SALES KIT FALL/WINTER 2013-2014 - National Book Network

C&T PUBLISHING / FUNSTITCH STUDIOA Kid's Guide to SewingSew with Sophie & Her Friends • 16 Fun ProjectsYou’ll Love to Make & UseSophie Kerr with Weeks Ringle and Bill KerrAugust 2013In this book by well-known modern quilters Weeks Ringle and BillKerr along with their 11-year-old daughter Sophie Kerr, kids willlearn how to navigate a sewing machine, make smart fabricchoices, and use basic sewing tools. Sixteen kid-friendly projectsrun the gamut from clothes to bags to accessories while clear,step-by-step instructions from Weeks and husband/design partnerBill Kerr walk kids through the creation of each. Throughout thebook, tips from Sophie offer design and construction advice from akid’s perspective. The book "grows" with the sewist, offering morecomplex projects as the reader's skills develop.• ISBN13: 978-1-60705-751-2• ISBN10: 1-60705-751-4• Category: Crafts & Hobbies: Needlework / Sewing• BISAC1: CRA022000• BISAC2: CRA035000• BISAC3: CRA043000• Price: $21.95• Discount Code: TRADE• Format: Paperback• Size: 7 ½ x 9• Page Count: 144 pages• Color Photos: 181• Carton Qty: 36• Author Bio: Weeks Ringle and her husband Bill Kerrare professional quilt makers and founders of ModernQuilt Studio (formerly FunQuilts). Bill and Weeks bringa modern twist to the great American quilting traditionwith decades of quiltmaking experience and graduatedesign degrees. They live in Illinois with their daughter,Sophie. 11-year-old Sophie has been playing in herparents’ studio and is happy to share lessons with herfriends as she learns to sew.Marketing:• Print advertising campaign reaching 3.5 to 4million consumers• Online ad campaign targeting sewingconsumers• Promotion on publisher’s website & author’swebsite site• Blog Tour planned hosted by targetdemographicbloggers• Author’s travel itinerary posted on publisher’swebsite• Reviews targeted on top-read craft relatedwebsites• A free project from author posted on websiteand over a dozen other "free project" relatedcraft sitesSales Handles:• Functions as a visual dictionary of tools,materials, and terms that will be a go-toreference for young sewists• Wide range of projects appeal to both boysand girls of different skill levels• Weeks Ringle and Bill Kerr of Modern QuiltStudio are extremely well-known in thequiltmaking and textile design fieldsAudience:• Children/juvenile• Quilters, Crafters and Sewing EnthusiastsCompetition:1,2,3, Sew: Build Your Skills with 33 SimpleSewing Projects, 978-0811876490; Stitch byStitch: Learning to Sew, One Project at a Time,978-1440211614; Sewing School: 21 ProjectsKids will Love to Make, 978-1603425780Distributed to the trade through National Book Network 1-800-462-642022