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Agenda•organisation TMB/TAB•milestones•seminars•workshopsSeite 2© TMB Tourismus-Marketing Brandenburg GmbH


Visiting Brandenburg- the german capital regionSeite 33© TMB Tourismus-Marketing Brandenburg GmbH


TMB Tourism Marketing BrandenburgSeite 44© TMB Tourismus-Marketing Brandenburg GmbH


co-operation partner of the TAB- tourismacademy brandenburg• integrated in the TMB Tourism Marketing BrandenburgSeite 5© TMB Tourismus-Marketing Brandenburg GmbH5


Focus of activityExpertcommitteeserviceQualityBrandenburgpartners´educational offersown events e.g.„quality day“Seite 66cross sectoral theme: accessible tourism© TMB Tourismus-Marketing Brandenburg GmbH


milestones in Brandenburg• 1998: symposium accessible tourismexchange of experience, aim: improvement of touristic offers• 1999/ 2000: development and publication of a special guidebook for travellers with disabilities, guidebook of accessiblebuilding for touristic service providersSeite 7© TMB Tourismus-Marketing Brandenburg GmbH


milestones in Brandenburgprojects:• 2000/ 2001: university of Potsdam• 2003/ 2004: qualification project „Innopunkt 6“• 2005- 2007: European project EQUAL-Fairwaytrainings, consulting, excursions, practical training, conferencesSeite 8© TMB Tourismus-Marketing Brandenburg GmbH


milestones in Brandenburg• sensitising of the topic accessible tourism:• basis: „hospitality for all“ 2004 (project financed by FederalMinistry of Economics and Technology with NatKo, DEHOGA)−2004-2005: 30 seminars all over Germany−Training films with special travelling situations of differenthandicapped travellers−www.gastfreundschaft-fuer-alle.de• after the end of the project: Brandenburg continues theseminars within the EQUAL fairway project (1-2 seminarsperyear) until 2007Seite 9• since 2008: more seminars and trainings within the tourism© TMB Tourismus-Marketing Brandenburg GmbH


seminar series „Brandenburg for all“• development of new training material for the seminar series„Brandenburg for all- accessible tourism“• formulation of 5 guidebooks for the tourism industry focussingfollowing target groups:• guests with reduced mobility• visually impaired and blind guests• guests with hearing impairments• guest with learning disabilities• guests with allergies and special nutritional needsSeite 10© TMB Tourismus-Marketing Brandenburg GmbH


seminar series „Brandenburg for all“• Seminar „Brandenburg for all- accessible tourism“, takeplace regulary all over the federal state of Brandenburg• 4-5 seminars per year−duration: 1 day−10 to 15 participants per seminar−number of partcipants of the tourism industry: 112Seite 11© TMB Tourismus-Marketing Brandenburg GmbH


seminar series „Brandenburg for all“• contents/ what participants learn:• theoretical part:−market and trends of an accessible tourism−structure of an attractive touristic service chain−„5 target groups“, different types of disabilities−special needs, assistive technologies and services−accessible planning, building and creating−relevant laws and standards−communication und marketing−contact persons in BrandenburgSeite 12© TMB Tourismus-Marketing Brandenburg GmbH


seminar series „Brandenburg for all“• practical part:−practical training with disabled experts and special devices(wheelchair, walking frame, crutches, different types ofglasses simulating visual impairments, white cane, ear plugs)−discussion and details with disabled experts about suitableways to make offers accessible−overview about best-practice-examples in BrandenburgSeite 13© TMB Tourismus-Marketing Brandenburg GmbH


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Workshops• Topic-specific workshops• „healthy food for all– new target groups in the cateringindustry“ (2)• „marketing of the future- development of new target groupsfocusing the accessible tourism“• „demographic changes and accessibility- chance andchallence in tourism“• duration: half a day• number of participants of the tourism industry: 68Seite 17© TMB Tourismus-Marketing Brandenburg GmbH


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The tourism service chainSource: based on NatKo 2002Seite 20© TMB Tourismus-Marketing Brandenburg GmbH


Thank you very much for your attention!Doreen HeinzeTourismusakademie Brandenburgc/o TMB Tourismus-Marketing Brandenburg GmbHAm Neuen Markt 114467 Potsdamwww.tourismusakademie-brandenburg.dewww.barrierefrei-brandenburg.deSeite 21© TMB Tourismus-Marketing Brandenburg GmbH

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