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Obtain Access to General Dentists Who Wantto Make a DifferenceThe AGD <strong>Corporate</strong> <strong>Sponsorship</strong> program is designed to build strong, meaningfulsupplier relationships that result in communications and collaborations thatadvance the oral health care needs of the public.When you want to reach more than 37,000 of dentistry’s most involved,successful, and committed general dentists, the AGD can help. The AGD isthe only organization exclusively dedicated to serving the needs of thegeneral dentist.As an AGD <strong>Corporate</strong> Sponsor, you will build relationships <strong>with</strong> general dentists.You will have access to these key decision makers. Consider the benefits ofbecoming an AGD <strong>Corporate</strong> Sponsor today.Jeffrey M. Cole, DDS, MBA, FAGD2012-<strong>2013</strong> PresidentAcademy of General Dentistry2 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>


<strong>Sponsorship</strong> <strong>Opportunities</strong>:The Academy of General DentistryThe Academy of General Dentistry (AGD) has transitioned from ayearlong sponsorship opportunity that offered a package of benefitsat varying fees to a yearlong opportunity <strong>with</strong> an all-inclusive packageof benefits offered at a set fee. This new program provides anintegrated marketing opportunity for AGD <strong>Corporate</strong> Sponsors whowill chose their sponsorship exposure based on the package thatoffers the benefits that best align <strong>with</strong> the company’s marketingstrategies as well as its available financial resources.The following <strong>Corporate</strong> <strong>Sponsorship</strong> packages and fees will beoffered in <strong>2013</strong>:• <strong>Corporate</strong> <strong>Sponsorship</strong>—$80,000• Lead <strong>Corporate</strong> <strong>Sponsorship</strong>—$125,000• Premier <strong>Corporate</strong> <strong>Sponsorship</strong>—$275,000All three <strong>Corporate</strong> <strong>Sponsorship</strong> packages will include:• Annual Meeting event opportunities• Constituent dental education opportunities• Advertising opportunities• Recognition opportunities• Hospitality opportunitiesThe Lead and Premier <strong>Corporate</strong> <strong>Sponsorship</strong> packages also willoffer market research opportunities, additional constituent continuingeducation, and advertising opportunities, and enhanced recognitionand access <strong>with</strong> the AGD brand through proprietary and customizedevents.The fees for the new <strong>Corporate</strong> <strong>Sponsorship</strong> packages are based onthe tangible value of the benefits as well as the intangible value of anassociation <strong>with</strong> the AGD and our brand.The <strong>2013</strong> Annual Meeting and Practice Management Symposiumsponsorship opportunities will not be sold separately. Rather, theywill be integrated into the appropriate package level. AnnualMeeting speaker sponsorships and advertising, although included inthe packages, will continue to be sold to non-<strong>Corporate</strong> Sponsors.The sales process for the new program will closely align <strong>with</strong> corporatebudgetary cycles.The AGD limits the number of sponsorships available in order tomaximize the benefits that each <strong>Corporate</strong> Sponsor receives.Contact InformationJill BeckmanManager, <strong>Corporate</strong> Relations888.243.3368, ext. 4112jill.beckman@agd.orgAGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 3


