HP converged infrastructureOvercome IT sprawl. Align with your business.Speed time to business results.BrochureDelivering the data center of the future to accelerateyour move to an Instant-On Enterprise
Step 1Learn—what is Converged Infrastructure?Begin with convergence.By 2013, worldwidedownloads of mobileapplications willexceed 21B.By 2014, there will bemore than 130M users inthe mobile cloud.By 2020, 2 trillion deviceswill be interconnected.“Constant change is nowa business fundamental onwhich IT must deliver.”“The ROI and TCO are verycompelling.”CEOBUSINESSCFOCIO/CTOITIT director/staff“A converged infrastructurecan transform our technologyinto a business advantage.”“A common, modulararchitecture gives usunlimited agilityand control.”Upwards of 70% of theIT budget is locked inoperations.
What makes up HP CI?Power and coolingAbout HP Converged InfrastructureDelivering the data center of the future, todayAt the heart of HP Converged Infrastructure is theultimate end state of having any workload, anywhere,anytime. It’s all about a common way to get thingsdone and is what we mean by delivering the datacenter of the future, right now.This is achieved through a systematic approach thatbrings all server, storage, and networking resourcestogether into a common pool. This approach alsobrings together management tools, policies, andprocesses so resources and applications are managedin a holistic, integrated manner. And it brings togethersecurity, and power and cooling managementcapabilities so systems and facilities work together toextend the life of the data center.Any workload, anywhere, anytimeHP Converged Infrastructure delivers a whole newlevel of simplicity, integration, and automation throughan IT environment that is synergistically aligned to theneeds of the business. It helps you:• DRIVE BUSINESS GROWTH by accelerating ITinnovation and responsiveness.• MANAGE RISKS by accelerating security anddisaster recovery.• LOWER COSTS by accelerating ROI andsustainability.And as your business grows, a ConvergedInfrastructure provides the foundation for an Instant-OnEnterprise. This type of organization shortens the timeneeded to provision infrastructure for new and existingenterprise services to drive competitive and serviceadvantages—allowing you to interact with customers,employees, and partners more quickly, and withgreater personalization.The agile, “Instant-On” business4This all starts by freeing assets trapped in operations,or by deploying a new converged infrastructure, thatestablishes a services-oriented IT organization thatbetter aligns IT with the wide variety of fluctuatingbusiness demands. This is exactly what the ConvergedInfrastructure does. It integrates and optimizestechnologies into pools of interoperable resources sothey can deliver operational flexibility.“I am bought into the principle and evolutionof infrastructure convergence, as it willharmonize with data center initiatives aroundthe deployment of virtualization, real timeinfrastructure and cloud computing.”Andrew Butler, Distinguished Analyst and VP,Gartner, July 2010
Step 2Explore the data center of the future.The data center of the futureWith HP Converged Infrastructure, resources canbe dynamically provisioned and shared by manyapplications and managed as a service as businessneeds change. It does so by making it much easier foryour IT organization to rapidly replicate applications,generate economies of scale, and optimize yourenvironment for energy efficiency, high availability,and increased utilization. Converged Infrastructureis the ideal approach for enabling cloud computing,consolidation, protecting mission-critical workloads,upgrading or converging applications, extendingvirtualization across the data center, or increasingenergy efficiency.A key difference with Converged Infrastructure is thatit’s all built to industry standards. It gives you choiceso you can change parts in and out as you like so youdon’t get locked in. This is a very important part ofour architecture and a very important part of what HPbelieves in. It’s not about lock-in; it’s about building toindustry standards and giving people choice.Here are just a few of the ways that ConvergedInfrastructure drives business value:• Simplification—Break down siloed, hierarchical,point-to-point infrastructures into an easily managed,energy-efficient, and reusable set of resources.• Business growth—Efficiently deploy newapplications and services, with optimum utilizationacross servers, storage, networking, and power.• On-demand delivery—Deliver applications andservices in minutes through a common frameworkor through pre-integrated, tested, and optimizedsystems that can leverage on-premises, privatecloud, and off-premises resources, or a hybrid modelof all three.• Employee productivity—Move human capitalfrom operations to innovation by increasing theautomation of application, infrastructure, and facilitymanagement.In the next few sections, we will discuss the datacenter of the future like layers of an onion. We will talkabout the design principles of convergence, then thefour architectural pillars that make it up, and finally theproducts that serve as building blocks.The data center of the future—in layersDesignprinciplesArchitecturepillarsTechnologybuilding blocks5
