sapient.com FOR IMMEDIATE RELEASE SAPIENT'S BILL ...

sapient

sapient.com FOR IMMEDIATE RELEASE SAPIENT'S BILL ...

Media Contact:

David LaBar

Sapient

tel: +1.646.478.9846

e-mail: dlabar@sapient.com

Global Headquarters:

131 Dartmouth Street

Boston, MA 02116

United States

tel: +1.617.621.0200

fax: +1.617.621.1300

FOR IMMEDIATE RELEASE

SAPIENT’S BILL KANARICK ELEVATED TO SENIOR VICE PRESIDENT &

CHIEF MARKETING OFFICER

BOSTON – February 7, 2012 – Sapient Corporation (NASDAQ: SAPE), a global marketing

and technology services company, today announced the promotion of William (Bill) Kanarick

to senior vice president and CMO from vice president and CMO. Kanarick oversees the

corporate marketing function for Sapient worldwide, including the evolution of Sapient’s

brand and sub-brands and its go-to-market strategies and offerings.

A 13-year company veteran, Kanarick has held a variety of leadership positions at Sapient,

including driving the evolution of Sapient’s interactive business and the acquisition of Nitro

Group in 2009 to form SapientNitro, creating a unique brand-led, integrated marketing and

technology services firm.

“Bill brings a unique strategic mindset to any business conversation and pushes the

boundaries of our collective thinking,” said Alan J. Herrick, president and CEO of Sapient.

“He has shown a tremendous willingness to take on many different opportunities and roles

over the years, and has done whatever it takes to power the Sapient brand forward to build

a one-of-a-kind company.”

Kanarick continues to lead the way by establishing a unifying SapientNitro “Idea Engineers”

identity, which now defines SapientNitro both in the marketplace and inside the organization

itself. Last fall’s iEX (Idea Engineers Exchange) forum featuring Malcolm Gladwell received

glowing reviews from more than 200 attendees, as well as the hundreds of people

worldwide who watched the Livestream. He also shepherded SapientNitro’s first annual

Insights report, a 100-page outlook on consumer marketing trends and digital technologies

that are expected to impact businesses in 2012 and beyond.

For Sapient Government Services, he continues to define its value proposition to public

sector clients, including the recent re-launch of its website. And, for Sapient Global

Markets, Kanarick continues to advance its thought leadership with initiatives like the

Tuesday Exchange networking events and the publication of its semiannual Crossings

report for leaders in the commodities and capital markets.

Throughout his career, Kanarick has built and grown highly successful businesses in both

Europe and North America. Prior to his role leading Sapient Interactive in North America,

Kanarick spent six years in Europe, where he oversaw Sapient’s growth in that region from

2000 – 2006, including its expansion beyond the UK to a significant presence on the

continent.

Kanarick has regularly served as a key advisor to CEOs and Boards on the application of

technology to improve customer relationships. He appears regularly on the speaker circuit

and is frequently quoted in publications including Ad Age, CMO.com, and MediaPost.

sapient.com


Media Contact:

David LaBar

Sapient

tel: +1.646.478.9846

e-mail: dlabar@sapient.com

Global Headquarters:

131 Dartmouth Street

Boston, MA 02116

United States

tel: +1.617.621.0200

fax: +1.617.621.1300

FOR IMMEDIATE RELEASE

About Sapient

Sapient is a global services company that helps clients transform in the areas of business,

marketing, and technology. The company operates three divisions that enable clients to gain

a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient

Global Markets, and Sapient Government Services fuse insight, creativity, and technology to

drive innovation and to help clients navigate complex business problems. Our approach is

the subject of case studies used by MBA programs at Harvard and Yale. The company has

operations in North America, Europe, and Asia-Pacific. For more information, visit

www.sapient.com.

# # #

Sapient is a registered service mark of Sapient Corporation.

sapient.com

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