Jean Baudrillard - Simulations (English Translation)16.08.11 20:28beings who had never known the word <strong>of</strong> Christ. Thus, at the beginning <strong>of</strong> colonisation, there was amoment <strong>of</strong> stupor and amazement before the very possibility <strong>of</strong> escaping the universal law <strong>of</strong> the Gospel.<strong>The</strong>re were two possible responses: either to admit that this law was not universal, or to exterminate theIndians so as to remove the evi<strong>de</strong>nce. In general, it was enough to convert them, or even simply todiscover them, to ensure their slow extermination.Thus it would have been enough to exhume Rameses to ensure his extermination by museumification.For mummies do not <strong>de</strong>cay because <strong>of</strong> worms: they die from being transplanted from, a prolongedsymbolic or<strong>de</strong>r, which is master over <strong>de</strong>ath and putrescence, on to an or<strong>de</strong>r <strong>of</strong> history, science andmuseums - our own, which is no longer master over anything, since it only knows how to con<strong>de</strong>mn itspre<strong>de</strong>cessors to <strong>de</strong>ath and putrescence and their subsequent resuscitation by science. An irreparableviolence towards all secrets, the violence <strong>of</strong> a civilisation without secrets. <strong>The</strong> hatred by an entirecivilisation for its own foundations.And just as with ethnology playing at surren<strong>de</strong>ring its object the better to establish itself in its pure form,so museumification is only one more turn in the spiral <strong>of</strong> artificiality. Witness the cloister <strong>of</strong> St-Michel<strong>de</strong> Cuxa, which is going to be repatriated at great expense from the Cloisters in New York to bereinstalled on "its original site". And everyone is supposed to applaud this restitution (as with the"experimental campaign to win back the si<strong>de</strong>walks" on the Champs-Elysees!). However, if theexportation <strong>of</strong> the cornices was in effect an arbitrary act, and if the Cloisters <strong>of</strong> New York are really anartificial mosaic <strong>of</strong> all cultures (according to a logic <strong>of</strong> the capitalist centralisation <strong>of</strong> value), thenreimportation to the original location is even more artificial: it is a total simulacrum that links up with"reality" by a complete circumvolution.<strong>The</strong> cloister should have stayed in New York in its simulated environment, which at least would havefooled no one. Repatriation is only a supplementary subterfuge, in or<strong>de</strong>r to make out as though nothinghad happened and to indulge in a retrospective hallucination.In the same way Americans flatter themselves they brought the number <strong>of</strong> Indians back to what it wasbefore their conquest. Everything is obliterated only to begin again. <strong>The</strong>y even flatter themselves theywent one better, by surpassing the original figure. This is presented as pro<strong>of</strong> <strong>of</strong> the superiority <strong>of</strong>civilisation: it produces more Indians than they were capable <strong>of</strong> themselves. By a sinister mockery, thisoverproduction is yet again a way <strong>of</strong> <strong>de</strong>stroying them: for Indian culture, like all tribal culture, rests onthe limitation <strong>of</strong> the group and prohibiting any <strong>of</strong> its "unrestricted" growth, as can be seen in the case <strong>of</strong>Ishi. Demographic "promotion", threfore, is just one more step towards symbolic extermination.We too live in a universe everywhere strangely similar to the original - here things are duplicated bytheir own scenario. But this double does not mean, as in folklore, the imminence <strong>of</strong> <strong>de</strong>ath - they arealready purged <strong>of</strong> <strong>de</strong>ath, and are even better than in life; more smiling, more authentic, in light <strong>of</strong> theirmo<strong>de</strong>l, like the faces in funeral parlors.Hyperreal and ImaginaryDisneyland is a perfect mo<strong>de</strong>l <strong>of</strong> all the entangled or<strong>de</strong>rs <strong>of</strong> simulation. To begin with it is a play <strong>of</strong>illusions and phantasms: Pirates, the Frontier, Future World, etc. This imaginary world is supposed to bewhat makes the operation successful. But what draws the crowds is undoubtedly much more the socialmicrocosm, the miniaturised and religious revelling in real America, in its <strong>de</strong>lights and drawbacks. Youhttp://www.ee.sun.ac.za/~hgibson/docs/html/<strong>Simulacra</strong>-and-Simulation.html#c2Seite 8 von 45