Converged Infrastructure customer showcaseHP has helped hundreds of organizations take advantage of convergence at their own pace and preference.Highlights:Dallas Cowboys Stadium—focusing on innovationThe Dallas Cowboys are one of the largest, most profitable sports franchises in the United States.HP Converged Infrastructure, built on the powerful HP BladeSystem, helps the Dallas Cowboys Stadiumremain one of the most technologically advanced stadiums on the planet.“HP expertise and technology have helped our IT staff switch its focus from 30 percent on innovation and70 percent on operations to 80 percent on innovation and 20 percent on operations,” says Bill Haggard,director of enterprise infrastructure, Dallas Cowboys. “That helped make this new stadium and its increasedrevenue possible.”With HP Converged Infrastructure, Dallas Cowboys Stadium has:• Enabled new server deployment in minutes versus days• Reduced cabling by 75 percent• Gained 1 million+ (U.S.) projected annual server TCO savings• Shifted IT staff focus to 80 percent innovation/20 percent operations• Achieved an estimated 30 percent increase in annual stadium revenueFlughafen—taking SAP to new heightsFlughafen is service provider for the Vienna International Airport, Austria’s largest, busiest airport.With HP Converged Infrastructure technologies, Flughafen takes SAP availability to new heights.“HP Integrity rx7640 Servers with virtualization and high availability technologies let us integratetwo separate data centers,” says Gerhard Dietrich, IT Specialist-SAP Basis, Flughafen Wien AG.“Our infrastructure provides outstanding SAP system uptime, failover, and performance. If a problemoccurs, it can switch over automatically from one facility to the other.”With HP Converged Infrastructure, Flughafen has:• Reduced the time spent administering servers and provisioning applications by 25 percent• Enabled the creation of a new virtual server in under an hour versus one day• Enabled dynamic allocation of computing capacity as the business warrants• Saved 53 percent on annual hardware support costs• Gained 51 percent savings in facility costs (space, power, and cooling)Marina Bay Sands, Singapore—supporting mission-critical operationsSingapore’s Marina Bay Sands integrated resort needed to build a flexible, resilient infrastructurewith strong disaster recovery capabilities to support its mission-critical operations. It found a winninghand with an HP Converged Infrastructure solution.“To support the multitude of applications that are being delivered across the entire integrated resort,Marina Bay Sands implemented an HP Converged Infrastructure solution,” says Gregory Dauenhauer,director of information technology, Marina Bay Sands Pte Ltd. “This enables us to provision servicesquickly, deploy and manage IT resources more efficiently while ensuring resilience, and smooth disasterrecovery in the event that any system goes down.”6With HP Converged Infrastructure, Marina Bay Sands has:• Increased IT provisioning flexibility with a significant reduction in server footprint• Enabled a virtual server and resources to be provisioned in minutes• Reduced capital expenditure by $500,000 with reduced operating expenditure• Enhanced power efficiency by 10 percent• Enabled faster responses to business needs
Step 4Get started at your own pace.Delivering a whole new level ofsimplicity, integration and automationThe Converged Infrastructure allows you to achievetremendous benefits across your organization—technology, people, and processes—whether youstart all at once or incrementally. A ConvergedInfrastructure can be deployed at your own pacethrough a transformational or project-based approachfor your preferred delivery model—on-premises,outsourced, via the cloud, or a hybrid of all three.Transformational approachHP Converged Systems are pre-integrated, tested,and supported solutions optimized for cloud,virtualization, and next-generation applications.These systems will reduce months or even yearsof planning, procurement, and deployment processesinto weeks so you can accelerate your time toapplication value.• HP VirtualSystem provides a choice of modularsystems that include simplified end-to-endmanagement and integrated services thatmaximize virtual server and client performance.The HP VirtualSystem is ideal for hosting oneor multiple applications and provides the perfectfoundation for the HP CloudSystem when youare ready to make the move.• HP CloudSystem is the industry’s most complete,integrated system to build and manage servicesacross public, private, and hybrid clouds.It combines Converged Infrastructure withHP Cloud Service Automation software, providinga ready-to-go cloud platform that increases agilityfor enterprises and drives revenue growth forservice providers.• HP AppSystems provide the fastest value fromapplications through a portfolio of integratedsystems optimized for dedicated workloads—alltuned for the highest application performance andservice level requirements. HP AppSystems providechoice of best-of-breed applications for things likedata management, business reporting and analytics,and collaboration—all based on open standardsand modularity for easy scaling.HP Services can help you balance IT efficiency,innovation, and modernization as you try andreconcile the best convergence approach to positionyour organization to meet market and operationalpressures. HP provides the expert knowledge, provenmethodologies, comprehensive financing options,and global resources to improve the way you work—starting within your current IT environment to meettoday’s challenges without lost investment or extensivere-tooling as you align to future needs.HP ExpertONE provides the single source for skills andexpertise that can transform your business, your datacenter, and your career. The Converged Infrastructurecertification portfolio and training programs enableyou to gain the skills you need to integrate servers,storage, and networks into open, common platformsand build the data center of the future.9
