put it in a small pretty ring box to ‘present’ it to them when we say, ‘IDo’ at their dated show!”Amy Moore, Sales Vice PresidentPool or patio? Let’s party! …“Be sure to ask everyone at your shows – ‘Who has a deck, pool or patio?’ We want to come to YOURhouse to party with <strong>Park</strong> <strong>Lane</strong> and to socialize with your family and friends'. This kind of an enjoyableenvironment puts people in a festive mood which leads to bigger sales and more bookings!”Kathy Gordon, Sr. Division ManagerGo for the guest list….“Because we live in a beach community, in the summertime we find that getting guest lists fromhostesses is even more important because many people are in vacation mode!. People are so busyand there are lots of activities competing for time and attention. Scheduling a firm show date andsecuring a completed guest list helps to insure that a summer show has the potential for success.”Vangie Graves & Lawrence Black, Company Vice Presidents8 The Network


BOOKING<strong>Park</strong> <strong>Lane</strong> Senior Division manager, Kay Demmer, (pictured on right) is an accomplished leader, a greatrecruiter and, as you will soon see, a fantastic show presenter. So fantastic, in fact, she has apparentlydeveloped quite a fan club!One of her hostesses, Julie Lahr from Earlville, Iowa, (picturedto the left of Kay) was so excited at the prospect of hostinga show that she went above and beyond the call of duty.She pulled all the stops to promote her <strong>Park</strong> <strong>Lane</strong> party andwelcome her <strong>Park</strong> <strong>Lane</strong> Director.Julie had several surprises lined upfor Kay when she arrived at the show.The party refreshments were cupcakesdecorated with big sparkling acrylicrings and hand-made <strong>Park</strong> <strong>Lane</strong> logo cookies. She created a big <strong>Park</strong> <strong>Lane</strong> welcomesign to decorate the jewelry display table. Kay said that all the extra, over-the-topeffort and special touches Julie provided help lead to a festive atmosphere and to asuccessful show with three bookings and net sales totaling over $1000!What an inspiration!Can we possibly CLONE this terrific<strong>Park</strong> <strong>Lane</strong> hostess?IMPORTANT NOTICE…Fee AdjustmentEffective with the commission week ending on August 3rd forward, the hostesscontribution fee for a “Thank You Award” (Star One of the Five Star Hostess Plan) willincrease to $14.00. The new fee will be reflected in the updated literature introduced atthe Convention in July.<strong>Park</strong> <strong>Lane</strong> takes great pride in offering a huge selection of items as Thank You Awards;many are designer-inspired selections. Even with the slight increase, Star One’s “ThankYou Award” continues to represent an outstanding hostess reward.Qualified Show AdjustmentEffective with the commission week ending on August 3rd forward, a show’s net salesmust be $200 or more to qualify for hostess credit and awards. This adjustment issupported by the fact that our national show average is TWICE that amount. As thePL Director you will now be assured that your shows will qualify with at least $200; inessence, you just got a raise!June 2011 9


BOOKINGDUBLIN 2011: Trip Winners shared fun, festivities and business-building tips!Dublin trip winners stayed busy seeing the sites in Ireland,tasting the local fare, touring castles, participating in the St.Patrick’s Day Parade and looking for a leprechaun or two! Inspite of their active schedule, they still found time to shareideas with each other. Here are a few of the booking ideasthat surfaced during those exchanges. We’ve indicatedthe <strong>Park</strong> <strong>Lane</strong>r who shared the idea and the <strong>Park</strong> <strong>Lane</strong>rwho submitted it as a technique they liked and planned toincorporate into their own business.A Booking Idea from Don FuntTo encourage impromptu shows, Don offers to bring the pizza and pop if they can gather together a few friends to seethe jewelry. Makes having a show super easy for the hostess.Submitted by Kay DemmerA Booking Idea from Valorie MorrisMidway through the “fashion show”, pass out Thank You Award brochures to each guest and have them look closely atit. You can explain that anyone who books a show can receive one of the items for the $10 fee, our offer on Star Oneof the Five Star plan…. OR, you can decide to pick up the fee yourself and announce that, as a “special this month”YOU will give anyone who books a show their choice of one of the Thank You Award items “for free”. “FREE” is agreat power word!Submitted by Lysa BryantFrom: A Booking Idea from Jenean TrippTo generate creative bookings outside of her shows, Jenean finds that wearing a “wow” piece(s) of jewelry when sheis out and about will start conversation with ladies who love jewelry. This