On the 9th September CECOP

held its annual UK event,

EXPOCECOP 2012. Th is year’s

event took place at Whittlebury

Hall Hotel & Spa, an exclusive

venue set in the heart of rural

Northamptonshire, where

associates, suppliers and the

CECOP team came together

to take part in what transpired

to be a productive, enjoyable

and all round successful

day. Th e idea behind the

EXPOCECOP is to create an

opportunity for all three parties

to join together in an informal

relaxed atmosphere, ultimately

cultivating relationships

and strengthening business.

CECOP was delighted with

Th ere is still time to take part

in CECOP’s latest marketing

campaign which will run

during the months of November

and December. Th e concept

of the campaign is exactly

as the material states: Free

Single Vision Lenses When

You Buy Designer Frames.

Th e objective is ultimately to

boost sales, by encouraging

customers to purchase higher

Hoya iD



Maui Jim

On Th e



the support received from both

suppliers and associates, and

look forward to continuing to

work actively together with

them in the future.

Sunday’s activities kicked

off with a trade show where




end frames using the point of

sale material and special off er to

bring them into the practice. It

is also a great opportunity to help

you lessen your stock of designer

frames, making room for you to

off er the most up to date designs

available. As the associate, you

fourteen of CECOP’s preferred

suppliers exhibited products and

collections, including original

displays from Safi lo, Essilor, Maui

Jim, mark ‘ennovy, Hoya and

Alain Mikli. Th e group’s associates

had time to leisurely browse the

have complete control over which

brands you wish to apply the off er

to, whether it’s all brands in store

or a particular range. CECOP can

adapt the point of sale material

accordingly if you wish to specify

particular brands, and incorporate

these brands into the artwork.

If you would like to participate

in this campaign please return

the order form by fax to 01293

817201, or by email to marketing@

October / 2012

suppliers’ stands, take part

in exclusive promotions,

and more importantly spend

some one on one time with

the suppliers of their choice

in an informal atmosphere.

Following a brief presentation

by the CECOP team, all 100

attendees congregated in the

Grand Prix Suite to relax and

enjoy a private dinner, where

conversation fl owed and a

great time was had by all. Th e

evening’s entertainment was

provided by Row to the Pole

crew member Billy Gammon,

who took guests on a journey

through his awe inspiring

experiences as part of such a

fantastic feat. If you require any

further information about this

campaign please contact the

offi ce directly.

CECOP is delighted to announce

that Menrad have joined the

group as a new supplier. For

more than 100 years Menrad

has been active in the spectacle

frame business. Under the

management of the Mueller-

Menrads this traditional family

business has been developed into

a modern and future orientated

enterprise. With approximately

1100 employees and sales of 1.5

million frames a year Menrad is

one of the leading companies in

the optical market. Worldwide,

Menrad is represented by twelve

subsidiaries including Great

Britain, Ireland, France, Th e

Netherlands, Switzerland, China

and Dubai, as well as in all

German speaking countries.

“I believe in the power of

thoroughness. Quality will



Essilor Ltd is inviting independent

practitioners to participate in its

‘Keys To Crizal Transitions’ sales

training sessions to give them

the confi dence to recommend AR

& photochromic lenses to every

patient. Justin Rocyn-Jones, Essilor

Head of marketing said “patients

appreciate the health and

cosmetic benefi ts of both AR &

photochromic lenses, but many

practitioners are afraid to off er

added value products because

they fear objections. Th e Keys to

Crizal Transitions training session

teaches practitioners a simple way

to recommend AR photochromic

Characterized by elegant and

unexpected designs, the Fall/

Winter 2012 collection features

unusual combination of materials

and treatments, and creati-


always prevail.” Th is guiding

principle of the company’s

founder has been Menrad’s

philosophy throughout the years.

