Recording Media Europe Press release - Introducing '1' from Sony

Professional Media EuropeRecording Media Europe Press release6 th August 2008New 32GB SxS PRO Memory Card Enhances RecordingFlexibility for Professional VideographersResponding to the needs of professional videographers for longer solid staterecording media, Sony are launching a new 32GB SxS PRO memory card.The new SBP-32 card doubles storage capacity from 16GB to 32GB anddemonstrates the commitment of Sony to support its popular XDCAM EX serieswith an expanded range of media solutions. Super fast SxS PRO is the world’sfirst PCI Express solid state storage solution for professional videographersshooting and editing in high definition using the latest XDCAM EX camcorders.Fully compliant with the ExpressCard industry standard, SBP-32 enhancesworkflow with higher recording flexibility and fast data transfer speeds. Record upto 100 minutes of full HD 1920 x 1080 video at 35 Mbps or up to 140 minutes of1440 x 1080 video at 25 Mbps using the new memory card with the PMW-EX3camcorder. Like all SxS PRO cards, SBP-32 can transfer large data files such ashigh definition video footage at industry-leading speeds of up to 800 Mbps* forefficient non-linear video editing. It also retains the compact size and reliability ofother cards, ensuring high suitability for location filming in harsh environments.The new 32GB memory card has been chosen as the preferred media for the veryexciting 24h Berlin Project. This 24 hour documentary tells a day in the life ofBerlin, one of Europe’s most torn but vibrant cities. Around 900 hours of footagewill be filmed by a total of 80 camera teams of which 60 will be PMW-EX1camcorders using 180 SBP-32 cards on 5 th September 2008 focusing on thepeople, lifestyles, culture and realities of Berlin. The documentary will be airedone year later on regional TV station Rundfunk Berlin-Brandenburg (rbb), acrossEurope on ARTE and on the Finnish TV station YLE Teema. The new SxS PRO cardCopyright 2008 Sony France S.A.. All rights reserved.Sony is a trademark of Sony Corporation, Tokyo, Japan.

Professional Media Europewas chosen for its long recording flexibility, compact size and tapelessconvenience.Managing Director Thomas Kufus from production company zero one filmcommented, “The new Sony SxS PRO media with its high recording capacity andreliability is the perfect choice for this demanding project. As we are filmingaround the clock all over the city, we need maximum speed and flexibility if weare to capture the essence of this great city.”With the launch of the new SxS PRO memory card across Europe, Sony expectsincreasing demand for its XDCAM EX range of professional camcorders.The 32GB SBP-32 will be available from 11 August 2008.ENDSCopyright 2008 Sony France S.A.. All rights reserved.Sony is a trademark of Sony Corporation, Tokyo, Japan.

Professional Media EuropeSBP-32 32GB SxS PRO Memory Card SpecificationInterfaceTransfer speedExpressCard/34PCI Express800Mbps (100MB/s)*Operating voltage DC 3.3 V ±10%、DC 1.5 V ±10%Power consumptionTYP. Approx.1.2 W, MAX. Approx.1.8 WCapacity32GBUser capacityApprox. 30.0GBOperating temperature -25°C to 65°COperating relative humidity to 95 % (non-condensing)Storing temperature -40°C to 85°CStoring humidityto 95 % (non-condensing)WeightApprox.27gDimensions (W x H x D)Approx.34 x 5 x 75 mm(excluding theprojecting parts)Durability/ Reliability Shock resistance 1,500G(At Sony internal test) Vibration-proof 15GInsertion/removable durability 30,000 timesShock absorption 150cm*This data is read speed measured with a benchmark software. Actual transfer speed variesupon the measurement conditionsCopyright 2008 Sony France S.A.. All rights reserved.Sony is a trademark of Sony Corporation, Tokyo, Japan.