gives her the opportunity to say she is “witha company that gives this away free!” Then she says, “Would you be interested in getting some? (Or) … getting thisone free?”Submitted by Shirley HamiltonA Booking Idea from Connie BlankenshipConnie picks a specific destination from the Get Up & Go Vacation brochure. She selects a place fairly close to homewhere she knows most people would love to go. She lives in TN so she tells her hostess when she gets 3 bookings;she will give her and 3 of her friends a trip to Gatlinburg.Submitted by Shirley HamiltonA Booking Idea from Sherri ThorntonPlace one $50 HRC in each of three boxes. Gift-wrap each box so it looks pretty. Wrap a separate box containingjewelry you have reserved for the Hostess. At the beginning of the show, ask the guests, “Who wants a box?” Giveout the boxes to those that respond; but tell them NOT to open the box they are holding. For the “game”…Tell theguests that they can then TAKE any box away from anyone except the Hostess. After your booking talk, ask everyonewith a box if they want to keep what’s in the box they are holding. Tell those with a box that in order to keep it they canbook their own show and when three DO book a show, their Hostess gets to keep her box too!Submitted by Victoria MillerThank you to all who shared ideas.Watch for more ideas to appear in <strong>Park</strong> <strong>Lane</strong> future publications!10 The Network


BOOKINGSummer HEATS UP with Extraordinary Hostess Offers!Hostesses of shows processed on the weeks ending on any commission date in JUNE are being treatedto extra special incentives! In addition to the generous credit and awards a hostess earns on the Five StarHostess Plan, June party-holders may use these fabulous specials to boost their rewards.TEN & DOUBLE! With 10 or more customer orders*, credit doubles from $20 to $40 per order.*For the purpose of calculating the number of orders to determine hostess credit, thepurchase of service item(s) alone does not constitute a customer order, nor does the hostesspurchase of half price items or “Hostess Only Collection” merchandise (Star 3 and 4 of thehostess plan). Home Office audits Ten & Double orders for authenticity.TRIPLE HRCs!Up three $50 hostess Reward Certificates! ($5.00 fee each) Challenge yourhostess to earn up to $150 in additional shopping credit! ($15 fee). A minimumqualified show of $175 is required to issue HRCs as well as other Five Starrewards.This offer is not designed to simply “gift” your hostess with an additional $150in credit; rather it is to challenge her to meet specific criteria, thus building herbonus credit. Here is a suggestion as to how to structure your offer. A $50 HRC forbooking on a bonus date. Another, for having at least five absentee orders. A third HRC could be offered forpre-arranging a booking. Use your discretion and create a challenge that works for you and your hostess.Be flexible. You could offer your hostess an HRC for securing a bonafide recruit lead or for herself if sheagrees to listen to the complete opportunity (an interview) before her party is held. Make the HRCs work foryou by working the HRCs to their optimum advantage!B.O.G.O. Hostess Only Collection…All month long!When your June hostess holds a min. $300 net sales showand obtains at least one booking, she/he may “Buy OneHostess Only item and Get One free! The FREE Hostess Only itemmust be priced equal to or less than the purchased item. A maximum of fourpurchased and four free Hostess Only items may be selected per qualified$300 show.Hot Deals for JUNE Hostesses!• Ten & Double – with ten+ orders, credit doubles from $20 to $40 per order*.• Triple HRCs –$50 HRC x 3 ($5 fee each) = $150 extra credit – ($15 fee).• B.O.G.O Hostess Only collection with $300 net show sales + one booking.• Think Pink ring – Say Yes! - $14.00• Heartfelt locket necklace – discounted price of $19.00… or FREE with $800 + one booking• Get Up & Go – Three Booking Gift option - $20 director feeJune 2011 11


SPONSORINGJune's Gift-of-the-Month!During June, your hostesses are entitled to special jewelry items createdwith sparkling pink gems… Think Pink ring and Heartfelt jeweled locket.Now YOU, too, can be “in the pink” by earning JUNE’s gorgeous Gift of theMonth! Alternating clear and rosy pink glittering glass stones, prong-set ingold, encircle this glamorous cuff. Big, bold and beautiful, win and wearthis stunning bracelet that was created with you in mind! Make this specialcreation YOURS by selling and recruiting in June!Earn your bracelet by processing $1500 net + non-commissionable personalsales and sponsor one new qualified recruit on the commission dates in June.• Your personal sales must be processed on the commission dates within the month.