SALES KIT FALL/WINTER 2013-2014 - National Book Network

AMERICAN BAR ASSOCIATIONBlogging in One Hour forLawyersErnie SvensonAugust 2013Lawyers in any size firm can reach a global audience at little to no cost—all because of blogs. An effective blog can help you promote your practice,become more "findable" online, and take charge of how you are perceivedby clients, journalists, and anyone who uses the Internet. Blogging in OneHour for Lawyers will show you how to create, maintain, and improve alegal blog—and gain new business opportunities along the way.• ISBN13: 978-1-61438-522-6• ISBN10: 1-61438-522-X• Category: Law/ReferenceMarketing:• E-mail blasts to ABA members,• Print advertisements• Press release to legal media• Exhibition at ABA meetings and events• BISAC 1: LAW044000• BISAC 2: LAW098000• Price: $39.95• Discount: TRADE• Format: Paperback• Size: 7 x 8 ½• Page count: 141 pages• Color Illustrations: ThroughoutSales Handles:In just one hour, you will learn to:• Set up a blog quickly and easily• Write blog posts that will attract clients• Choose from various hosting options like Blogger, TypePad, andWordPress• Make your blog friendly to search engines, increasing yourranking• Tweak the design of your blog by adding customized banners andcolors• Easily send notice of your blog posts to Facebook and Twitter• Monitor your blog's traffic with Google Analytics and other tools• Avoid ethics problems that may result from having a legal blog• Carton qty: 25• Author Residence: Ernie Svensonpracticed commercial litigation for26 years, first with a mid-sizedNew Orleans law firm,and then for six years as a solopractitioner. He's now afull-time speaker on tech-relatedtopics. He lives in New Orleans,LA.Distributed to the trade through National Book Network 1-800-462-642045