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SALES KIT FALL/WINTER 2013-2014 - National Book Network

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BARD PRESSJeffrey Gitomer's 21.5Unbreakable Laws of SellingUniversal Truths for Making Sales Easier, Faster, andBigger NOW and FOREVER!Jeffrey GitomerSeptember <strong>2013</strong>These Laws are the rock-solid fundamentals of selling. Core principlesinclude "Deliver Value First", "Ask Before Telling", "Become Your OwnBrand", "Earn Referrals and Testimonials Without Asking", and "CreateLoyal Customers". Written in his straight-talk style and drawing on hismany years of sales training, Jeffrey describes the Laws and shows youhow to put them to work to make sales easier, faster, and bigger.• ISBN13: 978-1-885167-79-8• ISBN10: 1-885167-79-2• Category: Business/SalesMarketing:• BEA exhibit, author promotional tour, extensive social mediacampaign, promotion in author's weekly e-zine Sales Caffeine with300,000 subscribers, articles in Business Journals around the U.S.• BISAC 1: BUS58000• Price: $24.99• Discount: Promotional• Format: Cloth• Size: 5 ½ x 8 ½• Page count: 208 pages• Carton qty: 24• Author Residence: JeffreyGitomer is the world's top salestrainer and best-selling author. Hisbooks have sold more than 4million copies. He conducts publicseminars, writes a column forBusiness Journals, and publishesa weekly e-zine. He lives inCharlotte, NC.Sales Handles:• A classic book to join The Little Red <strong>Book</strong> of Selling and TheSales Bible.• Another "big" book from the King of Sales. For all salespeople, inall sizes and all kinds of companies.Audience:• 15 Million salespeople in the U.S. and Canada. Introduces thefundamentals to those new in selling. Reminds the experiencedsales person what it takes to be successful.Competition:• Selling 101 978-0785264811; The Little Red <strong>Book</strong> of Selling 978-1885167606; The Sales Bible 978-0061379406;Extra sales materials to support the book:• Blad, Marketing Plan, Galley•ISBNs and titles of author'sprevious books: The Little Red<strong>Book</strong> of Selling, 978-1885167606;The Sales Bible, 978-0061379406;The Little Black <strong>Book</strong> ofConnections, 978-1885167668Distributed to the trade through <strong>National</strong> <strong>Book</strong> <strong>Network</strong> 1-800-462-64201

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