• Your recruit must start with a min. of $500 net sales processed on a commission date in Juneand go on to qualify with a total of $1,000 net/non-commissionable sales processed within four commission dates following their start date.REWARD for ONE…Simply sponsor ONE personal qualified recruit during the conventionrecognition contest time frame and this breathtaking ring will be yours!You have an incredible GIFT to offer others: Opportunity.Let this ring serve as a reminder that you shared <strong>Park</strong> <strong>Lane</strong> with another!LEADER$HIP CA$H BONU$Managers at Division and all levels above are busy doing what they do best;inspiring and guiding their people to promote and move up to the next level in<strong>Park</strong> <strong>Lane</strong>. As they urge their people to advance, these leaders are, themselves,racking up points for this exciting cash contest. Thousands of dollars in bonuscash will go to leaders who accrue points for developing Branches, Regions/Areas, Divisions, Senior Divisions and Vice-Presidents.There is NO LIMIT to how BIG your bonus can be!DO IT NOW!Contest Dates: February 16th through July 13th, 2011A little over one month remains in this lucrative and growth-inspiring contest.Are you on track to meet your point goal? Tally the points you’ve earned thus farto determine how many more new promotions you need to develop within yourorganization. Plan your strategy and get busy! There’s no time to waste. Thepayoff is at July's Convention, and that is less than a couple months away!Make YOUR Bonus the Biggest and Best!Review complete details in the Leadership Cash Bonus BrochureJune 2011 13


CONVENTIONBELIEVE!Do you BELIEVE that <strong>Park</strong> <strong>Lane</strong> is your gateway to success without limit?Do you BELIEVE that you can build a business that fits your lifestyle, your faith and your family?Do you BELIEVE you can have it all?BELIEVE IT! CONVENTION will show you the way.Mark your calendar!Convention is officially Friday and Saturday, July 22 and 23rd, buteveryone who has taken a promotion since our last Convention inFebruary should plan to arrive on Thursday the 21st, for the preconventionpromotion party festivities.Grow stronger. Go further. Climb higher. Conventionseminars have been customized for different experience levels.Learn from the best in the business. The knowledge you gain willignite your desire and increase your confidence. Learn what youneed to know to be paid what you want to earn. It’s time to takeyour talent to a higher level.Thrills and Chills!• Watch the heart-pounding reveal of the next trip contest destination.• You’ll be dazed and amazed at the array of fabulous new jewelry <strong>Park</strong> <strong>Lane</strong> plans to introduce at Convention! TheConvention Hall will rock with excitement and explode with enthusiasm as the new jewelry collection is unveiled on thebig screens in a sparkling sound and light show extravaganza!• Attendees will be showered with prizes and cash all weekend long! Hundreds of thousands of dollars in cash awardswill be presented!• Awards Ceremony will be a night to remember! You will be on the edge of your seat, as the winners are announced.Listen for YOUR name, YOUR team, YOUR organization to be proclaimed among the top Convention 2011 contestachievers! Make this Convention, YOUR moment to shine and to celebrate!SUPERSTAR ENTERTAINMENT!! After the meetings have concluded, donyour most Red Carpet-worthy outfit and jewels and prepare to party at Friday’s“Hollywood Night Party” The ballroom will rock with the introduction of our specialguest star, American Idol – Season Two finalist, Kimberly Caldwell! She’s a perfectfit for <strong>Park</strong> <strong>Lane</strong>! Be prepared for an awesome show when this incredible performerhits the stage! Pick up a copy of the May 2nd issue of US Magazine; Kimberly isfeatured on page 96!Fun, Friends, Fashion… and Family!It’s what Convention is all about. Take it all in and have a ball partying with your<strong>Park</strong> <strong>Lane</strong> peers, corporate staff and executives and the LeVin family.Enroll and Engage. To benefit from Convention, you must be there. You have toexperience it firsthand. The full effect cannot be brought home to you. Nothing canreplicate the event. No one can recreate the moments or the emotion or the passion. The value you will receivefrom attending Convention is worth its cost many times over. Invest in yourself; you’re worth it!AWARDS TO ASTOUND AND AMAZE!Convention Recognition Contest Dates:14 The Network