10Project-based approachYou can gain ground on IT sprawl and accelerateapplication delivery with our complete portfolioof modular, standards-based building blocks—alldesigned for convergence. These foundationaltechnologies reflect industry standards, leadership,openness, and of course, customer choice. The result isa more agile, lower cost infrastructure. Here are a fewof the many examples of how recent HP technologyinnovation can simplify your data center andaccelerate the value with which to fund innovation:DesignprinciplesArchitecturepillarsTechnologybuilding blocksServer innovation for any workload• HP BladeSystem is ideal for any workload tomaximize every hour, watt, and dollar. With theHP BladeSystem, you can significantly reduce capitalexpenses versus traditional infrastructure, doublethe capacity of your data center without addingpower infrastructure, and double productivity ofadministrators to significantly reduce operatingexpenses. Plus, with HP Virtual Connect modulesand adapters, you gain the world’s simplest, mostflexible way to connect servers to any network.• HP ProLiant G7 Servers provide 3x moreperformance, 2x improved availability, 91:1greater consolidation (DL585), 8x faster remotemanagement, and a 96 percent reduction in powerand cooling.• HP Integrity Superdome 2 provides 100+ always-onresiliency innovations, 4.5x improved reliability,and 100 percent fault-tolerant data paths.• HP Integrity server blades provide 2:1 core countconsolidation over older servers, and each core cansupport up to 20 virtual machines.• HP Integrity NonStop systems provide 24x7application availability and outstanding linearscalability of up to 4,080 nodes in a single systemwith each node fully contributing to productiveprocessing.Converged storage designed for cloud, big dataand virtualization• Scale-out P4000 SANs scale non-disruptively andare deeply integrated with server and virtualizationmanagement tools.• P6000 EVA provides industry-leading simplicity witheven more efficiency—scale up to 480 TB, use 35percent less energy, and boost performance by ~50percent.• 3PAR Utility Storage for cloud computing cutscapacity overhead by 50 percent and is the choiceof seven out of 10 leading global service providers.• X9000 NAS solutions for explosive data growthoffer 16 PB scale and unified management for bulkand high-performance file workloads.• HP StoreOnce deduplication cuts backuprequirements with a single, unified architecture fromclient to the data center.Changing the rules of networking—with HP FlexNetworkleadership from the edge to the data center core• The 12-500 switch provides single-pane-of-glassmanagement with twice the performance and 50percent less power usage versus the newer productsfrom others.• Intelligent Resilient Framework (IRF) is an incrediblypowerful switch virtualization technology that allowsyou to reduce the number of tiers in the network andenhance network availability.• HP TippingPoint is the leading global provider ofcomprehensive network security solutions.Advanced software• HP Matrix Operating Environment advancedinfrastructure lifecycle management softwareprovides drag-and-drop provisioning of complex,multi-tier applications—cutting provisioning timefrom months to minutes. This powerful softwareincludes integrated infrastructure design withautomated activation of servers, storage, andnetworking; built-in capacity planning andrebalancing tools; and automated disasterrecovery and failover capabilities.• HP Thermal Logic can deliver a 30 percentreduction in facility power and cooling costs.For both the transformational and project-basedapproach, HP offers preconfigured solutions ormodular technology building blocks that delivera quicker return on your investments. HP also offerssolutions architected though our Factory Expressprogram for faster, safe deployment. Or you cantake advantage of our innovative HP PerformanceOptimized Datacenter (HP POD) that provides a fullyequipped data center in a container, ready for yourapplications. For example, the new HP POD 240ais the first air-cooled POD that delivers the ultimatein converged IT infrastructure—cutting new data centercapital expense in half, decreasing energy usage byup to 48 percent, and increasing flexibility and uptimewith standardized design—all deployable in weeksversus years. And if you are looking to better manageyour capital and operational expenses, you canalso choose to finance it with options customizedfor Converged Infrastructure installations.