Precision, care, accuracy and

craft smanship are the mainstays

of every individual production

process. For customers the

name Menrad signifi es superior

quality and distinction. Menrad

creates modern and sophisticated

designs with high wearer comfort

for all age groups. Each one of

the collections off ers fashionable

spectacle frames in top quality for

demanding customers. To uphold

these standards stringent rules are

applied to design, craft smanship

and comfortable fi t. Prerequisites

for every collection are the use

of top quality materials, the

latest technologies and close

links to the latest international

fashion trends. Whether pure

or feminine, elegant or casual,

smart or striking the company’s

lenses and to overcome these objections.”

Keys to Crizal Transitions

training has been running

for 8 months now and already

448 independent practitioners

have participated. Th e results

speak for themselves as the Crizal

Transitions sales growth of

trained practices is 15%. Th is

training is exclusive to Essilor’s

Varilux Consultant Opticians (direct

& indirect) and is held within

the practice. It’s suitable for staff

of all levels and is most eff ective

for groups of three to ten people.

To book a session please contact

your Essilor Account Manager.

product portfolio off ers a wide

range of innovative, extravagant

and classic frames to cover every

desire. Collections under brands

such as Joop!, Davidoff , Jaguar,

Morgan, and Zeiss as well as

the house brand Menrad form

this incredible choice. Th e UK

subsidiary, Menrad Optics Ltd,

maintains the company’s core

ethos throughout. Th e 100 years’

experience gained in customer

service at Menrad gives the team

the expertise and knowledge to

understand the evolving needs of

the customer, whilst remaining

at the cutting edge of design.

Th e UK offi ce based in Newbury

is headed up by Managing

Director, Chris Beal supported

by a fantastic Customer Services

Team. ‘Menrad Optics are

delighted to be joining forces

with CECOP and are looking

forward to an exciting future

growing our businesses together



Architectural. Clean. Sophisticated.

Introducing the men’s

and women’s Calvin Klein Collection

Eyewear for Fall 2012.

Focusing on form and function,

this season redefi nes the art of

minimalism. Featuring modern

twists on timeless style, the sun-


vity in both form and character.

Color – vibrant and contrasting

– is used to enrich and enhance

frame features. A meticulous

attention to quality and an in-

with the associates. We have

put together what we consider

a highly attractive off er with

discounts being available on

our top brands for members.

Our Territory Managers are

available to visit all over the

UK and we would be delighted

to hear from associates

wishing to view our fantastic

collections’, says Chris Beal.

If you require any further

information on the current

conditions with Menrad then

please contact the offi ce on

01293 817200, or contact

Menrad Directly.

glass collection presents a fresh

take on the aviator, crisp reinventions

of titanium and zyl

combinations, and daring shapes

that employ straight brow

bars. While the men’s collection

pays homage to its retro roots

with vintage inspired silhouettes,

the women’s collection

centers on timeless polish and

clean lines in an elegant palette

of blacks and radiant neutrals.

All of the men’s sunglass frames

off er polarized lenses, an added

benefi t, that eff ectively removes

glare and sharpens vision.

Th e brand’s pure sophistication

and understated elegance remain

signature elements of this

season’s Calvin Klein Collection


nate sense of curiosity for anything

avant-garde transform

the FENDI Eyewear collection,

creating refi ned and timeless

styles for the FW12 season.