CONVENTIONBusiness processed during the commission weeks ending on May 18th through July 13th, 2011Commemorate your Fall 2011 Convention personal sales and recruitingachievements with breathtaking jewelry awards. Your Convention brochureshowcases the spectacular array of opalescent, iridescent and sparkling jewels andgems that have been assembled to honor your convention contest achievements.Set your sights on winning it all; this incredible and incomparable masterpiececollection can be yours! Now set your sights on going above and beyond to claimone of Convention’s top positions. You CAN rank among the finalists… perhapseven take First Place! BELIEVE IT!KIMBERLY CALDWELLOpening <strong>Park</strong> <strong>Lane</strong>’s Fall 2011 Convention on Friday evening will beKimberly Caldwell, the second season American Idol finalist loved byviewers for her gutsy vocals, passionate performances, and earthycharisma.After signing with Vanguard Records in mid-2008, Kimberly just releasedher debut album, Without Regret, through Vanguard/Capitol. She wieldsher full-throttle belt to maximum effect on a series of emotionally resonant,pop-inflected rock songs, several of which she co-wrote.This Katy, TX native grew up as an attention-seeking kid who alwayswanted to be an entertainer. She was a five-time winner of the televisionshow Star Search and a featured performer in a Branson, MO singingrevue at the age of 12. When Season Two American Idol auditions were held in Texas, Kimberly jumped atthe chance to take her shot and rode the wave all the way to the finals. After the show, she joined the otherfinalists on the “Idols Live!” concert tour which led to stints as a correspondent for the entertainment/extremesports program 54321 on FOX Sports Network, and an entertainment correspondent and host for the TVGuide Network.“My two main philosophies are that everything happens for a reason and never apologize for who you are,”Kimberly says. “I try to live by both each day. I wasn’t meant to make an album any sooner because it wasn’tthe right time for me. Now I’m on the right path and I really feel, for the first time, like I am truly fearless.”Kimberly CaldwellCELEBRITY MEET & GREET for <strong>Park</strong> <strong>Lane</strong> Executives!A SPECIAL CONVENTION TREAT for our top leaders! Based on group sales production during theConvention Competition time frame, Executive Company Vice-Presidents, the TOP FORTY (40) Vice-Presidents and the TOP TWENTY-FIVE (25) Senior Divisions will be invited to attend a special “Meet &Greet” reception with American Idol Season Two finalist, Kimberly Caldwell! Each executive who qualifieswill find their special invitation and “back-stage pass” in their Convention check-in folder. The pass will givethem access to this special gathering where they can spend time with their top-achieving <strong>Park</strong> <strong>Lane</strong> peers inthe presence of Convention’s celebrity guest. How cool is THAT?June 2011 15


CONVENTION<strong>Park</strong> <strong>Lane</strong> Invites You to Fall 2011 Convention in Chicago!Join us this summer as we kick off our fall selling season! Convention will be held on July 22nd and 23rd at theHyatt Regency, near <strong>Park</strong> <strong>Lane</strong>’s corporate office. Join us and celebrate our Company’s 56th year anniversary. Wepromise you an awesome event! Come to Convention and party with <strong>Park</strong> <strong>Lane</strong>!Register now. Do this for yourself.BELIEVE that you deserve success.Make up your mind that THIS time, THIS year,THIS Convention will beYOUR TIME TO SHINE!URGENT MEMO! DEADLINE AHEAD! DON’T MISS OUT!Pay your registration fee by June 8, 2011 and be rewarded with the stunning“TIME TO SHINE” watch!Chicago is a great summertime vacation destination. Plan to arrive a day or twoin advance and take in some of the sights. Experience the flavor of one of theworld’s most exciting and beautiful cities. We are confident you’ll fall in love withour town!We know that <strong>Park</strong> <strong>Lane</strong> is your kind of business...We are confident you'll also discover thatCHICAGO IS … YOUR KIND OF TOWN!BELIEVE16 The Network


CONVENTION PROMOTION RECOGNITION<strong>Park</strong> <strong>Lane</strong> BELIEVES you deserve a promotion. Do YOU?GET MORE!As you move up the ladder in <strong>Park</strong> <strong>Lane</strong>, your benefits are amplified. At each level, commission increases; the perksand enhancements multiply. Best of all, <strong>Park</strong> <strong>Lane</strong> puts YOU in control of your future. YOU have the power to moveup as fast and as far as you wish. Why settle for less than you deserve? Grasp the opportunity, advance by June andenjoy a celebration of your achievement at Convention!Opportunity EXTENDED… It’s a PROMOTION PARTY and YOU are invited!Qualify for promotion to Branch Director or higher and you will be invited to attend an elite event at our upcomingConvention in Chicago. A special PROMOTION PARTY will be held on Thursday evening, July 21st, to honor each<strong>Park</strong> <strong>Lane</strong>r who, since our last convention in February 2011 through the last commission date in June, are qualified toadvance up the ladder. Drinks, appetizers, desserts will be served. Fun