Outline of Benefits$80,000 AGD <strong>Corporate</strong> <strong>Sponsorship</strong>Annual Acknowledgement of Affiliation• Use of the AGD <strong>Corporate</strong> Sponsor logo• Recognition on the AGD website• Recognition in Annual Meeting onsite Final Program<strong>Sponsorship</strong> Participation <strong>Opportunities</strong>• Participation in the <strong>Corporate</strong> Sponsor Research Survey submittedto all AGD members. <strong>Corporate</strong> Sponsors may submit twoquestions to include in the survey.• Annual Meeting event sponsorship opportunityAnnual <strong>Sponsorship</strong> <strong>Opportunities</strong>• Use of AGD membership list for a one-time direct mailing(no email addresses provided)• Recognition in AGD publications throughout the year• Recognition in the AGD Member Benefits Guide• Recognition signage at the AGD Annual Meeting• Acknowledgment in AGD in Action, <strong>with</strong> a link to sponsor websiteprior to the AGD Annual Meeting• Verbal recognition at the AGD Annual Meeting General Session• Recognition in the Annual Meeting issue of AGD Impact• Use of Annual Meeting pre- and post-registration list for a onetimedirect mailing (no email addresses provided)• Annual Meeting corporate sponsor ribbonsAnnual Dental Education <strong>Opportunities</strong>• One sponsored Annual Meeting continuing education (CE) course.Includes honorarium and expenses. Course attendee list provided.• Three sponsored constituent CE courses. Includes honoraria andexpenses. Complimentary registration for company representativeto attend. <strong>Corporate</strong> Sponsor to recommend speakers and topics<strong>with</strong> AGD final approval.Annual Advertising <strong>Opportunities</strong>• Two full-page, four-color advertisements in AGD Impact(electronic and print versions)• Two full-page, four-color advertisements in General Dentistry(electronic and print versions)Annual Hospitality <strong>Opportunities</strong>• Two invitations to exclusive AGD Board and <strong>Corporate</strong> SponsorDinner during the Annual Meeting• Two complimentary tickets to the President’s Reception during theAnnual Meeting• Two complimentary tickets to the President’s Dinner to HonorAward Recipients during the Annual Meeting• Two complimentary invitations to the Annual <strong>Corporate</strong> SponsorForum4 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>


“The AGD has proved itself to be avaluable team player, working <strong>with</strong> usto define and achieve our objectives.The AGD is determined to provide valueto <strong>Corporate</strong> Sponsors through activepartnerships and innovativeopportunities to engage the AGDLeadership and members.”Dr. Barbara Shearer, BDS, MDS, PhDDirector of Scientific AffairsColgate Oral Pharmaceuticals“P&G (Crest + Oral-B) truly values therelationship it has <strong>with</strong> the AGD. AGDmembers and our company are similarlycommitted to innovation, education, andpromotion of oral health. We find thatthe members of the AGD really want toknow about the science that drives ourproduct branding and marketing and how it can improvetheir patient care. The many opportunities afforded to P&Gto interact <strong>with</strong> AGD leaders and membership make ourinvestment in this association worthwhile and beneficial.”Rebecca Van Horn, RDH, BADental Science Liaison MidwestCrest + Oral-BAGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 5


Outline of Benefits$125,000 Lead AGD <strong>Corporate</strong> <strong>Sponsorship</strong>Annual Acknowledgement of Affiliation• Use of the AGD <strong>Corporate</strong> Sponsor logo• Recognition on the AGD website• Recognition in Annual Meeting onsite Final Program<strong>Sponsorship</strong> Participation <strong>Opportunities</strong>• Focus group at the Annual Meeting. <strong>Corporate</strong> Sponsor willfacilitate and recruit members. AGD will arrange for logistics andprovide a contact list of registered attendees.• Participation in the <strong>Corporate</strong> Sponsor Research Survey. <strong>Corporate</strong>Sponsors may submit two questions to include in the survey.• Sponsor of Premier Event at the Annual Meeting• Sponsor of practice management symposiumAnnual Dental Education <strong>Opportunities</strong>• One sponsored Annual Meeting continuing education (CE) course.Includes honorarium and expenses. Course attendee list provided.• Five sponsored constituent CE courses. Includes honoraria andexpenses. Complimentary registration for company representativeto attend. <strong>Corporate</strong> Sponsor to recommend speakers and topics<strong>with</strong> AGD final approval.Annual Advertising <strong>Opportunities</strong>• Two full-page, four-color advertisements in AGD Impact(electronic and print versions)• Two full-page, four-color advertisements in General Dentistry(electronic and print versions)Annual <strong>Sponsorship</strong> <strong>Opportunities</strong>• Use of AGD Membership list for a one-time direct mailing(no email addresses provided)• Annual Meeting registration bag insert• Recognition in AGD publications throughout the year• Recognition in the AGD Member Benefits Guide• Recognition signage at the AGD Annual Meeting• Acknowledgment in AGD in Action, <strong>with</strong> a link to sponsor websiteprior to the AGD Annual Meeting• Verbal recognition at the AGD Annual Meeting General Session• Recognition in the Annual Meeting issue of AGD Impact• Use of Annual Meeting pre- and post-registration list for aone-time direct mailing (no email addresses provided)• Annual Meeting corporate sponsor ribbonsAnnual Hospitality <strong>Opportunities</strong>• Two invitations to exclusive AGD Board and <strong>Corporate</strong> SponsorDinner during the Annual Meeting• Two complimentary tickets to the President’s Reception during theAnnual Meeting• Two complimentary tickets to the President’s Dinner to HonorAward Recipients during the Annual Meeting• Two complimentary invitations to the Annual <strong>Corporate</strong> SponsorForum6 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>


