SALES KIT FALL/WINTER 2013-2014 - National Book Network

KYLE BOOKSCook on a ShoestringEasy, inspiring recipes on a budgetSophie WrightSeptember 2013Making meals on a budget doesn’t have to mean settling for the same boring,tasteless dinners. Sophie’s inventive and inspiring ideas make the most of mealssuch as roasting a chicken and using the leftovers to make a variety of dishes –from Chicken, Orzo and Minted Pea Broth using stock from the carcass toShredded Chicken Quesadillas. She illustrates how to get the best from pantrystaples such as pasta and canned beans and dried beans, plus how sensibleshopping can make the most of a few simple ingredients.• ISBN13: 978-1-906868-95-6• ISBN10: 1-906868-95-6• Category: Cooking / Budget• BISAC1: CKB023000• Price: $19.95• Discount Code: Trade• Format: Paperback w/ flaps• Size: 8 ¼ x 9 ¾• Page Count: 176 pages• Color Photos: 115• Recipes: 90• Carton Qty: 20• Author Bio: Sophie Wright is one of theyoungest stars of British cuisine. At twenty shewas the UK’s youngest head chef, running thekitchen at one of Notting Hill’s most famouscelebrity hang outs, Beach Blanket Babylon.During her training at the highly acclaimedWestminster Kingsway College she regularlytook part in national and international culinarycompetitions and is still a regular competitor.Sophie has won over fifty medals, includingtwenty golds. Sophie has appeared on severalfood programs in the UK. She launched her newventure Sophie Wright Catering in 2011,capitalizing on her experience catering forprivate events and guests including LeonardoDiCaprio and Avril Lavigne, with The [London]Times claiming "In ten years… she’ll be doingthe food at Kate and Wills’ anniversary bash."She is also the author of Home at 7, Dinner at 8.Visit her online at sophiewrightcatering.co.ukMarketing:• Pitch to women’s and parenting magazines (Scholastic Parent &Child, Parents, Parenting, O Magazine, Cosmopolitan, The Nest)• Pitch to food and lifestyle magazines (Cooking with Paula Deen,Food Network Magazine, Country Living, Everyday Food, CookbookDigest)• Pitch to national radio shows (What’s Cookin’, The Splendid Table,Martha Stewart Radio, On the Menu)• Short-lead print campaign to targeted newspapers in New England,South, Midwest (Boston Globe, Cleveland Plain Dealer, CincinnatiEnquirer, Pittsburgh Post-Gazette, Dallas Morning News)• Online publicity (The Daily Meal, iVillage, SheKnows, Epicurious)Sales Handles:• The Food and Agriculture Organization of the United Nationsestimates we waste 200–250 pounds of food per person a year inNorth America and Europe – about one-third of what we buy.• The Bureau of Labor Statistics found that food consumption in theUS dropped by almost 5 percent from 2008-2010.• Food costs have risen 6.4 percent in the past year, according to TheInstitute for Fiscal Studies.• Home cooking is not only better for your bottom line but also yourwaistline, as you can control what ingredients go into it.• Sophie’s previous book Home at 7, Dinner at 8 has been translatedinto French, German, Russia and Dutch.Endorsements:"We want to be down with Wright because she knows how to getdinner on the table."—bon appetitAudience:• Anyone who wants to cut costs but not flavor.• Beginners and experienced cooks alike.• Everyone from parents trying to cook thrifty family meals to youngprofessionals watching the pennies to students strapped for cash.Competition:Ten Dollar Dinners, 978-0307985149; The $5 Dinner Mom Cookbook,978-0312607333Distributed to the trade through National Book Network 1-800-462-642020