surprises, gifts, drawings, prizes and awardswill all be part of this gala gathering designed to pay tribute to newly-promoted <strong>Park</strong> <strong>Lane</strong> leaders.This exclusive celebration will be hosted by Home Office officials. All Company Vice-Presidents are invited to attendand participate in the Promotion Party recognition festivities. All Sales Vice-Presidents who meet their LeadershipChallenge goal for 12 Branch Director promotions that are processed by the July 13th deadline (see below) sectionare also invited to participate in Thursday’s Promotion Party. Leaders, chart your organization’s progress to be sureyou qualify to attend this exclusive party planned to celebrate all who have recently advanced in <strong>Park</strong> <strong>Lane</strong>.RISE UP AND RECEIVE REWARDS! Promotees are the guests of honor!We want to honor you. We want to celebrate your success. We plan to shower you with the recognition you are worthof receiving. Do you BELIEVE you can advance? We do! Move up and come to the Promotion Party!LEADERSHIP AWARD… This challenge runs from February 16th, 2011 through July 13th, 2011.At February’s Convention in Las Vegas, Division and above level managers were challenged to promote an assignednumber of new Branch Directors within their respective organizations before the next Convention to be held this July inChicago. Every leader who meets their promote-up goal will be recognized. The leader at each level who EXCEEDStheir goal by the highest number of new Branch promotions will receive a special award!YOUR LEVELYOUR GOALDivisionDevelop 4 Branch DirectorsSr. DivisionDevelop 8 Branch DirectorsSales Vice-PresidentDevelop 12 Branch DirectorsCompany Vice-PresidentDevelop 18 Branch DirectorsExecutive Company Vice-PresidentDevelop an assigned number of Branch DirectorsImportant: Allow one week for the company to research, verify and process a promotion application. In order fora promotion to be in effect by the July 13th contest deadline, all promotion requirements, as well as the completedpromotion application, must be received in Home Office for processing by July 6, the commission date BEFOREJuly 13th.BELIEVE… Go Branch and Beyond!Attention all Fashion Directors! Give yourself a raise and a promotion. Onthe commission dates in Juner, conduct four shows and sponsor one personalqualified recruit and YOU can step up to Branch Director. Check out <strong>Park</strong><strong>Lane</strong>’s website; go to Field Interface / Training Center and watch the 3-partwebcast for information on growing your business and advancing your level.Once you’ve reached Branch Director, study the Business Opportunity brochureto see what it takes to promote to the next level. Set a goal; it’s time for YOU tomove up!June 2011 17


CONVENTIONDo you believe?Do you BELIEVE that <strong>Park</strong> <strong>Lane</strong> is your ticket to adventure, your gateway to financial freedom and yourbridge to success without limit? Do you BELIEVE that you can build a business that complements your life,your faith and your family? Do you BELIEVE you can have it all?BELIEVE IT!… Let CONVENTION show you the way.Thursday Evening - BELIEVE you deserve to move up!We start with an exclusive, invitation-only Promotion Party to honor all who have advanced at least one levelsince February’s Convention in Las Vegas. Qualify to attend this prestigious, high-profile event by earninga promotion to Branch or above and <strong>Park</strong> <strong>Lane</strong> will honor YOU. Enjoy refreshments, drawings, surprises…See page 17 for more party details.Friday Daytime Meetings - We BELIEVE you deserve individual attention.Separate meetings for various levels, Fashion Director through Vice-President, will be held on Fridaymorning and afternoon. Each session’s agenda will be customized to its audience, so you, your teammembers, and your managers will all be able to maximize the Convention experience.Friday Evening – It’s a HOLLYWOOD PARTY! BELIEVE you are a <strong>Park</strong> <strong>Lane</strong>STAR!At the conclusion of Friday’s meetings, everyone will switch to “glamour mode”and convene in Convention Hall. Together we will celebrate the excitement of ourbusiness with all the glitz and panache of a Hollywood gala! To befit the prestigeof a Hollywood event, be sure to wear your most opulent jewels…(We know you’ve got THAT covered!)Make your grand entrance, hit the Red Carpet and stroll it with the swagger of acelebrity as the paparazzi’s cameras busily snap away. This is your chance toparty with the movers and shakers and rub elbows with the rich and famous. Takecenter stage when YOUR name is called. Will it be to receive an award, a drawing prize, a surprise honor?park lane STARS...Attend Convention’sHollywood Party!18 The Network