“For more than 12 years, the AGD haspartnered <strong>with</strong> CareCredit to helppatients get the care they desire forthemselves and their families—<strong>with</strong>outhaving to wait. As we celebrate our 25thanniversary, we are reminded of howimportant our relationship <strong>with</strong> the AGDand its members is. It’s immensely gratifying to know thatwe are having an impact on patients’ lives—the AGD andAGD membership have helped us make that difference.”J. Douglas HammondSenior Vice PresidentCareCredit“As an AGD <strong>Corporate</strong> Sponsor,we have the benefit of workinghand-in-hand <strong>with</strong> our AGD colleagues,who help us to develop and executemarketing and speaking opportunities.This provides overall targetedexposure to the folks who we want toreach for our malpractice insurance program: dentists.It’s more like a partnership than a sponsorship.”Mark J. Buczko, CPCU, CIC, RPLUVice PresidentAffinity Insurance Services HealthcareAGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 7


Outline of Benefits$275,000 Premier AGD <strong>Corporate</strong> <strong>Sponsorship</strong>Annual Acknowledgement of Affiliation• Use of the AGD <strong>Corporate</strong> Sponsor logo• Premier recognition on the AGD website and collateral materials• Premier recognition in Annual Meeting onsite Final Program<strong>Sponsorship</strong> Participation <strong>Opportunities</strong>• Customized, sponsored event (industry guideline, educationprogram, special interest group, etc.), involving Executive Directorand AGD leadership based on marketing objectives of thecomplany.• Focus group at the Annual Meeting on non-commercial topics.<strong>Corporate</strong> Sponsor will facilitate and recruit members. AGDwill arrange for logistics and provide a contact list of registeredattendees.• Participation in the <strong>Corporate</strong> Sponsor Research Survey. <strong>Corporate</strong>Sponsors may submit two questions to include in the survey.• Sponsor of Premier Event at the Annual Meeting• Sponsor of practice management symposiumAnnual <strong>Sponsorship</strong> <strong>Opportunities</strong>• Use of AGD Membership list for a one-time direct mailing(no email addresses provided)• Annual Meeting registration bag insert• Recognition in AGD publications throughout the year• Recognition in the AGD Member Benefits Guide• Recognition signage at the AGD Annual Meeting• Acknowledgment in AGD in Action, <strong>with</strong> a link to sponsor websiteprior to the AGD Annual Meeting• Verbal recognition at the AGD Annual Meeting General Session• Recognition in the Annual Meeting issue of AGD Impact• Use of Annual Meeting pre- and post-registration list for aone-time direct mailing (no email addresses provided)• Annual Meeting corporate sponsor ribbonsAnnual Dental Education <strong>Opportunities</strong>• One sponsored Annual Meeting continuing education (CE) course.Includes honorarium and expenses. Course attendee list provided.Premier <strong>Corporate</strong> Sponsor to recommend speakers and topics <strong>with</strong>AGD final approval.• Seven sponsored constituent CE courses. Includes honoraria andexpenses. Complimentary registration for company representativeto attend. <strong>Corporate</strong> Sponsor to recommend speakers and topics<strong>with</strong> AGD final approvalAnnual Advertising <strong>Opportunities</strong>• Two full-page, four-color advertisements in AGD Impact(electronic and print versions)• Two full-page, four-color advertisements in General Dentistry(electronic and print versions)• Customized two-page advertorial in AGD Impact. Sponsor toauthor; AGD to edit and design.Annual Hospitality <strong>Opportunities</strong>• Four invitations to exclusive AGD Board and <strong>Corporate</strong> SponsorDinner during the Annual Meeting• Four complimentary tickets to the President’s Reception during theAnnual Meeting• Two complimentary tickets to the President’s Dinner to HonorAward Recipients during the Annual Meeting• Two complimentary invitations to the Annual <strong>Corporate</strong> SponsorForum8 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>