Jean Baudrillard - Simulations (English Translation)16.08.11 20:28park outsi<strong>de</strong>, queue up insi<strong>de</strong>, and are totally abandoned at the exit. In this imaginary world the onlyphantasmagoria is in the inherent warmth and affection <strong>of</strong> the crowd, and in that sufficiently excessivenumber <strong>of</strong> gadgets used there to specifically maintain the multitudinous affect. <strong>The</strong> contrast with theabsolute solitu<strong>de</strong> <strong>of</strong> the parking lot - a veritable concentration camp - is total. Or rather: insi<strong>de</strong>, a wholerange <strong>of</strong> gadgets magnetise the crowd into direct flows outsi<strong>de</strong>, solitu<strong>de</strong> is directed onto a single gadget:the automobile. By an extraordinary coinci<strong>de</strong>nce (one that undoubtedly belongs to the peculiarenchantment <strong>of</strong> this universe), this <strong>de</strong>ep-frozen infantile world happens to have been conceived andrealised by a man who is himself now cryogenised: Walt Disney, who awaits his resurrection at minus180 <strong>de</strong>grees centigra<strong>de</strong>.<strong>The</strong> objective pr<strong>of</strong>ile <strong>of</strong> America, then, may be traced throughout Disneyland, even down to themorphology <strong>of</strong> individuals and the crowd. All its values are exalted here, in miniature and comic stripform. Embalmed and pacified. Whence the possibility <strong>of</strong> an i<strong>de</strong>ological analysis <strong>of</strong> Disneyland (L. Marindoes it well in Utopies, jeux d'espaces): digest <strong>of</strong> the American way <strong>of</strong> life, panegyric to Americanvalues, i<strong>de</strong>alised transposition <strong>of</strong> a contradictory reality. To be sure. But this conceals something else,and that "i<strong>de</strong>ological" blanket exactly serves to cover over a third-or<strong>de</strong>r simulation: Disneyland is thereto conceal the fact that it is the "real" country, all <strong>of</strong> "real" America, which is Disneyland (just as prisonsare there to conceal the fact that it is the social in its entirety, in its banal omnipresence, which iscarceral). Disneyland is presented as imaginary in or<strong>de</strong>r to make us believe that the rest is real, when infact all <strong>of</strong> Los Angeles and the America surrounding it are no longer real, but <strong>of</strong> the or<strong>de</strong>r <strong>of</strong> thehyperreal and <strong>of</strong> simulation. It is no longer a question <strong>of</strong> a false representation <strong>of</strong> reality (i<strong>de</strong>ology), but<strong>of</strong> concealing the fact that the real is no longer real, and thus <strong>of</strong> saving the reality principle.<strong>The</strong> Disneyland imaginary is neither true nor false; it is a <strong>de</strong>terrence machine set up in or<strong>de</strong>r to rejuvenatein reverse the fiction <strong>of</strong> the real. Whence the <strong>de</strong>bility, the infantile <strong>de</strong>generation <strong>of</strong> this imaginary. It ismeant to be an infantile world, in or<strong>de</strong>r to make us believe that the adults are elsewhere, in the "real"world, and to conceal the fact that real childishness is everywhere, particularly amongst those adults whogo there to act the child in or<strong>de</strong>r to foster illusions as to their real childishness.Moreover, Disneyland is not the only one. Enchanted Village, Magic Mountain, Marine World: LosAngeles is encircled by these "imaginary stations" which feed reality, reality-energy, to a town whosemystery is precisely that it is nothing more than a network <strong>of</strong> endless, unreal circulation - a town <strong>of</strong>fabulous proportions, but without space or dimensions. As much as electrical and nuclear power stations,as much as film studios, this town, which is nothing more than an immense script and a perpetual motionpicture, needs this old imaginary ma<strong>de</strong> up <strong>of</strong> childhood signals and faked phantasms for its sympatheticnervous system.Political IncantationWatergate. Same scenario as Disneyland (an imaginary effect concealing that reality no more existsoutsi<strong>de</strong> than insi<strong>de</strong> the bounds <strong>of</strong> the artificial perimeter): though here it is a scandal effect concealingthat there is no difference between the facts and their <strong>de</strong>nunciation (i<strong>de</strong>ntical methods are employed bythe CIA and the Washington Post journalists). Same operation, though this time tending towards scandalas a means to regenerate a moral and political principle, towards the imaginary as a means to regeneratea reality principle in distress.<strong>The</strong> <strong>de</strong>nunciation <strong>of</strong> scandal always pays homage to the law. And Watergate above all succee<strong>de</strong>d inimposing the i<strong>de</strong>a that Watergate was a scandal - in this sense it was an extraordinary operation <strong>of</strong>intoxication. <strong>The</strong> reinjection <strong>of</strong> a large dose <strong>of</strong> political morality on a global scale. It could be said alonghttp://www.ee.sun.ac.za/~hgibson/docs/html/<strong>Simulacra</strong>-and-Simulation.html#c2Seite 9 von 45