Step 5Move forward with confidence.If you are not sure of the best path forward, our highlyexperienced and expertly trained sales professionalsand partners are always available to work with you.HP also offers a variety of services and tools that havehelped hundreds of our customers get started withconfidence at their own pace:• HP Converged Infrastructure Reference ArchitectureSolution Block Design Guide offers detailedconfigurations, best practices, and lessons learned—with concrete steps. These offerings include solutionblocks for ERP/CRM (SAP Business Suite 7, ERP 6.0);messaging and collaboration (Microsoft ® Exchange);virtualization; and cloud computing. Learn more atwww.hp.com/go/CI-RA.• HP Converged Infrastructure Maturity Modelis an assessment tool and process for large andsmall enterprises that delivers a step-by-step,customized roadmap to help you reach yourdesired Converged Infrastructure state. It all startswith the existing environment and provides a planthat prioritizes IT investments based on businessobjectives. Learn more at www.hp.com/go/CI-MMor www.hp.com/go/CIMMExpress.• HP Converged Infrastructure Services can helpyou design, finance, implement, and support aConverged Infrastructure that you run or that HPruns for you. These services include a VisioningWorkshop, Planning Service, Design andImplementation Service, and Proof of Concepts.Learn more at www.hp.com/go/services.• Data Center Transformation Experience workshopis a CIO-level workshop that helps you understandeach critical stage of a data center transformation.You will learn the practical scope and scale ofa transformation project and what goes into anintegrated technology roadmap. This interactive,slide-free workshop is a best-practice guide for anyorganization. Learn more at www.hp.com/go/DCT.Put years of experience andintegrated engineering to work.This describes HP. HP has the expertise andtechnology leadership to help you transform yourinfrastructure—at your pace—by engineering yourIT resources to work better together. This takesexperience, proven technologies, and an ecosystemaligned in one direction to deliver the full vision of aConverged Infrastructure.And whether you start with smaller technologyprojects or embark upon a complete transformation,we have the intellectual property, open integration,global reach, and expertise to make it happen.• Intellectual property—To create a ConvergedInfrastructure, you need a complete, integratedportfolio of servers, storage, networking,management software, and energy optimization—with purposeful IP designed for convergence fromthe outset. Only HP has the deep-rooted experience,a legacy of proven leadership in all categoriesthat matter, and the investment strategy to bring itforth. Our comprehensive portfolio allows you tointegrate and orchestrate your infrastructure—fromthe desktop to NonStop servers and from yourcorporate network to the Internet.• Open integration including the strength of ourleading partner ecosystem—HP has a tightlycoupled partnering strategy—based on openintegration—to deliver a Converged Infrastructurethe way you need it. We have more than 180,000channel partners worldwide, including major andemerging software and hardware vendors andsystem integrators. Through our AllianceONEprogram, we work closely with these partnersto deliver integrated solutions based on openstandards. Each offering is tightly integrated andpre-tested, and brings together all the key hardware,software, and services components.• Expertise—HP has the expertise to deliver yourConverged Infrastructure the way you want it—onpremises,outsourced, via the cloud, or via a hybridmodel. Our expertise begins with systems and spansacross the entire data center. No other companycan consult, design, finance, secure, and build thefabric, including the fifth dimension—the facility—specifically designed for a Converged Infrastructure.This expertise has been developed from helpingthousands of customers transform to next-generationdata center and technology infrastructuresthrough end-to-end strategy, design, architecture,implementation, and management.11
Plus, HP Enterprise Services can deliver a strongfoundation for delivering outsourced or cloudenvironments. We are one of the top companies inthe world for planning, designing, and operating thelarge-scale, mission-critical facilities that can supporta Converged Infrastructure. We manage more than3 million square feet of data center space for over1,000 clients, and we have designed more than 32million square feet of data centers.Increase your speed and agilitystarting today.By converging your infrastructure into a shared-servicedelivery model, your organization can acceleratestandardization, accelerate business results, anddevote more of your IT budget to innovation forcore business needs and spend less on operationsand maintenance.HP Converged Infrastructure drives toward thesesame objectives by providing the most complete,simplest, and fastest way to deploy solutions availableto meet your varying requirements. This can help youimprove IT productivity and service levels, enableyour administrators to move at the speed of thebusiness, and accelerate your move to an Instant-OnEnterprise through a whole new level of simplification,integration, and automation.It’s the data center of the future, right now.For more informationFor additional information, refer to the resources listed.HP Converged Infrastructurewww.hp.com/go/ConvergedInfrastructureHP Solution Demo Portalwww.hp.com/go/CIdemosHP Converged Systemswww.hp.com/go/convergedsystemsHP CloudSystemwww.hp.com/go/cloudsystemHP BladeSystemwww.hp.com/go/bladesystemHP Storagewww.hp.com/go/storageHP ProLiantwww.hp.com/go/proliantMission-criticalwww.hp.com/go/integrityHP Networkingwww.hp.com/go/networkingHP Serviceswww.hp.com/go/servicesHP Securitywww.hp.com/go/securityHP Financingwww.hp.com/hpfinancialservicesHP ExpertONEwww.hp.com/go/expertoneGet connectedwww.hp.com/go/getconnectedGet the insider view on tech trends, alerts, andHP solutions for better business outcomesShare with colleagues© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The onlywarranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothingcontained herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissionscontained herein.Microsoft is a U.S. registered trademark of Microsoft Corporation.4AA3-3333ENW, Created February 2011; Updated May 2011, Rev. 1