“I have been booking continuingeducation (CE) for the last 15 years forboth the Peak MasterTrack programand many of the Pennsylvania AGD CEprograms offered during this time.The AGD <strong>Corporate</strong> Sponsor program,which provides outstanding speakers toconstituents, has been a godsend. It has really helped us to beable to offer more CE to our members at a reasonable cost.We could not have offered the number, the variety, or thequality of CE <strong>with</strong>out this program.”Rick Knowlton, DMD, MAGDPeak MasterTrack Co-chairAGD Region 3 TrusteeAGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 9


AGD <strong>2013</strong> <strong>Corporate</strong> <strong>Sponsorship</strong> ProgramComparison of BenefitsPremier Lead<strong>Corporate</strong> Sponsor <strong>Corporate</strong> Sponsor <strong>Corporate</strong> Sponsor$275,000 $125,000 $80,000Annual Acknowledgement of AffiliationPremier recognition on the AGD website and collateral materialsXPremier recognition in Annual Meeting onsite Final ProgramXUse of the AGD <strong>Corporate</strong> Sponsor logo X X XRecognition on the AGD.org website X X XRecognition in Annual Meeting onsite Final Program X X X<strong>Sponsorship</strong> Participation <strong>Opportunities</strong>Customized eventXFocus group at the Annual Meeting on non-commercial topics X XParticipation in the <strong>Corporate</strong> Sponsor Research Survey X X XSponsor of Annual Meeting event X XSponsor of Premier Annual Meeting eventXSponsor of practice management symposiumXAnnual <strong>Sponsorship</strong> <strong>Opportunities</strong>Annual Meeting registration bag insert X XUse of AGD Membership list for a one-time direct mailing X X XRecognition in AGD publications throughout the year X X XRecognition in the AGD Member Benefits Guide X X XRecognition signage at the AGD Annual Meeting X X XAcknowledgment in AGD in Action X X XVerbal recognition at the AGD Annual Meeting General Session X X XRecognition in the Annual Meeting issue of AGD Impact X X XUse of Annual Meeting pre- and post-registration list for a one-time direct mailing X X XAnnual Meeting <strong>Corporate</strong> Sponsor ribbons X X XAnnual Dental Education <strong>Opportunities</strong>Sponsored constituent CE courses 7 5 3Sponsored Annual Meeting CE course 1 1 1Annual Advertising <strong>Opportunities</strong>Customized two-page advertorial in AGD Impact 1Full-page, four-color advertisements in AGD Impact 2 2 2Full-page, four-color advertisements in General Dentistry 2 2 2Annual Hospitality <strong>Opportunities</strong>Invitations to Exclusive AGD Board and <strong>Corporate</strong> Sponsor Dinner 4 2 2Complimentary tickets to the President’s Reception during the Annual Meeting 4 2 2Complimentary tickets to the President’s Dinner, honoring AGD award recipients 2 2 2Complimentary invitations to the Annual <strong>Corporate</strong> Sponsor Forum 2 2 210 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>


Join an Exclusive GroupPosition your company as an industry leader by participating in the AGD <strong>Corporate</strong> <strong>Sponsorship</strong> Program.AGD 2012 Lead <strong>Corporate</strong> Sponsors:AGD 2012 <strong>Corporate</strong> Sponsors:AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong> 11


<strong>Align</strong> <strong>with</strong> a <strong>Proven</strong>, Well-Respected BrandFor more than 60 years, the AGD has remained synonymous <strong>with</strong> quality education while advocating onbehalf of the interests and professional needs of general dentists.From quality education to the only achievement-based awards in general dentistry, the AGD ensures thatits members stay on top of the latest trends, access quality continuing education, and are distinguished asthe educated voice of general dentistry.As an AGD <strong>Corporate</strong> Sponsor, you will align <strong>with</strong> an organization dedicated to improving the qualitydelivery of comprehensive dental services, education, and oral health promotion.Contact InformationJill BeckmanManager, <strong>Corporate</strong> Relations888.243.3368, ext. 4112jill.beckman@agd.org12 AGD <strong>Corporate</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong>

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