CONVENTIONSATURDAY WORKSHOP –BELIEVE that your business has unlimited potentialConvention workshop will teach you to tap the wealth that awaits you in <strong>Park</strong> <strong>Lane</strong>You will see the big picture and define your place in it. Hear from the best in thebusiness; those who are at the top of their game. They will share their expertiseand help you to sharpen your skills and embrace new ideas. Watch, listen, andlearn as new information, specials and contests are launched. Best of all, take afront row seat and witness the exciting reveal of the brand new jewelry collection!All this and more awaits you at the Fall 2011 Convention to be held in Chicago inJuly.SATURDAY AWARDS NIGHT – BELIEVE that you will SHINE!This is your time to shine. Define your goal and claim your achievement. Will you go for a top position inpersonal sales or personal recruiting? Perhaps both? Do you see yourself as the leader at your level thatwill capture a top spot in Group Performance? Enroll your team in the mission to make its mark. BELIEVEthat you deserve to be a winner.Join <strong>Park</strong> <strong>Lane</strong> in Chicago for Fall 2011 National ConventionBELIEVE that THIS Convention is YOUR time to shine!June 2011 19


PROMOTIONTexas STAR Rises!April 29th of this year was a very special and meaningful day for Catherine Walker. Notonly was it the 2nd year anniversary of the day this accomplished leader started in <strong>Park</strong><strong>Lane</strong>, it was also her birthday. Both these milestones were worthy of celebrating, but evenmore exciting was the fact that April 29th was the official date of her promotion to <strong>Park</strong><strong>Lane</strong> Company Vice-President! Catherine met the qualifications for this prestigious positiontwo years from the day she began her <strong>Park</strong> <strong>Lane</strong> career.Catherine WalkerCatherine came to <strong>Park</strong> <strong>Lane</strong> with several years of party plan experience. She said thatshe always thought she had the most lucrative program in the industry to offer, but afterbeing introduced to <strong>Park</strong> <strong>Lane</strong>’s opportunity she realized that HERE is where she neededto be. She is committed to offering the VERY BEST to those who join her. A devoted wifeand mother, Catherine bases her <strong>Park</strong> <strong>Lane</strong> business from her home in Coppell, Texas,where she lives with her biggest supporters; husband Vincent and their three daughters,Haley, Whitney and Kennedy. All participate in making the Walker Team a huge success!To the Walkers, <strong>Park</strong> <strong>Lane</strong> is truly a family affair!From Day One, Catherine embraced <strong>Park</strong> <strong>Lane</strong>; our programs and plan. She is a strong proponent of skill-buildingand teaches her team to conduct business “The <strong>Park</strong> <strong>Lane</strong> Way”. Success came quickly and steadily. In her firstyear, even though her group was only 1/3 the size of the organization she led in her former company, Catherineand her <strong>Park</strong> <strong>Lane</strong> team sold in excess of what it took her three years to accomplish in her other firm. In addition toenhancing her income, Catherine is a consistent contest achiever. She has won every trip contest since starting in<strong>Park</strong> <strong>Lane</strong>; Montreal, Paris, Aruba, Ireland and Costa Rica! She is completely engaged in helping others reach theircontest goals, realize their potential and grow their income.<strong>Park</strong> <strong>Lane</strong> is proud to announce that as of April 29th, 2011, Catherine Walker has ascended to the executive level ofCompany Vice President. Our best wishes for your continued success, Catherine. Congratulations!Catherine Walker writes…“My <strong>Park</strong> <strong>Lane</strong> start date was April 29th, 2009. I remember it well because it also happens to be my birthday; and,<strong>Park</strong> <strong>Lane</strong> turned out to be the greatest gift I could have given myself.<strong>Park</strong> <strong>Lane</strong> presented itself to me when several other factors were at play in my business. First, my previous directsales company was trying to be sold. Secondly, my best friend and upline, Daphne Hallman, was leaving the businessand lastly, I was stalemated at a position, spinning my wheels. The business I knew was coming to an end.<strong>Park</strong> <strong>Lane</strong> was a scary unknown for me but I prayed a lot about my decision to join. And one of my favorite Bibleverses came to mind. ‘For I know the plans I have for you…plans to prosper you…plans to give you hope and afuture.’ Jeremiah 29:11I decided my future would be with <strong>Park</strong> <strong>Lane</strong>. With a fresh start ahead, I resigned from my previous company andbegan building my <strong>Park</strong> <strong>Lane</strong> team with key leaders of such caliber it is no wonder I am where I am today. My leadersand my team are the reason I love this business and feel such joy about my work.Little did I know that trusting in <strong>Park</strong> <strong>Lane</strong> would open doors to so much personal growth and financial security. Thenthere are all the special things that I’ve been able to purchase for my family. I have a gorgeous backyard oasiscompliments of <strong>Park</strong> <strong>Lane</strong> and I was able to surprise my husband Vincent with a Toyota 4Runner for our anniversary.But my husband has gotten far more than a car out of the deal. He now has a partner to help lighten the load of futurefinancial stress. We have three daughters to put through college and three weddings to budget for… We are happythat <strong>Park</strong> <strong>Lane</strong> is in our corner!It is with complete honor that I step up to Company VP to join an amazing group of women and men who have blazedthis trail before me. I am looking forward to more rewarding and exciting adventures in <strong>Park</strong> <strong>Lane</strong>!”20 The Network


PROMOTIONAnother STAR Rises Over Texas!On May 6th, 2009, a few days after her associate and good friend made the decision to begina career in <strong>Park</strong> <strong>Lane</strong>, Daphne Hallman joined her. Daphne loved Catherine and trusted herjudgment. She decided that if Catherine had found a plan superior to the business venturethey had previously shared, then there had to be something to it. And there was.Daphne jumped in headfirst and made the commitment to build a team in <strong>Park</strong> <strong>Lane</strong>. And,that she did. More, she developed an amazing and dynamic organization that quickly rose toreceive accolades and national recognition. Both Daphne and her upline, Catherine Walker,enthusiastically and energetically worked the business together. As a result, both havebuilt award-winning teams with many outstanding, accomplished individual team members.Daphne, her super-supportive husband Tim, and their son, Nick, live in Frisco,Texas. Anoutstanding leader, Daphne personifies professionalism and generosity; and she does bothwith passion and enthusiasm.Daphne HallmanWe are delighted to announce that this outstanding leader has fully qualified for promotion tothe level of Sales Vice President. We all extend heartfelt good wishes and Congratulations, Daphne! All the BEST toyou and your team!Daphne Hallman Writes…“My <strong>Park</strong> <strong>Lane</strong> journey began a little more than 2 years ago when my best friend flew into my living room withjewelry in her hand and excitement in her heart. She had just returned from meeting Scott and the <strong>Park</strong> <strong>Lane</strong> familyin Chicago and was contemplating accepting a position with them. You see, I was set to resign from my Top levelleadership position with another Party Plan company where we worked together for over 9 years, and begin a careerin Real Estate. After building a huge award-winning team, I had lost my belief in our opportunity as I watched myleaders and consultants work extremely hard and struggle to make any income, yet alone a sizeable one. As Icontinued to see team members I loved and mentored throw their hearts over the fence again and again only to havetheir goals and dreams shattered, it became too much for me to bear no matter how big my check was and I wasdone! I encouraged my friend to take the position and as she dangled the Heidi bracelet in front of me, I promised Iwould be her #1 hostess for life if I could only earn that bracelet. That best friend was newly promoted Company VPCatherine Walker and I was to become more than her # 1 hostess and earn a lot more than the Heidi bracelet!All the belief that was lost for my previous company and their comp plan was quickly restored by <strong>Park</strong> <strong>Lane</strong>. I havenever seen any programs at all levels come close to <strong>Park</strong> <strong>Lane</strong>’s generous plans and my business was about togreatly benefit from all of them. It became abundantly clear that I was once again in what I call “My sweet spot andliving in God’s will”.Party Plan allowed me the privilege of leaving Corporate America to my amazing hubby Tim 15 years ago, and to stayhome and raise our miracle baby. Thanks to Shirley, Arthur and all their children’s work and sacrifices, <strong>Park</strong> <strong>Lane</strong> hasblessed me with the ability to continue to be there for Nick, who is now 16 years old, 6’2”, driving, playing baseball andlooking at Universities. With my <strong>Park</strong> <strong>Lane</strong> income we are able to provide him a car and the freedom to explore allthe Universities of his liking without worrying about the tuition. My job allows me the flexibility to see him play ball