Optrafair 2013 is gearing up to

meet the GOC’s new enhanced

CET Scheme for optometrists and

dispensing opticians. Show owners,

Th e FMO, have invited Replay



Hoyalux iD LifeStyle V+ is

Hoya’s new progressive lens design

that Hoya can entirely dedicate

to the feedback that came

from you and your patients. Belonging

to the Hoyalux iD family

of lenses, replacing the existing

Hoyalux iD LifeStyle, Hoyalux

iD LifeStyle V+ integrates all the

characteristic features of Hoyalux

iD LifeStyle with the latest

design technologies and new

Learning - the leading independent

provider of CET - to run the

150 seat education theatre and already

interest is strong from potential

sponsors keen to promote key

market sector developments. As

Peter Charlesworth, Managing Director

of Replay Learning, explained

– “Th e new GOC scheme has

increased the CET requirements

for optometrists and dispensing

opticians from one to fi ve. For the

fi rst time there is an annual requirement

and points from text based

insights into the visual needs of

today’s presbyopes. Between 1st

October - 30th November every

pair of Hoyalux iD LifeStyle V+

lenses purchased will qualify for

Love2shop vouchers. So whether

it’s the thrill of the theme park or

relaxing with a good book that

takes your fancy there is defi nitely

something for every CECOP

member with this great promotion.

What’s even better is that

distance learning will be capped

at 18. Th at makes it more important

than ever to attend CET

events. All optometrists must

also complete at least one Peer

Review session per cycle.” Optrafair

will facilitate Peer Review

sessions as part of the enlarged

CET provision with more seminars

and workshops running

throughout the three day, free

to attend, show than ever before.

Besides the opportunity to

sponsor speakers in the enlar-



Maui Jim, the fastest growing

maker of premium polarized

sunglasses, will add two

additional styles to its new ON


Blue Water and Seawall. Th is

new collection meets the

needs of serious water sports

enthusiasts by providing

superior eye protection

technology for people who

fi sh, boat, stand-up paddle,

sail, canoe and kayak. By

the end of the year, a total

of 27 sunglasses for men

and women will be off ered

in the Collection, making

it the broadest array of styles for

people who love to live life on the

water. Each style in the company’s

Collection uses technologies

that are designed to work with

diff erent face sizes and shapes to

shield eyes when enjoying time

on a lake, river, stream or ocean.

Features of these glasses include

bigger lenses; wide temples; a

snug fi t; anti-corrosive hardware;

oleophobic lens coatings to

repel water and grease; scratchresistant

properties; a variety of

lens materials for diff erent water

sports; four lens colours for

various light conditions; and the

option of prescription lenses in

most styles. Unique to all Maui

Jim sunglasses is PolarizedPlus2®

lens technology that protects

eyes on both sides of each lens.

Th is technology reduces 99.9

percent of harmful glare from

any fl at, smooth, or shiny surface,

which makes it possible to see

below the surface of water, an

invaluable feature for boaters

and fi shermen. Additionally,

Maui Jim sunglasses cut 100

percent of UVA and UVB rays.

Each style in the Collection

has unique, bi-gradient mirror

technology that adds protection

from light through

the top and bottom of

each lens – basically,

Maui Jim sunglasses

squint for you to reduce

eye fatigue. An added

benefi t of PolarizedPlus2

technology is colour

enhancement. Maui Jim

is the only company

to use three rare earth

elements in its lenses which,

when combined with the glareprotecting

elements of each

lens, result in signifi cantly

truer, more vivid colours. Blues

are bluer. Greens are brighter.

Reds are vibrant. Yellows pop.

And whites are true. Th e 27

sunglasses in the On the Water

Collection range in price from

£161.00 to £254.00.

ged lecture theatre, Optrafair exhibitors

will be able to run CET

events on their stands and guide

the 12-point poster trail around

the hall. As in previous Optrafairs,

exhibitors can host poster

points on their own stands with

relevant questions that highlight

their specifi c technologies. For

more information about CET

sponsorship opportunities contact

Replay Learning: 01848

332030 lyndsay@replaylearning.


this is in addition to our great

introductory price off er! Th ere’s

something to suit every CECOP

members lifestyle…in Hoya’s latest

promotion to celebrate the

launch of the new progressive

lens design Holaylux iD LifeStyle

V+ Promotion details are available

from the Hoya customer services

team on 0845 9900984 and

by visiting





Th ursday 4 to Sunday 7

OCTOBER 2012, Hall 5A-6,

Parc des Expositions Paris Nord

Villepinte - 95970 Roissy

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