family toolkit2 - Arts Council England

family toolkit2 - Arts Council England


Sample action plan - 1c

Objectives Tactics and approaches TImescale Evaluation

Box office ‘how did you

hear?’ data

November 2006 in

preparation for

January 2007

Use the existing youth theatres and

youth forum to act as ambassadors

for the teenage work, possibly by

setting up an incentives scheme for

those ambassadors who refer the

most young people to the box office

To create a new audience

for teenage work

Take up on ticket offer

Spring 2007

Diverse audiences are achieved

through school groups. Put into

place a scheme where each child

who visits as part of a (targeted)

school group goes home with a

welcome pack, introducing the

parent to the theatre and providing

a ticket discount for a future visit

To enlarge Black and Asian

family audience to 5 percent

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