SALES KIT FALL/WINTER 2013-2014 - National Book Network

KYLE BOOKSSay It With CakeCelebrate with Over 80 Cakes, Cookies,Pies and MoreEdd KimberAugust 2013Bake to impress with over 80 show-stopping recipes from theoriginal Boy Who Bakes, Edd Kimber. What better way to wowyour friends and family and save money than by baking your ownfor special occasions? Impress your partner on Valentine’s Daywith Love Heart Cookies, whip up a White Chocolate RainbowCake for your child’s birthday or create an amazing MacaroonTower Wedding Cake. Other inspirational recipes include TriplelayerTiramisu Cake, Flourless Chocolate and Blackberry Cake,Salted Caramel Truffles, Easter Nest Cupcakes, Key Lime Cake,Gingerbread House and Cherry Pie. Edd’s mouthwatering andinnovative recipes look impressive but with his tips on decoration,assembly, presentation, step-by-step instructions and beautifulcolor photography they are simple to make and will inspire you tostart baking today.• ISBN13: 978-1-906868-93-2• ISBN10: 1-906868-93-X• Category: Cooking / Baking• BISAC1: CKB004000• BISAC2: CKB014000• Price: $24.95• Discount Code: Trade• Format: Hardback• Size: 8 x 10• Page Count: 176 pages• B&W Photos: 5• Color Photos: 220• B&W Illustrations: 95• Recipes: 86• Carton Qty: tbd• Author Bio: Edd Kimber was the winner of thefirst television series of the Great British Bake Offin 2010. His bestselling first cookbook, The BoyWho Bakes, was published in 2011. Edd nowruns macaroon classes in London, has appearedon numerous TV shows, and is a regular at theBBC Good Food Show and other food festivalsacross the country. Edd also blogs to an avidaudience at www.theboywhobakes.co.uk, whichhas 40,000–60,000 unique visitors a month, andhe has over 16,000 followers on Twitter.Marketing:• Long-lead pitch to food magazines (Everyday withRachael Ray; Food & Wine; Better Homes &Gardens; Fine Cooking; Bon Appetit)• Long-lead pitch to lifestyle magazines (Peoplemagazine; InStyle; O Magazine; Country Living;Martha Stewart Living)• Pitch to national broadcast (Today, The Chew, TheBetter Show, Morning Living)• Pitch to QVC• Online publicity (Oprah.com; iVillage; SheKnows;epicurious; The Daily Meal; Anatomy of a DinnerParty; BonAppetit.com; FoodNetwork.com;Eatocracy)Sales Handles:• Edd Kimber was the first winner of BBC 2’s TheGreat British Bake Off. The US version of the hitreality show will air in 2013. His first book sold35,000 copies in the UK.• Edd’s blog has 40,000–60,000 unique visitors amonth, and he has over 16,000 followers on Twitter.• More people are looking to save money by bakingtheir own cakes for special occasions such asweddings and birthdays.Endorsements:“Edd Kimber brings baking back into British homes.”,—British VogueAudience:General/tradeCompetition:Baking with the Cake Boss, 9781439183526;Vintage Cakes, 9781607741022; The Brown BettyCookbook 97811181443505