andcontinue to be his biggest cheerleader.With <strong>Park</strong> <strong>Lane</strong>, I have earned trips to Montreal, Paris, Aruba and now Costa Rica, and best of all, I have beenaccompanied on these trips by my awesome team members! Our team has also earned convention recognition as atop Sr. Division organization and we have promoted countless leaders including two very gifted Sr. Division Managersthis past fall. While I am happy to share that my income has already exceeded what it was with my previous company,I am even more excited to share that my amazing team members have made great money right from the start, arepromoting up the ladder and are making a real difference in their family finances and in their communities as well. Inan economy that is, at its best struggling, and frankly… just downright frightening, it is such a Gift to be able to offer<strong>Park</strong> <strong>Lane</strong> to others. To see the blessing that <strong>Park</strong> <strong>Lane</strong> is in my life reflected and duplicated in others is what makesmy heart sing!”June 2011 21


Fashion & BRANCH DirectorsRECOGNITIONCOMPANY-WIDE RECOGNITIONHALL OF FAME APRIL 2011top personal sales achievers1. Gloria Garza2. Cristian Coello3. Cynthia Escareno4. Paulina Sanchez5. Virginia Knight6. Hilda Vallejo7. Marsa Hernandez8. Virginia Rosales9. Rocio Manzano Degarcia10. Armenia GonzalezM A N A G E R SHonor Roll APRIL 2011PERSONAL & GROUP RECRUITINGTOP PERSONAL RECRUITERSBRANCH DIRECTOR:1. Myriam Del Carmen2. Cristian Coello3. Pamela Lockhart1. Mary Grace Lewandowski2. Valorie Morris3. Melody Kral4. Lisa Foster5. Cheryl Akers6. Perla Villarreal7. Guadalupe Davila8. Nancy Robinson9. Aleta Howell10. Jane ChellinoTOP GROUP RECRUITERSREGION/AREA:1. Maria Escareno2. Elizabeth Freitas3. Ashley ScrogginsWhen presenting <strong>Park</strong> <strong>Lane</strong>'s generousexchange / replacement policy, pleaseinstruct your guest / customers that theoriginal validated receipt must accompanytheir exchange. Copies of receipts arenot accepted. Please review <strong>Park</strong> <strong>Lane</strong>'spolicy on-line.Visit us at:www.jewelsbyparklane.comEach achiever making an appearance in theHall of Fame & Honor Roll will receive a certificatefor FREE supplies.Congratulations to all “STARS”!!ANNOUNCEMENTS:Applications for all contests must be submittedwithin 30 days after a contest ends.When faxing a new recruit’s agreement toHome Office please also forward the originalsigned document. Mark the agreement “PRE-VIOUSLY FAXED”.Share your creative ideas and techniques tohelp fellow <strong>Park</strong> <strong>Lane</strong>rs succeed.Write to us. If your article, idea, or story is selectedfor use in an issue of The Network, youwill be awarded a $25.00 certificate that maybe redeemed for supplies. Email Networkarticle ideas to: thenetwork@jbpl.org• Information provided in The Network isintended as a reminder of programs andcontests offered by <strong>Park</strong> <strong>Lane</strong>. Unless otherwisespecified, refer to the original contestbrochure and/or program explanation sheetfor further information, specific rules and/orqualifications.REGION/AREA:1. Rosaura Galvan2. Anahi Castellanos3. Maria GalvanDIVISION:1. Maria Del Roble Rodriguez2. Alma Garcia3. Tomas MartinezSENIOR DIVISION:1. Gabriela Aguilar Navarrete2. Maria Mendoza3. Brenda DeDeckerSALESVICE-PRESIDENT1. Norma Hernandez2. Silvia Chavez3. Dianna ShurtzDIVISION:1. Neelee Tschetter2. Magdalena Ortiz3. Eliza OrnelasSENIOR DIVISION:1. Alma Garcia2. Gabriela Aguilar Navarrete3. Lupita Linda FernandezSALESVICE-PRESIDENT:1. Tricia Carrasco2. Tammra Graves3. Terri SawyerCOMPANY VICE PRESIDENT1. Dawnette Dobrick2. Julyn Panicola3. Mary Grace Lewandowski• You are an independent contractor. Yourparticipation in the various contests and promotionalprograms offered by Jewels by <strong>Park</strong><strong>Lane</strong>, Inc. is not mandatory. Likewise, you arenot required to implement the suggestions,techniques and ideas being offered to assistyou in your business.• Jewels by <strong>Park</strong> <strong>Lane</strong> is not liable for misprintsor typographical errors. For clarificationof any information contained in The Network,call Home Office.NOTICE: Beginning on the commission dateof March 2nd, 2011, the $5.00 replacementfee (for items purchased over 120 days) willbe increased to $7.00 per item. <strong>Park</strong> <strong>Lane</strong>’sreplacement ratio is lower than ever, however,with the increasing cost of Gold and Silver, weare unable to keep our 1980’s replacementfee of $5.00!Please inform your customers & hostessesimmediately.Jewels by <strong>Park</strong> <strong>Lane</strong> still boasts the best exchange/replacementpolicy in the industry!EX. CO. VICE-PRESIDENT1. Javier Garcia June 2011 22

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