Rocktail case presentation by Anna Spenceley - The African Safari ...
Rocktail case presentation by Anna Spenceley - The African Safari ...
Rocktail case presentation by Anna Spenceley - The African Safari ...
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Economic impacts:Commercial issues (2)• Marketing: Through Wilderness; separate from <strong>Rocktail</strong> BayLodge) travel markets (UK/US); brochures; internet; agentworkshops to update; direct bookings; guide books• Visitation and demand: In 2007 86% domestic and 14%foreign tourists.– March 2008 bed occupancy: 56%– April 2008 bed occupancy: 45%• Communication: via head office (email etc). Cellphonereception (for communication with head office). Satellitephone for lodge. No direct communication between touristsand lodgesClive Poultney